Creators. Who Are They and What They Do for Living?

Creators. Who Are They and What They Do?

Posted 3 years ago by Max Komonov

걀꾈桂껸국깎곶껸껨깎, are posted every day, there are over every second on桂Google, and桂over each 낼쓩꾈넵넨깎�봳�셲 undeniable content creation and桂curation have become a桂big part of桂today�셲 society and桂a桂popular way of桂doing business.

Have you ever stopped for桂a桂second and桂took some time to桂think about a桂world without your favorite blog to桂stay up桂to桂date with the桂latest fashion, food industry, entertainment, or桂simply digital trends? Have you stopped and桂wondered what social media would be桂like without anyone to桂create your favorite videos, capture the桂breathtaking photographs that take us桂to桂the桂never-seen corners of桂the桂world, or桂a桂world where no桂one is桂there to桂write the桂captivating and桂alluring captions so桂many of桂us桂love?

We桂certainly have thought about all of桂these and桂more, and桂can�셳 think but feel grateful for桂the桂creative minds and桂innovative thinkers that make all of桂this a桂reality. To桂be桂honest, without creators none of桂what we桂call marketing, social media, or桂digital entertainment could be桂possible. When it桂comes to桂advertisement copy, digital marketing, ecommerce, photography, brand identity, blogging, all the桂way to桂product reviews and桂photographs, creators are the桂ones to桂thank and桂set the桂foundation to桂make it桂all happen.

No桂matter the桂kind of桂business you run, the桂content creation you display will either help you attract new clients and桂customers or桂completely destroy your reputation. No桂matter what anyone has to桂say, content is桂a桂vital component when it桂comes to桂having a桂strong online presence and桂ultimately serves as桂the桂glue that keeps everything we桂call the桂digital world together.

With this in桂mind, we桂didn�셳 have to桂think twice about taking some time to桂discuss what exactly creators are and桂all they do桂for桂us桂as桂ecommerce owners, digital consumers, shoppers looking to桂learn about a桂product we桂find interesting or桂simply creative fanatics that enjoy anything that has to桂do桂with pushing our abilities beyond their limits.

If桂there is桂one thing you�셱e likely to桂take from this article is桂the桂unbreakable bond between marketing and桂content creation, and桂how without creators none of桂what we桂call ecommerce or桂digital entertainment would even be桂considered possible.

Without further ado, let�셲 jump right in桂and桂find out more about who creators are, what they do, and桂how you can become one yourself.

What Is桂a桂Content Creator and桂How Did It桂Become a桂Thing?

The term content creator is桂considered a桂relatively new one, emerging from the桂increased need and桂popularity of桂those who create entertaining and桂educational material for桂a桂specific audience.

Previously referred to桂as桂content curators, the桂art of桂content creation is桂often used by桂many when asked what they do桂for桂a桂living, implying an桂unlimited number of桂responsibilities and桂sources of桂income. However, based on桂today�셲 worldview of桂what a桂content creator is, we桂can technically say this is桂not merely a桂modern profession created by桂a桂lack of桂opportunities and桂a桂failing job market. When we桂take a桂look at桂the桂past, we桂quickly discover this is桂something that has been practiced by桂many, even before social media was even thought about, or桂digital marketing was even a桂thing.

The humble beginnings of桂something big

For example, the桂earliest content creation piece that has been documented is桂thought to桂be桂John Deere�셲 popular magazine The Furrow, founded in桂1895. It桂used to桂include stories many people enjoyed reading and桂provide readers with original content and桂information they could later use and桂apply to桂everyday life.

Benjamin Franklin is桂also believed to桂have adopted the桂trend back as桂early as桂1732桂when he桂decided to桂promote his printing business through his yearly almanac, Poor Richard�셲 Almanack. Then, in桂the桂1800�셲 the桂concept of桂content creation was even more formalized when Bookstore Librairie Galignani opened a桂room specifically for桂showcasing featured articles and桂books of桂influential authors at桂the桂time. From this, we桂can already begin to桂see the桂big need for桂creators and桂that what they do桂is桂far more than a桂hobby or桂way of桂entertainment.

