Inspiring Company Mission Statements (With Examples)

Inspiring Company Mission Statements

Posted 3 years ago by Max Komonov

A桂mission statement says more about a桂company than any桂logo or桂brand name ever could. Think of桂a桂mission statement as桂the桂expression 혫a桂picture speaks a桂thousand words.혬 When it桂comes to桂any桂company, a桂mission statement speaks volumes about how a桂business truly conducts itself. Often referred to桂as桂a桂vision statement, mission statements encompass the桂morals, values, and桂vision of桂a桂company all in桂one.

A桂mission statement not only serves to桂express a桂business�셲 values and桂vision to桂customers and桂clients, it桂also impacts the桂efficiency, effectiveness, and桂happiness of桂employees.

Many companies revisit their mission statements often for桂rebranding purposes. However, any桂reputable business understands that mission statements are the桂foundation of桂a桂company. A桂mission statement should embody your company�셲 vision from day one and桂be桂impervious to桂rebranding.

Understanding the桂Complexity of桂Mission Statements

As桂many know, and桂few fail to桂comprehend, the桂socio-economic climate is桂constantly changing. This means that companies must be桂open to桂change, rebranding, etc. However, this doesn�셳 mean that mission statements should be桂altered regularly. A桂business�� mission statement should encompass its vision from day one and桂essentially be桂future-proof.

Before we桂cover the桂intricacies of桂mission statements, like what does future-proof mean and桂how can I桂create the桂perfect mission statement, we桂should first go桂over what a桂mission statement is桂and桂what it桂can do桂for桂a桂business. Let�셲 get started.

What Is桂a桂Mission Statement?

A桂mission statement can be桂viewed as桂a桂logline, a桂master plan, an桂ultimate goal, etc. In桂essence, a桂mission statement is桂a桂sentence or桂paragraph that fully encompasses the桂morals, values, ethics, and桂vision of桂a桂business. Given the桂ever-growing relevance of桂proper branding, mission statements are often overlooked in桂order to桂chase profit. This is桂the桂best way to桂run a桂business into the桂ground.

If桂you want your business to桂be桂reputable and桂professional, it�셲 essential to桂create a桂mission statement that encompasses not only your goals, but captures your motivation behind achieving those goals. Ultimately, there is桂a桂lot that goes into creating the桂perfect mission statement. Be桂sure to桂take the桂following into consideration as桂you create your business, rebrand, or桂expand!

Mission Statements &桂Vision Statements: Is桂There A桂Difference?

Mission statements aren�셳 only meant to桂embody your goals, morals, values, and桂ethics. The most important thing that your mission statement describes to桂customers, clients, and桂employees is桂the桂vision for桂the桂company. Mission statements and桂vision statements are often considered the桂same and桂different at桂the桂same time.

Ask yourself this: 혫Did my桂mission create my桂vision?혬 Or, 혫Did my桂vision create my桂mission?혬 Whatever the桂case, inspiration is桂at桂the桂heart and桂soul of桂the桂origins of桂any桂business. So, whether these two questions are the桂same essentially doesn�셳 matter. Both originate from inspiration to桂achieve aspirations.

How Do桂Mission Statements Work?

With all of桂this in桂mind, creating the桂perfect mission/vision statement does require some time, effort, and桂reflection. Any business owner or桂founder should dig deep within themselves in桂order to桂discover what drove them to桂create their business/product in桂the桂first place.

Chances are that if桂the桂original motivation was strictly for桂a桂quick profit, the桂business will fail. Granted, all businesses are created to桂make profit, but it桂is桂the桂companies that seek to桂achieve more and桂leave more behind that truly become successful. Here are a桂few examples.

Microsoft

桂To empower every person and桂every organization on桂the桂planet to桂achieve more.桂Microsoft

Microsoft is桂currently valued at桂approaching $2桂trillion. Notice how does not mention any桂of桂their products or桂software. This is桂because mission statements should encompass the桂vision, goal, and桂values of桂a桂company in桂a桂short logline. The end goal of桂creating a桂mission statement is桂to桂express the桂혫why혬 of桂a桂business. Microsoft achieves that in桂spades.

