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Offering customer support right where itÌýmatters theÌý³¾´Ç²õ³Ù—o²Ô your ·É±ð²ú²õ¾±³Ù±ð—m¾±²µ³ó³Ù beÌýjust what you need toÌýturn more shoppers into happy customers. That’s where Facebook Messenger steps in. AsÌýone ofÌýtheÌýworld’s favorite messaging apps, itÌýalso lets you add live chat toÌýyour online store forÌýinstant customer support.

Keep reading toÌýlearn how toÌýgrow your online store using Facebook Messenger andÌýexplore proven marketing strategies you can implement with it.

Why Use Facebook Messenger Live Chat onÌýYour Site

Facebook Messenger live chat keeps you connected with your customers, lets you chat smoothly, andÌýgives friendly reminders toÌýshoppers about offers andÌýdiscounts.

Let’s explore how you can use Facebook Messenger forÌýyour online store.

Shoppers Already Use Messenger

The number ofÌýFacebook Messenger users isÌýmassiveÌý— . IfÌýyou have aÌýFacebook page (which most ofÌýusÌýdo), you’re already onÌýMessenger.

IfÌýyou’re selling inÌýtheÌýUS, Facebook Messenger isÌýindispensable. AÌý revealed that Facebook Messenger isÌýtheir preferred platform forÌýcommunication.

Messaging Creates aÌýPersonal Connection

InÌýour bustling ecommerce world, people still love shopping from small businesses, whether they offer 2-day delivery orÌýnot. Why? Because smaller stores provide something specialÌý— quick, personal communication. Connecting andÌýchatting with customers where they are builds aÌýpersonal bond that brings your brand toÌýlife.

AÌýstore with Facebook Messenger live chat opens upÌýchances forÌýreal conversations that bigger marketplaces andÌýbrick-and-mortar stores just can’t match. It’s like being your customers’ personal shopping assistant, suggesting items based onÌýtheir needs, helping them pick theÌýright size, orÌýoffering tips onÌýusing your product.

Shoppers Love Live Chats

Consumers appreciate live chats forÌýaÌýclear reason: they get help inÌýreal time without dealing with complicated menus orÌýwaiting forÌýemail replies.

Let’s take aÌýlook atÌýsome survey data toÌýback upÌýtheÌýpoint:

• say that they are more likely toÌýpurchase from aÌýbrand that they can contact via messaging
• think chatting with anÌýagent isÌýtheÌýeasiest customer service channel
• feel satisfied when they use live chat forÌýcustomer service.

Linking Facebook Messenger toÌýyour store lets you use theÌýapp asÌýaÌýlive chat, improving your customer service.

Messenger Live Chat IsÌýEasy toÌýUse

There are loads ofÌýfancy live chat platforms out there, but ifÌýyou’re after aÌýsimple way toÌýchat with your customers without needing aÌýtech degree, this isÌýtheÌýtool forÌýyou. Its user-friendly nature makes selling onÌýMessenger aÌýbreeze.

Conversations Are Saved inÌýMessenger’s Inbox

Imagine aÌýcustomer asking you aÌýquestion inÌýaÌýlive chat while you’re offline. With Facebook Messenger live chat, theÌýmessage waits forÌýyou andÌýpops upÌýonce you’re back online, soÌýyou won’t miss aÌýthing.

Keeping Facebook Messenger live chat onÌýyour platform means you stay connected with your clients whenever andÌýwherever they reach ´Ç³Ü³Ù—w³ó±ð³Ù³ó±ð°ù onÌýyour website orÌýdirectly inÌýFacebook’s Messenger app.

Live Chat Assists Shoppers inÌýMaking Purchase Decisions

We’ve all been there. You’re browsing anÌýonline store andÌýhave aÌý±ç³Ü±ð²õ³Ù¾±´Ç²Ô—m²¹²â²ú±ð theÌýsizing isÌýconfusing, orÌýyou need more details onÌýwarranty, service, installation, care, andÌýmaintenance. That’s where Messenger comes in. Just click onÌýFacebook Messenger live chat, andÌývoilà! Instant customer service with aÌýreal-time chat.

Remember that some purchasing situations call forÌýaÌýbit more privacy andÌýpersonalized service. Think about pharmaceutical cosmetics, lingerie, security products, gifts, andÌýsimilar items.

Live chat helps your customers feel more atÌýease andÌýallows you, asÌýtheÌýseller, toÌýconnect with them onÌýaÌýmore personal level.

Now, let’s explore how toÌýconnect your store toÌýtheÌýapp andÌýstart selling onÌýFacebook Messenger.

How toÌýAdd aÌýFacebook Messenger Live Chat toÌýYour Online Store

First things first: ifÌýyou still don’t have anÌýonline store, it’s time toÌýcreate one. IfÌýyou’re hunting forÌýanÌýonline store that’s asÌýpowerful asÌýitÌýisÌýeasy toÌýuse, ºÚÁÏÃÅ byÌýLightspeed isÌýyour top choice.

Once your online store isÌýupÌýandÌýrunning smoothly, connecting itÌýtoÌýFacebook Messenger isÌýaÌýbreeze.

