黑料门

Jesse and Rich talk with Tim Osborn, the resident content marketer, about how to get started with content marketing.

You can meet Tim in this 黑料门 video:

• Brand Story
• Video Creation
• EAT Score
• Sustainable Content Strategy Social posts and boosting to your audience.

Transcript

Jesse:: What鈥檚 going on, Richard? Happy Friday.

Richard:: Happy Friday. It鈥檚 not so sunny this time though.

Jesse:: Not a sunny day.

Richard:: We have a season. The season going on out there.

Jesse:: It happens in most of the world. It happens in San Diego too.

Richard:: Four times a year.

Jesse:: We鈥檒l persevere somehow. We鈥檙e gonna get through this.

Richard:: It鈥檚 going to be a busy day. We create content here. And we鈥檙e bringing in the content creator for 黑料门.

Jesse:: Yeah. This is kind of like a day off for me and we brought in鈥� Well, instead of using our own words, especially some stumbling over them, we better bring in the content writer here, Tim Osborn. Welcome to the show.

Tim:: Hello everyone. And might I say, well done on the playful banter. Yeah, it鈥檚 playful. It was bantery. I loved it.

Jesse:: There was a couple of missteps there. But we鈥檙e not redoing.

Tim:: I was really feeling it.

Jesse:: Yeah, that鈥檚 good.

Richard:: And it鈥檚 your word guy which is mostly right. So the pressure is on you today.

Tim:: The pressure, I feel it.

Jesse:: We鈥檙e pretty much just going to turn our mics off and let you spit out content because that鈥檚 what you do for a living.

Tim:: That鈥檚 what they tell me.

Jesse:: Word guy, content guy. So for people wondering who is this Tim guy. You might know him from such famous videos as “4 Steps to Start Selling Online.” It鈥檚 a new YouTube video out there and also the backwards hat wearing skateboarding guy from the Facebook pixel video. You had your first troll.

Tim:: I did. That was that was a big day for me. He鈥檚 in the UK too. Like wow, people in the U.K. really hate me. It鈥檚 awesome.

Jesse:: He did not appreciate your video.

Richard:: You know you鈥檙e onto something when you get your first troll.

Tim:: I know, I was genuinely鈥� There were positive comments, likes, all those things. And this guy took the time to get on my video and troll me. I鈥檓 honored. I really am.

Richard:: You should be. We need to hit a cord somewhere. He paid attention and he took the time to write to your point. If you didn鈥檛 hit something in him, by the way, I don鈥檛 want to go into the troll part, but that actually adds to鈥� I mean we saw an election one because of people trolling stuff too.

Tim:: We鈥檒l get into contact pretty soon but it鈥檚 engagement. Engagement is awesome. Good or bad, you want people to engage with your content, you want to elicit a response.

Jesse:: You did that. He really did not like you. So other people listen and hear that out now鈥�

Richard:: They鈥檙e going to get a lift in there by trying to figure out what did he say.

Jesse:: Everyone鈥檚 going to go to our Facebook page and look for the Facebook pixel video. Tim, prepare for some more engagement, hopefully, some more trolls.

Richard:: Maybe you鈥檙e going to get some support from the 黑料门 community. Backing you up too.

Tim:: I will respond to the best troll. I will personally respond.

Jesse:: All right. I like it. All right. Tim, now it鈥檚 time for me and Rich to just let you take over here. So you鈥檙e the content guy. What is content?

Tim:: That is a good question, Jesse. People think content is a lot of things. Oh, it鈥檚 a blog. Oh, it鈥檚 a video. It鈥檚 all of those things. Your content is your story, it鈥檚 your brand story, it鈥檚 your brand experiences. It鈥檚 how you communicate, who you are as a brand to your audience.

Jesse:: OK. So for somebody that鈥檚 a new merchant looking to sell some stuff here. What does that mean to them? Does that mean like鈥� they don鈥檛 have a story. Maybe they need to develop that story. What do they do?

Tim:: Yeah, I would say if you鈥檙e just starting out you want to make your first piece of content. The key is to really know who you are as a brand and who your audience is. I think those two things are really closely tied. A lot of who you define yourself as a brand is going to be dependent on who you see yourself as you see as your audience. I believe you had Miller Machines, shout out to Billy Miller on the show a while back. He has a very well-defined niche market. He works with percussionists who do musicals. He knows exactly who is audiences and who that is defines how he does his content. What he writes, what stories he tells me. I think that鈥檚 really important. Maybe you鈥檙e a cool mom with kids, or that鈥檚 your audience. You鈥檙e to speak to a cool mom with kids differently than you would speak to hipster millennial who likes mustaches and David Lynch movies.

