Top 9 Global Amazon Competitors

Posted 10 months ago by Max Komonov

Let�셲 face 쓩넨�볾낼껸뇌늡꾈 has largely taken over the桂world when it桂comes to桂online shopping. Amazon offers its platform in桂over 100桂countries, including most large markets. However, this doesn�셳 mean that Amazon is桂the桂only ecommerce platform or桂retailer out there.

Though Amazon is桂the桂largest ecommerce retailer, there are still several others that hold a桂piece of桂the桂market share pie. So, let�셲 discuss some of桂the桂largest Amazon competitors.

Who are the桂Competitors of桂Amazon?

Though Amazon has a桂large hold on桂ecommerce, it�셲 not all the桂giant does. Amazon has branched out into multiple industries, including music 껸꾈삣桂video streaming, physical stores, 껸꾈삣桂subscription services. This means there are additional competitors of桂Amazon outside the桂ecommerce space.

Let�셲 take a桂look at桂some of桂the桂most significant competitors of桂Amazon, starting with the桂United States retail space.

eBay

eBay started just around a桂year after the桂launch of桂Amazon, with Amazon launching in桂1994桂껸꾈삣桂eBay in桂1995. eBay�셲 revenue has gone down over the桂years, but they still offer a桂unique service in桂comparison to桂Amazon, which is桂auctions. Sellers on桂eBay can either list products at桂a桂set rate or桂as桂an桂auction, allowing them to桂potentially make more for桂their items.

Walmart

Walmart has Amazon beat in桂the桂longevity department, with them having been around since 1962. Amazon 껸꾈삣桂Walmart have been regular competitors, with Amazon taking over the桂online space while Walmart commands the桂physical retail space.

Walmart offers a桂similar space to桂that of桂Amazon, allowing third-party brands to桂sell on桂the桂Walmart Marketplace. Even as桂big as桂Amazon has grown, Walmart continues to桂outperform them in桂revenue. In桂2023, Amazon came in桂at桂a桂whopping $575桂billion in桂revenue, but .

Target

Target is桂another huge retailer with a桂long history of桂performance. Target doesn�셳 necessarily compete with Amazon on桂a桂direct or桂revenue basis, but they have worked hard to桂establish brand loyalty. Regular Target shoppers swear by桂the桂store 껸꾈삣桂some even refuse to桂shop anywhere else.

Target has many of桂the桂same online offerings as桂Amazon, including same-day delivery, order pickup, 껸꾈삣桂more. The retailer has a桂ways to桂go, but they have been steadily working their way up桂in桂market share.

Ecommerce Outside of桂the桂United States

Now, let�셲 take a桂look at桂some of桂Amazon�셲 largest competitors outside of桂the桂United States.

Flipkart

Flipkart is桂a桂massive ecommerce retailer based in桂India. It桂was initially founded in桂2007桂껸꾈삣桂has since become one of桂the桂country�셲 largest shopping platforms. They offer everything from home decor 껸꾈삣桂electronics to桂fashion 껸꾈삣桂more, just like Amazon.

Also like Amazon, Flipkart has its own fulfillment network 껸꾈삣桂offers same-day 껸꾈삣桂next-day delivery options. While Flipkart is桂its own platform, it桂was acquired by桂Walmart in桂2018, allowing the桂platform to桂grow even further by桂using Walmart�셲 resources.

Otto

Otto certainly has Amazon beaten when it桂comes to桂longevity. In桂fact, Otto was initially founded in桂1949桂where its products were ordered by桂mail 껸꾈삣桂phone. They entered the桂ecommerce space in桂1995. Otto offers a桂wide range of桂goods, but its largest market is桂in桂home furnishings.

Alibaba

Alibaba is桂a桂massive ecommerce marketplace in桂China that allows brands to桂find product suppliers. While their primary site offers wholesale products, they also have several child companies that sell many of桂the桂same types of桂products that Amazon does.

They also compete with Amazon within the桂cloud computing space. Alibaba has remained a桂top Chinese Amazon competitor for桂many years 껸꾈삣桂doesn�셳 look like that will change anytime soon.

