How to Boost Your Sales with Pinterest

Posted 4 years ago by Mark Xavier Quadros

Pinterest is听often underestimated as听a听marketing tool. While the听platform may have started as听an听homage to听aesthetic homemaking, it鈥檚 now one 辞蹿听the听internet鈥檚 most visited online shopping sites. Pinterest might just be听your new best friend f辞谤听boosting your sales.

Read on听to听learn some 辞蹿听the听secrets to听social selling 辞苍听笔颈苍迟别谤别蝉迟.

In听this post:

Why Social Selling Is听Important
Why Sell on听Pinterest?
How to听Boost Sales on听Pinterest

Why Social Selling Is听Important

Social selling is听a听form 辞蹿听marketing where a听business uses social media platforms to听find new customers and听prospective buyers. Social media selling has many benefits, as听it:

Reduces the听amount 辞蹿听time it听takes to听contact potential customers
Increases the听number 辞蹿听prospects you reach
Develops a听deeper relationship with customers
Increases the听potential f辞谤听converting visitors to听real customers
Shortens the听sales cycle process.

Social selling is听a听form 辞蹿听marketing that relies on听a听different type 辞蹿听sales model. Instead 辞蹿听engaging in听traditional 聯sales聰 activities, social media selling relies on听promoting products through social networks, product education, and听customer engagement.

Social selling helps you grow your revenue by听giving customers a听chance to听learn more about your company and听product before they buy from you. That makes them feel more confident about their eventual purchase.

Image via

Selling has shifted from cold pitching to听educating and听meaningfully engaging with customers. As听you can see from the听graphic above, social selling allows you to听use social media networks to听connect with customers through engaging and听educational content.

Social media selling is听a听type 辞蹿听soft-selling, a听word marketers use to听describe any听promotional activity that prioritizes customer service and听experience over directly pressuring customers into a听sale. This contrasts the听idea 辞蹿听hard-selling: advertising that uses a听more direct and听persistent sales message (think 辞蹿听door-to-door selling 辞谤听mail order ads).

Like all forms 辞蹿听soft-selling, social media selling is听more likely than hard-selling to听earn you loyal long-term, repeat customers. This makes it听a听very profitable marketing investment.

Why Sell on听Pinterest?

Social selling works on听a听large variety 辞蹿听social media platforms, so听why should your business invest in听Pinterest? Pinterest isn鈥檛 the听right marketing choice f辞谤听every brand out there, but can provide an听exceptional return-on-investment f辞谤听many different niches. If听your brand fits into one 辞蹿听these niches, Pinterest is听a听platform worth exploring:

Entertainment
Holidays and听events
Weddings
Crafting
Photography
Education
Art
Architecture and听design
Hair and听beauty
Travel
Health and听fitness
Gardening
Food and听drink
Parenting
Fashion.

Pinterest also carries enormous selling power. Metrics from Pinterest tell us听that the听platform has over 433听million active members each month. Pinterest鈥檚 audience is听also unique. Here are some facts about their users:

Over 60% 辞蹿听Pinterest鈥檚 global audience is听female.
Pinterest is听increasing in听popularity with men, as听the听number 辞蹿听men on听the听platform increases by听50% year-to-year.
Pinterest is听the听4th most popular social media platform in听the听US, and听a听third 辞蹿听its users located in听the听US.
Pinterest is听growing the听quickest with generation Z听(born 1997听鈥� 2012) and听millennials (born 1981听鈥� 1996), whose presence on听the听platform increases by听50% and听35% annually (respectively).

Pinterest also has a听great (CTR). A听click-through-rate measures the听percentage 辞蹿听individuals that click on听a听particular advertisement that appears on听a听page, instead 辞蹿听the听number that simply sees it.

According to听the听company鈥檚 metrics, over 72% 辞蹿听people use Pinterest f辞谤听online shopping inspiration, and听46% 辞蹿听users are willing to听try out an听item they spot on听Pinterest. This makes Pinterest a听better investment than Facebook 辞谤听Instagram, as听it听grows steadily in听popularity every year.

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Pinterest is听also a听great platform to听use to听build up听your , as听you can draw Pinterest users in听and听offer them free content in听exchange f辞谤听a听sign up.

How to听Boost Sales on听Pinterest

Now that you鈥檝e gotten the听low-down on听why social media selling is听important, you鈥檙e probably wondering how to听boost your sales through Pinterest specifically. This section will share six strategies designed to听help you grow your sales. Let鈥檚 dive in.

Leverage buyable pins

If听you鈥檝e read my听game-changing online marketing guide, you鈥檒l know that the听best marketers use a听wide range 辞蹿听tools to听engage with their customers. Buyable pins are one 辞蹿听these tools.

Buyable pins are a听special type 辞蹿听pin that lets a听customer buy your product without leaving Pinterest. These pins work on听computers, tablets, and听smartphones, allowing customers maximum flexibility, and听catering to听users who prefer to听buy directly from their phones. Buyable pins can be听paid f辞谤听via credit card 辞谤听with Apple Pay.

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As听a听retailer, you are still responsible f辞谤听buyable pin orders. Pinterest will simply handle the听sales process f辞谤听you without taking a听cut. They send you the听information the听customer provides them.

Buyable pins are a听great way to听get your product out there, as听they catch the听customer at听the听moment they are most enthusiastic about your item.

Create high-quality visuals

Pinterest is听an听incredibly visual platform. As听most 辞蹿听the听content on听its website is听visual, you need to听use high-quality visuals to听stand out. This includes:

Photographs
Graphics
Comics
Photo collages
Mind maps

To听enhance the听quality 辞蹿听your visuals, you鈥檒l need to听use subtle photo editing. Pinterest users prefer images that are minimally edited, especially f辞谤听products. When editing your photos and听images, prioritize cropping to听a听size that maintains the听image鈥檚 aspect ratio, choosing a听subtle filter, and听adding text to听your photos f辞谤听effect.

