Custom Packaging: Real Examples How Your Store Can Stand Out

The Benefits of Custom Packaging for Any Online Store with Examples

Posted 1 year ago by Max Komonov

Various factors go桂into creating a桂successful ecommerce store, including branding, marketing, and桂product design.

However, many sellers tend to桂neglect one of桂the桂most efficient ways to桂stand out from the桂competition: custom packaging.

Custom packaging effectively protects products during shipping and桂allows a桂company to桂emphasize its brand.

Let�셲 take a桂closer look at桂custom packaging and桂where to桂begin in桂creating your own.

The Impact of桂Custom Packaging Boxes

The impact and桂value of桂custom packaging boxes cannot be桂understated.

For example, will a桂customer be桂more likely to桂buy again from a桂brand that sent their product in桂a桂plain cardboard box or桂from one with color and桂vibrant impact? Of桂course, the桂answer is桂the桂latter.

This is桂a桂way to桂connect with customers and桂show them that the桂brand cares about their image and桂customers. In桂turn, this will lead to桂the桂customer wanting to桂connect with the桂brand again.

Where to桂Begin with Designing Custom Product Packaging

Some sellers may be桂wondering where to桂begin with designing custom product packaging. Well, much of桂the桂answer lies in桂the桂details and桂audience of桂the桂product. Here are some factors to桂consider for桂beginning the桂process:

Product details: The first step is桂to桂evaluate all the桂information on桂the桂product. How big is桂it? What is桂it桂made of? Is桂it桂delicate? The answers to桂these questions already establish requirements for桂the桂packaging. If桂the桂product has a桂unique shape, the桂packaging must fit that shape. If桂the桂item is桂delicate or桂fragile, the桂packaging must adequately protect it.
Target audience: While the桂point of桂packaging is桂to桂house the桂product and桂protect it桂on桂its travel to桂the桂customer, it桂is桂also for桂branding. This means that the桂packaging needs to桂appeal to桂the桂target audience. Who will be桂using or桂buying the桂product? Is桂it桂a桂specific age group or桂demographic? Or桂does it桂cater to桂a桂particular interest group? This helps to桂establish design elements to桂include. For example, custom jewelry packaging can include elements of桂luxury or桂elegance.
Competitor habits: Evaluating competitors is桂a桂great way to桂get inspiration for桂custom product packaging. To桂be桂clear, this does not mean copying their packaging, but it桂is桂the桂perfect place to桂look for桂what works and桂what doesn�셳. Check out the桂packaging of桂successful competitors to桂see what appeals to桂customers, and桂evaluate competitor reviews to桂find out what customers don�셳 like.

Design Elements for桂Custom Packaging Bags or桂Boxes

While the桂right design for桂custom packaging bags or桂boxes can vary between businesses, there are some basic elements to桂consider, including:

Product size and桂shape
Logo inclusion
Colors
Imagery and桂graphics
Written copy
Eco-friendly packaging
Packaging Material

Custom Packaging Examples

Now that we�셶e covered the桂general purpose and桂elements of桂custom packaging design, let�셲 discuss some examples to桂inspire businesses to桂create their own. We�셶e included some ideas along with some product examples.

Embracing Colors

Colors are king when it桂comes to桂capturing attention. 뇟桂vibrant or桂well-themed package will cause the桂viewer�셲 eyes to桂gravitate to桂it. For example, check out this custom coffee packaging for桂.

Holographic Coffee packaging design by桂Daria V.

Eye-Catching Patterns

뇟桂well-done pattern can add a桂simple but appealing visual flair to桂any桂product packaging. This is桂a桂great example, as桂it桂uses a桂unique color and桂pattern for桂each flavor. It桂would catch anyone�셲 eye in桂a桂sea of桂boring tea boxes.

Cooper &桂Flyn custom package designed Contrast Studio

Another great example is桂this custom restaurant packaging, which features instead of桂the桂boring brown cardboard.

Keep it桂Simple

Sometimes, it桂is桂better to桂keep things simple. In桂fact, minimalist design can have an桂incredible impact when done right. This is桂a桂top example of桂minimalism executed perfectly.

Wine glass candle packaging design by桂eolinart

It桂features little imagery other than a桂patterned top and桂a桂small drawing on桂the桂front but communicates precisely what the桂buyer is桂getting.

Storytelling

Storytelling has always been one of桂the桂most powerful marketing methods, and桂this is桂also true for桂product packaging. For instance, this custom clothing for桂Zkano Socks that uses the桂exterior and桂interior of桂the桂package to桂connect to桂the桂company�셲 lineage.

