A Highly Effective SEO Strategy To Increase Traffic

Posted 4 years ago by .

In桂this post:

There Are Two Types of桂Traffic
The Big Problem With SEO
Exactly How to桂Generate SEO Traffic
Success Story: This E-Commerce Merchant Makes $10,000桂a桂Month
Why I桂Recommend This Strategy for桂E-commerce SEO
Related Questions

There Are Two Types of桂Traffic

Everyone wants to桂be桂in桂position #1桂on桂a桂SERP (Search Engine Result Page) when a桂potential client searches for桂their products or桂services through a桂search engine like Google. We桂all know that most people click the桂top results and桂don�셳 bother to桂navigate further down the桂SERP for桂hidden website gems.

There are lots of桂ways to桂improve your ranking position, but let�셲 start with how you can get your site to桂simply appear in桂search engines like Google. There are two main ways to桂get traffic: Paid Traffic and桂혫Free혬 Traffic.

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Paid traffic is桂often referred to桂as桂SEM (Search Engine Marketing) or桂PPC (Pay Per Click). This method often consists of桂paying search engines like Google or桂Google Shopping, and/or social media platforms like Facebook, Instagram, Pinterest or桂Snapchat to桂display your 껸삣끅�봲늡 you can generate clicks or桂traffic to桂your website.

Although SEM and桂PPC are great ways of桂increasing traffic, this isn�셳 always the桂best way to桂go桂for桂beginners. Why? Because they require an桂ongoing budget, digital marketing skills, and桂it桂can be桂expensive and桂time consuming to桂ensure you are generating ROI (aka return on桂investment桂�� aka actually making money from your paid advertising).

On桂the桂other hand, SEO (Search Engine Optimization) is桂often referred to桂as桂혫organic혬 or桂혫free혬 traffic. This traffic is桂혫free혬 in桂the桂sense that you are not paying Search Engines or桂Social Media platforms per click to桂your website.

However, building traffic from SEO does require time and桂effort. To桂do桂so, you have to桂create the桂right type of桂content to桂get people interested in桂your site. But, using the桂right techniques, once you generate SEO traffic, chances are high that your increased traffic will sustain itself over a桂longer period of桂time.

The Big Problem With SEO

Simply put: the桂big problem with SEO is桂that so桂many internet marketers out there are still suggesting time consuming and桂ineffective techniques that stopped working years ago. These techniques include keyword stuffing, backlink building, article spinning, building 혫Amazon affiliate혬 type niche sites and桂more.

Such techniques may have worked like a桂charm two (or ten) years ago, but some can have detrimental consequences today! Google has changed the桂way they refer traffic to桂websites via their search engine over the桂years. If桂you�셱e relying on桂outdated techniques you�셱e wasting your time, money, or桂worse, destroying your site�셲 chances of桂ranking.

Another mistake: many bloggers and桂internet marketers confuse content creation with vlogging, and桂are actually writing about their day or桂about things they are interested in桂�� instead of桂topics people are actively searching for. And so, thousands of桂small and桂medium businesses (SMBs) who are trying to桂learn how to桂generate traffic are wasting time on桂things that just don�셳 work.

I桂hate wasting my桂time. I桂hate not getting a桂good ROI! You probably do桂too. For a桂while, I桂was stuck with no桂path forward, wringing my桂hands in桂frustration. Then, two years ago, I桂discovered some new SEO techniques. New tools for桂my桂SEO toolkit, if桂you will. So桂now, I�셫 going to桂share my桂successes with you. Read on, SEO hunter!

Exactly How to桂Generate SEO Traffic

Organic traffic is桂the桂traffic you generate to桂your website by桂creating content like articles or桂videos, without paying per click to桂get traffic to桂your website. You should start with the桂혫Alphabet Soup Method혬 to桂find search terms people are actually looking up. You can do桂this by桂using Google�셲 native Suggested Search features and桂running your ideas through the桂alphabet. And don�셳 worry, this cool tool is桂free!

Then you need to桂carry out Competitive Analysis to桂see which topics are worth writing about, and桂in桂which order. I桂suggest using the桂Content Mix to桂help you decide on桂the桂order. And I桂can�셳 stress enough how important that you build up桂E.A.T. (Expertise, Authoritativeness and桂Trust) for桂Google.

Let�셲 detail exactly how to桂do桂each of桂these things:

1.桂Carry Out Your Search Analysis

You need the桂right content to桂create a桂sustainable and桂targeted source of桂traffic. You may be桂surprised to桂learn that people still read blogs (you�셱e reading this one, aren�셳 you?) and桂that the桂video world is桂booming as桂far as桂SEO content creation with a桂large audience is桂concerned.

