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How to Choose The Best B2B Ecommerce Platforms for Your Businesses

Business-to-business (B2B) companies operate differently than business-to-consumer (B2C) companies. This isÌýtrue inÌýhow they market their products, their business strategies, andÌýwhere they sell. For B2B companies that conduct business online, choosing theÌýright ecommerce platform isÌýalso very important.

But what are theÌýtop B2B ecommerce platforms? And how should aÌýB2B ecommerce platform differ from aÌýB2C platform? Here isÌýeverything you should know when choosing theÌýbest B2B ecommerce platform forÌýyour business.

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What isÌýaÌýB2B Ecommerce Platform?

Ecommerce platforms enable businesses toÌýcreate online stores, sell products, share content, andÌýconnect with customers online. AÌýB2B ecommerce platform isÌýanÌýecommerce platform that isÌýdesigned forÌýB2B companies. Clients ofÌýaÌýB2B ecommerce platform can beÌýwholesalers, manufacturers, distributors, orÌýanyÌýother type ofÌýB2B company.

Some ofÌýtheÌýbest ecommerce platforms forÌýB2B have features forÌýboth B2B andÌýB2C companies. Others, however, are dedicated primarily toÌýB2B clients.

SoÌýwhat sets aÌýB2B ecommerce platform apart? Here’s aÌýlook atÌýsome ofÌýtheÌýmost essential B2B ecommerce platform features toÌýlook for.

How toÌýChoose aÌýB2B Ecommerce Platform?

Cost

AsÌýwith anyÌýbusiness decision, theÌýcost toÌýuse anyÌýB2B platform will beÌýaÌýsignificant factor toÌýconsider. Most ecommerce platforms have structured payment plans with prices andÌýfeature availability changing from one platform toÌýtheÌýnext.

Some platforms may charge aÌýflat monthly fee, while others charge small fees based onÌýspecific features. Regardless ofÌýyour platform orÌýpackage, your B2B ecommerce platform should fit your budget while providing everything you need.

When looking atÌýB2B ecommerce platform costs, it’s also important toÌýlook ahead toÌýtheÌýfuture. How will your ecommerce platform keep upÌýwith your changing needs asÌýyour business expands?

Some platforms might beÌýmore affordable upfront but have less toÌýoffer ifÌýyou want toÌýgrow your business. Others might significantly raise their costs forÌýmore advanced features, limiting your growth potential.

Security

Digital security isÌýcritically important forÌýall companies inÌýtoday’s modern business environment. For B2B companies, security isÌýoften theÌýtop priority. Top-notch security isÌýoften crucial when securing clients’ trust andÌýturning relationships into long-standing business partnerships.

Many ofÌýtheÌýtop B2B ecommerce platforms offer advanced security protection. But others have tighter security than theÌýcompetition. This should beÌýone ofÌýtheÌýleading B2B ecommerce platform features companies look atÌýwhen choosing aÌýplatform. Your platform’s security will beÌýnecessary forÌýprotecting your data andÌýyour client’s financial data.

This means things like financial andÌýbanking information, asÌýwell asÌýfraud protection andÌýadministrative security. B2B ecommerce platform security isÌývital forÌýyour company’s reputation andÌýday-to-day operations.

Payment processing

Whether you’re aÌýmanufacturer, distributor, orÌýwholesaler, payment processing isÌýintegral toÌýyour operations. Some companies, particularly wholesalers, function both asÌýB2B andÌýB2C companies. This can require multiple payment processing methods onÌýyour online store.

Some B2B ecommerce platforms are more limited than others regarding accepted payment methods. Though credit card andÌýbank payment processing are enough forÌýmost payments, these are not theÌýonly options. Some customers may rely onÌýother payment methods. Having theÌýoption toÌýprovide multiple options never hurts.

Recently, payment methods like Apple Pay, PayPal, andÌýGoogle Pay have become more commonplace. Additionally, theÌýability toÌýseamlessly process international payments can beÌýcrucial forÌýB2B companies. Many manufacturers rely onÌýoverseas clients forÌýaÌýsignificant portion ofÌýtheir business. Finding aÌýB2B ecommerce platform that easily integrates multiple currencies andÌýfacilitates international transactions can beÌýaÌýconsiderable asset.

Pricing andÌýinventory options

B2B businesses have different inventory needs than B2C businesses. Manufacturers andÌýdistributors tend toÌýsell their products inÌýbulk rather than unit byÌýunit. The best B2B ecommerce platforms forÌýmanufacturers should beÌýable toÌýadapt toÌýthese order management andÌýfulfillment needs.

For B2B businesses, clients want toÌýbeÌýable toÌýpurchase inventory inÌýaÌýtimely andÌýhassle-free manner. The more smoothly your platform can facilitate bulk orders, theÌýbetter.

This also includes delivery andÌýorder fulfillment methods. Many B2B ecommerce platforms have their own built-in delivery management tools. For B2B companies, theÌýability toÌýhandle large orders andÌýinternational shipments can beÌýcrucial.

Adaptability

IfÌýyou’re new toÌýecommerce orÌýyour business isÌýcreating aÌýnew online store, having aÌýflexible B2B ecommerce platform matters. IfÌýyour online storefront isÌýsuccessful, you’ll likely want toÌýexpand, adding new inventory andÌýsupport features. Finding anÌýecommerce platform that makes itÌýeasier toÌýgrow can make aÌýhuge difference.

For example, your ecommerce platform should beÌýable toÌýeasily accommodate catalog expansion ifÌýyou plan toÌýadd new items toÌýyour inventory. Some platforms might also place annual caps onÌýhow much your store can sell within aÌýpayment plan. This can beÌýtoo restrictive forÌýcompanies that plan toÌýproliferate.

