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Like anyÌýbusiness, aÌýjewelry business inÌýits earliest stages poses many obstacles forÌýentrepreneurs. Luckily, given that weÌýlive inÌýtheÌýage ofÌýtechnology andÌýinformation, starting aÌýjewelry business has never been easier.

However, there are many key steps toÌýconsider prior toÌýstarting your own jewelry business. IfÌýyou’re wondering how toÌýstart aÌýjewelry business, itÌýultimately comes down toÌýsome key steps.

So, get excited! It’s not every day you start your own business!

Let’s dive right in.

Develop aÌýBusiness Strategy

Crafting aÌýbusiness strategy isÌýintegral toÌýsuccess.

The jewelry market isÌýconsiderably crowded, soÌýit’s important toÌýdevelop aÌýbusiness strategy that guarantees success when planning how toÌýstart aÌýjewelry business online.

Make aÌýroadmap

AÌýbusiness plan isÌýaÌýcomprehensive document that outlines andÌýhighlights exactly what your hopes are forÌýyour business andÌýhow toÌýachieve your goals. Goal-setting isÌýincredibly important ifÌýyou want your business toÌýnot only succeed, but toÌýthrive asÌýwell.

Your business plan orÌý“roadmap” should also include aÌýtime-sensitive, actionable plan forÌýreaching your goals inÌýaÌýstep-by-step fashion. You’ll want toÌýbeÌýsure toÌýemphasize your vision forÌýyour jewelry business, while also determining theÌýkind ofÌýjewelry you will sell, your target demographic/market, pricing/cost structure, andÌýmuch more.

You can start byÌýdownloading aÌýbusiness plan outline online, toÌýmake theÌýprocess easier.

Determine what makes you different

When thinking about how toÌýstart aÌýjewelry business asÌýaÌýteenager, college student, orÌýadult, you’ll want toÌýdetermine what makes your brand different andÌýemphasize it.

Understanding what makes your product stand out asÌýopposed toÌýothers isÌýtheÌýfirst crucial step toward determining your selling points. IfÌýyou already have aÌýcollection ofÌýjewelry, orÌýhave rough drafts ofÌýwhat you’d like toÌýmake, scan itÌýall over andÌýexamine itÌýtoÌýsee ifÌýanyÌýtrends orÌýpatterns emerge.

Your own personal vision forÌýyour business, morals, ethics, orÌýbeliefs will also help paint aÌýclear picture ofÌýwhat your business stands for. Determine what makes you unique, incorporate it, andÌýmake those things selling points!

Create Your Brand

After creating your business plan andÌýdetermining what makes your brand unique, it’s time toÌýbring your vision toÌýlife! Creating your brand isÌýtheÌýmost exciting part ofÌýstarting your own jewelry business, soÌýhave some fun!

Choose aÌýname forÌýyour business

It’s time toÌýget creative!

How toÌýstart aÌýjewelry business isÌýasÌýsimple asÌýchoosing aÌýname once you’ve made your business strategy. It’s also one ofÌýtheÌýmost exciting parts ofÌýtheÌýprocess! The name ofÌýyour jewelry business isÌýmost likely going toÌýbeÌýtheÌýfirst thing that consumers andÌýpotential customers hear, soÌýyou’ll want toÌýbeÌýsure that it’s not only catchy, but encompasses what makes your jewelry business unique.

You’ll also want toÌýmake sure that theÌýname isÌýeasily distinguishable andÌýmemorable. You should consider choosing aÌýname that relates toÌýcommon industry terms soÌýthat your customers will know theÌýkinds ofÌýmaterials andÌýjewels you are selling andÌýhow they’re produced.

Ultimately, there isÌýaÌýlot ofÌýconsideration involved when choosing theÌýperfect name forÌýyour business.

Craft aÌýlogo forÌýyour business

You want your logo toÌýspeak volumes about your vision andÌýtheÌývalues ofÌýyour brand. Creating anÌýeffective andÌýmemorable logo can help make aÌýhuge first impression onÌýcustomers.

When designing your logo, remember toÌýkeep theÌýdistinctiveness ofÌýyour brand andÌýyour target market atÌýtheÌýforefront ofÌýyour decisions. The best way toÌýgoÌýabout this isÌýtoÌýmake aÌýlist ofÌýeverything that you want your logo toÌýcommunicate about your jewelry business, plus theÌýaesthetic requirements that you have inÌýmind.

Build aÌýFinancial Model

Understanding andÌýmanaging theÌýfinances ofÌýaÌýbusiness isÌýessentially theÌýbusiness itself. You’ll want toÌýestimate all ofÌýyour costs andÌýcompare them toÌýexpected sales inÌýorder toÌýdetermine ifÌýyour business isÌýrealistic andÌýcan create aÌýprofit. BeÌýsure toÌýinclude overhead costs, costs ofÌýsupplies, andÌýpotential sales inÌýthis process. InÌýorder toÌýmake this process easier andÌýless daunting, determine your pricing andÌýpotential customers beforehand.

Determine pricing

Determining how much itÌýcosts toÌýcreate orÌýpurchase your jewelry.

