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Almost run marketing entirely onÌýtheir own. ±õ´ÚÌýthat’s your case, having aÌýset ofÌýhandy marketing tools isÌýaÌýlife saver. Especially ifÌýthose tools don’t require having aÌýmarketing background, coding skills, orÌýdownloading aÌýton ofÌýdifferent apps.

We’re talking about theÌýZotabox app: 20+ Promotional Sales Tools. This app allows you toÌýrun various promotional campaigns onÌýyour website, asÌýwell asÌýgrow your email list, andÌýbuild credibility andÌýconnect with customers. We’re talking popups, header bars, email capture forms, ³Ù±ð²õ³Ù¾±³¾´Ç²Ô¾±²¹±ô²õ—a±ô±ô added toÌýyour website andÌýmanaged with aÌýsingle app!

Check out all theÌýdifferent ways you can use theÌýZotabox app toÌýstreamline your promotional effortsÌý— especially ifÌýtheÌýpoint marketing person forÌýyour store isÌýyou.

InÌýthis post:

• Convert Site Visitors Into Customers
• Grow aÌýPotential Customers List
• Build Credibility with Customers
• More Tools from Zotabox
• How toÌýInstall Zotabox toÌýYour ºÚÁÏÃÅ Store

Convert Site Visitors Into Customers

The following ways are great forÌýconverting your store visitors into customers. But keep inÌý³¾¾±²Ô»åâ€Ð¯´Ç³Ü need anÌýaudience toÌýconvert inÌýtheÌýfirst place.

±õ´ÚÌýtheÌýnumber ofÌýyour store visitors isÌýlow, increasing your traffic isÌýaÌýgood place toÌýstart. Not sure how? Read our handy blog post about attracting visitors toÌýaÌýnew store, orÌýlisten toÌýour podcast about driving theÌýfirst 1,000Ìýstore visitors.

Add aÌýheader bar toÌýyour site

AÌýheader bar lets your customers know about special offers, free shipping, new arrivals, money back ²µ³Ü²¹°ù²¹²Ô³Ù±ð±ð²õ—a²Ô²â essential information you want them toÌýknow. ItÌýcan also direct customers toÌýaÌýspecific place onÌýyour site, like aÌýsale category page, orÌýloyalty program page.

Customize theÌýbar however you’d like, test different calls-to-action (CTAs), andÌýchoose who toÌýdisplay itÌýfor, when, andÌýonÌýwhat pages. You also can stick itÌýtoÌýtheÌýtop orÌýbottom ofÌýtheÌýpage.

Tip: Pair aÌýheader bar with aÌýcountdown timer toÌýcreate aÌýsense ofÌýurgency when running aÌýsale.

Add aÌýpop-up toÌýyour site pages

Pop-ups are useful forÌýdrawing visitor’s attention toÌýyour promotions, orÌýgrowing your email list.

What’s great about Zotabox popups isÌýthat you can configure toÌýyour liking andÌýforÌýmaximum effectiveness. When overused orÌýconfigured poorly, pop-ups can annoy customers rather than tempt them with anÌýappealing offer. But with Zotabox, not only can you customize theÌýbackground images andÌýbuttons, you can also set your own display rules.

For example:

• Choose who you want toÌýdisplay pop-ups toÌý(all visitors, new visitors, returning visitors, orÌýactive visitors only)
• Set activation andÌýdeactivation dates forÌýyour popups
• Choose when toÌýdisplay theÌýpop-up (immediately after aÌývisitor lands onÌýaÌýpage, after aÌýcertain amount ofÌýtime, after aÌýcertain amount ofÌýscrolling, orÌýupon exiting aÌýpage.)
• Set upÌýtheÌýpop-up frequency
• Choose theÌýpages onÌýwhich you want toÌýshow theÌýpop-up
• Choose what devices you want toÌýdisplay your pop-up on.

When set upÌýwisely, pop-ups can get great results, soÌýdon’t ignore theÌýdisplay rules andÌýtest different options. For example, show aÌýpopup with aÌýdiscount coupon only toÌýcustomers who are leaving your store.

Add ²¹Ìý²ú²¹²Ô²Ô±ð°ù orÌýaÌýsticker toÌýyour website

Banners andÌýstickers can also beÌýused toÌýlet customers know about special offers orÌýtoÌýdirect them toÌýspecific pages onÌýyour website. The difference isÌýthat you can add text toÌýaÌýsticker, while ²¹Ìý²ú²¹²Ô²Ô±ð°ù consists ofÌýaÌýpicture (though you can use your own picture that already has text onÌýitÌýasÌý²¹Ìý²ú²¹²Ô²Ô±ð°ù).

Tip: Stickers can beÌýused toÌýgive directions toÌýyour customers, forÌýexample, explain how toÌýenter aÌýcontest orÌýinform them about current takeout rules.

Another great thing about banners andÌýstickers isÌýthat you can place them anywhere onÌýyour page. Just make sure itÌýdoesn’t clutter your screen andÌýinterfere with theÌýshopping experience ofÌýyour customers.