Regardless ofÌýwhat you are looking for, itÌýalways pays toÌýconsider theÌýfuture when choosing anÌýecommerce platform. Pay attention toÌýmore than simply theÌýfeatures you need today.

Where doÌýyou envision your company going inÌýtheÌýnext 1-2Ìýyears? What features will you need atÌýthat point? Let these questions guide your decision-making ifÌýyou are unsure about your B2B ecommerce platform.

B2B Ecommerce Platform Comparison

IfÌýyou’re unsure where toÌýbegin your search forÌýtheÌýbest ecommerce platform forÌýB2B companies, don’t worry. Here are aÌýfew B2B ecommerce platform examples, with some highlights forÌýeach top platform.

Adobe Commerce

, formerly Magento, isÌýaÌýtrusted name with aÌýfew great B2B ecommerce platform features. This platform isÌýbest suited forÌýmedium toÌýlarge-size businesses.

For instance, one ofÌýits unique features allows users toÌýmanage multiple branded storefronts from aÌýsingle account. This isÌýaÌývaluable feature forÌýaÌýcompany that operates various brands but isÌýunlikely toÌýhave utility forÌýsmall businesses.

However, forÌýB2B businesses with anÌýextensive portfolio andÌýinternational customer base, Adobe Commerce isÌýaÌýgood option. Pricing forÌýtheÌýplatform isÌýquote-based, meaning companies need toÌýcontact theÌýplatform directly toÌýreceive anÌýindividual payment plan.

ItÌýisÌýpricier than most B2B ecommerce platforms, but that isÌýbecause it’s designed with large companies inÌýmind.

OpenCart

¾±²õÌý²¹Ìý´Ú°ù±ð±ð, open-source B2B ecommerce platform. Being open source means users have much greater customization options onÌýtheÌýplatform than its competitors. However, this requires more hands-on web development, soÌýitÌýmay not beÌýtheÌýbest option forÌýeveryone.

But ifÌýyou are comfortable with aÌýmore involved process, OpenCart isÌýaÌýgood platform. ItÌýisÌýaÌýhandy B2B ecommerce platform forÌýmanufacturers andÌýdistributors because itÌýworks with multiple currencies andÌýlanguages. This makes itÌýaÌýhighly accommodating platform forÌýcompanies with many international clients.

OpenCart isÌýalso one ofÌýtheÌýfew free B2B ecommerce platforms available. Users pay noÌýmonthly orÌýannual subscription fees toÌýuse OpenCart. However, many extensions andÌýplug-ins doÌýrequire fees. AsÌýaÌýresult, theÌýcost ofÌýusing this platform depends entirely onÌýwhat your company needs.

Shift4Shop

, formerly 3dcart, isÌýaÌýdedicated B2B ecommerce platform that strives toÌýprovide B2B shoppers with aÌýÁªµþ2°ä-±ô¾±°ì±ð´Ï experience. Shift4Shop strongly emphasizes theÌýuser experience ofÌýits B2B clients.

The platform includes features like saved shopping carts, streamlined ordering processes, andÌýflexible payment options. Custom wholesale pricing isÌýalso anÌýexcellent feature forÌýwholesalers, distributors, andÌýmanufacturers.

Another unique feature ofÌýShift4Shop isÌýits pricing. Companies that process over $500ÌýinÌýmonthly sales can use theÌýplatform forÌýfree. Shift4Shop isÌýbuilt with wholesale distributors inÌýmind. While itÌýisÌýgreat forÌýfacilitating aÌýhigh sales volume, itÌýisÌýmore limited inÌýterms ofÌýdesign andÌýcontent marketing features.

Shopify

isÌýone ofÌýtheÌýlargest ecommerce platforms forÌýboth B2C andÌýB2B businesses. The main selling points forÌýShopify are its user-friendly website-building interface andÌýexcellent security. Users can customize their online store, inÌýboth design andÌýfunctionality, however, they want with Shopify. And being one ofÌýtheÌýlargest ecommerce platforms inÌýtheÌýworld, Shopify also offers excellent customer support.

Shopify even lets users create separate online storefronts forÌýB2B andÌýB2C stores. This can beÌýaÌývery convenient feature forÌýwholesalers inÌýparticular. While Shopify has much toÌýoffer, itÌýisÌýpricier than other platforms. The platform’s cheapest plan starts atÌý$39Ìýper month, with its next plan jumping toÌý$105Ìýper month.

ºÚÁÏÃÅ

isÌýanÌýecommerce platform forÌýall businesses. From small toÌýlarge companies andÌýboth B2B andÌýB2C businesses, ºÚÁÏÃÅ isÌýflexible enough toÌýwork forÌýanyone. AsÌýaÌýB2B ecommerce platform, ºÚÁÏÃÅ offers essential tools like organized customer groups, extensive inventory management, andÌýadvanced checkout options.

ºÚÁÏÃÅ even has features specifically designed forÌý, such asÌýbulk pricing andÌýspecial coupon offers.

ºÚÁÏÃÅ isÌýalso one ofÌýtheÌýmost affordable B2B ecommerce platforms available. ItÌýisÌýone ofÌýtheÌýfew free-to-use platforms available. Unlike OpenCart, however, users doÌýnot pay per widget orÌýextension. ºÚÁÏÃÅ uses stratified monthly plans.

Choose ºÚÁÏÃÅ For Your Business

Want toÌýsee ifÌýºÚÁÏÃÅ isÌýtheÌýbest B2B ecommerce platform forÌýyour business? Start building your online store with ºÚÁÏÃÅ today.

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About The Author
Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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