Richard:: So would you say back to Jesse鈥檚 question, if they鈥檙e just getting started and they鈥檝e never really thought about that before. You鈥檝e told stories growing up but you鈥檙e not like “Let me tell you a story.” They just creating things. So would you almost define that as what do they stand for? What are they trying to accomplish? Is it their mission? They might not even know their audience at the beginning.

Tim:: Yeah. It鈥檚 kind of an ethereal thing. It鈥檚 the essence of who your brand is. What鈥檚 your personality, what do you stand for? What do you like? Basic things like what do you sell. It鈥檚 all of those things that make up the personhood of your brand. And a great place to start is just defining your “About us”. You don鈥檛 have “About us” page. Start there, start saying. Let鈥檚 say you鈥檙e in a bar and you鈥檙e talking about your store. What are you going to say to someone about your store? How it came to be? All of those things.

Jesse:: Makes sense. And if you can鈥檛 tell that story maybe you go have another drink at the bar and that story will somehow develop. But yeah, I think that鈥檚 probably a good tip for people that are starting out. You have to have a story about your store. I know, Tim, you have your sample store out there, Pickle Pete鈥檚 Sundries. What is the story of Pickle Pete鈥檚 Sundries?

Tim:: Pickle Pete鈥檚 Sundries is just a project store that gets no traffic. I just did it for fun on a weekend but it鈥檚 all branding. The whole store is just branding and the essence of it is just a sarcastic play on an e-commerce store. It鈥檚 the most okay-est products on the Internet. There鈥檚 nothing special about my products and that is my brand. We are so average and exceptionally average. That鈥檚 the brand. There鈥檚 a few posts on Facebook. Like I said it was just a fun project I did on the weekend when I was bored. But it was like if you want to start thinking about branding, that鈥檚 it. Who are you? What鈥檚 your thing?

Richard:: I almost went to look it up and I鈥檓 curious did you hook it up to a Printful store to see if someone would actually buy it?

Tim:: I did. I made the logo myself. It鈥檚 a little pickle with arms and a face and it鈥檚 just the most crudely drawn pickle you鈥檝e ever seen.

Richard:: The most average pickle you鈥檝e ever seen.

Tim:: Yes. And I just went for it and that is the essence of branding. It鈥檚 just like this is my niche, this is who I am and then I go for it and every aspect of the content that I create, everything that I do, speaks to this brand.

Richard:: So you prefer writing?

Tim:: Yep.

Richard:: Jesse and I like talking. Some people like vlogging and you as a content creator probably do a bit of all the above. How do they decide how to tell the story, where do they tell the story? There鈥檚 lots of places to put the story. Where do they start?

Tim:: Yeah. That鈥檚 a great question, Rich. It really all comes back to knowing who your audience is. If you know who they are then you know where you can find them. So maybe you want to be on YouTube, maybe you want to be creating videos because that鈥檚 where your audience is. Maybe your audience is teenage boys who watch gaming videos. They鈥檙e gonna be on YouTube or they鈥檙e gonna be on Twitter or whatever it is. And it just comes back to knowing your audience. It really depends and maybe you want to do a variety of things, maybe you want to be on Facebook and Instagram and YouTube or maybe you just want to be on Instagram. But yeah, you really have to know who your audience is.

Richard:: And if someone鈥檚 just getting started? Should they be concerned as to the quality of this content? Because I could imagine someone for the first time. They鈥檙e sitting down there, trying to run the business, like “Oh great, now I get to make stuff in addition to my product and watch the family”. Is there a certain level of production value they have to have? Or can they scale that and change that or does that still come down to the audience?

Tim:: I think there鈥檚 always going to be a level of scalability that has to happen as your store grows. But do the best with what you have. Don鈥檛 just slap something together because you want to get it done. But if you鈥檙e just starting out don鈥檛 pour 10 hours into a blog. Set aside an hour to make a good Facebook post that you can use on Instagram and Twitter or whatever your social channels are and repurpose that content. Start small. Do something that you can do consistently. That鈥檚 really important, when you鈥檙e starting out. Set consistent goals for yourself. “I want to make two posts a week. That鈥檚 something I have time for.” And do that as well as you can and go from there.