Contrary to桂popular belief, it�셲 more than clear that creators have been an桂indispensable part of桂not only today�셲 society and桂the桂era of桂technology but also of桂past generations and桂the桂legacy they�셶e left us. It桂can be桂easy to桂bypass their role in桂our day-to-day lives as桂much of桂what they do桂goes unseen or桂shadowed by桂the桂noise of桂today�셲 busy and桂always on桂the桂go桂society. Nonetheless, from ad桂copy, newspapers, books, magazines, memes, pictures, and桂so桂much more, it�셲 undeniable all of桂these have in桂common the桂need for桂a桂creative mind to桂make them all possible. And due to桂reasons like these and桂many more, it�셲 more than clear that content creation is桂a桂profession of桂not only today�셲 youth, but more so桂one that has been coming to桂fruition and桂evolving for桂decades, and桂that appears to桂be桂here to桂stay.

Defining what a桂content creator does

Now that we桂understand a桂little more of桂the桂history and桂roots of桂the桂term 혫creator혬 or桂혫content creator혬, and桂how it桂came to桂be, why don�셳 we桂learn a桂little more about what they do桂and桂who they are? In桂its simplest form and桂definition, a桂content creator is桂someone in桂charge of桂the桂creative material, whether written, verbal, visual, or桂digital, necessary to桂communicate a桂specific message or桂idea to桂the桂public or桂a桂particular group of桂people.

A桂creator�셲 responsibilities vary from day to桂day and桂can include all of桂the桂following:

Production of桂sales copy for桂an桂advertisement
Writing blog posts related to桂industry-related topics and桂trends
Taking part in桂the桂creative process of桂visual or桂audible content of桂a桂specific promotion
Promote a桂business�셲 values and桂identity on桂social media
Take part in桂a桂company�셲 podcast or桂newsletter
Put out engaging infographics or桂videos meant to桂keep followers engaged and桂in桂touch with the桂company

Ultimately, a桂creator or桂content creator is桂typically familiarized with an桂umbrella of桂creative principles and桂obligations, taking on桂an桂array of桂responsibilities needed to桂promote the桂public�셲 interest and桂evoke a桂specific response.

A桂content creator is桂capable of桂discerning what can be桂of桂value to桂their audience, and桂make connections others can�셳 in桂order to桂communicate a桂message through the桂reader, follower, viewer, or桂shopper�셲 mind. They can contribute to桂almost any桂part of桂a桂brand�셲 digital and桂offline presence, and桂usually help build it桂from scratch if桂necessary.

As桂a桂content creator, you can expect to桂break through stereotypes and桂obstacles hindering a桂business�셲 performance, while building new channels and桂ways of桂communication to桂ultimately generate more sales and桂conversions.

4桂Types of桂Creators by桂Method of桂Employment

Very few careers or桂professions out there offer the桂same number of桂opportunities and桂diversity that come from being a桂content creator. One quick look into the桂day-to-day life of桂a桂creator is桂all it桂takes to桂realize the桂myriad of桂routes one can take. With so桂much diversity and桂distinction in桂responsibilities comes different types and桂categories. Let�셲 take a桂quick look at桂some of桂the桂most popular types of桂content creators broken down by桂method of桂employment and桂responsibilities.

If桂you�셱e a桂creator looking to桂be桂hired, or桂a桂business looking to桂bring one aboard, you can opt to桂work or桂hire someone under any桂of桂the桂four different routes we�셱e about to桂cover next.

In-House

One of桂the桂most traditional ways of桂hiring a桂content creator is桂in-house. This simply means to桂be桂hired as桂a桂salaried employee of桂a桂company. Under this method of桂employment,桂 a桂content creator is桂eligible for桂benefits, paid vacation, and桂all of桂its energy and桂focus is桂dedicated to桂only one client or桂business.

In-house creators usually imply a桂bigger investment; however, they get the桂opportunity to桂become more familiarized and桂experienced with the桂company�셲 brand and桂values. This is桂as桂they focus all of桂their time and桂attention only on桂further advancing the桂company�셲 mission. This is桂usually a桂better option for桂more established companies who require new content on桂a桂regular basis.

Not all creators enjoy working under this method, with many preferring the桂flexibility offered under the桂upcoming methods of桂employment.

Freelance

Next on桂our list are freelance content creators. Freelancers are usually hired on桂a桂contract basis, which can be桂terminated anytime by桂either party. They�셱e usually contacted and桂paid only when needed, and桂don�셳 receive the桂same level of桂benefits and桂perks as桂a桂full-time employee. Although the桂pay and桂benefits might be桂less than working in-house, many opt for桂this route due to桂the桂flexibility of桂working on桂their own time and桂schedule.

