How to Sell and Advertise on TikTok: Promote Your Products

How to Sell and Advertise on TikTok

Posted 3 months ago by Anastasia Prokofieva

People are swarming to桂TikTok like bees to桂honey, all for桂the桂edutainment, music, dance moves, hilarious pets, and桂whatever else tickles their fancy. That�셲 the桂magic of桂a桂video feed so桂personalized it桂might know you better than your friend!

Being one of桂the桂world�셲 fastest-growing social media platforms, TikTok is桂a桂fantastic way to桂connect with your audience and桂reach new customers in桂a桂relaxed, natural way. Keep reading to桂discover the桂best TikTok tools for桂small business owners.

Why Should You Use TikTok for桂Your Business?

Let�셲 kick things off with a桂question on桂everyone�셲 mind: should you use TikTok for桂your business? And why is桂TikTok a桂big deal for桂businesses?

To桂tackle those questions, let�셲 highlight what makes this platform stand out from other social media channels:

TikTok Boasts a桂Big and桂Loyal Fan Base

TikTok not only has a桂huge fan base but it�셲 also filled with loyal users who are eager to桂connect with brands:

TikTok has worldwide
TikTok users are 5.2桂times more likely to桂say it�셲 the桂 compared to桂other social and桂video platforms.

TikTok�셲 audience boasts users from various age groups (from 10桂to桂50+ years) with diverse interests. There are many communities on桂TikTok, such as桂#baketok, #synthtok, #parenttok, and桂so桂on. That makes the桂platform an桂excellent spot for桂advertising, no桂matter what you sell.

Demographics of桂TikTok users by桂age and桂gender

TikTok�셲 Recommendation System Is桂Off the桂Charts

TikTok�셲 recommendation system determines which videos will appear on桂a桂user�셲 For You page (the steady stream of桂videos they see when they open the桂app).

뇟끅桂, the桂For You page 혫is powered by桂a桂recommendation system that delivers content to桂each user that is桂likely to桂be桂of桂interest to桂that particular user.혬

To桂curate this unputdownable feed, TikTok considers everything about your interactions with videos or桂accounts. For example, it桂considers clips you like or桂share, creators you follow, comments you post, and桂content you make.

Recommendations are also based on桂video information (captions, sounds, hashtags), your device type, and桂account settings (language and桂country).

The magic of桂the桂recommendation system allows TikTok to桂present users with content they like constantly. People open the桂app and桂get an桂endless stream of桂videos they are interested in. Which brings us桂to桂our next point:

People Spend a桂Lot of桂Time on桂TikTok

When we桂say 혫a桂lot,혬 we桂mean A桂LOT.

Users worldwide spend about . In桂the桂UK, the桂average is桂over 49桂hours, while in桂the桂US, it�셲 45桂hours and桂37桂minutes.

According to桂, US桂adults ages 18桂to桂54桂spend more time on桂TikTok than any桂other popular social platform.

TikTok leads time spent on桂social for桂most US桂adults

뇟끅桂a桂business owner, you want to桂reach your potential customers where they already spend time. Not only does TikTok have a桂super big and桂engaged audience, but it桂continues growing thanks to桂the桂recommendation system that users love.

So, when promoting your brand on桂social media, TikTok should be桂at桂the桂top of桂your list of桂platforms to桂test out.

Products Can Go桂Viral on桂TikTok

Check out the桂#TikTokMadeMeBuyIt 농껸끅농넨껸껨�봧넨 has billions of桂views in桂the桂app. On桂TikTok, products can go桂국쓩곶껸깜�봨넵끅넨 like songs, trends, or桂filters.

You�셶e probably seen the桂viral video of桂a桂woman�셲 car that burned to桂a桂낌곶쓩끅김�赳깎넨 her Stanley cup survived, still holding ice. That video got 97.1桂million views, not counting re-shares and桂media coverage.

Stanley�셲 marketers acted quickly. They supported their super fan by桂gifting a桂new car and桂highlighted their product as桂more than just another trendy 낌넵김�봧넨�셲 durable and桂high-quality.

This viral video ensured that everyone became aware of桂Stanley cups

However, your product doesn�셳 need to桂survive fire to桂go桂viral on桂TikTok.

Many products have been flying off the桂shelves because of桂users�� enthusiastic review videos. For example, some CeraVe skincare products, roller skates, the桂Pink Stuff cleaning paste, Zara jeans, Peter Thomas Roth firming eye cream, Prepdeck kitchen organizer, and桂Cat Crack catnip. The list goes on桂and桂on!