Just like other Zotabox tools, their banner tool isÌýhighly customizable, andÌýhas rich display options. For example, you can show ²¹Ìý²ú²¹²Ô²Ô±ð°ù toÌývisitors that come from aÌýreferral website, orÌýdisplay itÌýtoÌýcustomers inÌýonly certain locations (say, ifÌýyou run geo-based offers).

Add aÌýslide box orÌýaÌýnotification box toÌýyour pages

Like theÌýother tools we’ve mentioned, slide andÌýnotification boxes help you toÌýinform customers ofÌýspecial offers andÌýdirect traffic toÌýcertain pages, but they’re specific inÌýtheir ideal implementation.

±õ´ÚÌýpop-ups seem obtrusive toÌýyou, ²¹Ìý²õ±ô¾±»å±ð°ù box can beÌýaÌýgreat alternative, asÌýitÌýallows you toÌýget customers’ attention without being soÌýin-your-face. Notification boxes feel aÌýbit more natural inÌýthis context, while still informing visitors ofÌýstore news, deals, andÌýspecials.

Tip: AÌýslide box can also beÌýpaired with aÌýcountdown timer orÌýaÌýdiscount code, orÌýused toÌýcapture customers’ emails.

ItÌýwon’t come asÌýaÌýsurprise that you can set upÌýdisplay rules forÌýaÌýslide box andÌýaÌýnotification box, just like forÌýanyÌýother Zotabox tool. For example, show itÌýonÌýselected pages only, orÌýdisplay itÌýonly toÌýreturning customers.

Use aÌýpromo box orÌýaÌýshowcase slider

Both promo boxes andÌýshowcase sliders toÌýpromote certain products from your store. For example, you can use these tools toÌýhighlight best-selling products orÌýitems onÌýsale.

The difference between theÌýtools isÌýthat aÌýpromo box displays featured products one byÌýone, andÌýaÌýshowcase slider displays all items atÌýtheÌýsame time.

The settings forÌýdisplay rules forÌýpromo boxes andÌýshowcase sliders won’t disappoint eitherÌý— they are just asÌýrich asÌýforÌýtheÌýother Zotabox tools.

Grow aÌýPotential Customers List

Capturing theÌýemail addresses ofÌýyour site visitors isÌýjust asÌýimportant asÌýtrying toÌýconvert them into customers. Even ifÌýthey don’t make aÌýpurchase this time, you’ll beÌýable toÌýreach them via aÌýpromotional email later, potentially leading them right back toÌýyour store.

Use email capture pop-up

It’s theÌýsame pop-up tool weÌýdiscussed earlier inÌýthis blog post, but with anÌýemail capture field twist. When customers enter their email address, it’s automatically sent toÌýyour mailing service (Zotabox integrates with 20+ services), soÌýtheÌýwhole process isÌýautomated, andÌýyou don’t need toÌýadd contacts manually.

The background image andÌýtexts are fully customizable, soÌýthat you can tweak theÌývisuals andÌýcopy toÌýsuit your brand. Don’t forget toÌýset upÌýtheÌýdisplay rules, andÌýstart growing your email list!

Tip: Give visitors aÌýreason toÌýshare their email byÌýoffering aÌýdiscount orÌýaÌýfree downloadable. Or, explain what exclusive content you’re going toÌýshare inÌýyour newsletter.

Add aÌýcontact form toÌýyour site

Some visitors might beÌýinterested inÌýyour product orÌýservice, but have doubts that might prevent them from following through onÌýaÌýsale.

Make sure they have aÌýclear way ofÌýcontacting you soÌýthat you can answer their questions, andÌýclear upÌýanyÌýlingering doubts byÌýadding aÌýcontact form toÌýyour site. Customers’ emails will beÌýsent toÌýyour mailing service just asÌýtheÌýsame asÌýthey doÌýwith anÌýemail capture pop-up.

You can even set upÌýauto-responses right inÌýtheÌýZotabox app, soÌýthat your customers know you received their email andÌýthat you’ll beÌýinÌýtouch with them shortly.

Set upÌýpush notifications

This tool isÌýdifferent from email capture pop-ups andÌýcontact forms. ItÌýwon’t send aÌýcustomer’s email toÌýyour mailing service. Instead itÌýallows you toÌýnotify customers ofÌýnew deals, products, orÌýblog posts via push notifications.

The tool isÌýeasy toÌýimplement andÌýfully customizable, just like other Zotabox tools. You can even set upÌýaÌýwelcome message forÌýthose who subscribe toÌýyour push notifications.

Check out aÌýpreview ofÌýyour push notifications onÌýdifferent devices toÌýmake sure your messages look consistently great onÌýall ofÌýthem.

Build Credibility with Customers

One ofÌýtheÌýthings that might prevent customers from buying isÌýtheÌýlack ofÌýsocial proof. Ratings andÌýtestimonials can help you make sure that your customers know you can beÌýtrusted.

Display Facebook andÌýGoogle reviews onÌýyour site

The Social Review tool allows you toÌýautomatically display existing Facebook orÌýGoogle reviews onÌýyour pages ¾±²ÔÌý²¹Ìýseparate slider. You can customize theÌýreviews’ appearance toÌýsuit your site, andÌýchoose toÌýshow only 4ÌýandÌý5Ìýstar reviews.