Richard:: When you say repurpose, do you mean specifically take that same piece or do they tweak it a little bit for the different platforms?

Tim:: I think it鈥檚 definitely to depend on what platforms you鈥檙e using but there will be some tweaking involved. For instance, we鈥檝e got our pixel video that we just did. So Jesse and I launched a new vlogging program for 黑料门. This just all tips and tricks for new merchants there. So we鈥檒l say our new merchants are just starting out, they鈥檙e a little apprehensive. They don鈥檛 really know what they鈥檙e going to do with their store or how they鈥檙e going to do it. These videos are designed to come alongside them and say: “Hey, here鈥檚 from our experience some of the things you can be thinking about and doing it to keep your store off smoothly.” And so we鈥檝e got this pixel video and we鈥檝e got it on YouTube it鈥檚 a full length video. And then we鈥檝e chopped it up for Twitter, and we鈥檝e chopped it up even more for Instagram. But we have one main body of content that we鈥檝e been able to use and repurpose in different ways. So we essentially get four or five pieces of content out of it.

Richard:: Yeah that鈥檚 awesome, I like that. Especially, if you batch those and do those over time you could really just be like “This is my creativity day”. And then back to work and then if you鈥檙e lucky enough to have other people chop it up, and if not there鈥檚 all kinds of programs out there.

Jesse:: And by the way, all the pros out there they batch. So when you see all these different brands and you like “Man, they seem to have time for social media every single day.” But it seems like it鈥檚 always at the same time. No, they wrote all those one day in a couple hours and they set it up and away they went. So that鈥檚 how things work.

Tim:: Yeah, absolutely, and there are tons of programs out there that you can use. Some free, some not, to help you start setting. Even Facebook, they have a post scheduler where you can go in a week before, a month before and setup all of your posts. It鈥檚 just one day and it makes it a lot easier to do, it鈥檚 more sustainable. The key is to find a process that鈥檚 sustainable and repeatable for you when you鈥檙e starting to create content.

Jesse:: Now it makes sense and I think also when we talk about creating content you mentioned a post. So people are probably saying: “I don鈥檛 have time to create content”. But what did you post on your personal Facebook and tell people about your kids and things like that? You do have time for a post. So like this is your business. If you want it to grow, there is a certain amount of time requirement and but it鈥檚 not that bad.

Tim:: And I think a big thing too is just being cognizant of opportunities. There鈥檚 so many opportunities that you have to build content. We do a little bit higher production value videos. But maybe you鈥檝e just got your cell phone in your hand and you want to shoot a quick video for your audience on Facebook and Instagram. Just pull your phone out find a good background. Maybe I don鈥檛 know stand by a river, buy up a plain black wall or whatever it is and just shoot a quick video. It鈥檒l take you two minutes. Yeah, two minutes.

Richard:: So how concerned should people be about the number of views? You should even be thinking about that or produce the content regardless of how many views should they be judging? Does that mean it鈥檚 a good piece of content if I get a lot of engagement.? Does it mean it was a bad piece of content if I didn鈥檛 get a lot of engagement? Should they expect it to be low in the beginning?

Tim:: I think there鈥檚 a lot of responses I鈥檇 want to have to that question. Obviously, you want your content to be trending upwards in terms of views as your followership grows and as your viewership grows. Maybe get more subscribers or you get more followers on Facebook or whatever it is. But yeah, watch the trend, don鈥檛 look at the specific numbers. And yeah, it鈥檚 gonna be low in the beginning. You might have some video that somehow somebody shares and it finds the right person and that one goes viral. That doesn鈥檛 mean that that video is better or worse than your other videos. It just means the right person saw it, they shared it and the right other people shared it. That鈥檚 the idea of viral content marketing.