Streaming Services Competitors

Amazon put its hat into the桂streaming ring with Prime Video many years ago. However, it桂has undergone many name 껸꾈삣桂service provision changes since then. It桂initially started as桂Amazon Unbox in桂2006, going through a桂few more changes until landing on桂Prime Video in桂2011.

Prime Video was separated from Amazon Prime 껸꾈삣桂officially launched worldwide. While Prime Video has performed relatively well, it桂certainly has tough competition within the桂streaming space. currently sits at桂around 200桂million subscribers.

Netflix

Of桂course, the桂biggest contender in桂streaming is桂Netflix. The streaming giant initially launched in桂1998桂as桂a桂DVD mail subscription service. However, they introduced online streaming in桂2007桂껸꾈삣桂exploded into a桂household name. Since then, Netflix has become an桂immensely favored streaming platform that even went into producing its own content.

Prime Video 껸꾈삣桂Netflix have regularly been head-to-head over the桂years. This continues to桂be桂true even in桂the桂current year, with both Netflix 껸꾈삣桂Prime Video achieving a桂. However, Netflix beats out Prime Video with a桂subscriber count of桂247.2桂million.

Disney+

Next in桂the桂running for桂streaming services is桂Disney+, with a桂subscriber count of桂150.2桂million. Disney+ initially began as桂a桂streaming home to桂find old classics 껸꾈삣桂renowned content. However, with Disney+ now producing its own content, they have experienced regular growth that will likely continue to桂trend upward.

Max

Previously known as桂HBO Max, Max is桂next in桂the桂running for桂streaming competition, with a桂subscriber count of桂95.1桂million. However, they also managed to桂slot themselves into third place when it桂came to桂market share at桂14桂percent. Max is桂home to桂many beloved 껸꾈삣桂well-known shows that viewers love, including Game of桂Thrones 껸꾈삣桂the桂newly launched House of桂the桂Dragon.

A桂Long List of桂Competitors

The above is桂far from a桂full list of桂Amazon�셲 competitors. Not only are there additional competitors in桂both of桂these spaces, but Amazon also has more competitors in桂other spaces, such as桂Spotify in桂music streaming.

The point is桂that while Amazon has built an桂empire, they are far from all-powerful, 껸꾈삣桂other entities can still make their way within the桂market. The same goes for桂new retailers launching their business. The truth is桂that while new retailers may never be桂as桂big as桂Amazon, they can still carve a桂piece of桂the桂pie for桂themselves.

This is桂especially true when offering something unique to桂Amazon. A桂good example of桂this is桂Etsy, which launched in桂2005. Etsy allows independent sellers to桂market 껸꾈삣桂sell their custom 껸꾈삣桂hand-made products 껸꾈삣桂services, which is桂not a桂successful niche in桂the桂Amazon space.

Overall, Amazon may be桂huge, but it桂certainly isn�셳 the桂end-all, be-all of桂online shopping. In桂fact, some shoppers still avoid Amazon because they feel many of桂its offerings are generic products. So, don�셳 be桂afraid to桂get out there 껸꾈삣桂take a桂piece of桂the桂online ecommerce space that Amazon may be桂largely missing out on.

Who is桂Amazon�셲 Biggest Competitor?

Some may ask, who is桂Amazon�셲 biggest competitor? Realistically, there is桂no桂one answer to桂that question, as桂it桂depends on桂the桂discussed space.

As桂detailed above, Walmart would be桂their largest competitor in桂the桂ecommerce space, while Netflix would be桂Amazon�셲 largest competitor in桂the桂online streaming realm. Amazon has multiple competitors in桂each space that it桂occupies, with others including music streaming, online cloud services, 껸꾈삣桂more.

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If桂you�셝 rather sell on桂one of桂the桂above platforms, our software can easily integrate with them 껸꾈삣桂a桂variety of桂others to桂manage your storefronts from one place. We桂look forward to桂helping you grow your business!

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About The Author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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