The Blog>How to Find the Best Toy Manufacturers in 2023

How to Find the Best Toy Manufacturers in 2023

Posted by Max Komonov

The toy market isalways astrong Իsafe bet ڴǰentrepreneurs looking tostart orexpand abusiness. Selling toys isagreat option year-round, but becomes especially lucrative around theholidays. And with such awide variety inchildren’s toys, it’s fairly easy tofind unique, in-demand items tosell.

The Toy market revenue worldwide in2020is$94.70billion. Since 2012, ڴǰ8years, theglobal revenue ofthetoy market has increased by22%. (Source: Insights)

Ofcourse, there are challenges involved inselling toys. First Իforemost, you need topick toys that will sell well. When selling children’s toys, it’s usually best tohave agood variety ofoptions. This iswhy itissocrucial tofind quality toy manufacturers ڴǰyour business.

Most retailers who sell toys donot manufacture thetoys themselves. Rather, they reach anagreement with toy manufacturers tosell their products intheir stores. Major retailers Իsmall businesses alike rely ontoy manufacturers Իtoy suppliers tokeep themost popular items instock. But ifyour business isnew toselling toys, you may bewondering how tofind toy suppliers.

Who are thebest toy manufacturers? What kinds oftoys should you sell? And what resources can you use tofind Իconnect with toy suppliers?

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What Types ofToys Can You Get From Toy Suppliers?

For retailers, “toys” isavery broad category ofitems. Children’s toys come inall shapes Իsizes, serve different purposes, Իtarget different age groups. When searching ڴǰatoy Իgame manufacturer, it’s usually best tofind asupplier who offers agood mix ofproducts.

With that said, itisnot abad thing tospecialize inone area orone type oftoy. Togive anidea oftheoptions available, here are some ofthemost popular toy categories today.

Plush toys

Plush toys, like stuffed animals Իdolls, are always extremely popular with young children. Plush toys are also easy tomanufacture Իare very lightweight. This makes them some ofthemost cost-effective toys tosell, especially when relying heavily onshipping. Plush toy manufacturers also offer incredible product variety. This means you can offer anextensive inventory with relative ease when selling plush toys.

Plastic toys

Plastic toys also come with alot ofvariety. This category includes plastic playsets, plastic dolls oraction figures, Իmore. Plastic toys may bemore expensive tomanufacture than plush toys. They should also behandled more delicately during shipping. But well-made plastic toys always have amarket Իcan besold atagood price.

Electronic toys

Electronic toys include things like remote control cars Իgames. Ifyou plan tosell electronic toys, product quality matters alot. Parents will befrustrated ifthey buy anelectronic toy ڴǰtheir children, Իthetoy stops working soon after purchase. This can lead tonegative reviews ڴǰyour store thanks tomanufacturing problems out ofyour control.

But, you can control themanufacturers you partner with. Besure toread reviews oftoy suppliers before purchasing electronic orremote control toys from them. This category isgreat ڴǰsales, but only iftheproducts are worth their cost.

Educational toys/games

Educational toys will always have abig market because they serve two purposes. Kids enjoy playing with them, Իthey learn Իbuild new skills while playing. Parents appreciate this dual function Իare always happy toprovide educational resources ڴǰtheir children. Putting astrong emphasis oneducational toys inyour store can beagood way toattract business.

How ToFind theRight Toy Suppliers For Your Business

Regardless ofwhich types oftoys you choose tosell, finding areliable toy Իgame manufacturer iscrucial. Poor-quality oroverpriced products will quickly lead tonegative reviews ofyour store.

Product variety Իproduct quality are therefore two ofthemost important factors toconsider when choosing toy suppliers. Another factor tokeep inmind isthemanufacturer’s location. Many ofthetop toy manufacturing companies intheworld are based inChina. The best Chinese toy manufacturers offer anunbeatable variety ofhigh-quality items. However, working with Chinese suppliers does present some challenges when itcomes toshipping. Shipping products from China toAmerica takes longer, Իcosts more, than shipping from within theU.S. However, theavailable inventory offered bytop Chinese toy manufacturers isoften unbeatable.

Sohow doyou identify thebest Chinese toy manufacturers ڴǰyour business? Actually traveling toChina isnot arealistic option ifyou’re trying toset your business upquickly. But this isalso not necessary. Most ofthetime, you can find good Chinese toy manufacturers online.

One ofthebest ways tolocate toy suppliers istosearch B2B platforms ڴǰhighly-rated manufacturers. Ի are apair ofmajor wholesale B2B markets based inChina. Both marketplaces host avariety ofChinese toy manufacturers intheir stores. Browsing top-rated toys, ortoys inyour desired category, isanexcellent way toidentify ideal toy suppliers ڴǰyour business.

Best Toy Manufacturing Companies

Tohelp get you started onyour search ڴǰthebest toy manufacturers, here are some oftheleading companies intheindustry.

Bandai

isone ofthebiggest Իbest toy manufacturing ltd. companies intheworld. Based inJapan, Bandai offers atremendous variety oftoys, action figures, electronics, Իgames. Bandai isconsidered ahighly reliable toy manufacturer, with quality products Իgreat distribution.

Dongguan Yikang Plush Toys

isone oftheleading plush toy manufacturers inChina. Retailers looking tosell stuffed animals Իother plush products can find unbeatable variety Իquality from Yikang Toys.

Lego

isone ofthegiants ofthetoy manufacturing industry. The brand issobig that wetend toforget “Lego” isactually acorporate name, Իnot thename oftheproduct itself. Lego sets are aneternal staple ڴǰolder children, Իparents love their products ڴǰafew reasons. Legos are fun ڴǰkids, easy toplay with, Իallow kids tolearn Իexpand their creativity. Lego sets can beabit pricey, but they are one ofthemost essential toy products you can sell.

Woodfield Toys Ltd.

isamong thebest Chinese toy manufacturers today. Asthename suggests, Woodfield specializes inwooden toys, but offers avariety ofother products aswell. Inaddition toproducts like dollhouses Իtrain sets, Woodfield Toys also offers avariety ofbaby toys Իaccessories. Woodfield Toys Ltd. also offers dropshipping, which can beextremely convenient ڴǰonline retailers.

Zuru

isone ofthefastest-growing toy manufacturers intheworld today. Zuru Toys describes itself asbeing “inspired bythelimitless possibilities ofkids” imaginations.” The company produces toys ofall varieties, ڴǰkids ofall age groups. Zuru isreliable Իhas something ڴǰevery toy retailer.

Learn More About Selling Toys Online

Whether you’re just starting your business, orbringing anexisting business into theecommerce marketplace, selling toys online isanexciting opportunity. The more prepared you are ڴǰtheunique challenges you will face, thebetter success you will have. And ishere tohelp you every step oftheway.

Read our beginner’s guide toselling toys online tolearn more. Or, once you’re ready toopen orexpand your online store, ’s ecommerce software can help with that aswell.

About The Author
Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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