How To Create An Awesome Logo For Your Brand

13 min read

With just a glance at the iconic swoosh, you recognize the brand as Nike. That鈥檚 the power of a great logo!

In this article, we鈥檒l tell you about different ways to create your own logo and give you advice on how to make yours evocative and appealing. We鈥檒l also show how to create logo online with the help of an free online creator and install it to 黑料门鈥檚 Instant Site.

Six Ways To Create a Logo For Your Business

Everything depends on your design skills and budget. Here are some options for any occasions.

1. Draw your own logo

To create a worthwhile logo on your own requires some design skills and knowledge, but you鈥檒l have absolute say over the finished product.

Advantages:

Total control
One-of-a-kind
It鈥檚 free

Disadvantages:

You better have some drawing skills
You must know how to use a graphics program
The result won鈥檛 be high-quality if you don鈥檛 have worthwhile experience

Time spent: It depends. 10-20 hours.
Cost: free.

2. Order it from a designer

You have to describe exactly what you want and consider all its nuances in advance. Then you must look for a designer. If you can鈥檛 find one easily, you can always fall back on the freelance market (sites like , , etc.).

Advantages:

Harness a wide variety of designers with different skills
You logo is one-of-a-kind, made to order
High-quality result

Disadvantages:

It鈥檚 not easy to find a good designer
You鈥檒l have to be hands-on throughout the process in order to get a pleasing result
A freelancer can vanish after taking your deposit

Time spent: from 2 days up to 1-2 weeks.
Cost: beginners take $30-$90, experienced designers take $300-900.

3. Order it from a design studio

This process is the same as with a freelance designer, but much more convenient and coherent.

Advantages:

Work with professional designers
Great choice of design studios
Easy to communicate and have meetings with your designers
Achieve a unique, high-quality result
Guaranteed to finish on time

Disadvantages:

Expensive!
Time-consuming

Time spent: from 1-2 weeks up to 2 months.
Cost: from $300 at small companies up to $15,000-$50,000 at well-known companies.

4. Crowdsource it

Register an account on a site like or , write a description of what you want, and watch participating designers create logos to your specifications. Of course this only works well if your financial incentive is strong enough to capture the best designer to meet your needs. You鈥檒l choose your favorite option and the designer responsible for the work gets paid.

Advantages:

Many options to choose from
Communicate directly with the designer
Work is always handed in on time

Disadvantages:

You鈥檒l have to pay even if you don鈥檛 like any of the options
You don鈥檛 control the process

Time spent: 2-4 days.
Cost: $90-$200.

5. Create a logo online: Use a specialized logo maker

You might consider these scaled-down versions of Photoshop, specifically tailored to logo creation. is a good 别虫补尘辫濒别鈥携辞耻鈥檒濒 have your choice of icons, fonts, and colors from the app鈥檚 database.

Advantages:

Almost always free
You retain total control of the process

Disadvantages:

You need some design skills
You can鈥檛 edit the images from the database

Time spent: 30 minutes to 3 hours.
Cost: free or about $50.

6. Use an online generator

Specialized apps on the Internet use lightweight design elements to help rapidly generate a professional-looking logo for anyone. Type in your company鈥檚 name, choose the category of image you want to include, and browse your options. Once the basic elements are in place, many generators allow you to further edit and customize the logo that you liked.

Advantages:

No design skills needed to create a professional-looking logo
Quick result
Lots of options for Instant images
Pay only after you have the finished product you want

Disadvantages:

Average design quality
Logo might not be unique
Images from database can鈥檛 be edited

Time spent: 5-30 minutes.
Cost: free for small images, $5 and up for full sized logos.

What option to choose?

If you have all the necessary skills, draw it yourself, it will be much cheaper and more convenient. If you have the budget for it, hire a designer. If you want to save money, we recommend using online generator. It has the best price to quality ratio.

Online Logo Generators

This option will be ideal for the person who has no idea how your logo should look, who can鈥檛 draw, and can鈥檛 budget a worthwhile amount for a professional. We鈥檝e chosen three options.

Enter your company鈥檚 name and type of business and you鈥檒l get a few dozen ready-to-use options consisting of an image with a caption. You can change the colors, fonts, and the placement of the image. This generator can create a business card, an envelope, and a favicon for your website based on the logo.

Generator makes quality PNG and vector file formats for you to use in whichever marketing pursuit you need. Once you鈥檝e got it done to your specifications, a 1,024 px logo costs $9.99.

Example:

1_Primary_logo_on_transparent_1024

Hipster Logo Generator

This generator creates your logo out of a combination of elements. You can鈥檛 edit these elements and there are only a few dozen of them, but the results are still interesting and stylish.

