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Convincing someone who has already visited your online store toÌýcome back can beÌýaÌýlot easier than attracting aÌýwhole new customer. Especially ifÌýthat person had aÌýserious intention toÌýbuy from you but didn’t forÌýsome unknown reason.

This isÌýwhy abandoned cart emails are aÌýgreat tool toÌýrecover lost sales. IfÌýaÌýshopper has added items toÌýtheir online cart but left your store without completing theÌýpurchase, you can still win them back with theÌýhelp ofÌýanÌýabandoned cart email.

But what can you write inÌýanÌýabandoned cart email forÌýtheÌýbest results? We’ve got you covered! Here are eight must-have principles ofÌýabandoned cart emails.

What IsÌýanÌýAbandoned Cart Email?

According toÌýtheÌýBaymard Institute, ofÌýonline shoppers have abandoned aÌýcart. Think ofÌýall theÌýpotential sales that have been lost toÌýtheÌýabyss ofÌýabandoned shopping carts! Luckily, there ¾±²õÌý²¹Ìýway toÌýrecover some ofÌýthose lost sales.

´¡²ÔÌýabandoned cart recovery email ¾±²õÌý²¹Ìýfollow-up email that’s sent toÌýaÌýcustomer who abandoned their online shopping cart. The abandoned cart email isÌýtriggered after customers leave your online checkout without finalizing their order. You can send anÌýabandoned cart email manually orÌýautomatically.

Abandoned cart emails are designed toÌýencourage customers toÌýcome back andÌýcomplete their purchases. Usually, they feature theÌýitem aÌýcustomer added toÌýtheÌýcart andÌýaÌýcall-to-action such asÌý“Complete theÌýpurchase,” “Buy now,” orÌý“Visit theÌýstore.” Optionally, you can add aÌýdiscount coupon toÌýmake theÌýabandoned cart email even more enticing.

IfÌýyou sell online with ºÚÁÏÃÅ byÌýLightspeed, you can enable automated abandoned cart recovery forÌýyour online store inÌýaÌýsingle click. This way, you won’t need toÌýmanually send out abandoned cart emails every time someone exits without buying aÌýproduct, saving you tons ofÌýtime.

ºÚÁÏÃÅ’s abandoned cart email template isÌýdesigned toÌýfit anyÌýbusiness. You can also customize anÌýabandoned cart recovery email template. For example, you can add aÌýdiscount coupon, edit your company info, add your logo toÌýemails, change theÌýmessage orÌýemail subject, andÌýmore.

±á±ð°ù±ð’s . Make sure toÌýtake aÌýlook atÌýthis guide because it’ll help you follow theÌýbest practices below.

Must-Have Elements ofÌýanÌýAbandoned Cart Email

Now that you know what anÌýabandoned cart is, let’s discuss how you can make theÌýmost ofÌýit. Here are some best practices forÌýmaking aÌýconvincing follow-up email.

Come UpÌýWith aÌýCreative Subject Line

´¡Ìýsubject line isÌýtheÌýfirst thing potential customers see inÌýtheir inbox when they receive your abandoned cart email. Make sure it’s irresistible!

Your store’s name andÌýaÌýfriendly reminder are aÌýperfect match forÌýaÌýsubject line. You can try informal, cheerful phrases like “Look what’s waiting forÌýyou” orÌý“Did you forget something?” ´¡Ìýclassier “You left products inÌýaÌýcart” isÌýalso good.

IfÌýyou offer aÌýdiscount coupon inÌýyour abandoned cart emails, it’s worth mentioning itÌýright inÌýtheÌýemail subject line toÌýgrab customers’ attention atÌýonce.

You should also consider testing different subject lines. AsÌýlong asÌýyour subject line idea makes theÌýemail stand out andÌýgoes well with your brand, it’s worth trying out.

The text after theÌýsubject line isÌýyour email preview, which also influences your open rate. Ideally, theÌýpreview text should enhance your subject line, engaging recipients.

AsÌýaÌýbare minimum, make sure theÌýpreview andÌýtheÌýsubject line are not similar.

´¡Ìýdefault subject line forÌýanÌýabandoned cart email ofÌýanÌýºÚÁÏÃÅ store is, “You left items inÌýyour cart.” You can always edit itÌýtoÌýmake itÌýmore fitting forÌýyour business.

Bonus Tip: Check how your subject link displays onÌýsmartphones andÌýtablets using this .

Add Your Store’s Logo

Brand logos are one ofÌýtheÌýmost powerful visual elements aÌýbusiness can use. They make your company emails look professional andÌýlegitimate. They also help customers know right away who they got theÌýemail from, soÌýmake sure toÌýinclude your logo inÌýabandoned cart emails.