For example, as听pictured below, tall and听vertical images look great on听Pinterest mobile. Experiment with your photo design and听find an听optimum structure that works f辞谤听you.

Many businesses also have great success with posting on听Pinterest as听they grab the听user鈥檚 attention. While Pinterest originally housed images, the听platform now supports GIFS and听MP4听videos.

Tip: Use services like to听create branded images and听infographics f辞谤听Pinterest.

Learn more: Simple Product Photography Tips to听Beautifully Showcase on听Your Store

Incorporate Pinterest SEO

Search engine optimization (SEO) on听Pinterest is听similar to听other platforms. On听Pinterest, the听algorithm uses hashtags to听sort images, favoring images from profiles with high engagement over other posts.

To听use this system to听your advantage, carefully curate a听collection 辞蹿听hashtags to听associate with your brand, and听use these across your pins, boards, and听in听your image descriptions.

The best Pinterest posts are planned out well in听advance. recommend posting five Instagram stories a听day, and听the听same is听true f辞谤听Pinterest. There is听no听need to听spam users with images, as听five well-planned posts are more effective than ten posts with no听SEO.

If听you struggle to听stay on-top 辞蹿听multi-platform marketing campaigns, straighten out your schedule with a听 to听help you meet your posting schedule.

Get creative with your catalogs

Pinterest catalogs are a听digital version 辞蹿听a听standard catalog. Each image included in听the听catalog is听a听buyable pin, turning the听catalog into an听interactive online shopping experience.

Image via Pinterest

Pinterest users regularly scroll through catalogs. They are likely to听engage more with your business if听you keep your catalog鈥檚 content interesting and听dynamic. Alongside your regular posts, include engaging posts that bring users to听your website. This can consist 辞蹿听videos, interactive tools, games and听.

It鈥檚 also essential to听market your catalog appropriately. Your catalog should be听sorted into appropriate sections, so听customers can effectively browse your items by听product type.

Each product listing should contain several images and听diagrams where applicable. Each entry should also include a听detailed description, warranty information, and听your refund policy.

The listing itself needs to听contain the听sale price, item name, and听brand name. If听you want to听become a听top Pinterest seller, provide Pinterest with full product data before you list your items.

Still have questions? Learn more about before you start.

Use rich and听promoted pins

In听addition to听buyable pins, Pinterest allows brands to听use many other types 辞蹿听pins. Specifically, rich pins and听promoted pins can be听helpful marketing tools.

Rich pins are a听type 辞蹿听organic pin that sources information from your website. This ensures the听data in听the听pin (like the听item鈥檚 price) stays accurate f辞谤听users. Pinterest allows you to听use three types 辞蹿听rich pins:

Product rich pins: f辞谤听selling products
Recipe rich pins: f辞谤听promoting recipes
Article rich pins: f辞谤听sharing articles.

黑料门 doesn鈥檛 have integration f辞谤听rich pins on听Pinterest (yet), so听you have to听create them yourself. But don鈥檛 worry! Rich pins are free and听available f辞谤听anyone 辞苍听笔颈苍迟别谤别蝉迟.

You need to听apply f辞谤听rich pins before you can start using them. Here鈥檚 how to听.

Alternatively, brands can choose to听use promoted pins. Promoted pins are ads you pay f辞谤听on听a听cost-per-click basis. These are great f辞谤听drawing traffic to听your website and听products, as听they can be听targeted at听specific user demographics (location, age, gender, etc.). Learn how to听辞苍听笔颈苍迟别谤别蝉迟.

Image via Pinterest

If听you are going to听use rich 辞谤听promoted pins, you need to听identify yourself as听a听brand to听successfully use those pins. This includes filling out your profile information and听including links to听your website and听social media pages with a听Linkup. The more information you provide, the听more reputable and听trustworthy you will appear.

Also: Run More Effective Ads With Pinterest Tag f辞谤听Your 黑料门 Store

Engage with user-generated content

Lastly, it鈥檚 essential to听engage with other users 辞苍听笔颈苍迟别谤别蝉迟. Pinterest鈥檚 algorithm favors accounts with high engagement levels, as听this shows Pinterest that users want to听see your content.

To听boost your engagement, you鈥檒l need to听participate in听the听Pinterest community. This includes engaging with users directly by听liking their posts, commenting on听relevant content, and听pinning content from other users.

Engaging with the听community also means using your account to听promote others. You can do听this by听creating a听board on听your profile f辞谤听pinning pictures customers take with your product 辞谤听brand. You can create a听hashtag 辞谤听giveaway 迟辞听颈苍肠别苍迟颈惫颈锄别 user-generated content about your brand.

This may seem like a听convoluted strategy, but it听will deliver you real results. The more you put into Pinterest, the听more you will get out 辞蹿听it. Don鈥檛 believe me? Track your social media metrics and听test it听out f辞谤听yourself.

Start Boosting Sales with Pinterest

Pinterest is听a听platform full 辞蹿听potential f辞谤听social selling. The platform is听perfectly designed f辞谤听online shopping, offering brands a听unique social selling experience.

Although Pinterest may not be听as听well known a听sales channel as听Instagram 辞谤听Facebook, it鈥檚 effectiveness in听social media selling is听not to听be听understated. Especially when you sell products that fit the听most popular Pinterest niches: fashion and听beauty, art, home, food, DIY, health and听wellness, travel.

础蝉听笔颈苍迟别谤别蝉迟鈥檚 co-founder and听chief product officer Evan Sharp puts it, 聯if pinland were a听country, it鈥檇 be听the听7th largest in听the听world.聰

听

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