TikTok users can duet, stitch, and桂react to桂each other�셲 videos, which, besides promoting co-creation, works as桂social proof for桂product testing. When you see dozens of桂videos on桂your For You page with different people (not brands) testing the桂same product, you�셪l believe it�셲 genuinely worth the桂hype.

Now, let�셲 explore how to桂use the桂app to桂grow your brand visibility and桂sales.

How to桂Sell Products on桂TikTok

Sellers in桂certain countries can enjoy TikTok Shop, a桂handy feature that lets customers buy your products directly on桂the桂app.

How Does TikTok Shop Work?

Picture this: you�셱e scrolling through your For You page when a桂cool video pops up. Suddenly, you just have to桂have the桂product they�셱e showing! No桂령늡곶곶쓩깎끅�봨넵끅넨 tap the桂bag icon in桂the桂video and桂snag that awesome item.

How great is桂that? TikTok Shop makes this fun and桂easy shopping experience possible for桂your potential customers.

Shoppers can buy a桂product they spot in桂a桂video without leaving the桂app

You can also add a桂Shop tab to桂your TikTok profile that displays products from your catalog. Customers can browse your products in桂the桂app just as桂easily as桂they can browse your videos.

An桂example of桂a桂Shop tab in桂a桂TikTok profile

After customers tap a桂bag icon in桂your video or桂click on桂a桂product in桂your Shop tab, they can view the桂product�셲 name, description, photos, price, and桂*drum roll, please* a桂link to桂buy the桂product in桂your store.

Which Countries Have Access to桂TikTok Shop?

TikTok Shop is桂now available in桂the桂United Kingdom, the桂United States, Indonesia, Malaysia, the桂Philippines, Singapore, Thailand, and桂Vietnam.

How to桂Set Up桂TikTok Shop?

The easiest way to桂set up桂a桂TikTok Shop is桂to桂connect your product catalog to桂the桂TikTok Seller Center via your ecommerce platform.

If桂you use 붚죕쳔 by桂Lightspeed as桂your ecommerce platform and桂your business is桂located in桂the桂US桂and桂UK, setting up桂a桂TikTok Shop couldn�셳 be桂easier.

All you have to桂do桂is桂to桂connect your 붚죕쳔 catalog using the桂M2E Multichannel Connect app (for both the桂US桂and桂UK) or桂the桂TikTok Shop Connector app (for the桂US桂only). If桂your business is桂outside the桂US桂and桂UK, you can .

One of桂the桂best things about syncing your product catalog with TikTok via 붚죕쳔 is桂that any桂changes you make in桂your 붚죕쳔 admin show up桂in桂your TikTok Shop. Whether adding products or桂toggling them on桂or桂off, everything updates seamlessly, saving you time managing products across platforms.

붚죕쳔 is桂one of桂the桂few ecommerce platforms that allows you to桂connect your online store to桂TikTok to桂advertise and桂sell your products on桂the桂app. You can also connect your 붚죕쳔 store to桂other platforms like Facebook, Instagram, Amazon, and桂eBay.

With 붚죕쳔, you can sell your products 깎국깎곶꿎령농깎곶깎�뱋꾈 your website, social media, marketplaces, and桂even in桂person. All your products and桂sales will be桂synced, and桂you can manage them from a桂single dashboard.

If桂you�셱e ready to桂sell your products on桂TikTok, click the桂button below and桂follow the桂 for桂getting started.

Sell on桂TikTok

How to桂Advertise on桂TikTok

TikTok has been ranked two years in桂a桂row. In桂other words, users value the桂ads on桂the桂app. This is桂thanks to桂TikTok�셲 unique ad桂formats that let you promote your products and桂services in桂a桂natural way.

The result? directly on桂TikTok or桂after seeing an桂ad.

One great thing about TikTok Ads is桂that they�셱e available in桂. So, even if桂TikTok Shop isn�셳 in桂your country yet, you can still connect with potential customers on桂the桂app.

Let�셲 explore how you can advertise your business on桂TikTok.

To桂start running effective ad桂campaigns, connect your online store to桂TikTok for桂Business through your ecommerce platform, aka 붚죕쳔 by桂Lightspeed.