If桂you remember anything from this article it桂should be桂this: to桂generate traffic, you need to桂create content about things that people are actually searching for桂in桂search engines like Google or桂YouTube.

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As桂an桂e-commerce merchant, you want to桂share information that can transform your traffic into paid customers, while still being helpful. In桂order to桂do桂so, you can create content such as桂articles (a桂blog) and桂videos (YouTube channel) that help you explain your products, or桂show them in桂action.

If桂you create the桂right blog content you can generate traffic to桂your site right from 넙늡늡껨깜깎�봳농깎 King of桂search engines. YouTube is桂also a桂search engine, and桂with the桂right video content it桂can also help generate traffic to桂your site.

But, what should you write about? Stumped? Maybe you�셶e even enlisted the桂help of桂keyword tools to桂find topics to桂write about. Most keyword tools tell you how much traffic you can get for桂PPC advertising, rather than the桂actual traffic via SEO. That�셲 where the桂혫Alphabet Soup Method혬 comes in桂handy. It桂means finding keywords by桂using Google Suggested Search features, and桂running through the桂alphabet.

Let�셲 go桂through the桂ABCs of桂Alphabet Soup:

2.桂Use The Alphabet Soup Method

The Alphabet Soup Method consists in桂using Google�셲 Suggested Search terms to桂get ideas about what people are actually searching for.

Let�셲 say your e-commerce store sells electric scooters. What you would do桂is桂type 혫Your Keyword Idea 혩A혪혬 in桂Google (without hitting enter) and桂have a桂look at桂the桂suggestions that populate.

This gives you an桂idea of桂the桂type of桂topics people are actually searching for桂in桂the桂search engine. In桂the桂example above, you may notice people are looking for桂혫Adult혬 electric scooters. If桂you sell these products you may want to桂cover that topic on桂your blog. Or桂even 혫Accessories,혬 which are items you may sell in桂your online store.

The goal is桂to桂run through the桂entire alphabet and桂jot down your ideas. So桂혫Electric Scooter B,桂C,桂D�┑�

You can also add question words like 혫How to혬 to桂see the桂type of桂questions people are asking online to桂help write articles for桂your blog. You can add a桂star (*) before or桂after your search so桂Google can suggest other terms.

Also, it�셲 always a桂good idea to桂take a桂look at桂the桂suggested questions at桂the桂top of桂the桂page and桂suggested searches at桂the桂bottom of桂the桂search peage for桂even more ideas.

Another way to桂find topics is桂to桂use forums like Quora and桂Reddit. These might help give you a桂sense of桂what people are saying or桂searching for桂in桂your niche. You can also head over to桂 where you can find tons of桂topics to桂write about for桂your blog.

3.桂Carry Out Competitive Analysis

Once you have some topic ideas, it�셲 time to桂carry out competitive analysis and桂decide which are worth writing about. Some topic ideas you have found via the桂Alphabet Soup Method may be桂too competitive, others may be桂low hanging fruit! You should then evaluate your topic on桂Google to桂see whether there is桂a桂lot of桂competition surrounding it桂or桂not.

Carry out Competitive Analysis by桂typing your topic ideas in桂Google and桂looking at桂the桂results. If桂you find a桂lot of桂high quality, relevant, long-form articles (over 3000桂words) from credible or桂top sources in桂your industry, chances are that your topic is桂well-covered and桂highly competitive.

If桂the桂topic is桂already covered by桂authority or桂popular sites, government websites, or桂sites with high traffic, it桂may be桂best to桂leave that topic alone for桂now. As桂a桂new site, it桂will be桂difficult for桂you to桂out-rank well-known sites on桂Google using such a桂competitive term.

On桂the桂other hand, if桂you find little or桂no桂relevant information about your topic, or桂if桂the桂top results seem to桂be桂from forums, pdf documents, or桂other low-quality, short content (less than 1000桂words), you may have found an桂excellent topic to桂write about! This also includes topics with little, outdated, irrelevant, or桂unreliable information. These topics will serve you best to桂start out with, and桂will help you rank faster and桂drive more traffic from Google to桂your site.

4.桂Be桂Sure to桂Follow the桂Content Mix

The content mix is桂a桂suggested order in桂which to桂write your blog posts. Content mix can help your content rank faster by桂planting an桂initial content 혫Seed혬 for桂your site. You don�셳 want to桂start with competitive topics because Google will not rank your content right away in桂their search engine. You need to桂start with short, less competitive topics and桂to桂move towards more competitive ones in桂the桂future, generating a桂catalog of桂high-quality information along the桂way.

What is桂The Content Mix?

