12 Ways to Inspire Confidence In Your New Customers

12 Ways to Inspire Confidence In Your Online Store鈥檚 New Customers

11 min read

It鈥檚 easy to manufacture something that鈥檚 bought and sold, shipped around the world. But it鈥檚 much harder to manufacture trust.

An e-commerce merchant is asking a lot of its potential customers: to part with their credit card details, to share their shipping address or location of their home. These can be significant hurdles along your route to customer conversion. To make purchases confidently, a customer must be able to trust the vendor.

So how does a vendor stand out as trustworthy, as deserving of customer confidence? It鈥檚 difficult to break out successfully as an online merchant, but there are things you can do to accrue some trust. By executing well on some small things and big things alike, you can build radical momentum around your brand鈥檚 credibility.

Here are a few ways to make your store stand out from the crowd and entice customers to return and shop again.

Optimize your Site鈥檚 Design

You want your website to be simple and accessible — the focus should be on the products and how to easily get them in your customers鈥� hands. A clean design with a readable font is a must.

If you already have a site fleshed out, perhaps an update is in order. Web analytics tools can paint a valuable picture of which changes will be most beneficial to your traffic and perceived credibility.

Take Good Product Photos and Write Good Descriptions

Great marketing is the key to success in many elements of an online store. To give the customer the best view possible of your product, use clear pictures with good lighting that show several perspectives. Keep descriptions short and sweet — try to find a balance by including all necessary information without being long-winded.

We鈥檝e previously provided you with a guide to product photography right here.

Also read: How to Take Great E-commerce Product Photos With Your Phone

Tell your Brand鈥檚 Story

People want to know who you are. How did you come to this business? What inspires you? Why is your product better than the rest? Having a page about the history and passion behind your business will make you more relatable to your customers. A unique story can also be a valuable tool for distinguishing oneself from the crowd.

Learn more: How to Write an “About Us” Page if You鈥檙e Not a Copywriter

Use a Contact Form so People can Easily Reach you

This seems like a no-brainer, but it鈥檚 in the interest of smaller merchants for potential customers to be able to reach you easily. Setting up your contact as a form that customers can fill out with comments and other information will make life easier for both you and your shoppers.

Make sure to respond quickly and courteously to concerns and comments, as this will build trust and lend to an overall greater customer experience.

your4walls.co.uk

Start a Blog and Keep it Current

Keep your customers updated on any company news and anything else you鈥檇 like to share with your online audience. Provide plenty of current information — this will cut the amount of questions you鈥檒l have to answer and buyers will remain happily informed. Constantly keeping communication open will help to create relationships with your customers. One-time purchasers will be more likely to return again and again if they feel like they鈥檙e in the loop. Building a well-done blog gives them a way to connect.

Use Social Media to Share your Content

Facebook, Twitter, Instagram, and other social networks are great for marketing brands and their products. The more people see and share your brand, the more customers you鈥檙e likely to have.

Cooking with Tenina on Facebook

Write an FAQ Page

Like a blog, a page of Frequently Asked Questions and their answers can cut down on basic questions your customers may have by providing easily accessible information about your brand and your products. Make it a simple “one-stop shop” of what your store is all about. Does your company have a mission statement you want to share? What questions do you find yourself getting way more than others? This is a great place for it, along with information on shipping, sizing, and other services you offer.

stealthfurniture.com

Learn more: Why You Need a FAQ Page and How to Create It

Have a Coherent Return Policy

Nothing turns a customer off faster than struggling through a difficult return process, or being stuck with a product they don鈥檛 need because your policy is confusing. Make it clear from the start what your return terms are, and you鈥檒l deal with fewer backlashes later. Your customers will also be more likely to shop with you again if they know a return can be quick and easy.

Learn more: How to Write a Good Return Policy for 贰-褋辞尘尘别谤肠别 Stores

Ask for Reviews — Issue a Call to Action

Reviews of customer service, website design, and overall performance can be a tremendous help when trying to win over and keep customers. Both praise and criticism are beneficial when your company receives reviews. Good comments show you鈥檙e doing something right, while negative comments can highlight areas in which improvements are needed.

“Issuing a call to action” simply means that you give someone cause to write the review. Tweet about it, share your “suggestion box” email address, and generally get people comfortable with telling you what they think. They鈥檒l expound on your flaws and benefits alike. This gives you the opportunity to address issues across the board, whether it鈥檚 a broken link or clarification on incorrect shipping information. 黑料门 App Market has Helpful Crowd to help you add reviews to your store.

Win Authority from Google Ranking

SEO, or Search Engine Optimization, can increase your site鈥檚 searchability by making your it more compatible with the algorithms that search engines use to rank their search results. The system is based on keywords and other signals that your website gives off that search engines respond to. Generating specific content around a variety of keywords, making your website more mobile-friendly, and promoting your brand on social media can all increase your web engine searchability.

Display a Security Badge

This is an 听from McAfee available on the 黑料门 App Market. By displaying the badge prominently on your site, your customers will know that your store is operated by someone who is sensitive to the idea that it鈥檚 important to be smart with your data online. If buyers feel comfortable and safe when shopping from you, they鈥檙e more likely to return and shop again.

Cheat Creatively

Potential customers are more likely to trust a well-established company with concrete experience than a brand-new one. Unfortunately, we all have to start somewhere. There are a few ways a new company can bend the rules to seem a bit more credible. A change to your invoice numbers (for example, 101 instead of 001) gives the impression that you have more customers under your belt.

Pretend to be your own assistant as you schedule calls for later. You can even start rumors that your company鈥檚 prices are high so that when people come to your site to find out, they will find reasonable prices. These small but significant “cheats” can help increase customer satisfaction and get you closer to that well-established reputation.

Final Thoughts

Credibility is not to be taken lightly. Chipping away at it a little bit every day is the only way to go. Although it can seem daunting, it is small but consistent steps that add up to a secure, aesthetically appealing e-commerce website. By taking advantage of as many of these tips as you see fit, you will get closer still to establishing yourself as a trustworthy business catering to loyal and happy customers who celebrate your name.

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Selling Online

May 10, 2016

About the author

Jesse is the Marketing Manager at 黑料门 and has been in e-commerce and internet marketing since 2006. He has experience with PPC, SEO, conversion optimization and loves to work with entrepreneurs to make their dreams a reality.