Zkano Socks custom design created by桂Jonathan Yurek

Moreover, the桂package also functions as桂a桂way for桂buyers to桂mail their old socks back to桂be桂repurposed. This engages the桂buyer as桂part of桂the桂story. Custom packaging sleeves can even be桂used to桂introduce the桂story while the桂packaging continues it.

Engage the桂Senses

Using the桂package to桂engage the桂potential buyer�셲 senses can be桂an桂excellent way to桂grab their attention.

This can be桂done in桂several ways, such as桂. The scratch and桂sniff effect could also be桂achieved through custom packaging stickers.

Scratch and桂sniff labels by桂Alpine Packaging, Inc.

Not only does this inspire the桂buyer to桂pick up桂the桂product, but it桂also allows them to桂know what they are getting.

Let the桂Product Do桂the桂Talking

If桂the桂product is桂visually appealing or桂has its own selling points, sometimes it�셲 better to桂let it桂do桂the桂talking. Check out this packaging design for桂.

Harper+Ari bath bombs package design

The cut-out design lets the桂buyer see the桂bath bomb�셲 color, feel its texture, and桂smell its scent. Creating custom blister packaging can also be桂an桂excellent way to桂show off the桂product.

Get Silly

We桂all need to桂be桂a桂little silly sometimes, and桂this can translate into packaging. For instance, check out this custom snack packaging for桂.

Seaveg Crispies package design by桂Holiday26

It桂features the桂snacks arranged into a桂dancing figure with the桂primary flavor incorporated into the桂figure design.

Engage the桂Buyer

Sometimes, opening a桂product is桂all about the桂experience. Creating product packaging that is桂engaging to桂open can draw a桂buyer in桂over the桂competition. Check out this that spirals open.

Custom package design for桂jewelry by桂Mary Vinogradova

This package is桂appealing enough that you wouldn�셳 ever want to桂get rid of桂it.

Display Luxury

Embracing the桂luxury of桂certain products in桂package design can help attract the桂target audience. For instance, this slide-out custom cosmetic packaging from offers a桂simple yet luxurious design that is桂easy to桂carry around.

Kjaer Weis cream blush package design

Relate to桂the桂Purpose or桂Intention

Relating the桂product packaging to桂its purpose can inspire various designs. Consider custom eyelash packaging in桂an桂eye-shaped box. Talk about eye-catching. Another great example of桂this is桂this for桂Thelma�셲 Treats.

custom package design

Imagine grabbing a桂dozen cookies that the桂buyer gets to桂pull right out of桂the桂혫oven.혬

Endorse Eco-Friendly Design

The large amount of桂waste in桂today�셲 world has led to桂more people becoming environmentally conscious. Additionally, more companies are embracing eco-friendly methods of桂packaging and桂products. This is桂a桂brilliant execution of桂eco-friendly packaging. It桂is桂a桂clothing box that can then be桂turned into a桂clothes hanger when empty.

Hangerpak concept by桂Steve Haslip

Even better, there are ample resources out there to桂find recyclable custom plastic packaging materials and桂more. However, this often takes custom foam packaging out of桂the桂equation, as桂these materials are typically not recyclable.

Conclusion

Custom packaging can be桂one of桂the桂most worthwhile investments for桂an桂ecommerce business. It桂is桂an桂essential part of桂helping your brand stand out from the桂rest. Additionally, it桂can help create a桂loyal customer base that will keep returning to桂your products for桂their needs. We桂wish you the桂best of桂luck in桂the桂creative endeavor of桂creating your own custom packaging!

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Frequently Asked Questions

Is桂it桂worth it桂to桂create custom packaging?

Yes! Custom packaging is桂definitely worth the桂time and桂effort. Not only will it桂help hold and桂protect a桂product better, but it桂is桂also a桂massive boon to桂the桂brand. It桂can assist in桂creating a桂brand image that keeps customers coming back.

What should a桂custom packaging design include?

Inherently, the桂right design elements for桂custom packaging will vary between sellers. However, some common elements to桂consider in桂the桂design include imagery, color scheme, shape and桂size, logo incorporation, and桂any桂identifying factors that emphasize the桂brand.

Can I桂create my桂custom packaging myself?

If桂you have design experience and桂understand your product well enough, you can absolutely design your own customer packaging. However, if桂you don�셳 have any桂experience, it桂can be桂a桂better idea to桂hire a桂professional. 뇟桂professional packaging designer will have valuable insight into creating packaging that really pops.

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About The Author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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