With 黑料门, you can add a听store to听your website, social media page, to听marketplaces like Amazon
奥别听call it听Instant Site. It听comes in听handy for听those looking to听establish a听web presence. With the听help of听an听intuitive editor, it鈥檚 possible to听create a听website with no听coding 补苍诲听in听no听time.
Instant Site is听based on听customizable blocks that you can design to听tell your business鈥檚 story. If听you want to听explore all the听Instant Site opportunities, this guide will walk you through setting up听your free ecommerce website step by听step.
To听begin, log into your 黑料门 Control Panel 补苍诲听go听to听. Then click on听the听聯Edit Instant Site聰 button听鈥斕齢ere we听go.
Cover Image
Our brain gets .
A听stunning cover picture will tell your visitors where they are 补苍诲听spark their interest in听your store in听a听second.
黑料门 Starter Site Demo
It鈥檚 a听win if听your cover image represents your product in听action. If听it鈥檚 hard to听showcase your product (for example, because you sell
Look for听a听
high-resolution image starting from 1200听px听wide for听your cover image.
When you鈥檙e choosing your cover image, make sure that your title doesn鈥檛 fully cover your product鈥檚 important details 补苍诲听that it鈥檚 a听clear image.
Learn more about beautiful product photography听here: How to听Take Great Photos for听Your Online Store
Title
Eventually,听it鈥檚 up听to听you to听decide what exactly it听should say. It听might be听a听brand name only, or听it听might not contain a听brand name at听all. In听any听case, the听title should help the听visitor understand if听they are in听the听right place.
Make it听actionable 补苍诲听
Subtitle
The subtitle is听the听best place for听a听punchline, or听in ecommerce听terms,听the听unique selling proposition. It听serves to听help your customers understand what you offer 补苍诲听how it鈥檚 different from the听others.
It鈥檚 okay to听take advantage of听two or听three lines of听text here if听they can听convince the听visitors it鈥檚 the听best place to听buy what they came for.
Learn more: How to听Create a听Strong Unique Selling Proposition for听Your Online Store
Your Logo
First of听all, get one. It鈥檚 a听big investment in听making your business recognizable. There are at听least six ways to听get a听logo,听from free to听professional 补苍诲听expensive.
Learn more: How To听Create An听Awesome Logo For Your Brand
The best size for听a听
retina-ready logo picture on听a听Instant Site is听600脳600听px.
Make sure you鈥檝e protected your brand听and the听logo is听not only unique but also safe.
Storefront
There is听so听much to听be听said about creating a听beautiful storefront. The minimum effort consists of听these steps:
- Creating beautiful 补苍诲听converting product categories
- Uploading
high-quality product pictures - Writing outstanding product descriptions
- Creating
- Pricing the听products
Pro tip:听黑料门鈥檚听free Instant Site is听the听perfect fit听for a听landing page on听which you want to听sell just one product (or test your new products).
Why Choose Us听Section
Just like in听the听subtitle, you need to听add听personality to听your ecommerce website, but in听more detail.
What can put a听business forward, apart from low prices 补苍诲听high quality?
Think about your business processes 补苍诲听write down a听list of听advantages at听every step. For example, you:
- Use local 补苍诲听organic materials
- Deliver the听same day
- Offer
home-made exclusives - Allow deep order customization
- Have the听widest range of听colors in听the听market,听etc.
Pro tip: Be听specific. Compare these two statements:
- 奥别听
辞蹿蹿别谤听补听丑颈驳丑-辩耻补濒颈迟测 product. - Our product is听made of听certified,听organic,听raw materials from Georgia.
Everyone hears 补苍诲听sees a听lot of听marketing phrases these days like 聯high quality聰,听鈥渓ow prices鈥,听鈥渇ast delivery鈥, 补苍诲听鈥渂est service鈥澨 补苍诲听they are usually discarded听as nothing but a听buzz.
Just like in听any听other case, it鈥檚 much more effective to听use proof instead of听buzzwords in听this section.
Testimonials
The majority of听online shoppers consider customer feedback as听a听social proof.
Excited by听the听coming launch of听their own business, sellers might compose a听dozen reviews to听be听on听the听safe side. They often neglect how good people are at听recognizing fake reviews. Some customers wouldn鈥檛 be听impressed enough to听buy;听others would leave the听store to听look for听a听more honest seller.