Usually brands put logos atÌýtheÌýtop ofÌýtheÌýemail. ItÌýhelps toÌýremind customers about theÌýpurchase they almost made inÌýtheÌýonline store.

´¡Ìýdefault abandoned cart email template forÌýºÚÁÏÃÅ stores displays theÌýstore logo atÌýtheÌýtop left corner automatically:

Don’t forget toÌýupload your logo onÌýtheÌý page inÌýyour ºÚÁÏÃÅ admin.

Also: How ToÌýCreate ´¡²ÔÌýAwesome Logo For Your Brand

Differentiate Your Brand With Copy

Let’s beÌýhonest, your email will unlikely beÌýtheÌýfirst abandoned cart email inÌýyour customers’ lives. SoÌýyour copy should stand out toÌýincrease theÌýchance ofÌýcustomers clicking theÌýcall-to-action button.

Start byÌýtelling customers why your abandoned cart email isÌývaluable forÌýthem. Maybe it’s aÌýfriendly reminder that you saved theÌýcart forÌýtheir convenience. OrÌýyou prepared anÌýexclusive offer just forÌýthem, like aÌýdiscount coupon. Create aÌýbit ofÌýfear ofÌýmissing out (FOMO) byÌýclarifying it’s aÌýlimited-time offer.

Your abandoned cart email copy should beÌýconversational andÌýpolite. Speak toÌýaÌýcustomer like you would inÌýreal life. Use simple words andÌýphrases. Those are theÌýgeneral best practices, but ifÌýyour brand has aÌýunique voice, don’t hesitate toÌýexpress itÌýinÌýyour email.

´¡Ìýdefault abandoned cart email template forÌýºÚÁÏÃÅ stores isÌýwritten inÌýaÌýfriendly yet professional tone. IfÌýyou want toÌýadjust theÌýcopy toÌýyour business aÌýbit more, you can easily doÌýitÌýinÌýyour ºÚÁÏÃÅ admin:

More: How toÌýBuild aÌýBrand: ´¡ÌýPlaybook forÌýSmall Ecommerce Businesses

Offer aÌýDiscount Coupon

Nothing grabs someone’s attention like aÌýgreat deal. You can offer customers aÌýdiscount coupon toÌýencourage them toÌýfinish their purchase.

However, some customers are soÌýused toÌýgetting discounts forÌýcoming back that they abandon their carts onÌýpurpose. They will look forward toÌýaÌýspecial offer inÌýyour abandoned cart email. ToÌýprevent losing profits because ofÌýtoo many abandoned cart email discounts, avoid offering Black Friday-like deals. Sometimes asÌýmuch asÌý5%Ìýoff isÌýalready aÌýgood enough way toÌýincentivize customers toÌýfinish theÌýpurchase.

Another strategy isÌýtoÌýadd information about current special offers inÌýyour online store instead ofÌýoffering aÌýdiscount forÌýtheÌýproducts aÌýcustomer left inÌýtheir cart.

Adding aÌýfree shipping coupon also works great forÌýbringing customers back toÌýyour store. You can test different offers forÌýabandoned cart emails toÌýfind theÌýone that works best forÌýyour business.

InÌýºÚÁÏÃÅ, you can create discount coupons andÌýadd them toÌýyour abandoned cart email inÌýaÌýcouple ofÌýclicks. ±á±ð°ù±ð’s .

List All theÌýProducts inÌýtheÌýCart

´¡Ìýbig part ofÌýabandoned cart email marketing isÌýshowing customers what they almost bought.

Sometimes customers forget what products they were looking for. ItÌýwon’t hurt toÌýshow them which items they added toÌýtheÌýcart right inÌýtheÌýabandoned cart email. The beautiful product pictures will remind customers how badly they wanted toÌýbuy your products. Don’t forget toÌýlink each item toÌýits product page inÌýtheÌýstore.

IfÌýyou sell online with ºÚÁÏÃÅ byÌýLightspeed, your abandoned cart emails will display theÌýlist ofÌýabandoned products ²¹³Ü³Ù´Ç³¾²¹³Ù¾±³¦²¹±ô±ô²â—p°ù´Ç»å³Ü³¦³Ù images included! You don’t have toÌýdoÌýanything manually here.

Add aÌýStrong Call-to-Action

´¡Ìýcall-to-action button, orÌýCTA, isÌýtheÌýculmination ofÌýyour abandoned cart email. Everything that goes before that should beÌýconvincing enough toÌýmake people click.