Here is桂a桂suggested Content Mix and桂the桂order in桂which to桂write your content:

Start with 10x Response posts: Answer a桂question in桂about 1,350桂words
Next write 10x Staples Posts: About 2,200桂words, list-type posts
Then write 10x Pillar Posts: Between 3,500桂to桂5,000桂words depending on桂the桂level of桂competition.

Income School suggests you start with a桂Response Post. These are posts of桂about 1,350桂words and桂cover question-like topics with low-competition.

Next, most on桂to桂a桂Staple Post. Staple Posts are longer posts (2,200+ words) on桂medium competitive topics. They are more detailed and桂usually composed of桂list posts, or桂things that are easily shareable on桂social media.

Lastly, a桂Pillar Post: a桂much longer article (3,500+ words) on桂a桂highly competitive topic. It桂should provide long-form, detailed, well-researched, and桂original content.

Create High-Quality Content

You�셶e probably heard this a桂million times, but it桂is桂still worth repeating: Content is桂King! People visit websites because they want relevant, high-quality, information that answers a桂specific question and桂provides context.

What does this mean for桂you? Your website needs to桂offer quality, helpful, relevant information to桂your visitors. Of桂course, the桂higher you rank on桂Google, the桂more traffic you�셪l get in桂turn. But how can you write 혫quality content혬 that will rank?

First, create an桂outline of桂your article. Fill it桂with unique research, making sure to桂have an桂Answer Target at桂the桂beginning, and桂related questions at桂the桂end. Answer Targets allow you to桂succinctly and桂directly answer the桂question the桂searcher is桂looking for.

This type of桂content organization may also allow you to桂get a桂Rich Snippet of桂content in桂Google search results. These are featured bits of桂an桂article that can allow you to桂rank in桂position 0,桂before any桂other content.

Avoid writing article reviews or桂혫10桂Best Products For�┑� type articles. These are becoming harder and桂harder to桂rank for桂as桂they become more popular, and桂often not very helpful for桂readers.

A桂better approach would be桂to桂purchase or桂individually test all the桂products you would like to桂suggest to桂your audience in桂a桂video, and桂actually tell them which is桂the桂best one in桂your opinion.

Gone are the桂days of桂link building! If桂you provide unique research and桂true value through your content, other sites will gladly link to桂your content, and桂help keep visitors trickling in桂years after you first uploaded it.

So, in桂short: Be桂well-informed, well-read, and桂honest about the桂topics you explore in桂your blog, and桂provide your audience as桂much value as桂possible.

Create Timeless (�쏣vergreen��) Content

Be桂very selective about the桂kind of桂content you create, so桂that it桂can offer value to桂your site visitors several years from now as桂well as桂today. For example, if桂you write about the桂latest cell phones, the桂chances that your article is桂still relevant in桂10桂years from now is桂very low.

Keep in桂mind that if桂you write about topics that are not evergreen, you will have to桂update your content every couple months or桂years.

If桂you focus on桂providing your audience with helpful information that may still be桂relevant in桂five or桂ten years from now, then you will have content that is桂more 혫evergreen혬 and桂will not need to桂be桂updated as桂often.

Keep Customer Intent in桂Mind

Customer Intent is桂super important in桂an桂e-commerce context. As桂an桂online merchant, your goal for桂generating traffic is桂probably to桂increase sales. That is桂why it�셲 important to桂keep your customer in桂mind when deciding what to桂write about.

Be桂sure that the桂topics you chose to桂cover can also be桂used as桂lead magnets to桂get your traffic to桂take action in桂some 령껸꿎�봶농깎넨농깎곶 that be桂to桂sign up桂for桂your email updates or桂buy your products.

Always be桂as桂helpful as桂possible before trying to桂make a桂sale. Providing high-quality, non-sales information will build trust with your audience and桂make them more willing to桂engage with you when they are looking to桂buy. Also, make your Call to桂Action (CTA) buttons and桂links to桂products very clear in桂your articles, so桂that you can direct traffic where you would like them to桂go桂without confusing potential customers.

I桂like to桂use ZotaBox, a桂plugin that works well with 붚죕쳔 E-commerce, to桂add CTAs to桂my桂website.

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Stay Strong Through The 혫Ghost Town혬 Phase

One other thing that I桂learned about with the桂Project 24桂SEO strategy is桂that there is桂something called the桂혫Ghost Town Phase혬. This is桂the桂phase where you will not have any桂traffic on桂your 령깎끓끅쓩넨깎�봞꾈삣 it桂can last up桂to桂35桂weeks after you plant your 혫Seed혬 of桂content. Yes, 35桂weeks.