Freelancers are slowly taking over the桂industry of桂content creation, with more than 59桂million Americans opting to桂work independently. The number has been drastically increasing since 2014, promising a桂whole new dimension of桂opportunities for桂those interested in桂becoming part of桂the桂industry.

Freelancing can oftentimes benefit both 끅쓩삣깎끅�� businesses and桂낌곶깎껸넨늡곶끅�밷꿎 creating the桂perfect work-life balance many cherish. The trick is桂working for桂reputable companies that don�셳 seek to桂take advantage of桂a桂freelancer�셲 time, and桂on桂the桂other hand, avoiding hiring freelancers that show no桂respect for桂deadlines and桂quality of桂work.

Agency

Then we桂have creative agencies. An桂agency oftentimes offers the桂middle ground between hiring in-house vs桂hiring someone independently. Many times agencies themselves hire in-house or桂freelance creators, to桂then offer their services to桂a桂bigger company in桂need of桂them. Working with an桂agency typically results in桂less money than hiring someone full-time, and桂less risky than hiring someone independently. They can usually handle a桂company�셲 entire content creation department, saving the桂need for桂them to桂put together a桂whole marketing or桂creative team.

8桂Popular Types of桂Creators Categorized by桂Industry

The truth is桂anyone can be桂a桂content creator if桂they can bring value and桂enhance an桂organization�셲 or桂industry�셲 communication with its audience, making it桂easily digestible and桂appealing to桂the桂public. This is桂whether it桂is桂done in桂a桂visual, auditory, written, kinesthetic, or桂physical form. Based on桂this, here are 8桂popular types of桂content creators according to桂the桂industry or桂specific area they focus on.

1.桂Sales content creator

A桂sales creator�셲 main area of桂concern is桂making sure customers are inspired and桂motivated to桂purchase a桂specific product or桂service. They usually do桂this through the桂generation of桂sales pitches, strategic methods of桂communication, generation of桂client testimonials, Youtube advertisements, and桂sales events.

2.桂Beauty content creators

These kinds of桂creators include those who generate beauty-based content like make-up tutorials, skincare routines, hair tutorials, and桂basically anything that has to桂do桂with the桂art of桂changing one�셲 appearance. They�셱e usually in桂charge of桂creating content their followers or桂audience find useful while also educating them about a桂specific product they might find useful.

3.桂Podcaster content creators

This particular type of桂content creator is桂less visual, relying more on桂the桂art of桂audible content creation. They are usually agile when it桂comes to桂communicating a桂topic or桂view in桂a桂way that keeps the桂listener engaged and桂wanting to桂hear more. Podcasters mainly put out content related to桂interviews, talk shows, audio scripts, and桂contests, always creatively demonstrating their knowledge and桂fascination for桂the桂topic being discussed.

4.桂Website content creators

Website creators are in桂charge of桂the桂creation and桂development of桂a桂business�셲 landing page, sales copy, graphic design, and桂so桂much more. They take care of桂everything related to桂a桂business�셲 web page and桂web user experience. This is桂whether the桂business is桂a桂seven-figure one or桂a桂medical doctor�셲 office. The sky is桂the桂limit when it桂comes to桂web content creation. moreover, the桂key is桂to桂put out content the桂audience finds useful and桂engaging.

5.桂App creators

When referring to桂app creators or桂developers, we�셱e talking about the桂type of桂creators whose primary responsibilities include the桂creation and桂programming of桂an桂application or桂software that bundles together a桂number of桂specific computer and桂mobile features or桂a桂specific service. All with the桂final goal to桂make it桂easily accessible to桂the桂public. We桂can say their ultimate goal is桂to桂make our lives easier, providing solutions to桂common problems of桂the桂digital and桂physical world.

App creators require high-level programming and桂technical skills, plus, a桂genuine problem-solving mentality and桂excellent attention to桂detail. As桂creators, they can only go桂as桂far as桂their creativity and桂imagination allow; without a桂doubt, they�셱e an桂essential part of桂today�셲 digital era.

6.桂Writer content/creators

A桂writer/creator is桂usually not limited to桂one specific area. As桂a桂writer, they can expect to桂take on桂multiple writing projects, from promotional books, newsletters, blogs, ad桂copy, email marketing, short stories, screenwriting, to桂social media posts, and桂more.

They need to桂be桂able to桂reflect and桂interpret daily world activities, products, services, and桂tasks, in桂a桂way that compels and桂inspires, provoking their reader�셲 emotions and桂interest. Depending on桂who you are, becoming a桂writer can be桂either the桂easiest job in桂the桂world or桂something you pull your hair 늡국깎곶�봳농깎곶깎 쓩끅桂꾈늡桂in-between!

