When was theÌýlast time you bought something online without reading reviews? Exactly. Bet your customers don’t either. That’s why adding testimonials toÌýyour website isÌýaÌýmust forÌýdriving sales.
Product reviews, ratings, andÌýcustomer testimonials allow satisfied customers toÌýspeak onÌýbehalf ofÌýyour brand. This serves asÌýsocial proof that your website andÌýproducts are trustworthy toÌýshoppers. The more reviews you gather, theÌýmore credible you become.
Discover more about why product reviews matter forÌýyour bottom line andÌýhow toÌýincorporate them seamlessly into your website.
Why Product Reviews Matter
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Product Reviews Help Build Trust
Since customers can’t physically interact with orÌýsample your products asÌýthey would inÌýaÌý
- 92% ofÌýshoppers without customer reviews. They may hold off onÌýmaking aÌýpurchase decision until they can doÌýmore research… but once they leave your site, there’s noÌýguarantee they’ll return.
- 53% ofÌýinternet users stated that product reviews are ofÌýanÌýonline shopping experience.
The most important attributes ofÌýtheÌýonline shopping experience, according toÌýshoppers
Customer testimonials add more social proof toÌýyour business, which makes your store look more reliable. This, inÌýturn, increases sales, particularly forÌý
Product Reviews Help Improve SEO
Not only doÌýproduct reviews provide valuable information forÌýpotential buyers, but they also play aÌýsignificant role inÌýimproving search engine optimization.
Reviews contain relevant keywords andÌýphrases that help improve your website’s ranking onÌýsearch engines, making itÌýeasier forÌýpotential customers toÌýfind you.
Product reviews also signal user engagement, one ofÌýtheÌývital ranking factors forÌýGoogle andÌýother search engines.
Product Reviews Help Make aÌýPurchase Decision
Reviews are one ofÌýtheÌýmost critical factors that consumers consider when making aÌýpurchase decision:
- According toÌýStatista, before making aÌýmajor purchase.
- toÌýevaluate theÌýproduct orÌýlearn more about products.
What exactly are customers seeking inÌýreviews? InÌýthis , 60% ofÌýrespondents found product performance information most helpful inÌýreviews, while 55% favored purchaser satisfaction details. Other responses included looking forÌýanÌýanswer toÌýaÌýspecific question orÌýadvice about use.
Information that isÌýconsidered most helpful inÌýproduct reviews
Reading about others’ experiences with aÌýproduct can help potential buyers feel more confident inÌýtheir decision, ultimately leading toÌýmore sales forÌýyour business.
Placing Product Reviews Strategically
There are several ways toÌýincorporate testimonials onÌýyour website. One option isÌýcreating aÌýdedicated page forÌýcustomer reviews andÌýratings. This allows shoppers toÌýfind andÌýread through feedback from previous customers easily.
´¡Ìýproduct page isÌýone ofÌýtheÌýmost important places toÌýshowcase your reviews. This isÌýwhere potential customers are already considering making aÌýpurchase, soÌýseeing positive feedback can help motivate them toÌýcomplete theÌýtransaction.
Plus,
Another effective way toÌýshowcase testimonials isÌýtoÌýadd them asÌýquotes orÌýsnippets throughout your website. These brief yet powerful endorsements can beÌýplaced strategically onÌýlanding pages, checkout pages, orÌýeven email subscription forms.
How toÌýAdd Product Reviews toÌýYour Website
But how doÌýyou add testimonials toÌýyour website? The first step isÌýidentifying which platform you will use toÌýcollect andÌýdisplay them.
One popular option isÌýºÚÁÏÃÅ byÌýLightspeed, anÌýecommerce platform with aÌý
IfÌýyour business needs aÌýwebsite, consider ºÚÁÏÃÅ. InÌýminutes, you can swiftly create aÌýprofessional site andÌýenjoy many
Or, ifÌýyou already have aÌýwebsite, use ºÚÁÏÃÅ toÌýadd anÌýonline store toÌýit. ºÚÁÏÃÅ seamlessly integrates with anyÌýsite, noÌýmatter what site builder you’re using.
toÌýcreate aÌýnew online store orÌý.