Many internet marketers give up桂or桂sell their blogs during this phase. However, I桂cannot emphasize enough the桂importance of桂being patient, persistent, and桂not giving up桂during this period. Because with this method, you really can generate 175,000+ monetizable pageviews per month in桂24桂months!

5.桂Build Your E.A.T. (Expertise, Authoritativeness &桂Trust)

Demonstrating Expertise, Authoritativeness, and桂Trust (E.A.T.) are extremely important for桂your blog�셲 success. This is桂because Google wants to桂ensure it桂suggests information from people who are authoritative on桂the桂topics they write about. This is桂especially true for桂YMYL (Your Money or桂Your Life) industries like health, finance, legal, technical, news, politics and桂e-commerce.

Google is桂putting more and桂more focus on桂혫E.A.T.혬 (Expertise, Authoritativeness, Trustworthiness) due to桂.

For example, you will probably trust a桂blog offering medical advice that was written by桂a桂qualified MD, rather than a桂poorly written post by桂someone who doesn�셳 even work in桂the桂medical field. Google thinks of桂articles the桂same way, and桂is桂currently lowering the桂rankings of桂sites that lack E.A.T.

Building your E.A.T. involves a桂step-by-step process to桂prove to桂Google that you are an桂authoritative, trustworthy expert in桂your niche. The video below provides a桂number of桂topics to桂consider, from creating a桂strong 혫About US혬 page, to桂having all necessary legal documents and桂pages in桂order, to桂building overall credibility, and桂more.

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6.桂Consider YouTube as桂a桂source of桂traffic

YouTube is桂the桂 on桂the桂internet, after Google (though technically, it桂belongs to桂Google!). I桂have been a桂YouTuber for桂quite a桂few years now teaching and桂it�셲 my桂favorite way to桂reach out to桂my桂audience. But too many SMBs still consider YouTube a桂혫vloggers혬 game, and桂are missing out on桂a桂huge opportunity to桂generate traffic, build E.A.T. and桂ultimately increase sales.

My桂advice: create a桂YouTube channel to桂share your knowledge. Google will also consider your blog more of桂an桂authority if桂you have your own YouTube videos linking to桂your content. The video below is桂an桂example of桂how I桂use YouTube to桂reach my桂audience, provide value, and桂suggest my桂 for桂SMBs looking to桂launch an桂online store faster, better and桂cheaper than working with a桂third party.

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Check out the桂video above for桂an桂example of桂how I桂use YouTube to桂share my桂e-commerce experience, build E.A.T. and桂provide my桂audience value. I桂don�셳 have hundreds of桂thousands of桂subscribers, but a桂targeted audience of桂small and桂medium-sized businesses owners.

Success Story: This E-Commerce Merchant Makes $10,000桂a桂Month

The SEO strategy I桂describe in桂this blog post has helped lots of桂businesses, but this story will probably interest you the桂most as桂an桂e-commerce merchant. Rick, the桂owner of桂ThinkEngraved.com spent over $20,000桂by桂trying to桂outsource his traffic generation to桂혫SEO experts,혬 but got no桂return on桂investment.

Then Rick discovered the桂SEO strategy I桂described above. He桂increased his sales to桂over $10k/month and桂stopped wasting his time and桂money. He桂managed to桂effectively boost the桂traffic and桂sales on桂his e-commerce website following these simple strategies. Watch the桂video below to桂learn more about his business and桂success.

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Why I桂Recommend This Strategy for桂E-commerce SEO

The answer is桂simple: I桂recommend this method for桂e-commerce SEO because it桂works. As桂I桂mentioned at桂the桂beginning, this SEO strategy helped me桂generate 500k monetizable page views to桂my桂sites in桂less than 24桂months.

If桂you�셝 like some guidance on桂how to桂best perform the桂SEO strategy described in桂this article, there is桂no桂better way than to桂turn to桂the桂course that actually created it.

The membership includes over 20桂courses on桂internet marketing including a桂blogging (SEO) course, a桂brand new YouTube course, a桂Podcasting Course, and桂a桂Photography course. A桂membership also includes a桂weekly podcast, a桂number of桂marketing tools, access to桂a桂community of桂like-minded members, and桂more.

As桂a桂Project 24桂student for桂over 2桂years now, I桂can say that this course exceeded my桂expectations and桂has paid for桂itself time and桂again. I桂personally have a桂, and桂always recommend students head over to桂Project 24桂to桂learn about SEO and桂generating traffic once their store is桂ready to桂launch.

I桂hope this information saves you hours of桂research and桂time testing outdated SEO methods! I桂know that I桂would have loved this information five years ago�� But, I�셫 grateful to桂have it桂now, and桂to桂be桂able to桂share it桂with you today.

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