Buy Now Button: How to Marry Ecommerce and Blogging

Buy Now Button: How to Marry Ecommerce and Blogging On the Same Page

Posted 3 years ago by Max Komonov

A听common debate among bloggers is听whether or听not to听set up听a听separate ecommerce site for听selling online. The thought of听creating and听attracting traffic to听multiple websites is听irritating at听the听very least.

If听you don鈥檛 have the听time or听money to听start a听separate online store, you can sell your products or听services through your existing website.

The easiest way to听start selling from your blog is听to听incorporate buy now buttons. These buttons can be听placed anywhere within a听blog post, subtly prompting people to听buy a听product or听subscribe to听a听service. Some benefits of听buy now buttons include:

Actionable call to听action phrases (CTAs) placed strategically throughout posts help sell products.
Sales channels for听existing products and听services.
Making the听purchasing process easier through a听simplified and听secure checkout page.

Of听course, in听order to听use buy now buttons you need to听have an听online store ready to听go. The store should allow you to:

Easily embed a听shopping cart in听your blog.
Create buy now buttons that can be听used as听html code or听in听WordPress.
Provide a听customized checkout page.
Have a听secure checkout process that protects your customers.

If听you don鈥檛 already have your own online store, 黑料门 offers a听free version that can be听scaled up听as听your business grows. Click here to听learn how to听create an听黑料门 account and听.

If听you already have an听online store with 黑料门, great! You can jump right into creating buy now buttons.

Why You Should Use Buy Now Buttons in听Blog Posts

Whether you鈥檙e just getting started on听a听new website, or听already run an听ecommerce business through your blog, buy now buttons are a听game changer. Instead of听waiting for听customers to听find your product pages or听search through your entire store, you can start selling products by听enticing them within blog posts.

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Buy button layout example

Buy now buttons help sell physical products, digital products, SaaS, services, and听subscriptions. There are several ways that you can use buy now buttons on听your website. Here are just a听few.

Launch your product line or听service

If听you already have an听established website, you can sell your products from your online store using buy now buttons. By听putting buy now buttons in听your posts, you create obvious CTAs. And since you already have a听loyal following, it听should be听fairly easy to听get your products and听services in听front of听the听masses, turning lurkers into potential customers.

Generate demand and听make a听sale at听the听same time

Most small business owners understand the听importance of听maintaining a听regular blog on听their website. They use their blog to听generate demand for听their products and听services.

The buy now button takes that demand and听creates immediate satisfaction for听your customers, letting them purchase products with just the听click of听a听button. You can write posts as听normal, simply adding a听button to听promote your shop.

Offer your own products and听services on听your already successful blog

If听you have already monetized a听blog selling other people鈥檚 products and听services, it听is听fairly easy to听start linking your own. In听some cases, you can do听both without ever directly competing with other businesses. And when you sell your own products and听services, you earn more because your customers will purchase directly from you.

There are many reasons to听add buy now buttons to听your blog or听website, the听main one being that it听will help you make more money! Adding them, though, depends on听the听website builder you use and听where you want to听put them.

How to听Add a听Buy Now Button and听Start Selling Online

The primary way to听add a听buy now button to听your blogs is听with html code. What you do听with that code depends on听your site builder. Since WordPress manages most blogs, we鈥檒l start there before moving onto other site builders.

How to听add a听buy button using WordPress

If听you manage your own blog site, you likely use WordPress. is听hosted, which means that it听comes with a听lot of听tools to听design a听great website, but you cannot access the听source code that your website is听made from. uses open source software, which means you can modify the听source code in听the听backend.

The easiest way to听add a听buy now button to听your WordPress site is听through the听. Once you鈥檝e downloaded the听黑料门 Ecommerce Shopping Cart plugin to听your WordPress site, you can add buy now buttons by听following these directions:

Go听to听your WordPress Dashboard and听open Pages.
Open the听page you want to听add a听product, either on听a听new or听existing post.
Click the听+听icon in听the听upper left corner to听add a听new block.
From there, you can choose Buy New Button. Make sure to听place it听thoughtfully!
Then click Update to听save the听changes.

If听you want to听add the听buy now button in听the听backend, you鈥檒l have to听use html code. Follow the听directions in听the听next section to听generate html code for听your buy now buttons.

How to听create a听buy button on听other platforms

If听you use a听site builder besides WordPress.org to听manage your blog, you may not know how to听alter your source code. You will need to听contact your website developer or听host to听find out.

Luckily, 黑料门 can be听a听workaround for听you. If听you have an听黑料门 account and听shopping cart set up, you can create buy now buttons from your 黑料门 dashboard. The same buy now button code will work for听most websites, including WordPress. You can place it听wherever you want in听your posts. From your dashboard, you will:

Go听to听overview and听select the听Buy Now Buttons card.
Select which type of听button you want to听display: compact, button only, or听full size with 2听or听3听columns.
Customize the听button鈥檚 design and听appearance including shape, colors, and听text.
Click Generate Code, then copy it听to听your clipboard to听paste wherever you want a听button to听appear on听your site or听blogs.

Where to听Add Your New Buy Now Buttons to听Your Blog Post

It听is听very easy to听use buy now buttons to听monetize any听page on听your site. However, you must be听careful where you actually put them, both on听your website and听within a听post. Once you get your buy now buttons set up, you鈥檒l need to听decide how to听optimize their placement.

Optimize the听buy now button on听your blog page

You need to听carefully consider where you will place buy now buttons on听your website and听blog. Not every page will be听suitable for听selling products. Look over each page and听blog topic carefully so听the听buttons are as听effective as听possible.

You must choose carefully where on听the听page to听put buy now buttons. Putting a听buy now button at听the听top of听a听post makes it听easy for听customers to听buy a听product. Unfortunately, it听can turn off visitors who just wanted to听read your blog. Disgruntled readers may either ignore the听button or听leave your website altogether.

Placing the听buy now button at听the听bottom of听the听page is听just as听risky. If听you don鈥檛 manage to听hold your reader until the听end, they will never see the听button. You can include a听buy now button at听the听end of听the听post, but it听should not be听the听only one.

Most buy now buttons should be听placed organically throughout your post. When the听blog leads to听a听natural plug for听your product or听service, that is听where you should put a听buy now button. But keep the听formatting clean and听professional. The buy now button should be听centered and听between paragraphs.

Use the听same buy now buttons on听other pages of听the听site

It听is听very easy to听use an听html buy now button to听monetize any听page on听your site, not just your posts.

Here are some additional places you might want to听use your buy now buttons:

Landing page
Messages in听email campaigns
Error pages
Social media platforms

Adding your buy now buttons in听these locations only takes a听moment of听your time, and听it听could have a听big payoff. Take advantage of听your new buy now button html code and听put it听anywhere you can (without oversaturating your customers, of听course).

Grow Your Online Store Using Buy Now Buttons

Buy now buttons are vital to听the听success of听online businesses, especially for听small businesses. They present customers with the听opportunity to听buy your products precisely when they are thinking about them, increasing your online sales.

Whether you are starting a听new ecommerce business, or听have a听blog that鈥檚 been earning money for听years, buy now buttons will push your online store to听the听next level. And using 黑料门, you can easily integrate buy now buttons into your website.

You should use every tool at听your disposal to听create a听profitable ecommerce business, so听now鈥檚 the听time to听start using buy now buttons!

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About The Author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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