Writers are in桂charge of桂most of桂the桂content so桂many of桂us桂enjoy, including answers to桂our questions from a桂quick online search, or桂a桂brief description of桂a桂product you�셱e thinking of桂purchasing. From daily news to桂college books, we桂have writers to桂thank for桂making them a桂reality. Behind the桂silliest or桂smallest of桂all things that you can 쓩낼껸껨쓩꾈깎�봧꾈낌깜넵삣쓩꾈껨 this blog we桂hope you�셶e enjoyed reading as桂much as桂we桂have enjoyed writing 쓩넨!�赳늡넵 can thank a桂writer creator somewhere in桂the桂world for桂it.

7.桂Photography content creator

Photography creators are the桂ones to桂thank for桂all of桂the桂beautiful photographs and桂memorable captures of桂the桂moments we桂love for. Photographers do桂so桂much more than taking pictures. They make stories and桂connect the桂dots no桂one sees, bringing to桂us桂a桂beautiful and桂original angle of桂the桂things we桂love and桂cherish.

Just think about it, from wedding and桂college photos to桂the桂unending and桂uncapturable majesty of桂the桂natural world, these creators make it桂possible for桂us桂to桂live and桂experience them through the桂art of桂taking photographs, It桂takes more than a桂good camera lens to桂achieve this; it桂takes passion, dedication, attention to桂detail, and桂an桂eye for桂the桂unseen and桂unimaginable.

We桂sure love and桂appreciate them, and桂couldn�셳 imagine a桂world without them to桂capture our favorite memories and桂bring to桂life our businesses�� stories. Just imagine trying to桂sell a桂product online without a桂picture of桂the桂item!

8.桂Social media content creators

Last, but not least, the桂final creator we�셪l be桂covering today is桂social media creators. They are responsible for桂uploading and桂creating content to桂social media platforms. They can either be桂part of桂a桂specific company�셲 social media team or桂simply choose to桂put out content on桂their own as桂they build their fan base or桂promote their business. The reality is, most, if桂not all of桂the桂creators we桂have covered today, in桂some shape or桂form, take part in桂the桂social media creator�셲 category. This is桂as桂they put their content out to桂showcase their abilities or桂simply for桂the桂public to桂enjoy.

More Than We桂Could Ever Mention��

As桂we桂briefly stated earlier, there is桂an桂unlimited number of桂creators out there, with all of桂them offering some kind of桂value or桂solution to桂our day-to-day lives. Unfortunately, it�셪l be桂impossible to桂cover all of桂them in桂one single post. However, they know who they�셱e and桂how much of桂an桂impact they have on桂this world.

How to桂Become a桂Creator

Great, so桂now you have a桂clear understanding of桂what a桂creator is桂and桂what they do, the桂many types of桂industries they work in, and桂how diverse of桂a桂career it桂can be. The truth is桂being a桂creator comes with its pros and桂cons like any桂other profession or桂job out there, however, for桂those who enjoy creating and桂coming up桂with innovative ideas and桂solutions, this can be桂a桂very rewarding career choice.

Perhaps now that you have some idea of桂the桂kind of桂industry you see yourself in桂and桂the桂type of桂content you want to桂create and桂share with the桂world, you might be桂wondering how you can become a桂creator yourself.

Ready?

Here are a桂few tips and桂recommendations from a桂fellow creator on桂how you can become one yourself and桂kickstart your career to桂begin doing what you love.

Let�셲 go!

Create a桂portfolio

The first thing you need to桂work on桂is桂an桂online portfolio or桂website for桂clients to桂learn about you and桂book your services.

Sure, emailing individual work samples or桂showing your social media accounts is桂nice and桂all, but nothing speaks louder than a桂professional-looking portfolio that showcases your best work and桂talks about your experience. Social media accounts only showcase your most recent work, and桂many times we桂don�셳 even have enough followers, making us桂look like amateurs who lack experience.

With an桂online portfolio or桂website, you can easily choose the桂kind of桂work your clients see, you get to桂choose the桂background and桂theme, add information about you and桂your experience, and桂filter out any桂distractions or桂unnecessary comments or桂reviews of桂your work. You can also choose to桂work on桂your website�셲 SEO, helping you reach a桂wider audience. Another awesome perk of桂having an桂online portfolio is桂the桂ability to桂accept payments directly, offering your clients a桂safe and桂secure transaction method.

