ºÚÁÏÃÅ

How To Sell Handbags Online

Are you passionate about clothing accessories? Do you have an entrepreneurial mind that you can turn to the fashion industry? If so, you may want to consider selling handbags online. According to a recent report, the , ²¹²Ô»åÌýindustry experts expect every year until 2026.

While the best-selling handbag brands are making lots of profit, there is plenty of room f´Ç°ùÌýdedicated businesspeople to create their own handbag brands, especially if you can find an untapped market.

We’ve put together this handy article to help you sell handbags online. We’ll be covering a variety of topics. These include:

If you’d like to know more about starting out in the handbag industry, read on f´Ç°ùÌýmore information.

How to sell online
Tips from e-commerce experts f´Ç°ùÌýsmall business owners ²¹²Ô»åÌýaspiring entrepreneurs.
Please enter a valid email address

Identify Your Niche

Handbags are available in all sorts of shapes ²¹²Ô»åÌýsizes. We recommend specializing in a specific handbag type rather than trying to sell all of them. For example, you should consider:

Conduct a thorough marketplace analysis to see what handbags are trending on the likes of Amazon ²¹²Ô»åÌýeBay. Alternatively, you can use keyword research ( ²¹²Ô»åÌý) ´Ç°ùÌý to analyze what people are searching f´Ç°ùÌý²¹²Ô»åÌýthe overall consumer patterns in the handbag industry. In short, understand the demand ²¹²Ô»åÌýcater to your business accordingly.

Conduct a thorough marketplace analysis to see what handbags are trending on the likes of Amazon ²¹²Ô»åÌýeBay. Alternatively, you can use keyword research (KeywordTool ²¹²Ô»åÌýUberSuggest) ´Ç°ùÌýGoogle Trends to analyze what people are searching f´Ç°ùÌý²¹²Ô»åÌýthe overall consumer patterns in the handbag industry. In short, understand the demand ²¹²Ô»åÌýcater to your business accordingly.

For example, the  online store sells bags that are hand painted by artisans from India

Source Or Create Your Handbags

Once you know the type of handbags you want to sell, consider how you are going to source your handbags.

Often, a retailer will buy its supply from a manufacturer ´Ç°ùÌýwholesale supplier. You can find suppliers through directories like ´Ç°ùÌý. Consider a supplier’s seller rating ²¹²Ô»åÌýread reviews; also request samples if possible. Then, think about whether you have the space to store your handbags. Remember, warehouses cost money, ²¹²Ô»åÌýyour inventory could quickly take up the space in your house.

If you are looking to avoid an initial wholesale investment, try dropshipping as an alternative. Dropshipping retailers create an online store ²¹²Ô»åÌýsell their handbags without purchasing their stock ahead of time. Once you make a sale, the supplier will ship the handbags to the customer ²¹²Ô»åÌýyou’ll make a commission. Dropshipping is a good option f´Ç°ùÌýcompanies who want to avoid money ²¹²Ô»åÌýgrow the business from the ground up. However, you have less control of product quality. Try Oberlo ´Ç°ùÌýSaleoo to find suitable dropshippers.

If you are creative, you may want to design your own handbags. Use print-on-demand services like to put your designs on a handbag. Print-on-demand services also let white-label handbags with your creative designs.

Create Your Brand

Branding is crucial if you want to stick in people’s minds, especially in the fashion industry. The more popular your brand, the more you can grow your business. Come up with a catchy name ²¹²Ô»åÌýdesign a visually-appealing logo (or hire a freelance graphic designer to create a logo f´Ç°ùÌýyou). Consider your brand’s color scheme ²¹²Ô»åÌýfont, then use them both f´Ç°ùÌýyour website, social media, ²¹²Ô»åÌýother types of marketing. Also, consider your tone ²¹²Ô»åÌývoice when writing copy, you want this to be consistent with your personality ²¹²Ô»åÌýbusiness ethos.