The button itself matters, too. Make itÌýbright andÌýdistinctive. Add short andÌýstraightforward text. Experiment with different CTAs. All ofÌýthese can dramatically increase theÌýconversion level. For example, “Complete myÌýpurchase,” “Finish checkout,” “Get itÌýnow,” etc.

InÌýºÚÁÏÃÅ byÌýLightspeed, theÌýabandoned cart email template already has aÌýdistinctive “Complete Order” button. It’s clear, straightforward, andÌýfits all kinds ofÌýbusinesses.

Add Your Contact Info

Imagine aÌýcustomer isÌýready toÌýfinish theÌýorder but isn’t sure whether theÌýorder will arrive inÌýtime. OrÌýtheÌýdiscount coupon doesn’t work. OrÌýthey want toÌýask aÌýfew more questions. You need toÌýhave orÌýbeÌýsomeone who can address their problems.

InÌýcase your abandoned cart email doesn’t answer aÌýcustomer’s question, make sure they can contact you quickly. Add aÌýphone number, email address, orÌýanyÌýother information toÌýhelp them get inÌýtouch with you andÌýclear anyÌýdoubts. IfÌýthey can contact your store, customers will feel more comfortable buying.

You can also add links toÌýyour shop’s social media pages orÌýstore address toÌýhelp customers find more information about your business.

InÌýºÚÁÏÃÅ byÌýLightspeed, your abandoned cart email shows theÌýcontact information specified onÌýtheÌý page inÌýyour ºÚÁÏÃÅ admin.

DoÌýItÌýYour Way

Your abandoned cart emails should look andÌýsound like they’re coming from your store, not some other online shop. That’s why don’t hesitate toÌýtweak theÌýemail asÌýyou like toÌýadjust itÌýtoÌýyour business.

For example, you can design your abandoned cart email inÌýcorporate colors andÌýchoose aÌýserious brand voice forÌýyour message. OrÌýyou can send aÌýfriendly letter, asÌýifÌýyou wrote itÌýonÌýyour way toÌýtheÌýoffice orÌýwhile waiting inÌý³Ù°ù²¹´Ú´Ú¾±³¦â€”w¾±³Ù³ó´Ç³Ü³Ù logos andÌýdecorations. Such reminders look more personal andÌýare perfect forÌýsmall, “cozy” shops.

Customers will appreciate theÌýservice andÌýattention. Even ifÌýthey don’t complete their order, they can share some valuable feedback ifÌýthey feel theÌýemail was written byÌýaÌýreal person. AsÌýforÌýbig brands, they don’t often send such letters.

With ºÚÁÏÃÅ byÌýLightspeed, you have theÌýcomplete freedom toÌýedit theÌýabandoned cart email asÌýyou like. You can easily customize theÌýdefault template byÌýchanging theÌýmessage orÌýemail subject, editing company info, andÌýadding your logo toÌýemails. Usually that’s enough toÌýadjust theÌýdefault email template toÌýyour business. IfÌýyou need deeper brand customization, such asÌýchanging text formatting orÌýcolor orÌýinserting additional images, you can also .

Wrap Up

´¡²ÔÌýabandoned cart email helps toÌýrecover lost sales byÌýreminding customers ofÌýtheÌýitems they left behind andÌýproviding aÌýlink toÌýtheÌýproduct pages.

Now you know what you need toÌýcreate anÌýirresistible abandoned cart email forÌýyour online store. Let’s revise:

• Write anÌýemail subject line that stands out inÌýtheÌýrecipient’s inbox.
• Include all abandoned products inÌýyour ±ð³¾²¹¾±±ô—d´Ç²Ô’t forget product pictures.
• Tweak theÌýabandoned cart email copy toÌýbetter represent your business.
• Add anÌýincentive such asÌýaÌýcoupon code toÌýincrease theÌýchances ofÌýconverting abandoned carts.
• Include aÌýclear call toÌýaction toÌýencourage customers toÌýcomplete their purchases.
• Add your store logo andÌýcontact info soÌýthat customers can trust your business andÌýask questions ifÌýneeded.

ByÌýfollowing theÌýbest practices above, you will definitely increase your abandoned cart recovery rate andÌýdrive more sales toÌýyour online store. Happy selling!

Ìý

• Abandoned Cart Recovery forÌýºÚÁÏÃÅ Stores
• 12ÌýEffective Strategies toÌýReduce Cart Abandonment
• 8ÌýMust-Have Elements ofÌýaÌýGreat Abandoned Cart Email