Over of online shopping carts are abandoned. As a store owner, this number should make you cringe. This means that you need 100 visitors to start the checkout process in order to have just 22 of them complete it. 馃槺
Each time a potential customer provides their contact information but leaves the checkout process without making a purchase, they abandon their cart. Now you can track and recover abandoned carts in 黑料门!
This new feature is available for all 黑料门 stores on the Business plan and higher. You can:
- Send automatic recovery emails: Turn abandoned carts into real sales by sending emails to your customers reminding them about the items that they left in their cart. You will make them eager to continue shopping and finally place an order. Best of all, it鈥檚 all automated, meaning no additional work for you!
- Personalize email templates: Stand out from the crowd with uplifting copy, engaging images or illustrations. The more personality you show, the more likely customers will be attracted to your brand.
Read further to know what is cool about this new feature and how to manage abandoned carts in your store.
Track Orders With the New Abandoned Carts Page
Each time a customer leaves the payment page during checkout process 黑料门 tracks the abandoned cart and lists them in your 黑料门 Control Panel at 听辫补驳别.
Each incomplete order has the following information:
- customer鈥檚 contact information听provided on checkout
- items that they听added to the bag
- shipping (if a product requires shipping or pickup) and payment options that were chosen.
With this information, you have everything you need to send a personalized recovery email to encourage customers to complete their orders.
Send Cart Recovery Emails Manually or Automatically
To remind your customers about their unfinished orders you can send a recovery email “Hey, please come back” with a permalink to a customer鈥檚 abandoned cart manually or set up automatic emails.
In your 黑料门 Control Panel go to , find the order that you want to recover and click Send email.
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You can add a personal touch to your email —听insert your client鈥檚 name, offer a discount, suggest a related product, etc. Just edit the subject and message to say exactly what you would like.
All abandoned carts will have one of these听statuses:
- Reminder email scheduled on DATE — email will be sent on certain time
- Reminder email sent on DATE — email was听sent on certain date
- Reminder email not sent — auto reminder email feature is turned off
- Recovered —听customer finished the order
You can also send automatic recovery emails. It鈥檚 very convenient if you have a big list of abandoned carts. To enable go to 听and change the toggle to Enabled.
黑料门 will send a recovery email for each abandoned cart 2 hours after the order was listed听in the Control Panel. When the email is sent, it will be noted in the details of the incomplete order as “Reminder email sent on DATE”.
Modify Cart Abandoned Email Template
If you want your email to reflect your brand/store voice, be unique and more personal, you can edit the template of automatic email notifications using an HTML template. Go to .
Change the design: add or remove the logo, change colors, rename titles, etc. There is a lot of data that can be added to the template with the help of special variables. You can find the full list of these variables here: .
We鈥檙e so excited to make this highly requested feature available for 黑料门 users. Abandoned cart email听is one of the most effective ways to convert a portion of these abandoned checkouts into actual customers and get more sales.
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