The completed logo is available in PNG and SVG formats. You can download a 600脳500 px logo for free. A higher-quality 2400脳2000 px logo costs $5.

Example:

hipsterlogogenerator_1446562490124

This generator allows you to implement an image, font, colors, placement of the text, and even additional elements. The completed logo is available in EPS, JPEG and PNG formats. The service is free, but you can pay extra and choose a package to create your (corporate identity).

Example:

coffeetime3

Some Things To Keep In Mind As You Design Your Logo

If you plan to design the logo by yourself, use our tips for best results.

The cliche about “thinking outside the box” is especially true here

Be imaginative. A logo doesn鈥檛 always have to reflect the company鈥檚 activity. What does Nike鈥檚 famous swoosh logo have to do with anything the company actually sells? A distinct logo helps you stand out from competitors and burrow into the consumer mind.

Choose an appropriate color

Check out the chart below, which reveals data on . For example, purple conveys royalty, blue trustworthiness, and yellow positivity. What do you want to say with your colors?

true-colors

Don鈥檛 get carried away with color choice. Keep it simple, no more than three colors.

Choose a font

There are thousands of fonts, so how can you ever pick the best one. Consider the following criteria:

1. Association. Different fonts evoke different mental associations. For example, a construction company鈥檚 logo would want to evoke feelings of monumentality and reliability. Powerful-seeming fonts such as Micra, Audiowide, Europe, or Garamond would be strong options.

2. Readability. Make sure that your font is easy to read. Avoid fonts that are too complicated or “curly,” which is a polite way of saying “illegible.” The simpler, the better.

3. Balance. Use strong fonts with strong imagery, use delicate fonts with softer imagery.

4. Moderation. There鈥檚 no reason to use more than two fonts in your logo.

Easy mistakes you can avoid:

Don鈥檛 use flat, unappealing clipart.
Don鈥檛 make the logo too complicated.
Make sure the logo looks good in black and white; it might appear a variety of different places.
Give your logo some universal appeal, so it can be used on the Internet, on T-shirts, in outdoor advertising etc.
Be sure to save the draft of the logo in vector format.
Make sure the logo scales appropriately. Sometimes a logo can look nice on your mobile phone, but it might look blurry and pixelated elsewhere.

How to Create a Logo with Logaster Step by Step

In this quick tutorial, we鈥檒l show you how to create a neat logo for an online coffee shop with Logaster.

1. Enter your company name and click “”.

1. You can also add your company slogan, if you want to see it displayed on your logo.

1. Select the type of logo: logomark (graphic logo), logotype (text-based logo), or combination mark (graphics + text). For each type, we鈥檝e added a simplistic illustration and brief description. To view different options, click “Select All”.

1. To help Logaster generate more accurate and relevant designs, enter a few keywords describing your business. Some keywords will be offered automatically. You can use those or add your own. Start typing a keyword into the input field, and the system will display hints.

1. Now you need to choose an icon for your logo.

1. Choose the suitable colors for your design. For our coffee shop logo, we鈥檝e selected shades of yellow and brown, which are closely associated with coffee.

1. Done! Now you can view your logo across different corporate designs.

1. To get feedback from your friends and co-workers, share your logo across your social media channels in one click.

1. To make changes to your logo, click “Edit a Logo”. Use our advanced logo editing tool to adjust the text, font, and colors of your design. Plus, you can rearrange the text and graphic elements in your logo. Once you鈥檙e happy with the result, save your design.

1. Click “Next” to proceed to the download page. You鈥檒l see your logo presented in different versions. Download the version you like best or select a full kit of HD logo files (PNG, JPG, SVG, PDF) for your social media, website, business cards, letterheads, etc.

Upload your logo to your store

If you use an Instant Site, we suggest creating a version of your logo that is longer than it is tall. You鈥檒l want to use a smaller icon and place it next to the text, not above it; it will look better.

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To upload a logo to your Instant Site:

Go to Website 鈫� Edit Site.
Go to Headline & Cover 鈫� Store logo section.
Click Upload Logo.
Choose an image from your computer.
Save the changes.

Create a Logo for Your Brand Today

A well-done logo will stick in people鈥檚 psyches and remain a strong visual indicator of what your company is all about. Don鈥檛 be afraid to change logos and try something new if you feel unhappy with what you鈥檝e got. Even Apple three times over the course of its business life. So don鈥檛 be afraid to use logo that you made yourself.

Good luck!

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Marketing and Promotion

Nov 16, 2020

About the author

Vasily Holiney is the head of Marketing and mastermind at Logaster. Authored the book 芦How to Create a Brand Identity Without Going Broke禄. Vasily will be happy to help you create a logo for your online store.