Richard:: Should they keep that in mind? I sometimes think about that when we say the word content. I get it and I get why we say it but it鈥檚 such an unemotional word. Create content. And should they be thinking I鈥檓 creating content? Or or should they be thinking “I鈥檓 going to be creating this cool thing that engages this kind of emotion” or are they overthinking it? When they do that or do they just鈥�

Tim:: No, I don鈥檛 think that鈥檚 overthinking it because I think when people think content traditionally, they tend to think of words but content is so much more than that. It鈥檚 pictures, it鈥檚 videos, it鈥檚 creating an experience for your audience. Yeah, you want to, and again it comes back to knowing what your brand is, but you want to have an experience in mind for your customers. Like “I want them to feel this way when they watch this.” And if you鈥檙e speaking to your audience correctly, there鈥檚 a much better chance that your content is going to go viral because you鈥檝e had that in mind. You鈥檝e had how you want them to feel and mind, how you want them to think and react to your content.

Jesse:: Tim, we鈥檝e talked a lot about video and social media content in general, so I want to take it back a little bit to people鈥檚 website. Because of course, creating videos and creating emotions and things like that, that鈥檚 awesome, but for people just getting started, they might just need鈥� We talked a little bit about the “About us”. So for people listening. Go look at your site right now and read more “About us” section. Does that deliver an emotion.? Does that really tell your story? But beyond that too you鈥檙e also creating content for Google. I say that with a little downbeat but this is a fact. This is a reality that you are going to need. You need to create content for Google as well. How can we get people in that mindset, giving some tips there?

Tim:: Yeah, I think one obvious thing is just knowing the keywords that you鈥檙e playing to. Maybe you have a Google Analytics account set up, do some research to see what keywords you want to hit. And Google has a way that they rank content called their E-A-T score, it鈥檚 expertise, authority, trustworthiness. It鈥檚 basically saying this website knows what they鈥檙e talking about, they can be trusted to be selling you a good product, and they鈥檙e experts on this one particular thing. And so when you鈥檙e creating that content, you want to have that in mind. What are the keywords that are going to speak to this?

Jesse:: For more actionable tips for people listening. The names of your products, and not the name that you have in the back of your head. But what people are searching for on Google鈥� You need to use those keywords in your content, being on the product page or maybe it makes it to the “About Us.” When we talk about content for your website specifically it is words. And sometimes you have to write content that is maybe not the most exciting.

Tim:: And I think that鈥檚 a great point. It鈥檚 not always going to be fun content. Sometimes you just need to say what you need to say. If you鈥檙e selling a chair, you need to say it鈥檚 a chair. You don鈥檛 want to come up with some crazy name for it. It鈥檚 a chair, it鈥檚 a wooden chair, it鈥檚 a metal chair, it鈥檚 a foldable chair. But something I like to keep in mind speaking to a product specifically, surprise and delight is my thinking. Maybe you want that content to be 90% SEO content but then peppering something fun, something that speaks to your brand. Maybe you use a different word or you vary your sentence structure a little bit. Something that keeps it interesting but you still feed the Google monster.

Richard:: When they鈥檙e thinking about a name in this, I totally get, name it wooden chair but do you keep in mind a pain point maybe that your customers going through? Because probably a lot of times they鈥檙e not looking for the solution as much as they鈥檙e looking to solve a problem. Do you create content sometimes around almost the keyword structure being more “How do I fix this?” or “What would alleviate lower back pain”? This particular wooden chair alleviates. You know what I mean, I know it鈥檚 a strange word in question but鈥�

Tim:: Absolutely. Absolutely. Again it all comes back to knowing your audience, knowing how they鈥檙e searching for the spike. Maybe it鈥檚 someone searching for mid-century modern credenza and they want that specific product. Great, then put that in your content. But if they鈥檙e searching for a solution to a problem like “I have lower back pain” or they just search “lower back pain” on Google. Put that in your content. Use those keywords if your products alleviates lower back pain. Just know your audience.

Jesse:: You don鈥檛 need to just repeat “lower back pain” in every single sentence either. There鈥檚 a there is a fine line to it where people think that “Oh, I have to use this word over and over and over.” A little bit. Yes, you do need to use that word but don鈥檛 be ridiculous. Google is getting pretty smart, if you just use that keyword in every sentence, you actually get penalized for it.

Tim:: It鈥檚 a fine balance because you鈥檙e balancing feeding Google, getting the SEO rankings, and you鈥檙e also balancing writing to real people. Yes, you want to rank well but ultimately you鈥檝e got human beings that are coming to your site and they鈥檙e reading your content. So it needs to be written in such a way that yes, you鈥檝e got your keywords in there, but it鈥檚 something that a person wants to read.