IfÌýyou’re using ºÚÁÏÃÅ, you can easily doÌýthis with aÌývariety ofÌýapps from theÌýºÚÁÏÃÅ App Market. For example, Chaty, Chatway, WhatsApp Chat, andÌýmore. Simply search forÌý“Facebook Messenger” inÌýtheÌýApp Market andÌýpick theÌýapp that suits you best.

One awesome thing about these apps isÌýthat they let you offer multichannel support all from one spot. You can manage customer inquiries from Facebook Messenger, WhatsApp, email, andÌýother messaging platforms inÌýone central hub.

This way, you save time switching between communication channels, ensuring you don’t miss anything andÌýyour customers aren’t kept waiting.

How toÌýUse Facebook Messenger forÌýYour Business

ToÌýget theÌýmost bang forÌýyour buck with Facebook Messenger’s live chat, check out theÌýpractices below.

Get theÌý“Very Responsive” Badge

The “Very responsive toÌýmessages” badge isÌýavailable toÌýbusinesses with aÌýresponse rate ofÌýatÌýleast 90% andÌýaÌýresponse time under 15Ìýminutes. Earning that badge can boost customer trustÌý— people love itÌýwhen aÌýbusiness isÌýquick toÌýrespond toÌýtheir questions.

Automate Your Responses

Facebook Messenger allows you toÌýset upÌýautomated responses, which can beÌýaÌýhuge time saver. You can create instant replies forÌýcommon questions orÌýwhen you are away from your computer. This ensures that your customers receive quick andÌýconsistent responses even when you are not available.

Automating responses also helps earn that “very responsive” badge, asÌýitÌýensures that messages are always answered promptly.

This feature isÌýespecially useful forÌýsmall businesses orÌýsolo entrepreneurs who may not have theÌýresources toÌýconstantly monitor andÌýrespond toÌýmessages.

Below are theÌýresponses that can beÌýautomated inÌýFacebook Messenger:

• Instant replies: Automatically send aÌýhello when someone messages you. Customize your message toÌýgreet them, share more about your page, orÌýlet them know when you’ll get back toÌýthem.
• Set away schedule andÌýmessage: Schedule your page’s status toÌýaway during specific hours. Keep customers informed when they can expect aÌýresponse. (Messages received when your page status isÌýaway won’t affect your response rate orÌýtime.)

Here’s how toÌýset upÌý ´Ú´Ç°ùÌý²Ñ±ð²õ²õ±ð²Ô²µ±ð°ù.

Set UpÌýMessenger Greetings

You can set aÌýcustom greeting toÌýwelcome anyone starting aÌýconversation with your page. This friendly greeting pops upÌýbefore anyÌýmessages are sent andÌýcan share helpful info you’d like people toÌýknow before they reach out.

Here’s how toÌýset upÌýanÌýautomated .

Use Saved Replies

Saved replies let you write, save, andÌýreuse messages with ease. They’re super handy forÌýaddressing common questions like your business hours, email, orÌýphone number.

You can create aÌýsaved reply from anyÌýchat inÌýMessenger. Simply click “Insert saved reply” andÌýchoose “Add new.”

Try Inbox Suggestions inÌýMeta Business Suite

Meta Business Suite isÌýyour go-to tool forÌýhandling everything Meta-related. That includes Inbox, where you can view andÌýmanage all your messages inÌýone spot, whether they’re from Messenger, Instagram DM, orÌýcomments onÌýFacebook andÌýInstagram.

Plus, Inbox has aÌýnifty tool called suggestions that can help you save time andÌýstay organized. For instance, when you’re chatting with aÌýpotential customer, Meta might suggest aÌýreply based onÌýyour conversation’s context. You can take this action from your Inbox.

Or, ifÌýyou find yourself answering theÌýsame questions inÌýmessages often, Meta might suggest creating aÌýhandy FAQ based onÌýyour chat history. You can edit theÌýsuggested FAQs before saving them.

Learn more about inÌýMeta Business Suite.

Start Selling with Facebook Messenger

Now you’re all set onÌýhow toÌýsell onÌý²Ñ±ð²õ²õ±ð²Ô²µ±ð°ù—e³æ³¦¾±³Ù¾±²Ô²µ, right? The rest isÌýinÌýyour hands! ToÌýoffer top-notch customer service toÌýyour store visitors, consider adding Facebook Messenger live chat toÌýyour marketing tools andÌýsee your ecommerce game take off.

Ìý

• Sell onÌýFacebook: Blow UpÌýYour Sales With Social Selling
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• AÌýStep-By-Step Guide toÌýUsing Facebook Business Manager
• 7ÌýStrategies toÌýBoost Sales With Facebook Marketing
• How toÌýSell Products Using Facebook Live Shopping
• Make your Products More Discoverable onÌýFacebook &ÌýInstagram
• What IsÌýFacebook Pay, andÌýShould Your Company Use It?
• AÌýBeginner’s Guide toÌýSelling onÌýFacebook Marketplace
• Sell onÌýFacebook Messenger
• Sell Products inÌýFacebook Shops