Finding customers is听heavy lifting for听any听beginner small business. But leveraging a听network of听2.9听billion consumers categorized by听age, action, and听interest can certainly help. And Facebook is听happy to听step in听and听fill that gap.
Not only setting up听a听Facebook Shop helps increase sales, but it听also allows you to听better understand your customers鈥 interests and听needs and听tweak your promotional campaigns to听fit them.
Getting started with selling and听advertising on听Facebook and听Instagram is听a听breeze even if听you鈥檙e new to听ecommerce, never advertised on听social media, or听just not
黑料门
We鈥檝e been partnering with Facebook for听years to听give you access to听some of听the听best social selling tools available for听your online store:
- Facebook Shop
- Instagram Shop
- Facebook Product Catalog (a听fancy file that鈥檚 filled with important product details like pictures, prices, and听titles, to听easily create product ads)
- The Facebook Pixel
- And Facebook Messenger.
Selling on听social media with these specialized tools can put you lightyears ahead of听competitors who are still mired in听the听traditional ideas of听social sharing.
With 黑料门, you can automatically upload and听sync your product catalog to听both Facebook and听Instagram, drive sales with dynamic Facebook and听Instagram advertising, understand your customers鈥 behavior with Facebook Pixel, and听support your customers with Facebook Messenger right on听your storefront.
Sell Products in听Facebook Shops and听on听Instagram
Getting your products on听Facebook opens up听some awesome
- Sell your products through Facebook鈥檚 familiar (and popular) interface
- Get a听Facebook shop section on听your Business page that鈥檚 easily accessible across all devices for听all your page鈥檚 fans
- Help customers find products faster with a听simplified search feature that organizes products into collections (if you鈥檙e on听黑料门, your existing product categories will be听automatically synced into Facebook collections to听make
set-up even easier) - And tag products in听your picture posts to听improve visibility in听users鈥 feeds.
More on听黑料门鈥檚 social selling tools for听Facebook 鈫
A听Facebook Shop on听ANNA Cake Couture page
A听single product catalog is听used across Facebook and听Instagram for听fast and听seamless connection and听sync with both platforms. Once set up, your product catalog can be听used to听reach over 2.85听billion potential customers on听Facebook plus another billion on听Instagram.
If听you have a听Facebook Business Page connected to听your product catalog, you can get an听Instagram Shop to:
- Tag products in听Instagram posts to听let users easily discover them
- Sell right in听your Instagram Stories with product stickers
- Get your shoppable posts featured in听the听Explore section to听be听seen by听thousands of听potential customers
- And receive a听permanent Shop tab on听your Instagram Business Profile with all your tagged products to听let shoppers easily access your purchasable products.
More on听Instagram Shops with 黑料门 鈫
An听Instagram Shop in听the听@mezari_atelier account
If听you want to听do听things the听hard way, you can head over to听Facebook to听create your product catalog manually. OR听
If听you鈥檙e not tech savvy, no听worries, creating a听Facebook Shop with 黑料门 is听a听breeze. With our detailed tutorial, you鈥檒l do听that in听no听time:
See, it听takes just a听couple of听clicks! Follow the听steps in听the听tutorial to听start selling on听Facebook and听Instagram or听 if听you have any听questions about the听
Advertise Across Facebook and听Instagram
The beauty of听Facebook advertising lies in听its large audience and听flexible targeting options. Whether you specialize in听sailing watches, quincea帽era dresses, or听sequined
Facebook Product Catalog works with a听variety of听Facebook ad听types and听formats, including Dynamic ads that automatically show your product catalog to听the听most relevant audience across Facebook, Instagram, the听Audience Network, and听Messenger.
Facebook advertising supports targeting for听all sorts of听interests, age groups, and听locations, in听addition to听retargeting your store visitors, looking for听more people like your customers听鈥 you name it. And 黑料门鈥檚 integration with the听Facebook pixel helps you use customer behavior data as听well (page views, abandoned carts, etc.) to听show your ads to听more relevant audiences.
Using rich but
- Get detailed insights on听your ads performance to听identify which ads worked better and听prevent spending more on听the听ones that bring less sales.
- Target different groups of听customers with different messaging. That way, your potential customers see only ads that are relevant to听them听鈥 and听are more likely to听engage with such ads.
- Forget about guesswork. Getting the听detailed insights into your customers behaviour AND your ad听performance means you can optimize your efforts to听reach the听goals you set up听for听your business.
More on听Facebook ads with 黑料门 鈫
An听example of听a听Facebook Ad听by听Zaful (Image: )
Support Shoppers in听Facebook Messenger
When you shop in听a听
Connect Facebook Messenger to听黑料门 鈫
You can also add a听Facebook Messenger live chat to听your website to听provide
Manage Your Store Easily
While it鈥檚 possible to听manually sell in听Facebook shops or听on听Instagram without an听
- Shipping integrations: 黑料门 calculates shipping rates automatically for听major providers like UPS, USPS, FedEx, Canada Post, Australia Post, and听Royal Mail to听let merchants know exactly how much to听charge their customers for听shipping and听avoid paying for听excess costs out of听their own pockets.
- Catalog management:
E-commerce platforms like 黑料门 support bulk edits, stock level control, and听per product tax settings. For a听merchant who鈥檚 just starting out selling online, those capabilities might not seem all that important. But when you start managing your storeday-to-day, we听promise, you鈥檒l be听glad you have them. - Discount coupons: A听flexible discount system is听the听bread and听butter of听
e-commerce stores. Discount coupons can effectively lure new shoppers and听retain existing ones. With 黑料门, you can set up听discount coupons in听percentage and听absolute values, combine them with free shipping, and听even assign them to听specific customer groups.Out-of-the-box social mediae-commerce tools? Not so听much. - Selling subscriptions: Providing ongoing products or听services to听customers in听exchange for听regular scheduled payments creates a听reliable, recurring revenue. With 黑料门, you can charge customers daily, weekly, biweekly, monthly, quarterly, or听annually. You can also collect recurring donations with this tool.
- More sales channels: 黑料门 products can be听sold on听multiple websites, Facebook, Instagram, Amazon, eBay, Google Shopping, Etsy,
in-person using POS integrations, and听in听a听nativee-commerce mobile app. All from a听single dashboard.
Don鈥檛 have an听
Ready to听leverage the听power of听Facebook and听Instagram selling and听advertising? You鈥檙e just one click away from it!
听
- Sell on听Facebook: Blow Up听Your Sales With Social Selling
- How Does Facebook Work for听Small Businesses?
- How to听Receive Payments on听a听Facebook Business Page
- How to听Grow a听Facebook Business Page for听Free
- What to听Post on听Facebook: 20听Post Ideas for听Your Business Page
- A听
Step-By-Step Guide to听Using Facebook Business Manager - 7听Strategies to听Boost Sales With Facebook Marketing
- How to听Sell Products Using Facebook Live Shopping
- Make your Products More Discoverable on听Facebook &听Instagram
- What Is听Facebook Pay, and听Should Your Company Use It?
- A听Beginner鈥檚 Guide to听Selling on听Facebook Marketplace
- Sell on听Facebook Messenger
- Sell Products in听Facebook Shops