Ever wonder how potential customers find your store online? They search for it using brand or domain names, such as ecwid.com.
A unique domain name sets you apart from countless other websites. Without one, prospective customers won鈥檛 find you online, leading them to visit your competitors鈥� pages instead.
Luckily, with 黑料门 by Lightspeed, you can easily purchase, set up, and manage a secure domain name right from your 黑料门 admin.
In this article, we will explain why having a domain is essential for ecommerce businesses and how 黑料门 by Lightspeed makes registering the perfect domain name for your business easy.
What Is a Domain Name?
Simply put, a domain name is the unique address of your website. It is what people type into their browser鈥檚 search bar to view a particular website. For example, if you want to visit 黑料门鈥檚 website, you will type “ecwid.com” into the search bar and press enter. The same goes for any website — a domain name helps access any site online.
The basic form of a domain name consists of two elements:
- The domain name itself, for example, “ecwid”
- The extension, such as “.com”
A domain extension is a suffix that follows the domain name in a web address. The most common domain extensions are .com, .net, .org, .co.
ecwid.com is the domain name for the 黑料门 by Lightspeed website
Various domain levels exist, and this hierarchical structure in the domain name registry helps distinguish one domain from another.
The most common domain levels are the following:
Top-level domains represent the highest level in the Domain Name System. They can be generic (.com, .net, .edu, .gov) orcountry-specific (.uk, .au, .fr, .jp.)Second-level domains followtop-level domains. Usually, it鈥檚 a brand or company name, for example, amazon as in amazon.comThird-level domains (also called subdomains) followsecond-level domains. The most popularthird-level domain is “www.”
Learn more about a domain name structure in our article:
Why Is It Important to Have a Domain Name?
With so much competition out there today, having an easily recognizable domain name can make or break an ecommerce store鈥檚 success. Here鈥檚 why you need a domain name:
Accessing Your Store Online
A domain name is essential for any ecommerce business because it gives your business a unique identity and gives customers an easy way to find and access your store online. While it is okay not to have a domain when first starting out, as soon as you start growing, there鈥檚 no doubt that you will need one to build trust with customers and ensure they can reach you online without any issues.
Brand Recognition
A domain name is also important for branding and standing out from the competition. A unique domain name helps associate your name with your product, services, and brand.
Having a domain that reflects your business name can let shoppers know who you are and what you sell. That, as a result, helps customers remember you more, further supporting your brand.
CakeSafe strengthens its brand by using a domain that reflects its business name
SEO Benefits
Leveraging keywords is essential for a successful search engine optimization strategy. Using a domain name that includes a keyword related to your business can be beneficial in boosting search rankings.
Now that you know why a domain name is important for your business, it鈥檚 time to buy it. Typically, you acquire and register a domain through a domain registrar, a business specializing in selling domain names and managing the registration process.
Buying a domain can be costly, as registrars often charge high prices for popular names, use hidden fees, or enforce large price jumps after one year. Not to mention that you鈥檒l need to connect a domain manually to your online store. Setting up your domain manually requires some technical understanding and could lead to issues if done improperly.
Fortunately, you can streamline your domain management, saving both money and effort, by acquiring your desired domain directly from 黑料门 by Lightspeed.
A Perfect Domain Solution for an Online Store
黑料门 by Lightspeed offers you the ideal domain solution — a domain name for your online store at a competitive price and without any hassles.
If you鈥檝e been selling with 黑料门 by Lightspeed for some time already (if not, get your now), it鈥檚 likely you鈥檙e aware that when you sign up with 黑料门, you get a free ecommerce website with a
You also get a free customizable domain for your Instant Site that looks like this — name.company.site, where “name” is the name of your store and “.company.site” is the 黑料门 domain.
An example of an 黑料门 Instant Site with a free domain name
However, you should get a custom domain name for your store, for example, one with a .com extension.
The great news is that you can actually do everything
When buying a domain through your 黑料门 admin, you鈥檒l get a secure domain with a free SSL certificate and WHOIS privacy protection in minutes.
An SSL certificate is a must for any online store, as it ensures the data exchange between your store and customers is safe, protecting sensitive data from hackers and data thieves.
