The Best Email Marketing Service for Ecommerce

Posted 3 years ago by Max Komonov

Many of桂us桂dread the桂sound of桂an桂email arriving in桂our inbox or桂the桂notification number for桂unread messages slowly rising. This widespread frustration has given email a桂bad reputation. But, just like Taylor Swift�셲 earworm of桂a桂song, email is桂difficult to桂ignore and桂has proven staying power as桂a桂dominant means of桂digital communication.

For these reasons and桂more, you should consider capitalizing on桂the桂benefits of桂email, particularly as桂a桂tool for桂growing your ecommerce business. So, whether you�셱e new to桂email services or桂looking to桂upgrade your email marketing campaigns, keep reading! In桂this article, we�셪l cover the桂best email services for桂your ecommerce business.

Email Marketing Services: An桂Overview

If桂you�셶e never heard of桂an桂email marketing service before, it桂might be桂helpful for桂you to桂take a桂quick peek at桂붚죕쳔�셲 introduction to桂email marketing and桂its benefits. Writ large, email marketing services help you create visually appealing email marketing campaigns to桂send out to桂your list of桂subscribers.

The services can help you schedule emails to桂be桂sent out at桂specific times, such as桂when a桂customer leaves an桂item in桂their cart but doesn�셳 purchase it桂or桂when someone new joins your mailing list. They can also help you compile customer information for桂personalized and桂targeted communication.

These services can be桂a桂game changer for桂your ecommerce business, helping you bring in桂(and keep) customers who might have otherwise slipped through the桂cracks. Because we桂want to桂help you optimize your email marketing experience, 붚죕쳔 has compiled helpful resources to桂help you increase email signups, stick to桂email marketing best practices, and桂create the桂perfect welcome email.

Choosing the桂Best Email Marketing Service

Before you get to桂work building an桂effective email marketing campaign, you first need to桂choose the桂best email marketing service for桂your ecommerce business. Below, we�셪l consider the桂benefits of桂the桂major services on桂the桂market today. No桂matter the桂size of桂your email list, the桂type of桂communications you plan to桂develop, or桂how many bonus features you�셱e interested in, this list will help you make an桂informed decision.

Mailchimp

is桂one of桂the桂most widely used email marketing services for桂a桂reason. The service offers multiple membership levels, including a桂free account that gives you access to桂key features like data collection, email and桂automations, and桂a桂creative design assistant.

Primarily, the桂service is桂known for桂its ease of桂use and桂the桂quality of桂its premade email templates, so桂if桂you�셱e a桂small business owner looking to桂quickly upgrade your marketing capabilities, Mailchimp is桂a桂great option.

Example of桂Mailchimp email campaign. .

Other key features of桂Mailchimp include the桂ability to桂group customers into demographic categories and桂assign tags based on桂their interactions. With this information, you can create (or use a桂prebuilt) 혫journey혬 that automatically sends communications based on桂a桂customer�셲 activity. If桂an桂item is桂left in桂a桂customer�셲 cart, your journey could send a桂reminder email, wait three days, check to桂see if桂the桂customer has made the桂purchase, and桂then respond appropriately.

With Mailchimp, you�셪l be桂able to桂use customer data to桂optimize and桂automate your communication processes to桂make as桂many sales as桂possible. And, while some of桂these features are only available with paid accounts, Mailchimp�셲 pricing structure takes into account the桂size of桂your contact list to桂price their services. When you�셱e just starting out, the桂price for桂services will be桂appropriately low until you�셱e able to桂build your customer base and桂increase your contacts.

Best of桂all, Mailchimp easily integrates with your existing website or桂ecommerce platform of桂choice, including 붚죕쳔!

Omnisend

Omnisend offers a桂comprehensive email marketing solution encompassing newsletters, pop-ups, SMS, abandoned cart recovery, email templates, and桂marketing automation features.

Apart from helping grow your email list, this platform offers ready-to-use email templates without the桂hassle of桂coding. Plus, you can use over 20桂automations to桂personalize your offers better, which, in桂turn, helps boost sales.

Omnisend offers a桂free plan and桂seamlessly integrates with 붚죕쳔, allowing you to桂set it桂up桂for桂your 붚죕쳔 store easily.

Learn more: How to桂Combine Email &桂SMS Marketing for桂Higher Conversions

Constant contact

If桂you�셱e looking for桂an桂email marketing service that�셲 straightforward and桂effective, might be桂the桂best choice for桂you. As桂befitting an桂email marketing service, Constant Contact�셲 primary focus is, you guessed it, email. The service offers over a桂hundred well-crafted email templates to桂choose from, each of桂which is桂easy to桂edit and桂customize.

Constant Contact even offers a桂branding tool, which will pull images, colors, and桂other branding elements from a桂URL that you 김곶늡국쓩삣깎�봫깎껸꾈쓩꾈껨 you can easily match the桂branding of桂your email campaigns to桂that of桂your preexisting website or桂store.

