How to Add Google Analytics to Your Online Store

Posted 4 years ago by admin

If听you鈥檙e already using Google Analytics for听your 黑料门 storefront, then you know that it鈥檚 an听important tool for听understanding how your website generates traffic and听what drives sales. If听you don鈥檛 use the听tool, then continue reading to听learn about how your store can reap the听benefits of听setting up听Google Analytics and听connecting your 黑料门 storefront.

More than half of听all websites use to听have a听full view of听who鈥檚 visiting their sites. For , Google Analytics is听a听powerful resource that can help you learn about the听performance of听your online store听鈥� looking at听online traffic, trends, search engine information, customer insights, and听sales information. This valuable data can be听used to听understand the听unique nature of听your business and听tailor your online marketing efforts to听promote sales. If听your site isn鈥檛 already mobile-friendly, consider that this trend will only continue to听rise, and听Google Analytics has addressed this by听releasing its reports looking at听traffic from mobile devices.

Not yet convinced? Here鈥檚 a听closer look at听some of听the听specific insights that Google Analytics can provide.

Sales Figures

Google Analytics provides detailed insights as听to听how many website visitors have turned into paying customers. By听monitoring your conversion rates via sales versus visitors, you鈥檙e able to听track the听financial health of听your online store.

Bounce Rate

Monitoring your website鈥檚 bounce rate is听essential to听determining how well your site is听serving your visitors鈥� needs. It听doesn鈥檛 matter the听number of听website visitors if听they are all leaving within a听few seconds. Track the听pages that your visitors are viewing and听how long they are staying to听make adjustments where needed.

Email Marketing

With Google Analytics, you can track the听success of听your email marketing campaigns to听determine if听it鈥檚 successful. Do听this by听looking at听the听number of听subscribers who are entering your website via your newsletter and听their engagement once on听the听site.

Visitor Engagement

To听maintain strong sales figures, Google Analytics allows you to听monitor your engaged visitors, which are website visitors who have remained on听your site for听more than 60听seconds. This offers a听better understanding of听your customers and听what they want from your website.

Social Media Results

Track the听success of听your social media campaigns with comprehensive social media results. You鈥檒l view critical data pertaining to听social media activity and听engagement, which is听then used to听cater to听your customers鈥� needs and听interests.

Mobile Usability

Google takes a听website鈥檚 mobile performance into great consideration in听its effort to听increase mobile performance. The Mobile Usability Reports offered with Google Analytics allows you to听track the听performance of听your website via mobile devices. With mobile sales quickly gaining momentum when compared to听PC听sales, you鈥檙e able to听resolve any听mobile device errors to听promote mobile sales.

Getting Reports Using Google Analytics

Would you like to听know more about your sales and听buyers? You can:

get detailed statistics about your site traffic and听traffic sources,
track metrics like pageviews and听bounce rates,
measure conversions and听sales,
see search keywords that your customers use during shopping,
use remarketing to听reconnect with people that visited your store.

Connect your 黑料门 store to听the听free and听powerful听听service to听have access to听lots of听stats and听get insights into how your existing and听potential customers find and听use your store.

Creating a听Google Analytics account

If听you already have a听Google Analytics account, you can proceed to听the听next section and听.

If听you don鈥檛 have a听Google Analytics account, follow these steps first to听create it:

骋辞听迟辞听.
颁濒颈肠办听Start for听Free听in the听top right corner.
Sign in听to听your Google Account or听create a听new Google/Gmail account
颁濒颈肠办听Sign Up听in the听top right corner to听start using Google Analytics service.
Fill in听your Account Name, Website Name, Website/Instant Site URL, and听select an听Industry Category and听Reporting Time Zone.

鲍苍诲别谤听Data Sharing Options, check the听boxes next to听the听options that you want.

颁濒颈肠办听Get Tracking ID.
Agree with the听Google Analytics Terms of听Service Agreement that opens.
Google Analytics will generate a听Tracking ID听for you听鈥� copy it听for听later use:

Now you have a听Google Analytics tracking ID听for听your site and听can add it听to听your 黑料门 control panel to听link both. Read on听to听learn how.

Connecting your store to听Google Analytics

It听is听really easy to听connect your 黑料门 store to听your Google Analytics account:

Sign in听to听your听.
Proceed to听Account 鈫捥齈roperty Settings:

Copy the听Tracking ID:

From your 黑料门 admin, go听to听.
Paste your Tracking ID听in听the听Google Analytics ID听蹿颈别濒诲:

颁濒颈肠办听Save听or press Ctrl +听S听to听save the听changes.
Open your听听account again.
颁濒颈肠办听Admin.
颁濒颈肠办听Ecommerce Settings听under the听View听肠辞濒耻尘苍:

Switch the听toggle to听ON听耻苍诲别谤听Enable Ecommerce听and under听Enable Enhanced Ecommerce Reporting:

颁濒颈肠办听Save.

That鈥檚 it. You鈥檝e connected your 黑料门 store to听Google Analytics and听enabled the听Ecommerce Tracking听in your Google Analytics settings and听now the听following events will be听tracked:

Views of听any听store page
Views of听product pages (ID of听the听product viewed in听the听store, its name, category, and听price)
Adding product to听the听shopping cart (IDs of听products added to听the听cart, their names, prices, quantities, and听categories)
Checkout: a听shopper starts the听checkout
Checkout: a听shopper enters the听shipping address
Checkout: a听shopper chooses the听shipping method
Checkout: a听shopper chooses the听payment method
Purchase (name of听the听store the听purchase came through, the听order number, order total, tax amount, shipping cost, coupon code if听entered)

Note: that the听first results in听Google Analytics reports will appear in听about 24听hours.

Happy selling!

听

黑料门