Meet theÌýProduct Reviews forÌýºÚÁÏÃÅ Stores
With ºÚÁÏÃÅ’s
ºÚÁÏÃÅ simplifies collecting feedback about your products, helping build customer trust, which, inÌýturn, drives sales.
´¡Ìýreview showcased onÌýaÌýproduct page within theÌýºÚÁÏÃÅ store
Get Control Over Reviews
With ºÚÁÏÃÅ, you can enable orÌýdisable theÌýcollection ofÌýreviews forÌýyour entire store orÌýspecific products.
IfÌýaÌýproduct faces unexpected issues orÌýisÌýinÌýtheÌýearly stages ofÌýits launch, disabling theÌýreviews can protect your brand’s reputation until improvements are made.
Or, ifÌýyou sell gift cards orÌýcollect donations inÌýyour online store, itÌýmakes sense toÌýdisable reviews forÌýsuch products.
Collect Authentic Feedback
Reviews onÌýºÚÁÏÃÅ can only beÌýwritten byÌýcustomers who have purchased aÌýproduct from your store. ItÌýeliminates potential false reviews andÌýensures theÌýfeedback isÌýauthentic, relevant, andÌýtrustworthy.
This bolsters theÌýcredibility ofÌýyour product reviews, aiding potential buyers inÌýmaking informed purchasing decisions.
Shoppers can trust that theÌýreviews are authentic, coming solely from real customers
Moderate Your Reviews
You can check submitted reviews before publishing them, allowing you toÌýdecide whether toÌýpublish orÌýdelete them. ItÌýprevents spam, offensive, orÌýirrelevant content from being published, ensuring that theÌýreviews onÌýyour site remain helpful andÌýrelevant.
InÌýcase ofÌýaÌýnegative review, you, asÌýtheÌýbusiness owner, can reach out toÌýtheÌýcustomer, address their concerns, andÌýbuild brand loyalty.
Improve Customer Experience
ºÚÁÏÃÅ also ensures that your published product reviews are easily visible onÌýtheÌýproduct pages. The star ratings andÌýtheÌýtotal number ofÌýreviews give aÌýquick summary ofÌýproduct quality andÌýcustomer satisfaction.
Shoppers can see ratings inÌýtheÌýproduct grid
The review section isÌý
With these features, ºÚÁÏÃÅ simplifies theÌýprocess ofÌýadding product reviews toÌýyour website andÌýenhances theÌýoverall customer experience inÌýyour online store.
Save Time onÌýReview Management
Adding product reviews toÌýyour ºÚÁÏÃÅ store requires noÌý
Enabling product reviews inÌýanÌýºÚÁÏÃÅ store
´¡Ìýfeedback request email will beÌýautomatically sent toÌýcustomers aÌýmonth after their order status changes toÌý“Shipped” (You can adjust theÌýemail sending time.) OrÌýone day after theÌýorder status changes toÌý“Delivered.”
There’s noÌýneed toÌýsend emails toÌýeach customer manually; ºÚÁÏÃÅ offers aÌý“set itÌýandÌýforget it” experience.
After that, all you’ll have toÌýdoÌýisÌýlook through reviews andÌýpublish them. Don’t worryÌý— you won’t miss aÌýnew review, asÌýºÚÁÏÃÅ will notify you via email. Feel free toÌýdisable itÌýifÌýyou’re aÌýpro atÌýremembering stuff!
See all theÌýdetails onÌýmanaging product reviews inÌýtheÌý.
Make Product Reviews Even More Prominent
IfÌýyou use ºÚÁÏÃÅ Instant Site asÌýaÌýwebsite forÌýyour business, you can onÌýanyÌýpage ofÌýyour Instant Site. That’s inÌýaddition toÌýdisplaying aÌýratings andÌýreviews section onÌýproduct pages!
