Pinterest is more than a platform for DIY crafts and home decor ideas. For savvy small business owners, it represents a goldmine of potential customers eager to discover new and exciting products.
Discover the benefits Pinterest offers for business owners, explore which products perform best, get some helpful advertising tips, and learn about a nifty tool called the Pinterest tag.
Why Is Pinterest a Profitable Channel for Selling Products?
Pinterest isn鈥檛 just another social media platform; it鈥檚 a visual search engine. This distinction is crucial for businesses looking to increase their product visibility.
Pinterest Inspires Consumer Buying Decisions
Users come to Pinterest armed with
Content “Lasts Longer” on Pinterest
The longevity of organic Pinterest content means your pins can continue to garner traffic long after they are posted, unlike other platforms where posts quickly fade from view. This sustained engagement means ongoing sales with less effort.
Given that there are , your content can reach a large and diverse audience, increasing the potential for sales and brand recognition.
Monthly active Pinterest users worldwide from 2016 to 2024 (Source: Statista)
Pinterest Simplifies Shopping for Pinned Products
Apart from allowing users to pin inspiring content onto thematic boards, the platform provides direct pathways to online purchases.
Pinned products act as direct conduits to your online store, transforming casual browsers into potential buyers with a few clicks.
The numbers prove that this approach works. have made a purchase based on content they have seen from brands on the platform.
Pinterest Provides a Range of Ad Options
On Pinterest, you can run various types of ads tailored to different assets and goals. However, they all share a common thread: the potential for increased sales.
Here are the types of ads you can run on Pinterest:
- Carousel ads let people swipe through multiple images
- Shopping ads showcase one image at a time and let people buy products they discover on Pinterest
- Collections ads appear as one main image with three smaller ones underneath in the mobile feed.
- An Idea ad is a set of videos, images, lists, and custom text all in one Pin. You can promote an organic Pin as an Idea.
- A Showcase ad is a
multi-layered format with swipeable cards. Each card lets advertisers highlight up to three features, with links to more content, products, and more. - A Quiz ad is an ad format featuring
multiple-choice questions and answers. Each quiz result can include links to content, products, and more. - Image ads feature one image.
- Video ads feature either a video the same size as a regular Pin or a video that expands across people鈥檚 entire feed on mobile.
An example of an Idea ad
An example of a Collection ad
Understanding Pinterest Audience
Before you start pinning away, understand who you鈥檙e targeting. Pinterest鈥檚 demographics skew towards a female audience, with a high percentage of users under the age of 44.
Pinterest is most popular with women aged 25 to 34, making up . Additionally, over 19% of users are women aged 18 to 24.
Global Pinterest audience breakdown by age and gender (Source: Statista)
Here are some more :
- The Pinterest audience is 70% women and 30% men
- Pinterest reaches 40% of US households with an annual income over $150K.9
- Gen Z is their
fastest-growing audience, making up 42% of their global users. They鈥檙e searching, saving, and ready to shop more than other generations.
As for other age groups, in the US, Pinterest reaches:
- 46% of people ages
18-24 - 40% of people ages
25-34 - 39% of people ages
35-44.
The United States leads with nearly , the highest globally. Brazil comes next with about 39 million users, and then we鈥檝e got Mexico, Germany, and France following along.
Countries with the highest number of Pinterest users (Source: Statista)
Pinterest鈥檚 audience is often characterized by a keen interest in lifestyle and personal development topics. They also love gearing up for seasonal events and holiday planning. Let this guide your content calendar, tapping into their interests and boosting engagement.
How to Advertise Your Products on Pinterest
Pinterest鈥檚 ad platform lets you target users based on their interests and behaviors. This way, you can reach audiences that are more likely to engage with your ad. To get started, you鈥檒l need a Pinterest tag.
What Is a Pinterest Tag and How Does It Work?
A Pinterest tag is a piece of code that gets embedded in your website to spot visitors. It then uses that data to build audiences for advertising based on their actions in your online store.
The Pinterest tag helps you connect with eager shoppers who visited your store but didn鈥檛 make a purchase. This tactic is called “remarketing,” and it has proven more effective than traditional ads.
The Tag sees some customers鈥� actions, giving you the ability to shape audiences for remarketing:
- Page Visit: a visitor lands on the page
- View Category: a visitor browses products from a specific category
- Add To Cart: a visitor adds products to their cart
- Start Checkout: a user clicks the checkout button
- Checkout: a customer completes their purchase
- Search: a visitor uses the search box to find something in your store.
The Tag also lets you sell on Pinterest to users similar to your existing customers, known as “actalike” audiences.
