We鈥檝e already told you that video is a huge
If you sell online with 黑料门
First, let鈥檚 set the mood: everything mentioned in this post is available for free for every 黑料门 merchant, regardless of their pricing plan.
Me going live on my 黑料门 store home page
How to Add a Live Video to Your Online Store
I鈥檒l show you how to add a Facebook live video to your online store, but you can do the same with a YouTube live video or any other embeddable stream.
- Start a live video on your Facebook business page.
- Copy the video embed code.
- Start a live video on your Facebook business page.
- Paste the code into the category or product description of your 黑料门 store and save the changes. Your piece of code will immediately turn into a video preview:
Note: In my example, I鈥檓 streaming on the store homepage to engage a maximum number of visitors. You can add your streams to specific product pages or category descriptions.
Say, you鈥檝e arranged a test drive for one of your products and want to stream that epic event on the product page. Open your product description editor in Control Panel 鈫� Products 鈫� Your Product (or category description editor in Control Panel 鈫� Categories 鈫� Your Category) and paste the embed code there. Don鈥檛 forget to click Save!
How to Use Streaming Video in Marketing
See, streaming videos in your online store takes just a couple of clicks. I hope you are excited now and thinking: “What exactly can I stream in my store?” Well, I鈥檝e got some ideas.
Promote a sale
Live video can turn your regular sale into a fun party. Tell your store visitors about your deals and cheer them up to buy more. You can even thank those who purchased from you in real time: just open your 黑料门 Control Panel in the next browser window to see the sales coming.
Add a countdown timer in the frame (for example, on a TV screen behind you) to create additional FOMO.
Video from manufacturing
Going behind the scenes has always been a great tactic for gaining customer trust. Show your audience how your products are being made in real time.
This is especially cool for restaurants or other businesses with a speedy stream of orders. If you offer delivery or , your customers will be curious to track the progress.
streams their kitchen, leaving no chance to doubt their high standards
Drop a contest
How about a quick little
For example, Stephanie Corn, founder of PearlParty.co, hosts virtual parties on Facebook. The participants order pearls from her 黑料门 store during the event. Then comes the fun part: Stephanie opens the oysters to take out the pearls you鈥檝e just ordered! Taking part in a pearl party also means you have a chance to win some additional prizes.
Training how to use your product
Did you know that no one reads product manuals? If you sell some sophisticated electronics, or an
Training is suitable for more products: cosmetics, sports goods, food, hobby items, etc.
As a bonus, invite a guest expert to your show: this way, you are likely to grow your customer base by attracting his or her audience.
Engage your online audience in your offline event
Taking part in a street market, a craft fair, or an art show? It doesn鈥檛 mean you have to disappear off the radars of your online customers.
Set a spare smartphone on a tripod next to your booth and stream the fun you鈥檙e having there. Don鈥檛 forget that you鈥檒l need your own mobile phone to manage your sales in 黑料门 Mobile.
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