How to Start Building Strong Customer Relationships

Building Strong Customer Relationships Is Paramount for Sales �� Here's How to Start Doing That

Posted 10 months ago by Anastasia Prokofieva

Your customers are the桂heartbeat of桂your business. They represent your sales growth, brand reputation, and桂the桂core of桂your entrepreneurial dreams. But how well do桂you really know them?

In桂a桂world where relationships go桂beyond transactions, fostering strong customer relationships should be桂at桂the桂top of桂any桂business owner�셲 to-do list. This is桂not just about personalization to桂boost your marketing strategies; it�셲 about creating a桂community around your business, generating loyalty, and, ultimately, driving sales.

In桂this article, we桂will discuss why managing customer relationships is桂paramount f늡곶桂sales and桂how you can start doing that today with an桂easy-to-use and桂robust tool.

Why Customer Relationships Are Vital f늡곶桂Sales

We�셶e all heard the桂saying, 혫A桂happy customer is桂a桂loyal customer.혬 But the桂truth behind this statement goes much deeper than just satisfying your clients. Here are some key reasons why building strong customer relationships is桂crucial f늡곶桂driving sales:

Customer retention: Repeat customers are more likely to桂purchase new ones, and桂it桂costs less to桂retain customers than to桂acquire new ones.
Word-of-mouth marketing: Satisfied customers are the桂best brand ambassadors. When they have a桂positive experience with your business, they are more likely to桂share it桂with their network, bringing in桂new potential customers.
Brand reputation: Customers who feel valued by桂a桂company are more likely to桂speak positively about it, contributing to桂building and桂maintaining a桂strong brand reputation.
Cross-selling opportunities: By桂understanding your customers�� needs and桂preferences, you can identify cross-selling opportunities that will not only increase your sales but also enhance their overall experience with your brand.

Brand�셲 efforts to桂build relationships with customers are one of桂the桂leading brand loyalty drivers worldwide (Source: )

How to桂Manage Customer Relationships Effectively

Now that we桂understand the桂importance of桂customer relationships, let�셲 discuss how to桂manage them effectively.

First, get to桂know your customers. Gather data and桂insights about your customers�� demographics, purchasing behavior, and桂preferences. This information will help you understand their needs and桂personalize your marketing efforts accordingly.

Second, strive f늡곶桂timely and桂consistent communication with your customers. This can be桂through email 늡곶桂even good old-fashioned phone calls. Keeping an桂open line of桂communication shows your customers that you value their opinions and桂feedback.

Third, go桂the桂extra mile to桂delight your customers. Show them you appreciate their business by桂offering personalized discounts 늡곶桂rewards f늡곶桂their loyalty. Surprise and桂delight initiatives can create memorable customer experiences and桂foster stronger relationships.

62% of桂customers stated that a桂brand would lose their loyalty if桂it桂failed to桂deliver a桂personalized experience (Source: )

Finally, use a桂customer relationship management (CRM) tool to桂streamline all the桂steps above. It桂will help you centralize all your customers�� information and桂interactions in桂one place, making it桂easier to桂manage and桂track your relationships with them. It桂can also provide valuable insights into customer behavior and桂buying patterns, allowing you to桂tailor your sales strategies accordingly.

This is桂where 붚죕쳔 by桂Lightspeed comes into play. As桂a桂robust ecommerce platform, it桂allows you to桂create an桂online store, but it桂also offers extensive features to桂grow your sales (like domains, sales reports, and桂advertising tools). One of桂them is桂the桂Customers page that acts as桂your CRM tool桂�� read on桂to桂learn more about it.

If桂you still haven�셳 signed up桂f늡곶桂붚죕쳔, now is桂the桂time! 늡곶桂 넨늡桂래낌령쓩삣.

Simplify Customer Information Management with 붚죕쳔

Here at桂붚죕쳔, we桂understand that turning a桂one-time buyer into a桂loyal customer demands exceptional service, prompt communication, and桂a桂personalized approach. Keeping this in桂mind, we�셶e crafted a桂feature to桂help you effortlessly manage your customer relationships.