Keep inÌýmind that ifÌýyou don’t have reviews onÌýGoogle orÌýFacebook, theÌýtool will request your visitors toÌýreview your business there. That can beÌýcounterproductive, asÌýnot all site visitors are actual customers who are ready toÌýgive you aÌýreview. It’s better toÌýactivate this tool only ifÌýyou already have positive andÌýrelevant reviews onÌýFacebook orÌýGoogle.

Again, don’t forget about display settings: forÌýbetter results, show reviews onÌýproduct pages instead ofÌýyour homepage orÌýother irrelevant site spaces.

Add testimonials toÌýyour website

You can use this tool toÌýdisplay customer testimonials ¾±²ÔÌý²¹Ìýpop-up orÌýembed them directly onÌýyour site page. AsÌýopposed toÌýtheÌýSocial Review tool, you’ll need toÌýadd customer testimonials yourself.

There are different templates andÌýstyle options forÌýtestimonials, asÌýwell asÌýflexible display rules.

Tip: ±õ´ÚÌýyou don’t have customer testimonials yet, consider collecting feedback via ºÚÁÏÃÅ’s automated emails. AÌýrequest toÌýleave aÌýfeedback will beÌýsent automatically toÌýyour customers after they make aÌýpurchase (you can adjust theÌýsending time.)

More Tools from Zotabox

AsÌýyou can see, one Zotabox app can take theÌýplace ofÌýaÌýwhole bunch ofÌýother apps andÌý±è±ô³Ü²µ¾±²Ô²õ—b³Ü³Ù what we’ve talked about here isÌýjust theÌýbeginning! Zotabox isÌýchock full ofÌýeven more tools you implement inÌýyour store, such as:

• Social Buttons andÌýSocial Mobile Bar
• Facebook Live Chat
• Back toÌýTop Buttons
• EUÌýCookie Notification.

Tip: Social buttons can beÌýdistracting ifÌýnot used properly: you don’t want toÌýdirect your website traffic toÌýsocial media where customers are easily distracted byÌýnotifications andÌýother people’s pages. SoÌýuse social buttons forÌýspecific reasons. For example: forÌýrunning aÌýclosed Facebook VIP group forÌýgated launches. ±õ´ÚÌýyou want toÌýgrow your audience, there are other ways toÌýget followers onÌýsocial channels without losing website traffic.

Embedded tools

Zotabox also includes tools that you can embed toÌýyour website pages (as opposed toÌýusing pop-upsÌý— aÌýgreat alternative ifÌýyou’re not aÌýfan ofÌýtheÌýwhole pop-up thing). For example, you can embed:

• contact forms
• email capture forms
• aÌýtestimonials/reviews block
• ²¹Ìý²ú²¹²Ô²Ô±ð°ù
• aÌýYouTube video
• ²¹Ìý²õ±ô¾±»å±ð°ù
• aÌýcountdown timer.

Check out aÌýdemo toÌýsee how easy itÌýisÌýtoÌýembed Zotabox tools anywhere you want onÌýaÌýpage. You don’t need aÌýtech background toÌýuse embedded tools, asÌýtheÌýwhole process isÌýpretty intuitive andÌýuser-friendly.

Want toÌýlearn more about theÌýZotabox app? Watch aÌývideo review byÌýDaniella, anÌýindependent ºÚÁÏÃÅ expert:

How toÌýInstall Zotabox toÌýYour ºÚÁÏÃÅ Store

ToÌýstart using 20+ promotional tools, you’ll need just one Zotabox appÌý— you can install itÌýfrom theÌýºÚÁÏÃÅ App Market:

1. ³Ò´ÇÌý³Ù´ÇÌý³Ù³ó±ðÌýZotabox app page.
2. Click “Get.”

The app isÌýavailable forÌýall countries, but it’s only inÌýEnglish. ItÌýalso has aÌýfree trial feature soÌýyou can test all theÌýtools included inÌýtheÌýapp.

±õ²ÔÌý°ä±ô´Ç²õ¾±²Ô²µ

±õ´ÚÌýyou need powerful promotional tools but don’t want toÌýpay forÌýaÌýton ofÌýdifferent apps, Zotabox isÌýforÌýyou. ItÌýworks great forÌýall websites, from your ºÚÁÏÃÅ Instant Site, toÌýWordPress, Wix, Weebly, andÌýanyÌýother site.

ItÌýmay beÌýtempting toÌýtry all theÌýtools atÌýonce, but beÌýcareful not toÌýoverdo it:

• test banners, popups andÌýforms one byÌýone toÌýfind theÌýbest option forÌýyour site
• doÌýnot use similar tools like banners andÌýstickers onÌýtheÌýsame pages toÌýavoid aÌýcluttered look
• reserve certain tools forÌýshort periods ofÌýtime, forÌýexample, use pop-ups with countdown timers forÌýsales only.

So, where doÌýyou goÌýfrom here? Start your free trial, test Zotabox tools, andÌýcreate your perfect promotional kit.

Ìý

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