Jesse:: I think we can even use a real-life 黑料门 example here. The other day I saw Tim was working on our Facebook page, so it鈥檚 黑料门.com/Facebook-commerce. And it hadn鈥檛 been rewritten in a while, so it needed to be freshened up for our users. But at the same time I have some SEO needs for that page. There鈥檚 certain keywords that we want to rank for, like Facebook store and Facebook shopping cart and Facebook e-commerce. Yeah, using all those terms repeatedly, it doesn鈥檛 look as awesome for the user as we would like. But we do need to feed two masters here. We鈥檙e working to Google and we鈥檙e working to our users. Tim is going to find a way to make it all work and surprise and delight our users. But I鈥檓 gonna be like “Okay, great. He did use Facebook e-commerce like I wanted. So we will still rank for it somewhere in Google.” Now taking that example to your product page. Yes, you need to have the name, those keywords in there again but don鈥檛 go crazy. It still needs to be able to be read. If you read it out loud and it sounds horrible, you probably went too far.

Tim:: And I think you bring up a good point. Be willing to spend a little bit of extra time on your website to make it good. We talked about making your social content sustainable and something that you can do consistently. Your website is your foundation, it鈥檚 your tent pole and you want that to be really good. That鈥檚 where your customers are gonna go buy your products. If you need to spend some extra time doing that balancing act of how do I fit the keywords and also make the sound good, do that. That鈥檚 really really important.

Jesse:: And then you can do the fun stuff like go into making videos, do Instagram videos, that is way more fun. Tim got to skateboard in a video, that鈥檚 way more fun than writing 500 words on a wooden chair. Totally understand. But when you make this cool video and people come to your site, you want to make sure that it stands up to the new cool videos.

Tim:: Absolutely, do first things first. And the very first thing is your store. Make it good. Make it really good.

Richard:: How do you help people create content? Because the ultimate goal is to sell stuff unless you鈥檙e just altruistic and you鈥檙e just writing things to help the world. We鈥檙e talking to e-commerce stores, our listeners use 黑料门 and they鈥檙e trying to sell some things. And this is a great way to have content to bring people in from social. We just discussed how this is also really good for keywords and search rankings via Google. What are other reasons to create this content and are there ways for them to get greater reach? Should they use also a piece of advertising, should they boost it? What are some of the other things they can do with the content? Do they create these in different ways? It鈥檚 kind of a twofold question.

Tim:: Yeah. I鈥檒l start with the last portion of the question because that鈥檚 the one I remember the most.

Richard:: All right, we鈥檒l come back to it.

Tim:: Yeah, amplifying your content. We鈥檝e seen a trend over the last 5 to 10 years, where maybe 5 or 10 years ago you would post something on YouTube or you post something on Facebook or Twitter and you got pretty good organic reach. Organic reach means you didn鈥檛 put any money behind it, people just saw it, they liked it and it got spread around naturally. Since that time a lot of these big guys the Twitters, the Facebooks, and Instagrams of the world, they switched up their algorithms so that organic reach is maybe only 2 to 3 percent. Even your entire followership, they might not see all of your posts.

Tim:: Actually, 98% are guaranteed not to see it basically. To put that in perspective. They鈥檙e really not seeing it.

Richard:: And I have a sneaky suspicion it鈥檚 right around the time they IPO-ed and all of a sudden it had to do with ad revenue. A sneaky suspicion.

Tim:: Rich, I would be inclined to agree with that one. It鈥檚 their businesses. They want to make money. And you鈥檙e a business. They鈥檙e going to make money off of you. And the way they do that is by ad revenue. And so one great thing you can do is to boost your posts, it鈥檚 not very expensive to do. You can do it for a dollar a day or maybe a dollar every two days or whatever it is. And it鈥檚 going to be even less expensive if you know who your audience is. If you have a very well-defined audience and maybe you鈥檝e set up your Facebook pixel like we talked about in our video. So you鈥檝e seen who your traffic is, where they鈥檙e coming from, who is spending time on your website. You can target that boosting to those specific people, so you get more customers like that. And not only are you amplifying your content but you鈥檙e amplifying it to valuable viewers.