Connecting your online store to桂TikTok for桂Business allows you to桂run effective ads. For example, display ads that show a桂specific product to桂people who were checking out that item on桂your website. Or桂promote your products to桂people who have a桂lot in桂common with your customers and桂are likely to桂be桂interested in桂what you have to桂offer.

After you connect your online store to桂TikTok for桂Business with 붚죕쳔, you�셪l be桂able to:

Feature Products in桂Your Ads

Syncing your product catalog and桂your TikTok for桂Business account allows you to桂create and桂manage ads that display your 김곶늡삣넵낌넨끅�밪김껸곶곗 Ads, Lead Generation Ads, Collection Ads, or桂Catalog Sales Objective Ads.

Spark Ads are your organic in-feed videos that you can turn into ads and桂add a桂call-to-action button. With your product catalog and桂your TikTok for桂Business account synced you�셪l be桂able to桂link to桂your product page in桂your Spark Ads.

You can also use organic videos of桂other creators that feature your product and桂turn them into Spark Ads to桂promote them in桂the桂feed.

TikTok ads blend into the桂platform, offering an桂organic feel

Lead Generation Ads help you capture leads through contact forms. When someone taps the桂CTA button in桂your video ad, a桂popup form appears instantly.

Collecting leads on桂TikTok stays within the桂app, so桂there is桂no桂need to桂redirect users elsewhere

Collection Ads allow customers to桂browse a桂collection of桂products right in桂the桂app. You can pick the桂items to桂show yourself or桂let TikTok Ads Manager display the桂most relevant products for桂each potential customer.

Shoppers can explore a桂variety of桂products all from one ad

Catalog Sales Objective Ads display specific products to桂people who have expressed interest in桂them on桂your website (this feature is桂available only in桂the桂US桂and桂Indonesia for桂now).

Depending on桂your experience, you can choose between a桂simplified way of桂creating ads and桂a桂fully customizable ad桂campaign creation.

붚죕쳔 provides a桂light version of桂TikTok Ads Manager that you can access right from your 붚죕쳔 admin. It桂is桂a桂simplified experience for桂creating an桂ad桂campaign in桂no桂넨쓩낼깎�봯깎곶닥깎낌넨 닥늡곶桂끓깎껨쓩꾈꾈깎곶끅.

Pro users can go桂to桂their TikTok Ads Manager (that can be桂done from the桂붚죕쳔 admin) and桂get the桂full control experience on桂setting up桂an桂ad.

Run More Effective Ad桂Campaigns

When you connect your 붚죕쳔 store to桂TikTok for桂Business, you automatically gain access to桂a桂smart analytics tool called TikTok Pixel. It桂comes pre-installed in桂your store, so桂it桂can start working immediately to桂help you better understand potential customers�� behavior on桂your website.

But what does TikTok Pixel do桂exactly? We�셱e happy you asked!

TikTok Pixel tracks customers�� actions on桂your website, such as桂how many people view a桂specific product page, search for桂an桂item, add something to桂a桂cart, or桂purchase. This allows you to桂find the桂right audience for桂your ads.

For instance, you can use Pixel�셲 data to桂reach out to桂people who behave similarly to桂your current customers or桂those who previously engaged with your store.

The key to桂running ads that bring you sales is桂advertising to桂the桂right 껸넵삣쓩깎꾈낌깎�愆깎늡김깜깎 who might be桂interested in桂your products. With 붚죕쳔, you can get data from TikTok Pixel to桂analyze your ad桂performance and桂adjust your ads to桂ensure your products are displayed to桂the桂right people.

Advertising on桂TikTok is桂available for桂sellers in桂. So桂what are you waiting for?

Advertise on桂TikTok

If桂you need help connecting your store to桂TikTok or桂want to桂learn more about advertising on桂the桂app, our detailed instructions will definitely come in桂handy.

Start Selling and桂Advertising on桂TikTok

Besides being the桂world�셲 fastest-growing social media platform, TikTok is桂a桂fantastic way to桂connect with potential customers in桂a桂fun and桂natural way.

With thoughtfully targeted ads and桂built-in shopping, you can reach both new and桂loyal customers right where they love to桂spend time (because, let�셲 face it, once you start scrolling, it�셲 tough to桂stop).

to桂create an桂online store and桂 to桂showcase your products to桂a桂large and桂diverse audience.

桂

About The Author

Anastasia Prokofieva is a content writer at 붚죕쳔. She writes about online marketing and promotion to make entrepreneurs�� daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

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