How to Find the Right Models for Your Brand

Posted 2 years ago by Lina Vashurina, 붚죕쳔 Team

In桂the桂constantly evolving fashion industry, finding suitable models is桂not just about their physical attributes but also their ability to桂embody your brand�셲 unique story and桂message.

This article will guide you in桂discovering the桂perfect models tailored to桂your brand�셲 needs and桂requirements. Keep reading to桂dive deeper into tips and桂tricks for桂making the桂best match!

Does Your Business Need Models?

Businesses of桂all sizes can benefit from using models to桂demonstrate their products. For example, apparel companies could use models to桂showcase their latest collections. Models are also helpful when creating promotional material for桂social media or桂events, such as桂product launches.

Basically, if桂you sell something people can wear, be桂it桂clothes, accessories, shoes, makeup, etc., then it桂won�셳 hurt to桂collaborate with models to桂show your potential customers how they can use your products.

In桂comparison to桂just product photos or桂mannequins, images that include models (that look like your target demographic) provide some important context and桂visual information that you simply can�셳 achieve any桂other way.

Research proves this is桂effective: data from eye-tracking studies show that �밶꾈삣 you want your products to桂get as桂much attention as桂possible.

Keep Your Audience In桂Mind

Before you start your search, let�셲 take a桂moment to桂talk about models. Gone are the桂days when models were only skinny people with high cheekbones and桂perfect abs. Brands realized that, more often than not, such models do桂not accurately represent the桂average person who shops at桂their stores.

Consumers also want to桂see models of桂different body types, ethnicities, and桂backgrounds so桂that they can feel represented by桂what they�셱e viewing. Surveys prove that, too. According to桂a桂survey conducted by桂Google, the桂Female Quotient, and桂Ipsos, , a桂product after seeing an桂ad桂they think is桂diverse or桂inclusive.

Inviting people of桂various body types to桂showcase products quickly proved to桂be桂a桂profitable strategy for桂brands. Just look at桂the桂insights from a桂:

Brands with the桂most representative ads saw an桂average stock gain of桂44% in桂a桂seven-quarter period.
Brands with the桂highest diversity scores showed an桂83% higher consumer preference.

Your customers come in桂all shapes, sizes, and桂낌늡깜늡곶끅�봞꾈삣 it�셲 important to桂remember this as桂you look for桂the桂models that will represent your brand.

Savage x桂Fenty hires models of桂different body types and桂ethnicity

First, Define Your Brand Identity

Before you start scouting for桂models, it桂is桂crucial to桂have a桂clear understanding of桂your brand identity. Consider factors such as桂the桂target audience, brand values, and桂the桂overall aesthetic you want to桂project. This will not only help you find suitable models who align with your brand but can also assist in桂making your brand more relatable to桂your target customers.

For instance, if桂your brand promotes body positivity and桂inclusivity, you�셪l want to桂ensure your models represent various body types, ages, and桂ethnicities.

Let�셲 take a桂bit of桂a桂deeper dive here to桂help pinpoint which models are going to桂be桂the桂best for桂your fashion store.

Demographic Specifics

Take time to桂identify the桂specifics you�셱e looking for桂in桂a桂model. It�셲 not enough to桂say females between the桂ages of桂16-25. Spell it桂out more by桂indicating:

What body types and桂ethnicities you�셝 like to桂see represented
Height specifications (e.g.: If桂you�셱e selling petite clothing, you�셪l want models in桂the桂5��0-5��4桂곶껸꾈껨깎)
Features: Models have different types of桂looks and桂faces. Describe the桂type of桂look you�셱e searching for, such as桂혫ethereal혬 or桂혫edgy,혬 as桂it桂relates to桂your lifestyle branding.

The rule of桂thumb is桂to桂choose models that look like your target audience. If桂you�셱e selling coats for桂middle-aged men, you won�셳 invite teenagers as桂models and桂vice versa.

Brand Values and桂Aesthetic

In桂addition to桂demographics, you need to桂think about the桂values and桂aesthetics of桂your brand. Often, this will be桂communicated through the桂type of桂model you choose, as桂well as桂styling and桂poses.

When it桂comes to桂values, think about what your brand stands for. Are your products made with sustainable materials? Do桂you support ethical practices? Tailor these core values into a桂narrative that resonates with your customers. It�셲 more important than you might think: according to桂a桂, 74% of桂the桂general population says that their purchasing decisions are influenced by桂their ethical beliefs.

Take Nike, for桂example. The athletic brand consistently maintains an桂image of桂power and桂determination, often hiring professional athletes to桂showcase their products. By桂doing so, they cement their position as桂a桂leading sports brand while simultaneously catering to桂their target audience.

Another example is桂Faguo. The brand says they are inspired by桂nature, and桂their is桂혫to help our generation fight climate change.혬 Their ads, website, and桂social media profiles reflect that. You see their models outdoors, riding bicycles or桂walking in桂the桂forest.

Posts on桂Faguo�셲 Instagram page

Explore Diverse Channels for桂Model Sourcing

You have several different options that will get your model search started. Choose one based on桂your needs, budget, and桂goals.

Collaborate with Social Media Influencers

With the桂increasing influence of桂social media platforms like Instagram and桂TikTok, finding models has become more streamlined and桂accessible. Social media influencers and桂micro-influencers, who have a桂dedicated following, have become valuable assets for桂brands looking to桂gain visibility and桂engage with a桂broader audience.

According to桂Digital Marketing Institute, . Consumers are more likely to桂purchase if桂they feel confident about an桂influencer�셲 advice.

Influencers can help build trust between brands and桂consumers by桂providing honest reviews and桂recommendations about products or桂services. This type of桂marketing has been proven to桂be桂very successful as桂it桂helps brands reach new audiences while building relationships with existing customers.

