How To Find Trending Products To Sell Online

Posted 4 years ago by Lina Vashurina, 붚죕쳔 Team

Part of桂having a桂successful online store is桂having products that people actually want to桂buy. And many times, that means having products that are 혫trendy.혬

The trouble is, finding trending new products can be桂tough桂�� by桂the桂time you track down a桂source, the桂fad is桂over, and桂they�셱e no桂longer in桂demand. Or桂other times, you�셱e just not sure where to桂even begin.

In桂this post, we�셱e going to桂explore how to桂find trending products to桂sell online. By桂the桂time you finish reading this, you�셪l be桂ready to桂source and桂spot fantastic, in-demand products that keep you busy packing and桂shipping orders.

How Do桂I桂Find New Trending Products?

When searching popular products to桂sell, it�셲 better to桂combine several tactics to桂get a桂better understanding of桂what customers are looking for. Don�셳 limit yourself to桂only one resource or桂tool from the桂list below: the桂more sources you explore, the桂higher chance you have of桂finding the桂next big hit.

Now let�셲 jump to桂how to桂find trending products to桂sell online:

Explore Google Trends

If桂you�셱e not sure about the桂viability of桂a桂particular product you want to桂sell, you can study its trendiness and桂popularity by桂simply typing it桂into .

Using this free tool, you can quickly and桂easily see search volume trends over time (search volume is桂a桂number of桂searches for桂a桂keyword during a桂selected period). You can see whether or桂not a桂product is桂on桂the桂rise桂�� or桂on桂the桂decline search volume-wise. Bonus: you can also see search volume based on桂geographic location.

Say, you want to桂sell yoga mats. To桂get started, go桂to桂Google Trends and桂type in桂혫yoga mats혬 to桂see what the桂search volume looks like. You�셪l see this:

As桂you can see, there has been a桂rise in桂interest for桂혫yoga mats혬 searches in桂March. Which coincides with the桂beginning of桂the桂COVID-19桂lockdown. Probably, people started searching 혫yoga mats혬 because they had to桂do桂yoga at桂home instead of桂a桂gym.

Google Trends helps to桂see how users�� interest changes over time. For example, at桂the桂graph above, you can see that there has been a桂slight decrease in桂혫yoga mats혬 searches in桂May, but the桂interest is桂still quite high compared to桂before spring.

As桂a桂rule of桂thumb, if桂you see that your product is桂on桂a桂downhill slope in桂regard to桂search volume, it�셲 not a桂good sign桂�� this is桂not a桂hot new product, and桂you should look elsewhere.

Browse popular products in桂online marketplaces

Aside from getting a桂general indication of桂trend popularity, you can also hack into existing online marketplace tools to桂discover which products are top sellers. There is桂a桂lot of桂information to桂sort through, but starting here will help you better understand which types of桂products are standing out as桂peak sellers within the桂market.

Check out marketplaces to桂easily find out which products are their best sellers:

(choose a桂category and桂sort search results by桂orders)

Apart from the桂Best Sellers section, you can find trending Amazon products in桂a桂special list of桂items that have experienced the桂biggest gains in桂sales ranking over the桂past 24桂hours. It�셲 called and桂it�셲 updated on桂an桂hourly basis.

There are also site-specific resources that make this discovery process a桂bit easier, like . This paid resource helps sellers conduct product research so桂they can discover trending Amazon products that are both highly profitable and桂in桂high demand.

Another example of桂a桂website-specific tool is桂eBay Watch Count. It桂helps you discover which eBay items have attracted the桂most interest. You can see how many users 혫watch혬 a桂certain item, or桂clicked 혫Add to桂Watch List혬. The products with the桂highest watch count are the桂ones you should pay attention to.

Study influencers in桂your niche

Influencers can also be桂a桂great way to桂get a桂heads up桂on桂trending products early in桂the桂game. Pay attention to桂influencers and桂thought leaders within your niche, and桂see what products they stand behind and桂support in桂their social media efforts. With their large followings and桂social pull, they often are the桂ones causing the桂shifts and桂trends that lead to桂high-volume sales.

Vlogger is桂a桂great example of桂this.

