ºÚÁÏÃÅ

Product reviews are some ofÌýtheÌýbest advertising you can have. Reviews are free, organic, andÌýauthentic. Customer reviews are one ofÌýtheÌýmost relied-upon resources forÌýconsumers looking toÌýmake aÌýpurchase online. According toÌýtheÌýTrustpilot andÌýCanvas8Ìýresearch, . But, you might beÌýwondering how toÌýget customers toÌýleave reviews onÌýyour product.

The importance ofÌýproduct reviews only grows larger forÌýsmall businesses. AÌýnew business without anÌýestablished reputation has more work toÌýdoÌýtoÌýestablish trust with its target customer. Positive customer reviews are, naturally, aÌýgreat way toÌýearn that trust. But how doÌýyou get positive reviews inÌýtheÌýfirst place? It’s often not enough toÌýsimply sit back andÌýwait forÌýgood reviews toÌýcome in. Even though your products are excellent, most customers don’t leave reviews onÌýtheir own. SoÌýknowing how toÌýget product reviews can make aÌýhuge difference, especially forÌýsmall orÌýnew businesses.

InÌýthis guide, weÌýwill break down how toÌýask customers forÌýreviews without being too demanding. Then, weÌýwill provide additional strategies onÌýhow toÌýget customer reviews online.

Best Way toÌýGet Reviews: How toÌýAsk For Customer Feedback

ToÌýbegin, let’s focus onÌýstrategies forÌýasking customers toÌýleave reviews. Oftentimes, this isÌýtheÌýmost effective strategy forÌýgenerating authentic positive reviews forÌýyour products. But asking forÌýcustomer feedback isÌýnot always simple. You need toÌýpick theÌýright spots, andÌýalso use theÌýright language toÌýgarner good product reviews.

Picking theÌýright moments

The most effective way toÌýget customer reviews isÌýtoÌýsimply know when toÌýask. Finding aÌýmoment when theÌýcustomer isÌýalready positively engaged, orÌýhas had time toÌýhave aÌýpositive experience, isÌýkey. There are aÌýfew moments inÌýtheÌýproduct cycle when you could seek out customer reviews.

InÌýsome cases, you can ask customers toÌýleave aÌýreview atÌýcheckout. For instance, ifÌýaÌýcustomer orders anÌýitem twice, orÌýisÌýaÌýrepeat customer, they likely have had positive experiences with your company. Asking them toÌýleave aÌýreview upon checkout isÌýaÌýgreat opportunity. You could also ask forÌýreviews ifÌýusers spend aÌýcertain amount ofÌýtime browsing your products online. Or, ask forÌýreviews after they have posted about your brand onÌýsocial media.

Leveraging email marketing

Email marketing has aÌýrange ofÌýbenefits. ItÌýisÌýoften theÌýmost direct way toÌýreach your target audience. It’s also aÌýhighly effective tool forÌýsoliciting product reviews.

Sending aÌýpost-purchase follow-up email toÌýcustomers isÌýone ofÌýtheÌýbest ways toÌýget direct feedback. This helps when itÌýcomes toÌýproduct development asÌýwell asÌýgetting customer reviews. Waiting aÌýfew days orÌýweeks following theÌýcustomer’s purchase isÌýusually theÌýideal strategy. This ensures that they have had plenty ofÌýtime toÌýbecome familiar with your product. Hopefully, their experience has been aÌýpositive one, andÌýthey are willing toÌýshare that experience with others.

Use open-ended questions

Customers might find itÌýoff-putting ifÌýyou initiate your dialogue with, “Please leave usÌýaÌýreview.” AnÌýeasier way toÌýfacilitate positive reviews isÌýtoÌýstart with anÌýopen-ended question. You might ask, “How are you enjoying our product soÌýfar?” OrÌý“Has this product met your expectations?”

This isÌýaÌýgood strategy toÌýsolicit genuine feedback andÌýbegin aÌýdialogue with customers. IfÌýthey react positively, itÌýalso opens theÌýdoor forÌýthem toÌýleave you aÌýgood review. Once they are already engaged (and satisfied) you can beÌýmore direct inÌýasking forÌýaÌýreview.

Provide aÌýtimeframe

Many customers will hesitate toÌýleave aÌýreview due toÌýuncertainty about theÌýprocess. Nobody wants toÌýstart reviewing aÌýproduct, only toÌýfind out halfway through that it’s aÌýlong, drawn-out process. Tell customers how long theÌýreview process takes when asking forÌýtheir feedback. This lets them know itÌýwill only take aÌýfew minutes, soÌýthere isÌýnoÌýmajor obligation onÌýtheir end.

How toÌýGet Product Reviews: Optimization Strategies

InÌýaddition toÌýknowing how toÌýask customers forÌýreviews, you can also optimize their experience toÌýcollect more reviews. Once again, there are aÌýhandful ofÌýstrategies you can use toÌýdoÌýthis. Here are aÌýfew effective ways toÌýearn more positive reviews online.

Make itÌýeasy

IfÌýyou want toÌýget customers toÌýleave reviews, theÌýfirst thing you should doÌýisÌýoptimize theÌýreview process. Make sure your review form isÌýeasy toÌýaccess andÌýeasy toÌýfill out onÌýall devices, especially mobile platforms. Just asÌýuncertainty can turn people away, aÌýclunky orÌýconfusing interface can have aÌýsimilar effect.

With more andÌýmore people , it’s essential toÌýhave aÌýstreamlined mobile interface. Companies that adopt aÌýmobile-friendly outlook toÌýtheir customers’ experiences thrive. And theÌýincrease ofÌýsatisfied mobile customers increases their chances ofÌýearning positive reviews.