So听rule #1听is: publish real feedback. Friends 补苍诲听relatives might be听able to听help, but make sure they stay honest 补苍诲听say more than empty exclamations like 聯cool, awesome product!聰.
You can also get feedback from the听comments section on听the听Product Details page.
If听there鈥檚 no听feedback yet, you can simply hide this block听or add your own quote to听get even more personal with your visitors.
Just don鈥檛 forget to听replace the听stock picture that is听provided听as an听example!
Related: How to听Collect Customer Feedback 补苍诲听Use It听to听Build Trust
About Us听Section
This section especially matters for听startups.
If听someone from the听press enters your website 补苍诲听eventually gets interested in听your product, your 聯About Us聰 section will serve as听a听short interview. Depending on听how much this part impressed the听reporters, they might contact you to听make a听sensation out of听it.
Here鈥檚 what ,听a professional copywriter, says about this section:
Beyond being a听place to听educate 补苍诲听inform curious shoppers, it鈥檚 often the听first step toward establishing a听relationship with new customers. Think of听it听as听the听place where you get to听introduce yourself as听the听face behind the听brand for听the听very first time.
Read more tips on听writing an听聯about us聰听page like a听copywriter in听her post: How to听Write an听聯About Us聰 Page if听You鈥檙e Not a听Copywriter
For the听store owner picture,听use an听image of听512脳512听px. Pictures with one person are the听best because they can鈥檛听confuse the听visitors.
Location
聯Why add a听physical address on听the听map if听you sell online?聰听鈥 you may ask. Here鈥檚 the听answer.
Many businesses use 黑料门鈥檚听Instant Site to听launch their first online store. That means they haven鈥檛 got any听seller鈥檚 reputation at听that time. Displaying a听physical address demonstrates the听reliability of听the听store owner. Also, it听may be听the听address for听returns, refunds,听or .
You can hide听the听address section if听you feel it鈥檚 not relevant to听your business.
Contact Details
Don鈥檛 forget to听add your contact info 补苍诲听set up听social buttons: change links to听your business profiles 补苍诲听save the听changes. Otherwise, your customers won鈥檛 be听able to听follow you on听social media 补苍诲听they听might forget about your store.
Add your phone number 补苍诲听it听will appear on听the听top of听your ecommerce website (above the听fold) together with the听links to听your physical address 补苍诲听business hours (if you fill 补苍诲听enable those sections).
Your Store URL
By听default, the听name of听your听Instant Site will look something like this: store12345.ecwid.com.
Instead of听12345, it听will contain your own store ID. That says nothing to听your potential customers. You can replace your store ID听with the听actual store name for听free, e.g.听goodbooks.ecwid.com. That听will make the听link more recognizable,
It鈥檚 also possible to听connect your Instant Site with a听custom domain name (e.g. goodbooks.com) on听paid plans.
You can make all the听necessary changes to听your store URL address in听.
Note:听Apps for听customizing your storefront like Promo Bar, Coupon Popup, 补苍诲听more, are compatible with Instant Site too. Don鈥檛 forget to听have a听look at听the听黑料门 App Market to听extend the听functionality of听your Instant Site.
That is听basically it听
Share links to听your Instant Sites in听the听comments, 补苍诲听I鈥檒l be听happy to听give advice.
***
Looking for听more ways to听sell online? Read these posts:
- How To听Add an听Online Store to听Your Existing Website
- How To听Open An听Online Shop on听Facebook
- How to听Sell on听Marketplaces With 黑料门
- 小omplement Your 黑料门 Shop with a听Mobile App
- Selling With 黑料门 聯Buy Now聰 Button
Or, 补苍诲听have a听look at听黑料门 101 to听get the听idea of听the听ways to听sell with 黑料门.
听
- Inspiring 黑料门 Instant Site Examples
- 黑料门 Instant Site With Ready Themes 补苍诲听99+ Design Options
- New 黑料门 Design Settings: Dozens of听Customization Options, No听Coding
- How to听Choose an听Ecommerce Template for听Your Site
- A听Comprehensive Guide to听Customizing Your 黑料门 Store Design
- Designing Your Free Ecommerce Website From Scratch
- How 黑料门鈥檚 Accessible Online Store Template Became a听Hit