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9 Tips For Choosing The Best Ecommerce Platform For Your Online Store

You can sell anything online through ecommerce, from gourmet dog treats toÌýyoga classes. And that’s why soÌýmany small business owners have anÌýonline store.

Global online sales will surpass $8,1Ìýtrillion byÌý2026. Whatever you’re selling, starting anÌýecommerce business isÌýaÌýfast andÌýeasy way toÌýearn aÌýdollar. Based onÌýthat number, it’s aÌýgreat time toÌýjump onÌýtheÌýselling online train toÌýpromote your products andÌýservices.

Source: ºÚÁÏÃÅ Insights

The right ecommerce business platform will fit your website needs andÌýyour budget.

Before weÌýdive in, look atÌýyour online store goals. What you need now toÌýbeÌýsuccessful online isÌýdifferent from what you’ll need later forÌýyour website. That’s normal. Think about how much you want your online business sales toÌýgrow before signing upÌýforÌýtheÌýcheapest offer.

Let’s get toÌýtheÌýgood stuff.

How toÌýsell online
Tips from e-commerce experts forÌýsmall business owners andÌýaspiring entrepreneurs.
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1.ÌýPricing Plans andÌýPayment Options

Choose theÌýbest plan forÌýyour ecommerce store platform.

Running aÌýbusiness successfully starts with aÌýgood budget. Most sites will try toÌýdistract you with fancy features andÌýcustom services. Nail down exactly what you need forÌýyour online store toÌýavoid shiny object syndrome.

Pricing plans can beÌýtoo good andÌýstill beÌýtrue. But it’s aÌýgood idea toÌýcompare every price tier with your future online business goals. Then you won’t get stuck with crazy fees website down theÌýroad.

Choose theÌýbest customer shopping andÌýpayment experience

Now let’s look atÌýtheÌýother side ofÌýtheÌýcoin.

Payment isÌýtheÌýlast step forÌýyour customers. You want their transactions toÌýbeÌýsimple. Compare theÌýshopping cart experience onÌýeach platform toÌýsee which one isÌýtheÌýmost user-friendly.

Losing aÌýsale from aÌýglitchy shopping cart isÌýaÌýbummer, but it’s easily avoidable.

2.ÌýGet Along With Other Online Platforms

Customers will come back toÌýyour online store ifÌýit’s user-friendly. That’s basically theÌýwhole point ofÌýhow ecommerce works.

Wherever you have aÌýbusiness presence online isÌýwhere you want your products orÌýservices toÌýbe. Stick toÌýwhere your target audience hangs out. Choose anÌýecommerce platform that gets along well with everything you use. That included social media andÌýbrick-and-mortar websites.

IfÌýyou love being behind theÌýscenes onÌýyour site toÌýcreate theÌýperfect custom page, make sure theÌýplatform gives you theÌýfreedom you need forÌýthat process.

IfÌýdealing with software gives you nightmares, make sure you love theÌýtemplates theÌýecommerce website offers. ItÌýshould also beÌýaÌýsnap toÌýconnect all ofÌýyour social media, marketplaces, andÌýretail sales sites.

Let’s not forget about theÌýA-word: analytics. Even ifÌýyou’re not sure how itÌýworks, itÌýnever hurts toÌýhave theÌýinformation about your customer. See ifÌýtheÌýstore includes analytics features toÌýkeep you inÌýtheÌýknow.

3.ÌýShow UpÌýInÌýGoogle Searches (SEO)

93% ofÌýonline activity begins with aÌýsearch. It’s all about theÌýkeywords, myÌýfriend. You want customers toÌýfind you instantly. Built-in SEO tools are great toÌýget you inÌýtheÌýsearch spotlight.

It’s totally fine ifÌýtheÌýterm SEO makes your brain ³ó³Ü°ù³Ùâ€Ð¯´Ç³Ü’r±ð not alone. AÌýlot ofÌýplatforms have easy-to-use tools that walk you through everything step byÌýstep.