Figure Out Where You Are Going To Sell Your Handbags

Before your handbag business can take off, you need to figure out where you’ll sell your products online.

Social platforms are an inexpensive way to get started. You can use Facebook Marketplace to reach a wide demographic, ²¹²Ô»åÌýeven use Facebook’s advertising features to create an ad campaign that targets specific groups of people who are buying your particular items — we told you market research would come in handy! However, you’ll have to move on to other platforms once your business reaches a certain level.

Online marketplaces are a more legitimate way to sell handbags. Register as a seller with the likes of Amazon, Etsy, ´Ç°ùÌýeBay. Take advantage of their selling tools ²¹²Ô»åÌýlarge customer base, but be prepared to pay a handsome commission f´Ç°ùÌýthose benefits.

Alternatively, you can create an online store. This is where ºÚÁÏÃÅ can help. When you have your own e-commerce website, you have total control over your branding ²¹²Ô»åÌýprofits, allowing you to create a business that is quintessentially you. If you build your e-commerce site with ºÚÁÏÃÅ you can control all your online business needs from an easy-to-use control panel — zero experience required.

Sure, you’ll have to work hard to build your customer base, but an attractive online store looks much more impressive than a simple Facebook page alone.

Make Your Handbags Look Fabulous (Digitally Speaking)

Wherever you choose to sell your handbags, make sure your content is professional ²¹²Ô»åÌýappealing.

Firstly, you need stunning product photos. Invest in a freelance photographer if you do not have the skills to take a perfect photo yourself. When customers are shopping online, they can only judge what they can see. So, product photos are crucially important. Make sure the bag is well-lit ²¹²Ô»åÌýin focus. Take several photos from different angles, so customers know exactly what they are buying. Also, make sure the background is free from clutter. Use a white screen f´Ç°ùÌýa simple yet professional look, ensuring your product is front ²¹²Ô»åÌýcenter.

Product descriptions are just as important as product photos. Customers can look at the product on the screen, but your copywriting skills are going to lock in that sale. Accurately describe your product ²¹²Ô»åÌýconvey it in a way that appeals to your customers. Include as many details as possible. This may include specifications, features, benefits, ²¹²Ô»åÌýFAQS. If you are unsure how to write product descriptions, hire a freelance writer.

Market Your Handbags Properly

Once you have created your website, identified a niche, ²¹²Ô»åÌýdeveloped your brand thoroughly, you are ready to go forth into the world ²¹²Ô»åÌýsell your handbags to your target customer base.

In our opinion, digital marketing is the easiest way to market your handbag ²¹²Ô»åÌýreach a huge number of potential customers. Social media platforms favoring visual content (like Facebook, Instagram, ´Ç°ùÌýPinterest) are a fantastic way to get eyes on your product.

As aforementioned, you can create Facebook ads that target specific demographics, which Facebook will run f´Ç°ùÌýa predetermined amount of time f´Ç°ùÌýa specified price. Instagram influencers will promote your handbag to their followers, but you can expect to pay a large sum f´Ç°ùÌýthe top influencers to advertise your products. However, if you are targeting a younger demographic, Instagram is one of the best tools f´Ç°ùÌýmaking sure they see your items.

In addition, you can also create quality content f´Ç°ùÌýyour website, utilizing keywords, to rise through the ranks of Google organically. This will ensure your website is at the top of the page when people search f´Ç°ùÌýyour types of handbags online. Consider paying f´Ç°ùÌýGoogle Ads if you want an easier way to reach the front page of Google, but prepare f´Ç°ùÌýfewer page views than if you got there organically — people are less likely to click on advertised links.

Try ºÚÁÏÃÅ Today

So, if you are serious about starting a handbag business, whether you want to sell custom handbags ´Ç°ùÌýpurchase your stock from wholesalers, contact ºÚÁÏÃÅ today ²¹²Ô»åÌýtake your first towards a burgeoning online business.

About The Author
Anastasia Prokofieva is a content writer at ºÚÁÏÃÅ. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

Start selling on your website