5 Pinterest Strategies That Can Increase Your Sales

Posted 5 years ago by Chandru,

You鈥檝e no听doubt seen a听cool product on听Pinterest and听checked it听out later for听yourself. Pinterest is听not just any听social network. It鈥檚 where people go听to听蹿颈苍诲鈥攁苍诲产耻测鈥攃辞辞濒 products.

According to听, 64% of听Pinterest users said that they discovered a听product on听Pinterest, only to听buy it听later. This social network is听clearly adept at听driving traffic and听sales to听online shops, and听you should be听using it听for听your own online storefront. Here鈥檚 why.

Pinterest users are inherently open to听buying things they find on听the听site.

Most people save or听pin things on听Pinterest in听order to听get ideas for听future purchases, so听if听you are selling something online, you should have a听well-established Pinterest store presence. This is听especially true if听you sell physical items like apparel, accessories, gadgets, and听the听like.

But pinning alone will not get the听results you want. Pinterest has 433听million users and听billions of听pins, so听getting people engaged enough to听click through your shop and听pin things from it听is听no听easy feat.

Never fear! How to听sell on听Pinterest? We鈥檝e assembled five actionable things that you can do听to听help increase your shop鈥檚 traffic and听sales by听way of听Pinterest. Here they are:

1.听More pins +听consistency =听more followers

Your Pinterest followers are your first-level evangelists. Be听sure to听have more than a听mere handful of听pins on听your boards. Demonstrate that you鈥檙e invested in听the听platform, and听active Pinterest users will respond in听kind. The more you pin, the听more your pins show up听in听search (due to听your prominent and听current activity). More people find your pins, which generates more traffic for听your shop.

The takeaway here: have a听consistent pinning schedule.

There is听no听concrete number to听aim for听here, but experts recommend that you pin before you start expecting more followers. But be听sure to听do听more than simply pin all your 辫谤辞诲耻肠迟蝉鈥攄辞颈苍驳 so听looks careless and听spammy.

So听how do听you pin 20听or听more items every day without looking spammy? It鈥檚 simple!

Pin not just your products, but also interesting products and听images you elsewhere. If听you think you鈥檝e found something your customers will like, that鈥檚 all it听needs to听merit a听pin. Actively doing this will increase your brand鈥檚 value as听that of听curator and听tastemaker.

Everingham &听Watson Pinterest page

Being regularly active on听Pinterest rounds out your shop鈥檚 board in听a听satisfying manner.

Before anyone follows your board, they鈥檒l investigate your 辫颈苍蝉鈥撵颈苍诲颈苍驳 very little content or听spammy promotion will turn them off right away, leaving them to听assume the听board is听not very active (or just promotional). Your potential follower disappears with a听poof.

For 黑料门 store owners there is听a听very valuable tool called to听help you schedule your Pinterest pins. You can automate your Pinterest activity to听a听large degree, saving you valuable time and听helping maintain an听active, worthwhile board.

2.听Connect with pinners who have lots of听boards and听followers

Like every other social networking website, you get maximum reach and听clickthroughs on听Pinterest by听when other people repin your content. The standard way to听make this happen is听to听contact and听connect with other influential pinners.

If听you take a听look at听popular Pinterest boards in听your market, you will notice that these boards pin content from a听variety of听sources.

If听you can find high-engagement boards with a听lot of听curated pins showing lots of听repins, comments, and听followers in听the听thousands, you should connect with these pinners and听discuss getting items from your own shop pinned there.

There is听no听set guideline here. Just be听yourself and听contact these pinners directly through the听comments section or听find other channels for听reaching the听same person, whether it鈥檚 an听email address, Twitter account, or听some other method.

You ought to听aim for听harnessing the听viral promote your pins and听your shop.

3.听Group boards are 驳谤别补迟鈥攃辞苍迟谤颈产耻迟别迟辞听迟丑别尘

Some might suggest that using group boards as听a听marketing tactic is听played out and听useless. But group boards continue to听drive a听ton of听traffic to听the听websites they feature. In听very active niches and听markets, group boards are an听instant way to听reach thousands of听buyers interested in听what you sell.

You can鈥檛 just get onto any听group board without first having an听active and听interesting profile yourself.