There are aÌýfew areas you need toÌýace onÌýyour site toÌýshow upÌýinÌýtheÌýsearch engine. And ifÌýyou have theÌýright website tools, conquering aÌýGoogle search isÌýeasy.

One example ofÌýboosting your customers andÌýsales isÌýadding aÌýblog toÌýyour site.

4.ÌýMobile Friendly

The odds that you’re reading this onÌýyour phone are high. The odds that your customers are shopping onÌýtheir phones are even higher.

ItÌýmight seem like aÌýno-brainer tip, but theÌýmobile view gets overlooked aÌýlot during theÌýpage design. You want anÌýecommerce system that makes your store look gorgeous onÌýevery size screen. But mobile screens are where most ofÌýyour online sales come from.

Consider what mobile features you need based onÌýyour products orÌýservices. Buying andÌýselling from your phone are here toÌýstay, soÌýmake sure your site attracts customers onÌýtheÌýsmall screen.

5.ÌýFive-Star Customer Support

It’s easy toÌýget tunnel vision during theÌýgrand opening ofÌýyour online ecommerce store. Providing your customers with high-quality service isÌýkey, but don’t forget about you.

AÌýglitch inÌýtheÌýsystem can hurt your sales, even ifÌýit’s not your fault. You want aÌýstore platform with 24/7Ìýsupport inÌýcase ofÌýemergencies.

6.ÌýTransaction Safety andÌýSecurity

You don’t want toÌýlook sketchy, andÌýthat starts byÌýpicking aÌýsafe ecommerce platform. ItÌýshould follow all theÌýrules toÌýmake your customers feel safe about handing over their credit card numbers.

Don’t forget theÌýobvious. Keep yourself protected against software attacks. Businesses inÌýtheÌýecommerce industry also shouldn’t doÌýthings like sell your information orÌýsteal your identity. You know, basic nice human things.

7.ÌýGoÌýFor Ecommerce Business Success

Your ecommerce business future isÌýbright, andÌýyou’ll want plenty ofÌýoptions toÌýgrow your store. Look forÌýstress-free upgrades toÌýmake your sales future easier. Keep aÌýfew things inÌýmind forÌýwhen you’re crazy successful andÌýneed toÌýexpand your store:

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Your ecommerce store should beÌýscalable, especially ifÌýyou aim toÌýgrow your business inÌýtheÌýfuture. Even ifÌýyour store isÌýinitially small, ensure theÌýecommerce platform you choose can expand with your business.

This means selecting aÌýplatform capable ofÌýhandling increased traffic, aÌýlarger inventory, andÌýadditional features asÌýyou grow. Planning forÌýscalability from theÌýstart can help you avoid headaches andÌýlimitations later, ensuring smooth operations asÌýyou reach your growth milestones.

9.ÌýOmnichannel features

Omnichannel selling isÌýtheÌýmost effective strategy toÌýreach customers andÌýboost sales, asÌýmodern consumers already expect anÌýintegrated andÌýseamless experience. This approach involves engaging with customers across multiple channels, such asÌýonline stores, social media, physical retail locations, andÌýmore.

ByÌýdoing so, businesses can create aÌýcohesive brand presence that resonates with today’s tech-savvy customers. Ensure theÌýplatform you choose allows you toÌýutilize various channels effectively, providing tools toÌýenhance customer engagement, retention, conversion rates, andÌýoverall revenue.

Additionally, integrating customer data across these channels can offer valuable insights into consumer behavior andÌýpreferences, further refining your marketing andÌýsales strategies.

Bonus: We’ve Got Your Back InÌýThe Ecommerce Industry

Whatever ecommerce website platform you choose, make sure you feel confident about selling your goods andÌýservices onÌýit.

Since you’re here, weÌýput together aÌýlist ofÌýservices weÌýoffer toÌýmake your online store set upÌýaÌýpiece ofÌýcake. IfÌýyou sell actual cake, we’d love aÌýslice.

Cool stuff you get with ºÚÁÏÃÅ:

NoÌýmatter what you choose, weÌýwish you anÌýinsane amount ofÌýecommerce success!

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About The Author
Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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