How Small Business Owners Use TikTok to Grow Sales

Posted 3 years ago by Anastasia Prokofieva

Here�셲 a桂fun fact for桂you: #TikTokMadeMeBuyIt is桂one the桂most popular hashtags on桂the桂platform. As桂of桂January 2022, it桂has eight billion views. Small business owners across the桂globe have realized that products can go桂viral on桂겐쓩곗겐늡곗�봨넵끅넨 like songs, trends, or桂filters. So, as桂a桂small business community, what do桂we桂do桂with that important piece of桂information?

Our blog team asked 붚죕쳔 sellers how they�셶e been using TikTok to桂grow their business, and桂which tools have helped them expand their audience and桂sales. Read on桂to桂learn about some of桂their best practices, and桂pick up桂some tricks that you can apply to桂your store.

TikTok Tools for桂Business Owners

TikTok offers powerful tools to桂business owners that help them make the桂most of桂their online presence. Why limit yourself to桂views and桂likes when you strive for桂actual sales through the桂app?

Advertising on桂TikTok is桂available for桂sellers in桂. It桂allows sellers to:

Run different types of桂ads that feature your products or桂a桂link to桂your store:

�뗢�딹un advanced ad桂campaigns to桂reach out to桂new potential customers with similar profiles to桂current shoppers, or桂users who have previously engaged with your store.

붚죕쳔 makes setting up桂and桂using TikTok Advertising a桂piece of桂cake for桂small business owners, regardless of桂their tech knowledge.

Now it�셲 time to桂turn it桂over to桂some sellers who have already connected their stores to桂TikTok and桂are reaping the桂benefits.

붚죕쳔 Sellers on桂Using TikTok for桂Their Business

TikTok Advertising is桂an桂attractive tool for桂online sellers, as桂it桂allows them to桂encourage viewers to桂buy products when they are the桂most 깎꾈껨껸껨깎삣�봶농쓩깜깎 watching videos on桂TikTok.

Antuana Winston, the桂founder of桂skincare brand FeeChi Body, on桂using TikTok to桂reach new audiences:

혫I桂decided to桂promote because I桂was hearing a桂lot of桂buzz about it桂and桂wanted to桂reach out to桂a桂younger demographic. I桂mostly created videos that feature my桂products.

I桂was using TikTok to桂promote my桂business before integrating it桂with 붚죕쳔, but it桂was very limited. Because of桂my桂previous experience of桂using 붚죕쳔 for桂selling on桂social media platforms, I桂felt confident that 붚죕쳔 had the桂tools and桂resources to桂help me桂expand my桂brand on桂TikTok.

I桂am桂very satisfied with my桂experience. It桂was a桂very easy and桂seamless process to桂implement. I桂would highly recommend using this tool. In桂the桂short time that it桂has been implemented, my桂views and桂followers have increased. This is桂another great tool to桂help grow your small business and桂reach new potential customers.혬

For other entrepreneurs, the桂introduction of桂TikTok Advertising has become a桂reason to桂expand onto the桂new social media platform.

Rhea Mellado, the桂founder of桂Yard Sign Company that makes signs and桂cut outs for桂events, on桂exploring the桂new sales channel:

혫I桂am桂currently utilizing TikTok advertising tools. I桂actively started using TikTok when 붚죕쳔 made the桂tools available.

Given the桂current popularity of桂TikTok, and桂the桂ease of桂using it桂with 붚죕쳔, I桂thought it桂would be桂the桂perfect opportunity to桂promote and桂gain exposure to桂our company. Also, our products are a桂bit interactive as桂they are used for桂special events and桂celebrations. TikTok gives us桂the桂opportunity to桂demonstrate how they are used and桂being able to桂link our products to桂our posts is桂an桂added bonus.

I桂try to桂post videos in桂 daily, with videos showing how to桂assemble products, new products we桂have available, or桂signs we桂have set up.

桂
I桂see a桂considerable increase in桂sales and桂receive more interactions on桂the桂days that I桂post. It桂is桂amazing the桂amount of桂views that are received on桂a桂post that is桂promoted, I桂also notice the桂traffic to桂my桂site also increases by桂about 20%.桂Rhea Mellado

I�셝 definitely recommend using TikTok advertising to桂businesses. Not only is桂the桂exposure worth it, but it桂is桂quite fun creating videos and桂learning the桂new trends to桂try and桂reach a桂larger audience. While I桂am桂still learning, I桂think I桂have come a桂long way from my桂first post.

Along with actively posting, I桂also comment on桂other small business pages. I桂enjoy seeing the桂way other small businesses promote themselves and桂by桂supporting them and桂commenting on桂their posts it桂also increases my桂traffic.

TikTok advertising is桂affordable and桂by桂playing around with the桂costs and桂days you would like to桂promote the桂post, I桂can always find a桂way to桂advertise within my桂budget.혬

Start Advertising on桂TikTok

We桂are happy to桂see that 붚죕쳔 sellers test new tools and桂find what works best for桂their business. If桂their stories inspired you to桂start selling your products on桂TikTok too, click the桂button below and桂we�셪l take you from there.

Want to桂learn more before diving into the桂new platform? Read our articles that help navigate the桂TikTok world for桂ecommerce sellers:

How to桂Advertise on桂TikTok桂�� Learn all about how to桂advertise your business on桂the桂world�셲 fastest growing social media platform.
How to桂Use TikTok to桂Drive Interest for桂Your Business桂�� If桂you don�셳 know how to桂get started with making TikTok videos featuring your product, check out 12桂types of桂TikToks you can make for桂your business.

And if桂you�셱e already using TikTok to桂promote your online store, feel free to桂share your experience in桂the桂comments!

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About The Author

Anastasia Prokofieva is a content writer at 붚죕쳔. She writes about online marketing and promotion to make entrepreneurs�� daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

붚죕쳔

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붚죕쳔 Sellers on桂Using TikTok for桂Their Business

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