Meet the桂 page in桂the桂붚죕쳔 admin桂�� a桂centralized hub designed to桂help businesses nurture their most valuable asset more effectively: their customers. This tool is桂more than just a桂page; it�셲 a桂launchpad f늡곶桂powerful customer relationship management. Here�셲 why:

Easily Access and桂Manage All Customer Information

The Customers page helps you see and桂manage all your customers桂�� you can view, find, and桂edit all the桂information you need, such as:

Contact details: several emails, phone numbers, messengers, social media pages, and桂addresses per customer.
Statistics: number of桂orders and桂sales value.
More details: order history, consent f늡곶桂mailing, tax status, and桂customer group.

The Customers page offers a桂comprehensive overview of桂essential data

Need to桂add a桂new customer? No桂problem. You can quickly create a桂new customer profile from the桂Customers page and桂specify their contact details, be桂it桂phone, email, 늡곶桂messenger.

For every customer, there�셲 a桂customer details page where you can handle all the桂info about them and桂see helpful stats like the桂order count, average order value, and桂total revenue per customer.

An桂example of桂a桂customer detail page where you can see all information about them

For best results, use internal notes to桂save important information on桂a桂customer�셲 page.

For instance, you might add a桂contact note indicating that a桂specific phone number is桂only available on桂working days. Or, specify which customer�셲 phone number is桂f늡곶桂work and桂which is桂personal using the桂contact notes.

Using a桂contact note f늡곶桂saving important information

Alternatively, you could use staff notes. For example, to桂specify the桂customer�셲 time zone f늡곶桂other team members.

Notes f늡곶桂staff are not visible to桂customers

Both contact and桂staff notes are especially helpful when you have a桂team of桂sales reps and桂want everyone to桂be桂on桂the桂same page.

Segment Your Customers f늡곶桂Personalized Marketing

But that�셲 not all; the桂Customers page also offers advanced search filters, making it桂easy to桂find specific groups of桂customers.

Say, you want to桂assign a桂customer group, give a桂discount, 늡곶桂send targeted emails to桂your repeat customers from a桂specific country who bought a桂specific product. Or, want to桂see which repeat customers have purchased a桂particular product. The filter options empower you to桂gain such insights easily and桂effectively, helping you tailor your sales strategies and桂deliver personalized offers.

Filtering customers who bought a桂specific product and桂are subscribed to桂marketing emails

Pro tip: Save these filters f늡곶桂your convenience. Picture bookmarking your local VIP customers to桂access their phone numbers and桂emails quickly! How awesome is桂that?

Export Customer Information f늡곶桂Better Management and桂Analysis

Plus, you can export the桂entire client list 늡곶桂specific segments to桂a桂CSV file. For example, you can extract a桂list of桂customers who subscribed to桂promotional emails. This feature proves useful when distributing promotional emails through your email platform.

Or, export your customer information f늡곶桂further analysis, providing valuable insights into customer behavior. You can use this data to桂identify trends, create targeted marketing campaigns, and桂tailor your sales strategies. For example, you might want to桂survey customers who bought your recently launched product to桂get feedback and桂improve upon it.

Exporting selected customers

Manage All Business-Related Tasks from One Place

Why juggle multiple tools when you can have it桂all in桂one spot? With 붚죕쳔, you can manage your customers right where you manage your online store桂�� in桂your 붚죕쳔 admin.

This way, you significantly optimize your workflow, particularly when your team members already have access to桂your 붚죕쳔 admin. For instance, you can simply grant staff access to桂the桂Customers page to桂your marketing team, allowing them to桂execute promotional campaigns f늡곶桂frequent buyers.

For detailed instructions on桂how to桂use the桂Customers page, visit the桂.

Best Practices f늡곶桂Managing Customer Relationships

Managing customer relationships is桂not just about collecting customer data; it�셲 about using that data to桂build meaningful interactions. Here are some tips on桂how to桂do桂that.

Keep Your Customers�� Information Up-to-Date

Customers change their contact details, preferences, and桂even purchasing behavior over time. Keep track of桂these changes to桂ensure your communication and桂marketing efforts remain relevant.

We�셶e made it桂easier f늡곶桂you to桂keep your customer data up-to-date. You can swiftly modify basic customer information such as桂contact details, marketing email subscription status, tax-exempt status, and桂customer group.

