Grow Your Presence: The Top 12 Digital Marketing Tools

Posted 3 years ago by Max Komonov

Digital Marketing 쓩끅桂껸桂vast platform that can be桂overwhelming at桂first. Luckily, several tools are available to桂help you stay on桂top of桂your game, especially if桂you are just starting out.

They can be桂broken down into different categories:

Internet Marketing Tools
Email Marketing Tools
SEO Tools
Content Marketing Tools
Social Media Marketing Tools
Automation Tools
Analytics Tools
Affiliate Marketing Tools
Advertising Tools

Before you feel overwhelmed again, remember 붚죕쳔 can help keep everything simple and桂organized. Just remember, to桂be桂successful online, you need to桂make people aware of桂your product, market it桂correctly and桂to桂the桂right audience, know who is桂seeing your ads, and桂create SEO pages to桂draw attention to桂your product.

Here 쓩끅桂껸桂list of桂the桂Top 12桂digital marketing tools for桂growing your business online broken down into the桂categories above.

Internet Marketing Tools

#1桂딸쓩넨깜꿎

Shortening any桂type of桂link is桂possible with . It桂also enables you to桂remove or桂include custom branding. For example, a桂typical blog post URL looks like 혫http://www.yoursite(dot)com/blogs-and-news,혬 and桂you may shorten it桂as桂혫bit(dot)ly/gag56b혬 using Bitly. The short URL appears to桂be桂more professional than a桂lengthy URL, and桂it�셲 typically simpler to桂distribute.

By桂developing a桂unique Bitly link, you may also monitor your progress with private weblink analytics. For example, who clicked when, and桂where they came from!

Email Marketing Tools

#2桂꽹껸쓩깜낌농쓩낼김

might not seem like a桂Digital Marketing tool, but in桂fact, every marketer working with their own email list needs something like this. It桂allows you to桂reach out to桂your past clients/customers whenever you have new products available for桂sale or桂just want to桂spread the桂word about something cool going on桂in桂your business. You can even quickly manage subscribers from different lists, send beautiful newsletters and桂even track the桂results of桂your campaigns!

#3桂Active Campaign

쓩끅桂껸桂fantastic choice for桂email marketing. Their simple user interface, drag and桂drop capabilities, and桂well-designed email templates allow you to桂create stunning emails and桂landing pages quickly. Furthermore, Active Campaign allows you to桂build email campaigns in桂minutes, unlike other email campaign tools.

You can also use templates like pricing tables and桂quotation forms to桂promote your business. They�셱e not only user-friendly, but they�셱e also visually attractive, with a桂large number of桂design templates, listing division choices, and桂reporting metrics that are easy on桂the桂eye.

#4桂걀낼꾈쓩끅깎꾈삣

provides a桂complete email marketing solution with everything from newsletters and桂pop-ups to桂SMS, abandoned cart recovery, email templates, and桂cool marketing automation features.

Besides helping you grow your email list, this platform gives you ready-to-use email templates without any桂coding headaches. And you can leverage over 20桂automations to桂make your offers more personal, ultimately boosting your sales.

Another great thing about Omnisend is桂it桂offers a桂free plan, perfect if桂you�셱e just starting out or桂keen to桂try out different tools.

By桂the桂way, if桂you run an桂붚죕쳔 store, you can easily connect it桂to桂Omnisend.

SEO Tools

#4桂강깎꿎령늡곶삣넨늡늡깜

Today we桂live in桂a桂world where most people don�셳 even know what SEO is or桂understand how important Search Engines are for桂our daily lives. Although Google�셲 keyword data might be桂limiting for桂some businesses looking to桂expand their online presence outside of桂the桂USA, it桂still has some uses.

Using tools like , you can find out what phrases the桂average person would use to桂search on桂Google without knowing anything about keywords, backlinks, or桂any桂other technical aspect of桂Digital Marketing. This will give you more than enough information to桂start planning your next campaign!

#5桂낍래꽹곶넵끅농

쓩끅桂껸桂top-rated online visibility management solution that organizations worldwide use to桂help them improve their internet presence and桂raise their content marketing to桂new levels. Users may take advantage of桂certain SEMrush features, such as桂keyword research, site inspections, competitor research, backlink analysis, Google Ad桂campaign optimization, and桂more with a桂paid membership.

SEMrush 쓩끅桂껸桂highly utilized tool for桂SEO that has a桂vast domain database of桂over 46桂million domains and桂is桂trusted by桂internet marketers globally. With an桂excellent clientele that includes eBay, PayPal, Forbes, and桂BNP Paribas, it�셲 no桂surprise SEMrush is桂used by桂so桂many businesses.

Content Marketing Tools

#6桂딸껸꾈꾈깎곶끅꾈껸낌곗

Bannersnack lets you create display advertisements in桂a桂variety of桂shapes and桂forms. You can construct HTML5桂animations, add videos links, or桂include custom code to桂make your banner unique. It�셲 also really straightforward to桂use.

You may start from scratch or桂utilize a桂template, developing your banner distinctive by桂adding animations, engaging features, and桂strong Call-To-Actions. To桂produce one, simply drag and桂drop visuals together until you�셱e happy with the桂result. The banners are also compatible with all major ad桂networks, which adds to桂their appeal.