Image: howilabs.com

As桂an桂early supporter of桂the桂electric skateboard Boosted Board, he桂has featured this product in桂his daily vlogs and桂relentlessly helped bring attention to桂the桂product. With more than 12M subscribers to桂Neistat�셲 channel, this has no桂doubt helped evangelize some supporters and桂fans. Today, the桂product is桂trending桂�� and桂sales are booming.

The lesson: find influencers your target customers are paying attention to桂�� and桂see what kind of桂products they are touting. Not only this桂�� but find out what it桂is桂about the桂brands they work with that they admire. This will help you figure out the桂secret sauce you need to桂be桂successful with your trending product.

Peruse trend publications &桂blogs

There are many different trend publications and桂blogs you can explore to桂get some ideas about trending products for桂your online business. These are aimed at桂helping entrepreneurs hit home runs with products that sell, even if桂they are new and桂emerging within the桂market. Whether they�셱e curated collections or桂data-oriented articles, these collections are great for桂getting a桂firm grasp on桂what people are buying.

Here are a桂few different options to桂consider:

: An桂online community of桂global members who are interested in桂sharing and桂inspiring the桂newest trends
: Independent firm of桂professionals from around the桂globe
: A桂newsletter full of桂free new trend data and桂ideas from worldwide submissions
: Discovery site for桂men�셲 product trends and桂consumer goods
: A桂product curation website where trending products are added on桂a桂daily basis
, , are popular consumer product blogs and桂magazines of桂curated men�셲 products
: a桂platform that provides research and桂insights in桂retail.

Fashion trends in桂July 2020桂by桂

Are you going to桂find a桂blog or桂magazine that tells you exactly which trending product is桂right for桂your business? No, but that would be桂nice, wouldn�셳 it?

Like the桂other options we�셶e listed so桂far, these resources are helpful for桂formulating a桂plan桂�� but can�셳 tell you which product is桂a桂surefire win.

Search for桂trending product ideas on桂YouTube

YouTube is桂a桂massive search engine, so桂don�셳 forget to桂watch some videos too.

Search for桂혫trending products 2021혬 to桂get a桂general idea of桂what�셲 popular right now. If桂you already know what you want to桂sell, you can also discover trends in桂a桂specific niche桂�� just type 혫X桂trends 2021혬 or桂혫best X桂in桂2021혬 where X桂is桂your product.

Trending products are often featured in桂unboxing videos. Just search for桂혫unboxing혬 and桂see some popular products in桂search results. Don�셳 forget to桂browse video reviews as桂well. Roughly speaking, the桂more views the桂video has, the桂more demand for桂a桂product you can expect.

Again, only use YouTube as桂an桂ideas database. It桂can give you ideas for桂hot new products to桂sell, but it桂can�셳 provide you a桂guarantee.

Also, check out , it�셲 a桂public repository for桂useful YouTube data and桂explanations of桂current trends. Here you can find information about creators, artists, videos, and, most importantly, trends happening around the桂world. You won�셳 necessarily find a桂ready-made list of桂in-demand products to桂sell on桂the桂resource, but it�셪l definitely help you better understand consumer behavior.

You can learn more about trends on桂the桂 page of桂YouTube Culture &桂Trends

Check trending sections on桂popular online stores

Some popular retailers allow filtering products not only by桂product types, colors, or桂brands but also by桂trends. Use these filters to桂your advantage! This lifehack is桂especially useful if桂you sell apparel, as桂industry giants regularly update hottest fashion trends on桂their websites.

For example, Missguided has a桂혫Shop by桂Trend혬 section. You can see that snake print, faux leather and桂milkmaid dresses are popular right now. Plus, some of桂the桂clothes are also tagged 혫#trending혬 and桂혫going fast�뵦혬桂�� pay special attention to桂them.

ASOS also has a桂혫혬 section which can be桂sorted by桂style, new items, or桂product types.

You can find such sections on桂many websites, or桂browse other similar pages like 혫Editors혬 picks�� and桂혫Inspiration혬, or桂look through the桂platform�셲 blogs.

Browse subreddits dedicated to桂shopping

is桂a桂social news aggregation and桂discussion website that allows users to桂vote on桂content that other users have submitted. There are lots of桂communities (subreddits) on桂Reddit dedicated to桂all kinds of桂themes, including shopping.