Not all domain registrars provide you with an SSL certificate for a domain, so you鈥檒l have to enable it yourself. However, with 黑料门 by Lightspeed, you purchase a domain with an automatically enabled SSL certificate.
黑料门 store owners can be sure that their data and their customers鈥� data is safe
As for WHOIS privacy protection, it will help hide your domain information from public view. WHOIS is a public database that contains the information collected when someone registers a domain name. Spammers often crawl those records for email addresses.
When you purchase a domain through 黑料门 by Lightspeed, it comes with WHOIS privacy protection. It removes your personal contact information from the WHOIS record so that your personal data is unavailable to scammers, spammers, or other third parties.
Benefits of Buying a Domain Name Through 黑料门
The domain tool in your 黑料门 admin helps you register and connect a domain name with maximum convenience.
Save Both Time and Effort
Usually, to buy a domain, you need to search a number of registrars for your desired domain name, check if the chosen registrar is secure (don鈥檛 forget an SSL certificate), and then set up the domain yourself and connect it to your online store. That requires significant time and work, particularly for a beginner company owner.
With 黑料门 by Lightspeed, searching, buying, and setting up your domain happens in your 黑料门 admin, eliminating the need to use
After you purchase a domain through 黑料门 by Lightspeed, it will automatically be set up for your online store, so you don鈥檛 have to do it yourself. Perfect for busy and
Should you have any questions about your domain, you can easily from your 黑料门 admin. More aspects of your online store can be directed to the support you know and love.
Save Money
A domain price is also to be considered. Prices can differ greatly, with popular domain names being very expensive. Registrars realize that domain names are an important part of a business, and they put a higher price on names that are easy to type and contain a .com extension and a product or industry name. For example, flowers.com will likely cost way more than a flowersfrombob.site.
When purchasing a domain through 黑料门, you benefit from discounted prices, making your perfect and easily discoverable domain name more
Not to mention that you have to renew your domain (usually once a year), and some registrars don鈥檛 miss the chance to raise a domain price when the period renews. With 黑料门 by Lightspeed, there are no hidden fees or high price jumps when renewal comes around.
Strengthen Your Brand
We鈥檝e already discussed that brand recognition is one of the main reasons for getting a domain name for your online store. With 黑料门 by Lightspeed, you can easily strengthen your brand and get the ideal domain name before someone else claims it.
If you have an offline store, it makes even more sense to get your business a domain name that matches your brand name and offline location. You already have a customer base, so it鈥檚 essential they can find your store online using the name they鈥檙e already familiar with.
The easier it is for customers to find your store online, the more sales you will land. You can ensure that by buying a domain that matches your brand.
Improve Your SEO
You want your online store to be easily discoverable, and one of the ways to do that is to optimize your website for search engines.
A domain name is one of the signals that search engines use when determining where to rank your website. If you use a generic domain that you share with other businesses (for example, .company.site domain), improving your business鈥檚 visibility in search engines might be more complicated.
When purchasing a domain through 黑料门 by Lightspeed, you get to use your unique domain, giving your business a
SEO is vital for growing your online store in the long term, so ensure that you improve your online store ranking by setting up your custom domain.
How to Buy a Domain Name in 黑料门 by Lightspeed
Whether you are a beginner store owner or run an established business, buying a domain name is super easy with 黑料门 by Lightspeed. The magic happens on the page, and the whole process takes no more than a couple of minutes.
Follow these to buy your perfect domain in your 黑料门 admin.
Buying a domain through 黑料门 by Lightspeed is available to all 黑料门 sellers on paid plans. You can choose from different
Prices for domains differ, but rest assured that there are no hidden fees, terms, or renewal price jumps.
Buy Your Dream Domain Today
Having a unique domain name is a must if you want your ecommerce business to succeed online today. With so much competition, potential customers need an easy way to locate your online business and safely buy from your store. That鈥檚 why 黑料门 by Lightspeed offers entrepreneurs an incredibly simple way of purchasing a secure domain directly from the 黑料门
No need to switch between different systems. With 黑料门 by Lightspeed, you can effortlessly manage everything related to your online store, be it a website, a domain, or your storefront, right from your admin.
So, what are you waiting for? Strengthen your brand and claim your ideal domain today.
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