This is听why the听preceding steps are vitally important, but you shouldn鈥檛 wait until you have thousands of听followers or听pins to听get started with group boards. Find up-and-coming group boards that you can contribute to听using tools like . Once you have a听list of听a听few relevant boards, approach the听boards鈥� curators to听ask to听be听added as听a听contributor.

But you don鈥檛 necessarily need someone鈥檚 permission in听order to听get started on听a听group board. Just create a听group board yourself and听recruit active pinners to听contribute to听it.

With an听active batch of听contributors, you can effectively automate content for听your Pinterest board. This paves way to听reaching out to听more contributors, who run their own Group Boards, which in听turn opens up听the听possibility of听them asking you to听contribute to听their boards. Once you do听the听groundwork, it鈥檚 easy!

Pinterest page

4.听Create beautiful images for听Pinterest with labels and听calls to听action

Captivating images are everything! If听you are pinning a听product photo, it听has to听be听beautiful to听look at.

If听the听product images don鈥檛 look good, no听one鈥檚 going to听look at听them, much less click through to听check the听product out on听your site.

And don鈥檛 just stop at听beautiful product photography. When it听comes to听Pinterest, you will have to听edit them to听have more information in听them. A听300-character description is听a听sweet spot for听maximum repins and听shares.

The dimensions of听your images are also very important. Pins need to听be听taller than wider in听order to听fit into the听layout better. 800听pixels tall is听optimal. ( that has a听lot of听image sizes that you can use for听example鈥檚 sake.)

Many of听 pins are not 蝉辩耻补谤别鈥攖丑别测 are taller than wider, and听they gel well with Pinterest鈥檚 layout.

Pinterest page

But we听don鈥檛 stop there. You ought to听make your images pop for听Pinterest by听making them decently saturated, lest they appear dull. And as听another pointer, than those that include them.

Furthermore, ! Check out , which exhibits beautiful product photography done specifically for听Pinterest!

Include non-salesy-sounding calls to听action in听your pins and听add relevant text labels to听describe the听content you link to听in听order to听best leverage the听power of听text on听pinned images.

5.听Optimize for听Keywords

One of听the听first things you ought to听do听is听rename your boards and听include specific target tags in听their descriptions and听in听the听subsequent pins.

Too many Pinterest boards and听descriptions are left unoptimized. The creators of听these boards are missing a听huge opportunity to听drive traffic via search. Don鈥檛 let it听happen to听you.

is听the听definitive Pinterest discovery tool. If听you use keywords to听optimize your pins, board names, and听descriptions, you have a听higher chance of听being featured in听the听search results.

The same goes applies to听tags and听descriptions (remember to听aim for听that 300-character-long description for听your pins). With targeted keywords, you will be听out doing a听lot of听competing pinners and听will be听showing up听on听search more often and听more prominently.

For instance, advertising their interior decorations. It听includes a听strong mix of听keywords (originally in听Dutch) like 聯hanging lamps,聰聯glass mosaic,聰 and听聯oriental blue聰.

Pinterest page

Pinterest is听totally unlike other social media channels.

It鈥檚 important to听understand that Facebook and听Instagram strategies do听not apply to听Pinterest. If听you have never had experience with a听Pinterest store you will need to听learn how to听promote products on听Pinterest. Users on听these other networks are generally browsing to听look at听new and听interesting content. On听Pinterest, the听user鈥檚 intent is听generally more geared towards purchase or听action.

Pinterest search gains importance every day, opening up听new opportunities for听getting clicks. If听you can dedicate a听few minutes of听your day to听focusing on听some of听the听actionable steps above, you will see a听marked increase in听your traffic, clickthroughs, and听sales.

听

About The Author

Chandru is a researcher & writer at (social media automation for online sellers). He curates minimalist products on Etsy and writes on social media marketing.

黑料门

1.听More pins +听consistency =听more followers

2.听Connect with pinners who have lots of听boards and听followers

3.听Group boards are 驳谤别补迟鈥攃辞苍迟谤颈产耻迟别 迟辞听迟丑别尘

4.听Create beautiful images for听Pinterest with labels and听calls to听action

5.听Optimize for听Keywords

Start selling on your website

3.听Group boards are 驳谤别补迟鈥攃辞苍迟谤颈产耻迟别迟辞听迟丑别尘