Jesse:: It used to be a little bit harder. You had to log into the back, into Facebook and do these ads, but if you want to just boost it to your followers, you can do that from your phone once you have a credit card in there. And trust me Facebook will send you a message like “Do you want to boost this?” You will get these emails, I guarantee it. And you can really literally just click a button and say “Yeah, I want to spend 20 bucks.” It can be that easy and it鈥檚 only 20 bucks but your followers that are already following your brand are gonna hear that. You can get way more complicated as Tim was alluding to, like using pixels. You can do way better targeting in that. But if you just want to make鈥� you鈥檙e on the run and on your phone you get an email from Facebook that says “Do you want to use this.?” You click the button, boom, you spend 20 bucks and all of a sudden your followers heard that message. You definitely look to that, if you spend all this time creating content, unfortunately, you need to spend a little bit of money. Hate to tell you. That鈥檚 just part of the game.

Tim:: Yeah. You鈥檝e spent that much time on the content, you鈥檝e put a lot of effort into it, you鈥檝e made it great. It鈥檚 such a shame to see great content go to waste.

Jesse:: I鈥檓 gonna boost our video out there. Just everybody knows that if you鈥檙e listening to podcasts and you noticed the video of me and him, that鈥檚 because I boosted it. That鈥檚 how you鈥檙e gonna see it.

Richard:: I鈥檓 going to swing back around to the second part of the question since it was the first part and we didn鈥檛 cover it. The second part of it is do they need to鈥� if they鈥檙e specifically saying I know I want this to be an advertiser. It鈥檚 slightly different, it鈥檚 not the “About Us” page, it鈥檚 not letting people know about the community, it鈥檚 not “let me know what you stand for” but now maybe it鈥檚 a funny piece. Let鈥檚 think maybe like a dollar shave club or something like that. In a situation like that when they know they鈥檙e going to be specifically advertising this to get, let鈥檚 say, top of the funnel awareness campaign. Do you have any good ways to help them maybe come up with creative ideas? Because they might be super focused in on their product. “Oh my gosh, now I鈥檝e got to be creative too. I got to come up with, I don鈥檛 have an ad agency that鈥檚 working with my business yet.” How can they drum up some good creative ideas for actually advertising?

Tim:: I worked in that I worked in the ad agency world for a while and I would be remiss to say that I didn鈥檛 watch a lot of other people鈥檚 content. I think that鈥檚 a great place to start. It鈥檚 just like see what鈥檚 out there, see what other people are doing and it鈥檚 OK to borrow ideas from other people. People have been borrowing ideas and they鈥檙e content and they鈥檙e moving their literature for hundreds and hundreds of years. And if you do it, it鈥檚 gonna be just fine. Just see what鈥檚 out there, see what you can do. And then taylor some of those ideas for for your products. Yeah, indefinitely. Yeah, no the kind of things that your audience is already engaging with. I was chatting with an e-commerce watch brand up and coming here in the San Diego area. Some of the content that they produced was they would just interview these lifestyle guys. Maybe it was a surfer, or maybe it was a guy who managed a hat shop, and they would just do these interviews about these guys and their work and then pepper in “here鈥檚 my watch” and “here鈥檚 the watch I like to wear when I do this.” And they knew this is what my customers like to engage with, they like to engage with this lifestyle content. I want to see other successful people wearing these watches so I can feel successful now.

Jesse:: All great ideas. I think if you鈥檙e listening right now and it seems like that鈥檚 too much, it鈥檚 not just go find similar competitors and basically go watch their videos. I think is what you鈥檙e saying.

Tim:: Yeah, absolutely.

Richard:: Feel free to borrow. You鈥檙e gonna make it your own. I can鈥檛 remember who said it, talent borrows, genius steals, or something. There鈥檚 a lot of platforms out there where you can literally even look and see what the competition鈥檚 doing. I would recommend definitely making it your own with your own unique twist in the way you鈥檙e not literally stealing and doing the exact campaign. But it鈥檚 funny, it鈥檚 amazing how much the mental mind game will make you not want to do that, you think you have to do your own thing. And I was talking with my wife about this. When it comes to our daughter, she鈥檚 only six and a half now but we were thinking towards the future and I thought to myself: wow, isn鈥檛 it weird how in school if you had someone else do your homework, you鈥檙e cheating. But when you own a business, if someone else did it, you鈥檙e outsourcing or you鈥檙e delegating, it鈥檚 sending mixed messages. But I get it. That鈥檚 what I really want to get out there to the listeners is you don鈥檛 always have to start from scratch. There are other people that have done this, that are in front of similar audiences.