We桂understand it桂can be桂hard to桂know what to桂add to桂your portfolio when you�셱e just starting, and桂many times owning a桂website can get expensive. However, we桂recommend you start by桂doing a桂couple of桂free projects if桂necessary or桂work with family members to桂have something to桂add and桂showcase on桂your site. And when it桂comes to桂affordability, we桂advise you to桂keep reading to桂learn how you can get started for桂free. And yes, you read that right, for桂free! Stay tuned.

Network

We桂know this is桂usually thrown around by桂many when it桂comes to桂landing a桂job as桂a桂낌곶깎껸넨늡곶�봳농쓩끅 can be桂to桂the桂point where it桂can easily become annoying. Unfortunately, if桂you were expecting us桂to桂say this is桂not necessary, we桂might have some bad news for桂you.

The reality is桂that networking can truly change your career path for桂the桂better, helping you connect with other like-minded individuals in桂search of桂what you have to桂offer.

So, shake away the桂nerves and桂put yourself out there! This is桂Whether it桂be桂on桂a桂social media platform like Linkedin, local groups or桂conferences, launch events, or桂any桂other place or桂space where creators like you gather to桂showcase their abilities and桂get to桂know new clients. You�셪l be桂surprised by桂the桂kind of桂relationships you could end up桂building and桂keeping for桂life!

Market yourself

You might be桂thinking: alright, you lost 쓩넨�섭늡 I桂look like some kind of桂product to桂be桂advertising myself? Well, the桂answer is桂clearly no; however, you do桂offer a桂service others need in桂exchange for桂monetary compensation or桂some kind of桂benefit. With this in桂mind, just like any桂other service, no桂one can know about it桂if桂the桂voice is桂not spread.

Consider getting to桂know those who are interested in桂what you have to桂offer, and桂perhaps reaching out to桂them through email, social media, or桂phone call. Also, partnering and桂collaborating with other creators is桂a桂great way to桂put yourself and桂your work out there. Get creative with this part and桂don�셳 forget to桂be桂patient. Opportunities don�셳 come from one night to桂the桂other but after consistent hard work and桂effort.

붚죕쳔 for桂Creators

Alright, now that you know all about creators and桂how to桂become one yourself, here is桂how we桂can help. Remember we桂had told you to桂stay tuned to桂find out how you can get a桂portfolio or桂website for桂free to桂showcase your work and桂send to桂your clients, this is桂it!

With 붚죕쳔 you have everything you need�봞깜깜 in桂one place! By桂signing up桂with 붚죕쳔, you get access to桂an桂unlimited number of桂tools and桂resources, including a桂free portfolio site for桂your business. As桂a桂creator, you are running your own business, and桂we�셪l be桂expected to桂work on桂your online presence and桂the桂forefront of桂your store, in桂this case, your portfolio.

At桂붚죕쳔 we�셱e proud to桂say we�셶e helped thousands of桂small businesses, including creators, run and桂power their websites, providing them with secure transactions and桂high customization at桂no桂cost to桂them.

You can link your 붚죕쳔 portfolio right on桂your biggest social media channels, launch your first ad桂campaign, manage your site�셲 theme and桂background, and桂answer all of桂your clients�� messages directly, all without any桂monthly fees to桂get in桂the桂way of桂you getting started. No桂hidden fees or桂costs, what you see is桂what you get.

Turning Dreams Into Reality

No桂matter who you are, where you come from, or桂where life has you right now if桂you feel you have a桂lot more to桂offer the桂world, regardless of桂how insignificant you think it桂is,桂 know the桂chances are high that someone out there is桂in桂need of桂just that.

Don�셳 be桂afraid to桂put your work out there. We桂encourage you to桂not let the桂high number of桂creators out there discourage you and桂make you believe there are just too many people already who can offer what you do. Instead, let this be桂of桂encouragement to桂you that if桂thousands of桂others have done it, so桂can you.

As桂you probably got from this article, the桂world thrives and桂runs on桂creative minds and桂innovative thinkers like you, who are ready to桂take the桂plunge.

Tell us桂down in桂the桂comments if桂any桂of桂the桂types of桂creators we桂covered in桂today�셲 blog sound like you!! And, just know we桂love and桂appreciate all that you do桂as桂a桂creator or桂future one. Thank you for桂helping us桂see things differently and桂see the桂bigger picture in桂everything!

桂

About The Author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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