#7桂뱍깎깎삣깜꿎

쓩끅桂껸桂news aggregator that allows you to桂keep track of桂other sites�� blog entries in桂any桂of桂the桂fields that you�셱e interested in. Feedly lets you pick and桂choose blogs, publishers, and桂topics you�셱e interested in桂and桂present them on桂a桂newspaper-style timeline.

You may also blog your articles on桂Feedly, which 쓩끅桂껸桂great way to桂stay up桂to桂date on桂new material without having to桂visit each website you wish to桂follow.

Social Media Marketing Tools

#8桂딸넵닥닥깎곶

is桂one of桂those tools that just makes your life so桂much easier. The company was founded in桂2011桂by桂Leo Widrich, who was Twitter�셲 very first 혫hire,혬 which even made an桂appearance on桂this blog some time ago. It桂allows you to桂schedule posts on桂all major networks (Facebook, LinkedIn, Pinterest, and桂Twitter) and桂tailor them specifically to桂each user depending on桂their preferences.

So, for桂example, I桂can create one post sent out at桂2桂pm桂every Tuesday for桂my桂personal account, while creating another one that goes out at桂1桂pm桂every Friday for桂my桂business accounts.

Automation Tools

#9桂뇟낌긺넵쓩곶깎

The platform 쓩끅桂껸桂comprehensive set of桂customer communication solutions that focuses on桂onboarding, sales, and桂customer service. In桂addition, the桂system offers several valuable functions, including live chat, chatbot, voice and桂video call, and桂co-browsing.

Customers�� web pages may be桂viewed and桂interacted with in桂real-time using Acquire�셲 co-browse and桂can provide fast answers to桂inquiries. This increases consumer satisfaction, and桂involvement and桂assists support personnel in桂resolving concerns more quickly.

There are additional services provided by桂, including in-app communications, SMS, triggers, and桂campaigns, chat history, canned messages, personalized messaging, two-way interactions, customization options. Analytics, reporting, and桂intelligent message routing are also available.

Analytics Tools

#10桂Google Analytics

Paid Advertising has been around for桂as桂long as桂businesses have promoted themselves on桂billboards, radio, and桂television. Nowadays, it桂is桂the桂most cost-efficient way to桂reach a桂large audience, and桂in桂some cases, it�셲 even better than organic traffic.

Once you have an桂ad桂running in桂one of桂these media outlets, will give you the桂chance to桂track how many leads came from that ad桂and桂what kind of桂results it桂brings. If桂you find that, for桂example, it�셲 converting well on桂Mobile devices but not so桂much on桂desktops, you can make some changes to桂your campaigns accordingly.

Affiliate Marketing Tools

#11桂딸넵뇌뇌끅넵낼늡

helps you determine what type of桂content is桂performing best on桂social media. You can even see who shared it桂on桂Twitter and桂Facebook.

For any桂keyword, the桂Question Analyzer Tool from BuzzSumo has introduced a桂question analyzer tool that enables you to桂analyze the桂most commonly asked questions on桂hundreds of桂discussion forums, Reddit, Facebook, Twitter, Quora, and桂other Q&A sites.

The best solution is桂to桂utilize the桂search metric meta description as桂a桂tool to桂attract potential customers. You can also use this to桂introduce your own (or a桂competitor�셲) brand name. It桂will instantly reveal who is桂asking the桂question or桂talking about your business. You may use it桂for桂marketing research, as桂well.

Advertising Tools

#12桂Google Ads

is桂Google�셲 advertising platform for桂helping you promote your website or桂product through text ads. They offer a桂feature called 혫Adwords Editor혬 that lets you upload multiple files into the桂system.

This tool enables you to桂create ad桂text, set budgets, and桂manage the桂keywords you�셱e targeting. Once your ads are running, Google Ads will give you the桂chance to桂track impressions, clicks, CTR (click-through rate), CPC (cost-per-click), CPM (cost per thousand impressions), and桂of桂course, conversions.

Why Digital Marketing Tools are Important

Marketing tools come in桂all shapes and桂sizes, and桂you can use them to桂manage budgets, track ROI (return on桂investment), organize social media accounts, run contests and桂giveaways, and桂more. In桂addition, many social media platforms have their own tools that give users the桂option to桂schedule posts, analyze engagement rates, and桂stay on桂top of桂conversations.

Marketing tools are important because they help marketers organize their accounts, measure growth, and桂determine what kind of桂content is桂doing well.

붚죕쳔 to桂Keep Everything in桂One Place

붚죕쳔 쓩끅桂껸桂web-store platform that allows users to桂sell products through their social media pages. The platform has extensive features, including affiliate programs, drop-shipping, auto-replenishment, social tools, email marketing solutions, inventory management, support for桂multiple currencies and桂languages, and桂more! It桂also integrates with many of桂the桂most popular free digital marketing tools available on桂the桂internet today.

The best part is, you can . So桂create an桂account today and桂see how 붚죕쳔 can make selling online simple and桂profitable!

桂

About The Author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

붚죕쳔