How To Become A Fashion Blogger And Make Money

Posted 4 years ago by Max Komonov

Who is桂a桂Fashion Blogger?

Blogging is桂a桂big deal! Combine that with the桂booming fashion industry and桂you have the桂most sought-after hobby (or profession) of桂the桂decade. Blogging is桂when a桂person decides to桂share their opinions, likes and桂dislikes, how-tos and桂more on桂the桂internet in桂an桂open platform for桂anyone to桂see. Blogging is桂usually done through social media or桂on桂exclusive blogging platforms. You can find blogs on桂a桂wide variety of桂topics, such as桂video games, books, and桂makeup, among several others.

Fashion blogging is桂becoming increasingly popular with people who believe they have some sense of桂style and/or fashion and桂beauty knowledge that others will be桂interested in. Fashion blogging does not come with a桂specific set of桂rules. You are free to桂run a桂blog however you want. However, the桂most successful blogs rely on桂a桂mixture of桂having a桂passion for桂your subject matter, trial and桂error and桂more. We�셪l walk you through some of桂the桂best ways to桂test the桂fashion blogging waters and桂see if桂it�셲 a桂viable money-making opportunity for桂you.

What Does a桂Fashion Blogger Do桂Exactly?

Fashion Blogging is桂a桂broad term: there are several things that can be桂included under the桂fashion blogging umbrella. Since there is桂a桂lot of桂creative freedom, you can find a桂great variety of桂fashion blogs in桂terms of桂look, personal style, and桂the桂type of桂information they focus around. Despite the桂fact that there are several things that a桂fashion blogger does, there are some things that are constant across the桂spectrum.

Let�셲 walk you through some things that successful fashion bloggers tend to桂do:

Create new looks

To桂post new content consistently, you must have an桂arsenal of桂looks that express your style at桂your disposal. These looks can serve the桂purpose of桂inspiring your audience in桂the桂cultivation of桂their own personal style, or桂just act as桂fodder for桂their lookbooks or桂style searches. No桂matter what your audience is桂looking to桂use your content for, consistently creating new visual/written content is桂an桂important factor in桂the桂success of桂your fashion blog.

Introduce new fashion trends

It�셲 a桂21st century trend for桂sure: the桂rise of桂the桂Insta-influencer and桂social media trendsetter. It桂seems like these days it�셲 an桂outright responsibility of桂fashion bloggers to桂introduce new and桂interesting trends for桂the桂public to桂follow. These trends can be桂anything from wearing a桂belt in桂a桂different way to桂tying up桂your hair in桂a桂way that seems unique. A桂successful fashion blogger should be桂on桂the桂lookout for桂trends and桂be桂adaptable in桂their personal style to桂breathe life into them.

Take pictures

A桂successful fashion blog is桂visual! So, take pictures! Of桂your looks. Of桂how you style them. Of桂how you find inspiration in桂the桂world around you. How else can you show your audience what your style is, and桂how you achieve the桂looks you create? Luckily, modern social media platforms allow for桂a桂nearly constant stream of桂picture uploads, meaning you can create and桂post as桂much visual content as桂your heart desires. This in桂turn will foster engagement with your audience, and桂keep them entertained.

Make montages

One other way of桂sharing content is桂by桂making videos plan and桂direct your videos so桂that you can uploads content on桂your blog. These montages need to桂be桂interesting so桂that your audience watches them with interest.

Recommend brands or桂specific products桂

Audiences are always looking for桂the桂best products to桂use and桂since they trust you and桂your judgment they would love for桂you to桂recommend products. Tell your audience what you are using and桂what your experience has been with that product.

Accept and桂review PR桂packages桂

Since bloggers have a桂lot of桂audiences, many small businesses send them their PR桂packages so桂that they can feature them on桂their blogs. Fashion bloggers are expected to桂talk about these packages on桂their blogs and桂give their opinions.

Post engaging content桂

The main responsibility of桂fashion bloggers is桂to桂post content that grabs the桂attention of桂audiences. This content can be桂in桂any桂form, as桂long as桂it桂is桂engaging, you are good to桂go.

Why You Need To桂Start Fashion Blogging?

If桂you are someone who has a桂great deal of桂interest in桂fashion and桂want to桂peruse it桂as桂a桂career, try fashion blogging. It桂is桂a桂great outlet to桂express your interest and桂enjoy yourself. In桂addition to桂that, you can also start making a桂considerable amount of桂money from your fashion blog. For people with a桂passion for桂fashion, this is桂the桂best career choice at桂the桂moment.

Are you up桂for桂the桂challenge? There is桂a桂long road ahead! But no桂need to桂fret, we桂are here to桂help you every step of桂the桂way!

Skills for桂Starting a桂Fashion Blog

Anyone can start a桂fashion blog! That is, with a桂few skills in桂place first: here are some things that we桂think will really come in桂handy if桂you want to桂succeed as桂a桂fashion blogger.

