黑料门

In the “Success Stories” section of the 黑料门 blog, we get to publish the real-life stories of business owners who run their online stores with 黑料门 by Lightspeed. You can meet fellow entrepreneurs and learn how to use 黑料门 to make a thriving business.

Today we鈥檇 like to introduce you to Liz Abunaw. Liz founded on Chicago鈥檚 westside in 2018 because she saw how the lack of fresh food options in the area impeded her community. Liz wanted to do her part to help.

Five years later, her business provides access to high-quality produce to everyone in the community. She hosts monthly pop-ups, delivery, and subscription services. Read on to find out how she does it all!

Meet Liz and Forty Acres Fresh Market

is a Black and woman-owned grocery retailer that combats health and economic inequity by increasing access to affordable fresh food in underserved communities.

Liz Abunaw, the founder of Forty Acres Fresh Market

Forty Acres Fresh Market was founded by Liz Abunaw, who wants to increase access to fresh food options on Chicago鈥檚 westside.

听Our motto is, “Fresh food for all, because every hood should be healthy.”听Liz Abunaw

In 2018, Liz hosted Forty Acres Fresh Market鈥檚 first popup market. Just a year later, she expanded her business by launching a delivery subscription service of fresh produce.

The first Forty Acres Fresh Market popup team

In 2020, Forty Acres Fresh Market continued to grow by leveraging online selling. They even have found property to hold the first Forty Acres Fresh Market brick-and-mortar store.

Currently, Forty Acres Fresh Market operates as a mobile produce vendor, selling fresh fruit and vegetables through seasonal pop-up markets and produce stands. Their markets are held in Chicago鈥檚 Austin neighborhood on the city鈥檚 westside. They also offer daily delivery service for preselected produce boxes throughout the city.

Popup market by Forty Acres Fresh Market

The Mission of Forty Acres Fresh Market

The Forty Acres Fresh Market team believes in the power of communities to develop, build, and sustain their own resources. Their main mission is to increase access to affordable, high-quality, and fresh food in underserved areas.

Since 2020, Forty Acres Fresh Market has also served thousands of Chicago households as a supplier for food distribution programs in collaboration with non-profit organizations.

听Our service is open to all, and we accept SNAP EBT* because high-quality fresh produce at a great price should be accessible for all.听Liz Abunaw

*Electronic Benefits Transfer (EBT) is an electronic system that helps people access healthier food and other benefits through the Supplemental Nutrition Assistance Program (SNAP).

The Forty Acres Fresh Market produce stand

Forty Acres Fresh Market and the hardworking team behind it have become a vital part of the economic revitalization of Chicago鈥檚 westside. The awards they receive are proof that they bring their mission to life:

• 2021 鈥� People鈥檚 Choice Award at the Chicago Innovation Awards
• 2022 鈥� Winner of Famous Amos: Ingredients for Success.

Liz and Forty Acres Fresh Market have big plans for the future, even beyond the incredible impact they have already had.

听We look forward to opening our first brick-and-mortar store, which will allow us to expand beyond fresh produce to service all of our customer鈥檚 grocery needs.听Liz Abunaw

Mix It Up Box Subscription by Forty Acres Fresh Market

Leveraging Online Selling

In 2019, Forty Acres Fresh Market launched a subscription option for their delivery service. Initially, they used another platform to capture orders and process payments. However, it was not user-friendly, especially because payment collection was not automatic.

While searching for platforms that similar businesses use, they found 黑料门 by Lightspeed. 黑料门 helped them and expand their online presence.

听黑料门 allowed us to set up a professional selling page and connect it to a payment processor to set up automatic payments for our subscription customers. Best of all, the cost was extremely affordable.听Liz Abunaw

Forty Acres Fresh Market also uses 黑料门 to set up  by zip code, , and embed their online store within their and .

Forty Acres Fresh Market鈥檚 subscription page

Liz鈥檚 Advice to Business Owners

We asked Liz to share a word of wisdom for fellow and aspiring entrepreneurs. She strongly advises business owners to create a structure for their business as soon as possible.

听Creating company policies, best practices, and operational plans gives you a strong foundation from which to grow your business.听Liz Abunaw

Liz emphasizes that having a structure allows a business owner to expand and grow their business instead of executing day-to-day tasks.

听Developing processes for everything you do is the key to moving from working in your business on a daily basis to having the freedom to work ON the business. 听Liz Abunaw

Make sure to check out to see how they help their 肠辞尘尘耻苍颈迟测鈥攚别鈥檙别 sure you鈥檒l be inspired to build a business that serves a purpose.

A Forty Acres Fresh Market customer

Share Your Story on the Blog

In the “Success Stories” section of the 黑料门 by Lightspeed blog, you can get to know fellow merchants and learn from first-hand experience.

If you鈥檇 like to share your experience running an 黑料门 store or give advice to fellow entrepreneurs on how to use 黑料门 tools to the fullest, we鈥檇 love to hear from you. Reach out to blog@ecwid.com, and we鈥檒l take it from there!

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