Tailor theÌýdesign ofÌýtheÌýreview block toÌýsuit your preferences
For example, you can incorporate aÌýreviews section onÌýtheÌýhomepage, aÌýpage narrating your business journey, orÌýaÌýdetailed description ofÌýyour product benefits.
How toÌýMake theÌýMost ofÌýProduct Reviews
Now that you know how toÌýcollect andÌýdisplay product reviews, let’s discuss how toÌýuse them toÌýtheÌýfullest extent forÌýyour business.
Incentivize Customers with aÌýDiscount
One ofÌýtheÌýmost effective ways toÌýencourage customers toÌýleave reviews isÌýbyÌýoffering them aÌýdiscount onÌýtheir next purchase. This motivates customers toÌýshare their experiences andÌýencourages them toÌýmake another purchase from your store.
´¡³ÙÌý·¡³¦·É¾±»å, toÌýyour feedback request email takes aÌýsingle click.
AnÌýexample ofÌýaÌýfeedback request email with aÌýdiscount coupon
Respond toÌýNegative Reviews
While weÌýall strive forÌýonly positive feedback, negative reviews are bound toÌýhappen eventually. Avoid ignoring these reviews; instead, respond toÌýthem and​​ address theÌýconcerns.
´¡³ÙÌý·¡³¦·É¾±»å, you can view customer information, such asÌýtheir email, when reading new unpublished reviews. This enables you toÌýcontact theÌýcustomer promptly toÌýaddress andÌýsolve issues mentioned inÌýtheÌýreview.
Viewing customer information right from theÌýreview
Note Your Country’s Legislation
Sometimes, you may wish toÌýremove aÌýreview. This could happen ifÌýaÌýcustomer noÌýlonger wishes forÌýtheÌýreview toÌýbeÌýpublic orÌýifÌýtheÌýissue mentioned has been resolved.
While you can delete reviews inÌýyour ºÚÁÏÃÅ store, make sure toÌýcheck your country’s legislation onÌýpublishing andÌýdeleting reviews, asÌýsome countries require online sellers toÌýpublish all feedback.
Use Reviews toÌýImprove Your Business
Customers are not theÌýonly ones who can use reviews toÌýmake informed decisions. Collecting product feedback allows you toÌýmonitor your business andÌýmake timely improvements.
Use reviews toÌýgather valuable insights into your target market. For example, ifÌýyou notice multiple customers mentioning aÌýspecific feature they want toÌýsee inÌýaÌýproduct, you could consider incorporating itÌýinto your future products.
Plus, responding toÌýreviews andÌýaddressing anyÌýissues mentioned shows that you value your customers’ opinions andÌýare committed toÌýproviding excellent service.
Use Product Reviews toÌýGet More Orders
ItÌýonly takes aÌýcouple ofÌýclicks toÌýstart collecting andÌýpublishing customer reviews onÌýyour website, but itÌýcan tremendously impact your sales.
Whether you’re inÌýtheÌýmiddle ofÌýtheÌýholiday buying season, launching aÌýnew online store, orÌýjust trying toÌýbreak new ground inÌýyour market, testimonials create trust, encouraging skeptical window shoppers toÌýbecome happy customers.
SoÌýdon’t underestimate theÌýpower ofÌýproduct reviews! Gather feedback from satisfied customers andÌýshowcase itÌýonÌýyour website toÌýcontinue building aÌýstrong reputation forÌýyour brand.
Ìý
- 4ÌýWays toÌýUse Social Proof onÌýYour Online Store
- 4ÌýTypes ofÌýProduct Comments You Should Never Ignore
- Drive Sales byÌýAdding Product Reviews onÌýYour Website inÌýaÌýClick
- How toÌýCollect Customer Feedback andÌýUse ItÌýtoÌýBuild Trust
- The Best Rating, Testimonials andÌýReview Tools forÌýEcommerce
- The Best Ways toÌýGet Quality Product Reviews
- How ToÌýGet Your Product OnÌýThe Product Review Blog
- Why Customer Testimonials Are Your Ecommerce Superpower