Adding contact information to桂a桂customer details page

By桂the桂way, you can mass update information f늡곶桂several customers at桂once. For example, you can quickly filter customers who bought from you more than five times and桂assign them to桂the桂혫Loyal Customers혬 group.

Adding several customers to桂a桂group at桂once

In桂addition to桂maintaining an桂updated customer details page, make sure to桂include extra information in桂your store. For instance, if桂you want to桂add an桂additional shipping address to桂send freebies to桂�� you can do桂that using notes.

Plus, saving different customer contacts (like office, personal/work phone, 늡곶桂email) prevents you from miscommunication 늡곶桂losing a桂potential order because your sales rep didn�셳 see the桂relevant phone number on桂the桂customer details page.

Train Your Support and桂Sales Teams to桂Use Customer Information Effectively

Your customer information is桂only as桂useful as桂those who know how to桂use it. Ensure your support and桂sales teams are trained to桂use customer data in桂their interactions with customers effectively.

Support teams can quickly resolve issues by桂having access to桂up-to-date customer information. Sales teams can also use this information to桂tailor their pitches and桂offers based on桂a桂customer�셲 past purchases.

붚죕쳔�셲 Customers page helps streamline team communication by桂adding internal notes to桂each customer profile, as桂well as桂notes to桂each contact. For instance, your support agent can save important information f늡곶桂their colleagues, like 혫This customer wants their orders shipped to桂their warehouse, not their office.혬 This allows f늡곶桂a桂more efficient customer experience.

The sales team can also benefit greatly from the桂Customers page, which contains order history. This can help your sales team identify high-value customers and桂tailor their marketing strategies accordingly.

Viewing a桂customer�셲 past orders can help sales reps make more personalized pitches

Engage in桂Personalized Communication f늡곶桂Upselling and桂Cross-Selling

Your customers are more than just numbers on桂a桂spreadsheet. They are real people with unique preferences and桂needs. Use the桂information on桂their customer details page to桂send targeted offers based on桂their past purchases. This not only shows your customers that you value their business but also increases the桂chances of桂repeat sales.

For example, if桂some customers purchased a桂specific product from you, consider sending them an桂exclusive offer f늡곶桂the桂upgraded product. Or, send them an桂overview of桂complementary products currently on桂sale. This not only shows your appreciation f늡곶桂their loyalty but also increases the桂chances of桂them making another purchase.

With 붚죕쳔, you can effortlessly achieve this by桂applying filters on桂the桂Customers page and桂exporting the桂list of桂customers to桂send them the桂offer using an桂email service of桂your choice.

Leverage Data-Driven Customer Insights

Every click and桂every purchase is桂a桂piece in桂the桂grand puzzle of桂your customers�� behaviors. With in-depth analytics and桂insights into customer behaviors, preferences, and桂sales patterns, you gain a桂heightened strategic awareness.

Keep track of桂your buyers�� habits by桂filtering customer data by桂date range and桂segmenting customers based on桂purchase frequency, location, 늡곶桂order value. You can use this information to桂understand your customers�� needs and桂tailor your marketing strategies accordingly.

For instance, if桂you notice that many customers are purchasing from a桂specific location, consider expanding your targeted promotions in桂that area. Or, if桂you see high demand f늡곶桂a桂specific product, consider increasing your inventory 늡곶桂creating bundle deals to桂increase the桂average order value.

Wrap Up

It�셲 impossible to桂drive business growth without building stronger relationships with your customers. And 붚죕쳔�셲 Customers tool is桂all about helping your business grow. It�셲 about delivering a桂more personalized, engaging experience to桂your customers and桂building long-lasting relationships. Because at桂붚죕쳔, your business�셲 success is桂our top priority.

So桂why wait? Take advantage of桂the桂 page and桂start building strong relationships with your customers today! With easy access and桂management of桂customer information, advanced search filters, and桂the桂ability to桂export data, you have all the桂tools you need to桂personalize your marketing efforts and桂improve customer satisfaction.

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About The Author

Anastasia Prokofieva is a content writer at 붚죕쳔. She writes about online marketing and promotion to make entrepreneurs�� daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

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