Reddit users discuss and桂recommend products, share deals and桂coupons. Looking through such subreddits, you can get an桂understanding of桂what shoppers are searching for桂when shopping online.

For example, you can start with browsing these pages:

: this subreddit is桂about creative and桂unusual products
: users share links to桂products on桂Amazon
: as桂the桂subreddit�셲 description states, it�셲 dedicated to桂혫the best value for桂money혬 items.

Click on桂the桂혫Hot혬 button to桂filter subreddits and桂see the桂most popular products:

넙늡桂넨늡桂궝쓩꾈넨깎곶깎끅넨

People use Pinterest to桂find ideas for桂their interests and桂hobbies and桂to桂plan purchases. 63% of桂millennial Pinners use this visual discovery engine to桂look for桂new products and桂brands.

Most popular categories on桂Pinterest are DIY, home decor, food, travel, health, beauty, fashion, and桂events. Users save ideas they like on桂their Boards, add their own Pins, and桂explore Topics桂�� feeds of桂Pins about a桂particular category.

Each Pin shows how many times it桂was saved. This helps to桂see what products are popular among Pinterest users. You can simply type in桂keywords into the桂search or桂browse Topics tab.

Topics are feeds of桂Pins about a桂particular category. Each feed contains 혫10桂best ideas and桂inspiration혬 for桂a桂certain Topic, so桂you can see what users liked the桂most.

2,5桂thousand users saved these sneakers to桂their boards

Check Popular sections on桂wish list websites

People use wish list websites to桂save products they want to桂buy or桂receive as桂a桂gift. Some of桂those sites also have selections of桂popular items桂�� products that were saved to桂wish lists many times. One more place for桂you to桂look for桂trending product ideas! To桂get started, browse the桂 page on桂My桂Wish Board or桂 늡꾈桂꽹꿎桂면깎껨쓩끅넨곶꿎.

You can also look for桂products on桂websites that feature creative gift ideas like , , or桂 page on桂Amazon.

Look for桂popular products on桂b2b marketplaces

We�셶e already mentioned searching marketplaces that are intended for桂consumers (like Amazon and桂Aliexpress), but it�셲 also worth checking out business-to-business wholesale marketplaces. Not only can you find popular products there, you can also find a桂supplier or桂manufacturer for桂those items at桂the桂same time.

Look for桂sections like 혫Hot Buys혬, 혫Most Popular혬, 혫Top 20桂Products혬 and桂then filter them by桂categories, number of桂orders, or桂countries.

Here are some business-to-business marketplaces you can use to桂find trending products:

You can filter top ranking products on桂Alibaba by桂categories and桂countries

Look for桂more wholesale websites in桂our free directory that features 100桂suppliers from all around the桂world:

Use the桂Think with Google tools

is桂a桂project that provides you with tools for桂researching consumer behavior and桂articles to桂learn more about the桂market. With its help, you can:

find out what your potential customers are engaging with
find trending products and桂retail categories
identify your audience and桂potential markets
see how you can differentiate your company from competitors

The tool set is桂quite rich in桂features, so桂be桂sure to桂explore its capabilities for桂your business. For example, with the桂 tool, you get personalized reports via email with weekly and桂monthly trends for桂categories and桂products relevant to桂your business.

Rising Retail Categories tool identifies fast-growing product related categories in桂Google Search

What Products Are in桂High Demand?

Now that you know how to桂find trending products to桂sell online, check out our lists of桂hot product ideas for桂inspiration:

Time to桂Find Trending Products to桂Sell Online

The key to桂finding trending products is桂doing your research and桂being proactive about discovery.

Not only do桂you need to桂spot a桂popular product, but you also have to桂source it, stock it, list it桂in桂your store, and桂then market it桂to桂the桂right audience. So桂when you find in-demand products to桂sell, don�셳 put off adding them to桂your store if桂you don�셳 want your competitors to桂get ahead of桂you.

Keep in桂mind, demand for桂some trending products may change with a桂season. It桂doesn�셳 mean you shouldn�셳 sell seasonal products. However, you do桂need to桂offer other items that�셪l drive customers to桂your store during off-season.

桂

About The Author

Lina is a content creator at 붚죕쳔. She writes to inspire and educate readers on all things commerce. She loves to travel and runs marathons.

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