Communication

It桂might be桂weird to桂think about, but fashion bloggers are public figures. And as桂a桂public figure with a桂public platform, it�셲 important to桂possess strong communication skills. Blogging is桂technically a桂form of桂communication, right? To桂get your unique style and桂point of桂view across and桂engage your audience, it�셲 important that you are able to桂communicate in桂a桂way that is桂both approachable and桂easy to桂understand.

Communication is桂both written and桂verbal. So桂keep that in桂mind on桂your next Instagram live, or桂blog-linked fashion vlog. If桂you are writing a桂post, it桂is桂important to桂be桂relatable and桂able to桂describe your style clearly and桂in桂a桂way that is桂inspiring to桂others.

Social media knowledge

Some of桂the桂most popular platforms for桂blogging link directly to桂social media. In桂fact, lots of桂fashion bloggers use social media profiles as桂their number 1桂tool for桂gaining followers and桂increasing engagement. So, it�셲 vitally important for桂a桂fashion blogger to桂have a桂clear understanding of桂how it桂works. That includes the桂algorithms that each social media platform operates with and桂general conventions about types of桂posts and桂their frequency. If桂you understand these concepts, you�셪l have a桂leg up桂when it桂comes to桂getting people interested in桂your fashion blog.

Photography chops

Photography is桂an桂art. To桂attract an桂audience to桂your blog it桂is桂important that you post pictures that are aesthetically pleasing. If桂you are unable to桂photograph your outfit well, your audience will not be桂able to桂celebrate your looks and桂see them the桂way that you do. You don�셳 have to桂be桂an桂expert photographer to桂take nice photos, but you do桂have to桂invest some time into basic photography rules and桂get yourself a桂set-up complete with equipment that works for桂you (even if桂that�셲 just an桂iPhone camera!).

Networking

The big goal for桂a桂fashion blogger is桂to桂increase their audience and桂maintain it, because with an桂audience comes monetization (we�셪l get to桂that in桂a桂minute, we桂promise). To桂increase your audience, you need to桂network in桂order to桂meet people and桂share ideas that will help you build your follower count and桂get ahead.

How to桂Monetize Your Fashion Blog

There are several ways you can make money as桂a桂fashion blogger. And while we桂know that you are interested in桂fashion blogging for桂the桂love of桂the桂game, it桂never hurts to桂turn a桂hobby into a桂bonafide side hustle, right? What is桂the桂use of桂investing so桂much time and桂energy into something and桂not being able to桂make money out of桂it? Influencers around the桂world have harnessed the桂power of桂monetization, and桂use different channels to桂make substantial earnings from their blogs.

Here are some ways you can bring in桂the桂bucks:

Sponsored posts

Fashion bloggers with a桂consistent following have the桂option of桂soliciting sponsorships from brands and桂companies. These brands will ask you to桂post content in桂collaboration with them: often that means giving your followers the桂details on桂a桂new product launch or桂otherwise creating buzz around a桂product or桂campaign. Using your posts, they promote their product and桂services and桂give you a桂share of桂the桂profits driven by桂your posts. These sponsored posts also usually involve getting sent the桂sponsored product for桂free, which is桂often a桂bonus for桂aspiring influencers with a桂passion for桂fashion.

Collaborations

If桂you have a桂large audience, many brands might approach you to桂collaborate with them on桂different things. For example, they might ask to桂partake in桂the桂launch of桂a桂product they might be桂introducing for桂the桂very first time. They might offer you a桂free trip to桂their production facilities, or桂to桂a桂luncheon to桂celebrate the桂release of桂a桂new campaign, in桂exchange for桂you doing a桂write-up about it. Since you are popular, they might use your face to桂get rapport in桂the桂audience.

Conferences or桂classes

If桂your fashion blog involves make-up-as well as桂fashion, or桂any桂other related and桂teachable skills (sewing, embroidery, etc), you can create an桂online course for桂your followers. Online courses are comprehensive and桂dynamic content, usually involving video components and桂an桂online forum. For many fashion bloggers or桂influencers, this can be桂a桂lucrative way to桂make money from blogging and桂share some serious knowledge along the桂way.

Next Step is桂Online Selling

This step is桂what most fashion bloggers have their eye on. Online selling is桂one of桂the桂best ways to桂add to桂your fashion blog content. Do桂your followers love your outfit of桂the桂day? How would they like to桂actually shop looks for桂your closet?

There are several things you can sell on桂your blog, from full-out monetizing your brand and桂designing a桂specific product, to桂selling stuff that you endorse and桂recommend to桂your audience through your site.

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Many influencers are intimidated by桂the桂idea of桂starting an桂ecommerce business on桂their own, which is桂why it桂is桂a桂good idea to桂have an桂expert on桂your team. We桂can help you sell your products across all platforms by桂resources from a桂robust that has fact sheets on桂all the桂most common FAQs and桂troubleshooting methods, to桂providing enthusiastic customer service via email and桂over the桂phone. We桂love helping to桂empower you to桂make informed decisions on桂things from pricing, to桂what payment options to桂provide, to桂sourcing inventory, to桂providing great customer service for桂your own store and桂fashion blog empire!

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About The Author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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