Richard:: There鈥檚 a lot of Tony Robbins out there, some people just need to hear it like Tony Robbins. Some people need to hear another motivational speaker. You need to stick to be you. But there鈥檚 definitely things to learn from the competition.

Tim:: Yeah. Jesse and I are not the first people to create an e-commerce vlog and a vlog about it on YouTube. Many people have done it before us. You鈥檝e probably seen a lot of them in advertising. It鈥檚 the YouTube free roles.

Jesse:: But none are as good.

Tim:: None of them are Jesse and I. Jesse and I put our own flair on it, our own spin on it. If you really don鈥檛 have time, there are stock images and there are stock video and there are all of those things.

Jesse:: There鈥檚 a ton of different apps out there too actually. They鈥檙e all not really free anymore. I think once called Promo, you can take different, Loom and Five as one out there too, where it takes different stock video and you can adjust it and play around with it. You have to put a little bit of time into it but you don鈥檛 need fancy cameras, you have a phone and some other apps and you can build some pretty cool content, some pretty cool videos.

Tim:: It鈥檚 all really attainable. It sounds like it鈥檚 a lot but it鈥檚 really attainable.

Richard:: So, in a nutshell, for people what would you say the best way to actually get started? We covered a lot. We cover different platforms. We covered writing, we cover podcasts and we covered blogging. How could someone listening right now get started today and have something done by the end of today?

Tim:: Pick one social media platform, just pick one. Maybe it鈥檚 Instagram, maybe it鈥檚 Facebook, maybe it鈥檚 Twitter. Plan out two weeks. Say I want to have a post that goes out every two days and write those posts. Set aside two hours today to write those posts. Snap a couple photos or maybe you鈥檝e got some stock photos and just schedule them.

Richard:: It鈥檚 a combination of probably a little bit the way you like to create the best meets the way your customers like to consume and where they鈥檙e at.

Tim:: Correct. Absolutely. Again comes back to knowing your brand, knowing your audience.

Jesse:: I like it. So for everybody that鈥檚 looking for their Tony Robbins of content. I think Tim Osborn is your Tony Robbins. A little shorter, just saying.

Tim:: Yeah, he鈥檚 a big guy.

Jesse:: So Tim, what other pieces of content are you working on for 黑料门 here? Let鈥檚 give a little teaser for anybody out there. What do you have in the works that you can share?

Tim:: We鈥檙e always creating new blogs and newsletters and all those great things. I think the biggest thing these days is this new blog series that we鈥檝e started, we鈥檙e really excited about it. I鈥檓 really just trying to support our new merchants and help them be successful. We really want you to be successful. And so we鈥檝e got a video coming up here pretty soon about Instagram Shoppable posts. It鈥檚 how you can use Instagram, the social media platform, where you鈥檙e already creating content, you can use that same content to actually sell your products, tag products and promote sales.

Jesse:: We鈥檙e doing videos on that. See, I didn鈥檛 even have to do a plug for Instagram Shoppable posts today then. You did it for me.

Tim:: You鈥檙e welcome.

Jesse:: All right. I like it. All right, Rich. Any last questions for Tim here?

Richard:: No, I just I want to get to create more content. That鈥檚 the beauty of what just happened with us just having a content or content party right here.

Tim:: This is content. We have created content just sitting here talking.

Richard:: Yeah. Don鈥檛 underestimate that. That would be the one thing that I would probably throw out there and that additional pieces. Don鈥檛 underestimate the idea of just documenting your story. Literally, there are people that are being successful out there, saying “I suck at this right now but this is what I want to do and this is what I stand for and I鈥檓 building this thing and sharing it.” Some of those people are having more success than people that are trying to produce highly produced things.

Tim:: Yeah. There are so many just low hanging fruit content opportunities. All you need to do is take them. Maybe you鈥檙e at an event you snap a picture, maybe you鈥檝e got a story of how you failed that day and you just want to post a video. Snag that low hanging fruit and get it out there.

Richard:: I love it. I love it. Well, let鈥檚 get to work.

Jesse:: All right. Let鈥檚 do it. I took a video, made more content, double dipping. Tim, thanks for being on.

Tim:: Thanks for having me.

Jesse:: All right everybody, get out there and make it happen.