Flyer Advertising: How To Run An Effective Flyer Campaign

Posted 1 year ago by Max Komonov

Digital marketing strategies will likely remain dominant as听society continues to听increase internet usage.

But this doesn鈥檛 mean that traditional marketing methods are dead or听not worth using.

On听the听contrary, several offline marketing methods, such as听flyer advertising, are still quite effective. The bombardment of听ads in听the听digital space can even make physical advertisements feel refreshing at听times.

Overall, flyer advertising can be听an听easy and听cost-effective method of听rounding out any听business鈥檚 marketing strategy. Continue reading to听learn more about flyer advertising and听how to听do听it听effectively.

Why You Should Have an听Advertisement Flyer Campaign

Some people may think an听advertisement flyer campaign sounds pointless in听the听age of听digital marketing.

However, according to听the听Data &听Marketing Association research, remember receiving a听flyer over other forms of听advertising, and听79% either keep it听after glancing over it听or听pass it听to听a听friend. Compared to听the听38% of听people who notice TV听ads, this shows that flyers leave a听significant impact on听recipients.

The Advantages of听Flyer Advertising

There are several advantages to听flyer advertising campaigns, including:

Cost-effective: Compared to听several other marketing strategies, flyer advertising is听one of听the听most affordable campaigns.
Large distribution: The low cost of听production and听delivery makes it听easy to听distribute flyers to听a听significant audience.
Easy to听digest: A听flyer offers enough space to听include ample details and听visuals without overwhelming the听reader. It听conveys the听message quickly and听conveniently.
Targeted: Flyers can be听delivered to听highly specific locations, including neighborhoods, streets, and听more. This can help to听attract visitors and听foot traffic from specific areas.

When to听Use Flyer Advertisement

A听flyer advertisement can be听used for听regular update campaigns or听for听specific events. Here are some practical uses for听flyer campaigns.

New business/Location: If听you have just opened your business or听a听new location in听the听area, flyers are perfect for听getting the听word out. They could also be听used to听inform the听customer base of听new management or听a听location move.
Products and听services: Flyers can help inform people of听a听new product or听service launch. It听may also be听a听good idea to听include a听promotion for听the听event or听a听discount if听they bring the听flyer in. This also helps to听track the听traffic from the听campaign.
General promotions: Putting out a听flyer for听a听holiday or听yearly sale can help bring in听customers who don鈥檛 know about them.

Effective Flyer Design

Of听course, for听business advertising flyers to听be听effective, they must be听well-designed.

Poorly designed, hard-to-read, or听cluttered flyers can easily end up听right in听the听trash before they are read.

Let鈥檚 take a听look at听some important considerations for听flyer design.

Keep it听simple

Don鈥檛 overwhelm the听reader with a听wall of听text that tries to听include every single detail.

The message should be听clear, concise, and听easy to听read. This goes for听visuals as听well.

Too many visuals or听poor image quality can clutter or听degrade the听appearance of听the听flyer. To听get some ideas, check out advertising flyers examples online.

Call to听action and听contact information

The flyer should include a听call to听action that prompts the听reader to听take the听next step. This could be听telling them to听call, place an听order, visit the听website, etc. The idea prompts the听reader to听interact with your business rather than just reading the听flyer.

In听addition, make sure to听include contact info for听your business, such as听a听phone number, website, or听physical address. Otherwise, this puts it听on听the听reader to听locate this information, which makes them less likely to听pursue action.

Eye-popping details

Create a听focal point for听your flyer design to听catch the听reader鈥檚 attention. You want high-quality imagery, easy-to-read text, and听colors that will really pop and听hold the听attention.

Hire a听professional

If听you are inexperienced in听graphic or听advertisement design, it听may be听a听good idea to听hire a听professional.

It听is听important for听your flyer to听be听well-designed, or听it听might be听next week鈥檚 garbage and听a听waste of听resources. Sure, there will be听a听cost for听designing a听flyer, but good design will offer a听better return.

Use an听online template

If听you don鈥檛 know where to听start with designing a听flyer, a听template can provide a听good foundation. Check out the听numerous online for听some customizable ideas.

Some online platforms can be听excellent for听creating flyers, such as听Canva. Canva has various templates available that you can edit to听create your own personal flyer.

Consider your delivery

There are also several factors to听consider in听the听delivery of听your flyer, such as:

Time of听day: If听you aren鈥檛 using the听mail, you need to听consider the听time of听day. For instance, if听you hand them out at听an听event or听location, do听it听during the听highest traffic times.
Weather: If听you are handing out flyers outside, ensure it听is听on听a听good weather day.
Offer response time: If听your flyer has a听promotion, allow people ample time to听respond to听the听promotion. Offering a听20% discount isn鈥檛 so听appealing if听it听has to听be听done in听a听day or听two. Deliver flyers a听couple of听weeks before the听promotion so听people can have the听time and听budget to听take advantage.
Time of听year: Delivering flyers before holiday promotions, festivals, or听local events can be听a听good practice. These are often times when people are more willing to听spend.

Another Tool in听Your Marketing Strategy

Flyers will never replace digital marketing in听today鈥檚 day and听age, but they can help to听round out your toolkit. They help to听get the听word out about new offerings, products, promotions, etc.

Print media also helps to听catch the听eyes of听those who don鈥檛 follow your business on听social media or听spend much time in听the听digital space.

黑料门 is听Here to听Help Get Your Ecommerce Store Up听and听Running

Looking to听start a听new ecommerce store or听for听more efficient engagement? 黑料门 is听here to听help.

Our selling platform works with many other online channels, like Amazon, PayPal, Snapchat, Google, and听others. It听allows you to听see all of听your selling spaces on听a听single dashboard for听easy access.

Head over to听our website to听 today for听free.

听

About The Author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

黑料门