Square

桂Everyone should be桂able to桂participate and桂thrive in桂the桂economy.桂Square

Square�셲 POS systems and桂online payment platforms carried many individuals and桂businesses through the桂pandemic. Much like Microsoft�셲 mission statement, Square expresses their 혫why.혬 And Square knowingly provides software and桂equipment that provides for桂those who have struggled given the桂economy�셲 recent pitfalls. Essentially, aims to桂produce simple and桂cost-effective payment products for桂who they serve, regardless of桂where the桂market takes it.

Target

桂Help all families discover the桂joy of桂everyday life.桂Target

This , values, ethics, morals, and桂vision all in桂one sentence. In桂terms of桂the桂company�셲 ultimate goal, it�셲 plain to桂see: offering an桂abundance of桂affordable necessities. The company clearly values their customers, considers all customers and桂families of桂equal importance, strives to桂provide happiness, and桂wants to桂create a桂welcoming environment for桂all. This mission statement can also easily extend to桂the桂facts that Target focuses on桂giving back to桂the桂community and桂seeks to桂create a桂positive employee experience. As桂mentioned earlier, your customers shouldn�셳 be桂the桂only ones who are inspired by桂a桂company�셲 mission statement.

Creating the桂Perfect Mission Statement: Three Things to桂Keep in桂Mind

When creating the桂perfect mission statement or桂vision statement, there are many key things to桂consider. We�셶e managed to桂boil down these integral factors into three things to桂remember when creating a桂mission statement. As桂always, remember to桂keep in桂mind your reasoning for桂starting your company, and桂let your morals, values, and桂ethics intertwine with your reasons.

Embrace your customers

As桂seen in桂the桂mission statement examples mentioned above, the桂key focus has been the桂customer. Whether your ideal customer base consists of桂families or桂specific individuals, it�셲 important to桂appeal to桂their humanity. This essentially means creating a桂general logline that establishes a桂business�� understanding of桂what matters most to桂the桂general public. Addressing individuals as桂a桂community, rather than individuals, helps to桂create a桂sense of桂cohesiveness that will subconsciously translate over to桂what a桂business truly believes in.

Notice that products are not mentioned once in桂any桂of桂the桂aforementioned mission statements. This is桂because your mission statement should embody the桂fact that the桂customer, whoever they are, is桂the桂lifeblood of桂your business. By桂appealing to桂the桂humanity of桂your customers, you create a桂desire for桂them wanting to桂be桂a桂part of桂your vision. That said, always be桂sure to桂be桂general in桂your mission statement while capturing what you value: the桂customer.

Embrace your employees

Customers aren�셳 the桂only ones who will take pride in桂being a桂part of桂a桂business with an桂ethical and桂well-thought-out mission statement. Employees simply work harder, better, and桂more efficiently when they enjoy where they work. This means creating an桂environment that not only welcomes customers of桂any桂walk of桂life, but employees as桂well.

Employees are the桂face of桂a桂business, and桂by桂creating your mission statement properly, you can adequately decide who is桂the桂right fit to桂represent your business. In桂totality, your mission statement should appeal to桂everyone�셲 humanity, not just your customers.

Brace for桂the桂future

Mission statements should be桂future-proof. This means that a桂mission statement should be桂carefully crafted to桂embody a桂company�셲 goals and桂vision. By桂creating a桂mission statement that speaks to桂the桂humanity of桂individuals while establishing goals, and桂the桂reasoning behind those goals, your statement can be桂future proof. Whether you�셱e rebranding, expanding, or桂just starting your business, your mission statement should remain the桂same in桂order to桂comfort your customers and桂your workers.

Ready to桂Begin Your Journey?

Understand which mission statements work and桂why, how to桂create the桂perfect mission statement, and桂what to桂consider when crafting a桂mission statement. Then, you can guarantee you�셱e pointed toward success for桂your business.

By桂creating a桂general roadmap/goal for桂your company through your mission statement, you can build off of桂it. You can create the桂ways your business goes about certain things that are in桂line with not just your values but with standard values and桂morals that the桂human race holds dear. These include liberty, freedom, empathy, and桂compassion. If桂you can make your brand seem more human rather than industrial, you�셪l be桂surprised at桂the桂success you can garner.

What are you waiting for? Get working!

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About The Author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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