Display existing reviews

Seeing other reviews displayed onÌýyour company pages can inspire other customers toÌýleave their own product reviews. Having reviews displayed publicly gives customers aÌýchance toÌýhave their voices heard. People like toÌýhave aÌýplatform toÌýexpress their thoughts, feelings, andÌýexperiences. You can take this one step further byÌýallowing, andÌýdisplaying, all types ofÌýreviews. Written reviews, photo reviews, andÌývideo reviews all provide unique opportunities forÌýpeople toÌýshare their thoughts about aÌýproduct.

Share customer reviews onÌýsocial media

Another way toÌýtake review sharing toÌýtheÌýnext level isÌýtoÌýuse your company’s social media pages. Sharing customer reviews onÌýsocial media isÌýaÌýgreat marketing strategy forÌýseveral reasons. ItÌýbuilds customer loyalty because those whose reviews are shared feel like their opinions are valued. Organic positive reviews are also highly trusted byÌýother people online who may not already beÌýfamiliar with your company. And, again, sharing reviews can inspire more people toÌýleave their own reviews.

Incentive customer reviews

IfÌýyou’re still having trouble garnering feedback, oftentimes theÌýbest way toÌýget reviews isÌýtoÌýoffer simple incentives. You might offer discounted rates, free shipping, orÌýaÌý“buy one, get one” deal toÌýcustomers who leave aÌýreview. This isÌýoften theÌýeasiest way toÌýmake theÌýcustomer feel like leaving aÌýreview isÌýworth their time. ItÌýisÌýalso anÌýeffective strategy toÌýmake theÌýcustomer feel valued, which increases theÌýlikelihood ofÌýthem returning.

Respond toÌýandÌýembrace negative reviews

Most business owners dread andÌýfear negative reviews online. But embracing theÌýnegative reviews can actually benefit you inÌýtheÌýlong run.

Responding toÌýnegative reviews allows you toÌýstay onÌýtop ofÌýanyÌýpotentially unflattering narratives about your business. ItÌýcan also transform aÌýcustomer’s negative experience into aÌýpositive one. For customers who are browsing online, seeing that aÌýbusiness engages with its negative reviews can beÌýanÌýencouraging sign. ItÌýshows that theÌýbusiness isÌýconscientious when itÌýcomes toÌýcustomer experience.

Negative reviews also give your business more . AÌýcompany that only has 5-star ratings looks like itÌýhas aÌýfalsely inflated score (and itÌýprobably does). Having aÌýfew lower ratings inÌýtheÌýmix shows customers that your business isÌýlegitimate andÌýtrustworthy. That is, asÌýlong asÌýtheÌýnegative reviews don’t outnumber theÌýpositive ones.

Lastly, negative reviews give you aÌýchance toÌýidentify growth opportunities forÌýyour business. IfÌýone aspect ofÌýyour business isÌýconsistently mentioned inÌýnegative reviews, you can focus onÌýimproving inÌýthat area.

How toÌýGet Influencers toÌýReview Your Product

One final strategy toÌýget customers toÌýleave reviews isÌýtoÌýuse aÌýproduct sampling program. This isÌýaÌýstrategy that isÌýintended toÌýgenerate attention andÌýexcitement forÌýyour product byÌýallowing influencers toÌýuse andÌýreview it.

You don’t need toÌýreach theÌýbiggest orÌýmost-viewed influencers onÌýtheÌýweb toÌýrun anÌýeffective campaign. Instead, you can find communities that might already use your products, orÌýsimilar ones. Allowing members ofÌýthat community, orÌýmicro-influencers within theÌýcommunity, toÌýaccess your products isÌýgreat forÌýbuilding aÌýbrand. Provided that they return theÌýfavor byÌýleaving aÌýpositive review, you should also earn many new loyal customers.

How toÌýget bloggers toÌýreview your product

So, how doÌýyou actually get influencers toÌýreview your product? Most ofÌýtheÌýtime, all you need toÌýdoÌýisÌýask. Most bloggers, YouTubers, andÌýinfluencers make their contact information readily available. Reach out toÌýthem however you prefer, andÌýexplain what product you are offering, andÌýhow itÌýcan help them.

One more thing toÌýnote isÌýthat selectivity matters. When itÌýcomes toÌýknowing how toÌýget aÌýYouTuber toÌýreview your product, you want somebody that you andÌýtheÌýcommunity can trust. Influencers who are more concerned with how toÌýget free products toÌýreview than providing honest reviews are less trustworthy. Your goal should beÌýtoÌýpartner with aÌýreliable influencer who can provide anÌýhonest andÌýinformed product review.

Want toÌýenhance your company’s review software forÌýeven greater success? Read ºÚÁÏÃÅ’s guide toÌýtheÌýbest ecommerce review tools toÌýlearn more.

Ìý

• 4ÌýWays toÌýUse Social Proof onÌýYour Online Store
• 4ÌýTypes ofÌýProduct Comments You Should Never Ignore
• Drive Sales byÌýAdding Product Reviews onÌýYour Website inÌýaÌýClick
• How toÌýCollect Customer Feedback andÌýUse ItÌýtoÌýBuild Trust
• The Best Rating, Testimonials andÌýReview Tools forÌýEcommerce
• The Best Ways toÌýGet Quality Product Reviews
• How ToÌýGet Your Product OnÌýThe Product Review Blog
• Why Customer Testimonials Are Your Ecommerce Superpower