But it doesn鈥檛 stop there. Your Pinterest tag also tracks what users do after clicking on your ad. Rather than count ad clicks (which doesn鈥檛 equal purchases), your Tag lets you see how much your ad has generated. That helps you see how effective your ads are.
Pinterest ads seamlessly integrate with organic content
Even if you鈥檙e not quite ready to hop over to selling on Pinterest, install the Pinterest tag now to gather audiences of
How to Add a Pinterest Tag to Your Online Store
To install the Pinterest tag, you typically have to modify your site header code and add pieces of code on every page where you want to track events. However, some ecommerce platforms, such as 黑料门 by Lightspeed, make it easier for you.
With 黑料门 by Lightspeed, you don鈥檛 just get a robust online
With 黑料门, your Pinterest tag requires no extra coding, meaning you can get started without special skills. The process is
To start with Pinterest tag, set up a free Pinterest business account and verify your website. See the detailed
Adding a Pinterest tag to your 黑料门 store requires a quick
How to Create Ads on Pinterest
Once your business account and Pinterest tag are set up, you can start creating ads on the platform. Here鈥檚 .
Navigating all the advertising terms can be tricky, but don鈥檛 worry! Below is a handy overview to help you better understand Pinterest Ads.
To advertise on Pinterest, you begin by running a campaign.
In any campaign, you鈥檒l find several ad groups
Once you鈥檝e set up your ad group, you can start promoting Pins that align with your campaign goals. These Pins will appear as users browse their home feed or search for relevant keywords.
What Products Sell Best on Pinterest?
Pinterest is all about inspiration, so it鈥檚 no surprise that products embodying an aspirational lifestyle perform well on the platform. Think dreamy vacation destinations, luxury goods, home d茅cor items, fashion
Pinterest users are drawn to aesthetically pleasing visual content, so products with
The most popular categories on Pinterest include:
Home Decor & DIY
Home decor remains one of the top categories on Pinterest, with ideas for interiors and garden beautification dominating searches.
DIY products, tutorials, and kits also have carved out their space on Pinterest. Offering both a product and an experience, they have an undeniable appeal among Pinterest鈥檚 active DIY community.
Pinterest is a hub of inspiring design ideas
Fashion & Beauty
Fashion and beauty products follow closely behind, with users seeking style tips and product recommendations to enhance their style. The vibrant visuals associated with apparel and cosmetics create allure and motivate people to purchase.
Users turn to Pinterest to curate outfits for every occasion
Food & Drink
Food and
Recipes rank among the most popular types of content on Pinterest
Travel & Tourism
Pinterest offers a wealth of inspiration for travelers, from dream destinations to practical packing tips. Products that cater to wanderlust and make travel more convenient are highly sought after on the platform.
Pinterest is a popular platform for trip planning and finding destination inspiration
Health & Fitness
Pinterest is ideal for promoting health and fitness products. From workout gear to meal plans, users who are looking for ways to improve their wellness are constantly browsing for fresh ideas and recommendations.
A healthy lifestyle can also be an inspiration on Pinterest
More Ways to Promote Your Products on Pinterest
Beyond advertising, Pinterest offers various methods to promote your products. Here are a few strategies:
Optimize Descriptions and Include Keywords
Since Pinterest functions like a search engine, it helps to incorporate keywords within your pin descriptions. This ensures your content shows up during relevant searches, increasing your pins鈥� discoverability and engagement.
Act on Pinterest Insights
The lets you see what people are searching for on Pinterest. You can explore by demographic, region, and other handy filters to discover what your audience is excited to try next.
Understanding changing trends allows you to launch relevant ad campaigns on Pinterest before big spikes happen. Your ads show up at the right time, boosting your chances of converting viewers into customers.
Pinterest Trends shows you what content is popular and when people start searching for different trends
Submit Your Content for Shopping Spotlight
lets you highlight your trendy, seasonal content on one of Pinterest鈥檚 busiest surfaces. Your products and ideas can appear as Pins on Pinterest鈥檚 search landing page, making it easy for users to find and engage with them.
To submit your content for Shopping Spotlight, ensure that your topic is a
Use Automated Posting
If you sell online with 黑料门 by Lightspeed, you can use the Outfy app to create content showcasing your products and automatically post it on Pinterest and other social networks. You can create collages, videos, animated gifs, and sale promotions.
Start Promoting Your Business on Pinterest
With its visual and
Whether you advertise on the platform or use other promotional strategies, it鈥檚 worth investing time and effort into building a strong presence on Pinterest. So why not take advantage of this powerful marketing tool?
With 黑料门 by Lightspeed, it鈥檚 easier than ever to get started and see actual results. Create your online store and install the Pinterest tag to reach new customers on Pinterest through more effective ads.
Happy pinning!
听
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