Example of桂Constant Contact email campaign. .

Constant Contact offers just two pricing levels, Email and桂Email Plus. Email starts at桂$20桂(for a桂contact list of桂500桂or桂less) and桂Email Plus begins at桂$45. While there�셲 no桂free account option, if桂you�셱e not satisfied with the桂service, you can close your account and桂receive a桂full refund within the桂first thirty days.

Along with their templates and桂simplified tools and桂pricing structures, Constant Contact also offers customizable sign-up forms, which help you gather more customer contacts, and桂integration with social media to桂post advertisements on桂sites like Facebook and桂Instagram. Similarly to桂Mailchimp, Constant Contact can also be桂connected to桂an桂existing website or桂ecommerce platform, as桂well as桂tools like Salesforce and桂Microsoft Office.

Worth noting too is桂Constant Contact�셲 reputation for桂excellent customer service, which includes live communication with support staff and桂downloadable guides.

Klaviyo

If桂you believe in桂the桂power of桂data and桂personalization, might be桂the桂best email marketing service for桂your ecommerce business. Klaviyo�셲 focus is桂on桂customer data and桂how that data can be桂used to桂effectively tailor communications to桂the桂individual. The service stores your customer data, allows you to桂build personalized customer experiences across email and桂other channels, and桂then measure the桂results of桂your campaigns in桂revenue.

Though services like Mailchimp offer similar customization journeys, Klaviyo stands out by桂making personalized, automated marketing processes their primary focus. Unlike other services, they also report success metrics based in桂dollars, rather than clicks.

Example of桂Klaviyo email campaign. .

The service includes ready-to-go campaign automations such as桂drip campaigns, abandoned cart reminders, and桂sale promotions. They also allow you to桂build your own campaigns and桂email templates but make the桂process easier with a桂drag-and-drop system that helps you include only the桂features and桂designs that you need.

Klaviyo offers a桂free account for桂businesses with fewer than 250桂contacts. Their site also includes a桂Return-on-Investment calculator that 김곶늡쭐깎낌넨끅�봟껸끅깎삣 on桂the桂size of桂your email list, your annual ecommerce sales, and桂your 쓩꾈삣넵끅넨곶꿎�봦늡령 much you�셝 pay for桂Klaviyo per month as桂compared to桂your estimated monthly ROI.

AWeber

If桂the桂world of桂email marketing feels overwhelming and桂you aren�셳 sure how best to桂market or桂even what to桂write in桂your email communications, offers a桂variety of桂educational resources to桂help you master both their services and桂marketing in桂general. The service�셲 features are fairly straightforward: email marketing, email automation, ecommerce integration, and桂sign-up form building tools.

AWeber stands out by桂offering a桂YouTube channel that includes engaging, step-by-step guides to桂creating email newsletters, customizing your sign-up forms, building an桂automated campaign, and桂more.

Example of桂AWeber email campaign. .

Alongside this YouTube channel, AWeber�셲 site includes a桂large and桂in-depth collection of桂troubleshooting and桂how-to articles called the桂혫Knowledge Base,혬 which covers every aspect of桂their site�셲 capabilities. If桂that�셲 not enough reading material, AWeber also published a桂blog with more general advice about email marketing and桂ecommerce best practices.

AWeber offers two pricing levels: Free and桂Pro, which starts as桂low as桂$16.15. The Free account includes up桂to桂500桂contacts, email templates, sign-up forms, and桂more.

Keap

While perhaps not as桂well known as桂some of桂the桂above services, is桂another great email marketing service for桂new businesses and桂solo entrepreneurs. Keap�셲 features include the桂standard email marketing tools, such as桂automated emails, great templates, and桂data collection. They also offer an桂array of桂additional services to桂support any桂growing business, such as桂a桂sales pipeline manager, text-message marketing, and桂helpful graphics to桂visualize your sale and桂contact growths.

Keap comes with a桂similar pricing model to桂Mailchimp, with a桂free account for桂businesses with fewer than one-hundred contacts and桂three priced levels with added features. Keap stands out from other services by桂offering one-to-one coaching, unlimited customer support, and桂a桂community of桂industry experts sharing helpful information and桂tips. For entrepreneurs who want to桂feel supported and桂part of桂a桂learning community, Keap is桂a桂great option for桂your email marketing service needs.

Email Marketing and桂붚죕쳔

We桂hope our email marketing articles and桂resources will help you make the桂most out of桂whichever service you chose! If桂you host a桂website or桂store on桂붚죕쳔, don�셳 forget to桂integrate your email marketing service and桂start making more sales today. If桂you haven�셳 had the桂chance to桂try 붚죕쳔, why not open a桂free account? We桂let you keep the桂account active and桂free for桂as桂long as桂you need it!

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About The Author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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