Target collaborates with influencers to桂promote their products on桂social media

Pro Tip: Look for桂influencers who have established relationships with their followers. For best results, ensure an桂influencer�셲 average engagement rate is桂about 3-5% 늡곶桂농쓩껨농깎곶.

쨌桂

Reach Out to桂Modeling Agencies

Consider reaching out to桂local modeling agencies or桂hosting open casting calls. This traditional approach not only allows you to桂ensure you�셪l have a桂variety of桂professional models to桂choose from but also gives opportunities to桂discover fresh faces and桂rising talents.

You can use different to桂start looking for桂professional models to桂hire. Collaborating with professional models not only guarantees high-quality results but also saves you precious time and桂resources. They are well-trained in桂posing and桂have additional skills for桂a桂fruitful shoot, ensuring your brand�셲 image is桂captured in桂the桂best light possible.

Remember that this will be桂the桂most costly route, as桂many of桂these models book this type of桂work regularly. Keep in桂mind that a桂model�셲 rate excludes any桂photography and/or shoot-related expenses.

Use Professional Networking Platforms

Taking advantage of桂professional networking platforms, such as桂, can help you connect with industry professionals, like photographers, stylists, and桂makeup artists, who are likely to桂have valuable connections and桂recommendations in桂the桂modeling world.

You can use filters when looking for桂models on桂Model Management

These platforms can also provide a桂wealth of桂information on桂trending styles, themes, and桂model types that may suit your brand�셲 aesthetic.

Another option is桂to桂attend networking events in桂person. Attending events catered to桂the桂modeling industry, such as桂fashion shows or桂networking parties, can introduce potential models to桂your brand.

Consider Outsourcing

If桂you�셱e not comfortable finding and桂shooting model photos on桂your own, you can completely outsource them to桂a桂company like , which specializes in桂on-model product photography for桂ecommerce brands. You send the桂products, and桂they find suitable models based on桂your specifications and桂shoot the桂images for桂you. Such services can be桂pretty costly, so桂this option might not suit beginner business owners.

Examples of桂photos you can get when outsourcing product photography

To桂save some money, you can find models such as桂micro-influencers with the桂same target audience as桂yours and桂hire a桂photographer for桂a桂shoot. This option is桂also great if桂you don�셳 want to桂shoot yourself, for桂example, if桂you don�셳 have much experience with a桂camera.

You can find photographers for桂hire by桂searching locally, using a桂freelance platform, or桂by桂finding out who similar brands worked with.

Aim for桂Lifestyle Pictures

People want to桂see models that reflect their own experiences, passions, and桂interests. They want to桂feel a桂connection with the桂product they see, so桂finding a桂relatable model is桂just the桂beginning. Then you need to桂create lifestyle pictures with your product.

Look at桂these two pictures:

A桂picture from Ziggy Zaza�셲

Now imagine you need to桂buy clothes for桂your little nephew or桂niece. You know they are an桂active kid who loves to桂play sports. We桂bet the桂second picture would catch your attention. That�셲 the桂power of桂lifestyle product photography.

Lifestyle product images differ from regular ones: instead of桂focusing on桂the桂product, they show how consumers interact with the桂item. They capture a桂moment that tells a桂story and桂conveys an桂emotion. The key is桂to桂translate the桂message your target audience relates or桂aspires to.

Both Shein and桂Celine make clothes for桂women, but their target audiences differ 삣곶껸끅넨쓩낌껸깜깜꿎�봞꾈삣 that�셲 why their product images differ just as桂much. See for桂yourself:

Lifestyle product pictures show the桂product in桂context and桂give potential customers a桂better idea of桂how it桂would fit into their own lives. They help potential customers imagine using the桂product themselves, which can be桂very persuasive.

The key to桂great lifestyle pictures is桂showing the桂lifestyle your customers want. Create an桂experience your target audience actually desires and桂wants to桂buy. If桂you sell accessories, not only take pictures of桂models wearing your products. You must dress the桂models the桂way your target audience dreams of桂dressing. Use props and桂shoot in桂environments that make sense for桂the桂product and桂your target audience.

An桂example of桂lifestyle product photography by桂Asphalte

Build a桂Successful Collaboration

When selecting models, be桂aware of桂their personality. You should look for桂someone who is桂confident and桂natural in桂front of桂the桂camera as桂well as桂comfortable being directed by桂you. When communicating with them, be桂clear about your vision and桂provide ample guidance so桂that they can deliver on-brand results.

Once you�셶e found potential models for桂your brand, it桂is桂essential to桂establish a桂positive working relationship built on桂open communication, mutual respect, and桂understanding. Be桂transparent about your expectations and桂provide constructive feedback to桂ensure both parties are satisfied with the桂partnership. This will ultimately lead to桂more fruitful collaborations and桂an桂increased likelihood of桂your models returning for桂future projects.

Before signing any桂contracts, consult a桂legal advisor to桂ensure a桂proper understanding of桂terms such as桂image usage, compensation, and桂non-disclosure agreements. This protects your business from potential legal disputes in桂the桂future.

Wrap Up

Navigating the桂world of桂models can seem overwhelming, but the桂right talent truly sets your brand apart. Remember the桂factors such as桂brand identity, fit, and桂potential alternatives as桂you search for桂the桂perfect model to桂showcase your business. And remember, it�셲 not just a桂pretty face you 꾈깎깎삣�봧넨�셲 a桂powerful story and桂message that the桂model should embody.

Now that you�셶e learned the桂core elements of桂finding the桂perfect models for桂your brand, don�셳 hesitate any桂longer. Put your newfound knowledge to桂use, and桂witness your business reach new heights!

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About The Author

Lina is a content creator at 붚죕쳔. She writes to inspire and educate readers on all things commerce. She loves to travel and runs marathons.

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