DoÌýtheÌýmath based onÌýhow much you will sell itÌýfor. This will determine whether orÌýnot your business isÌýgoing toÌýbeÌýprofitable. Adding theÌýprice ofÌýmaterials, theÌýtime itÌýtook toÌýproduce theÌýpiece (based onÌýhourly market rate), theÌýcost ofÌýpackaging, andÌýaccounting forÌýtaxes will help paint aÌýclear picture ofÌýhow toÌýprice your product toÌýfetch aÌýprofit.

Determine potential customers

Last but not least, this isÌýprobably theÌýeasiest place toÌýstart when building aÌýfinancial model forÌýaÌýjewelry business. ByÌýgoing toÌýcraft fairs, browsing social media, orÌýreaching out toÌýother merchants inÌýtheÌýindustry, one can better determine how they will entice consumers.

Doing your due diligence will allow you toÌýfigure out which audience you should beÌýtargeting, how toÌýsell toÌýthem, andÌýhow toÌýengage with them toÌýcreate sales. Painting aÌýclear picture ofÌýhow you will sell your product isÌýcrucial when building aÌýsolid financial model.

Consider theÌýOrigins ofÌýYour Jewelry

IfÌýyour jewelry isÌýhandmade, you may have been wondering how toÌýstart aÌýhandmade jewelry business.

IfÌýyour jewelry isÌýbought from manufacturers andÌýisÌýmore high-end, you may have wondered how toÌýstart aÌýgold jewelry business orÌýhow toÌýstart aÌýdiamond jewelry business.

Regardless, theÌýsteps toÌýgetting there are theÌýsame asÌýmentioned inÌýthis article. However, depending onÌýwhat kind ofÌýjewelry you’re selling, itÌýshould have anÌýeffect onÌýyour business/marketing strategy, what audiences you target, andÌýhow you build your financial model. Following theÌýthree aforementioned steps when starting aÌýjewelry business isÌýessentially all that matters.

However, theÌýkind ofÌýjewelry you sell should have aÌýmajor impact onÌýwhat makes your business unique, andÌýthus how you craft your brand!

Your Selling Channels

AÌývital step inÌýdeveloping your jewelry business will beÌýdetermining where you will sell it. After all, theÌýinternet isÌýaÌýbig place andÌýthere are numerous channels forÌýbusinesses toÌýget their products toÌýconsumers. One ofÌýtheÌýbest ways toÌýget right into selling can beÌýtoÌýlist your product onÌýaÌýthird-party market, such asÌýAmazon ´Ç°ùÌý·¡³Ù²õ²â.

Realistically, inÌýtheÌýjewelry world, Etsy isÌýlikely theÌýbetter platform option, especially ifÌýyou make theÌýproduct yourself. Etsy isÌýknown forÌýhandmade products, which means that you will beÌýtapping into anÌýaudience already searching forÌýthat type ofÌýproduct. Even better, you can customize your shop andÌýthen advertise directly onÌýtheÌýplatform toÌýget theÌýword out.

The other alternative isÌýtoÌýforego third-party platforms andÌýbuild your own website toÌýsell your jewelry. Platforms like ºÚÁÏÃÅ make this extremely easy andÌýyou can have your own site andÌýstore upÌýinÌýbarely anyÌýtime atÌýall. The benefit toÌýstarting your own site isÌýthat you can avoid all ofÌýtheÌýadditional fees that third-platforms take out ofÌýyour sales. You will have toÌýwork aÌýbit more atÌýbuilding upÌýyour traffic andÌýaudience since you won’t have aÌýbuilt-in audience like Etsy.

Develop Marketing Strategies

Once you have laid out primarily what your business will beÌýandÌýhow itÌýwill operate, then comes your marketing strategy. InÌýother words, how will you let people know about your brand andÌýmake your products known?

Marketing isÌýaÌýmassive topic within itself andÌýyou can have numerous channels upon which you market your product. While weÌýwon’t discuss every single potential here, weÌýwill take aÌýlook atÌýaÌýfew options that can beÌýexcellent choices.

Social Media

Social media marketing isÌýone ofÌýtheÌýmost effective strategies inÌýtheÌýmodern age. However, even social media marketing can beÌýsplit upÌýinto aÌýfew different subcategories.

OnÌýone hande, you can advertise through social media platforms themselves, such asÌýFacebook orÌýInstagram ads. This can beÌýaÌýgood way toÌýreach those who may beÌýbrowsing forÌýjewelry ideas across those sites.

Create Content Around Your Product

OnÌýtheÌýother hand, you can also make content around your jewelry toÌýcreate holistic marketing ´Ú´Ç°ùÌý²â´Ç³Ü°ù²õ±ð±ô´Ú.

ItÌýcan beÌýeffective toÌýcreate videos centered around your jewelry pieces orÌýshow people wearing them andÌýposting these onÌýyour social media channels forÌýpeople toÌýsee.

IfÌýyou’re lucky, one ofÌýthese videos will even take off andÌýgoÌýviral, which can drive aÌýhigh amount ofÌýtraffic toÌýyour business. However, itÌýisn’t all about luck, asÌýthere are guidelines andÌýtips you can find forÌýimproving video content toÌýbeÌýmore likely toÌýgoÌýviral.

Influencer Marketing

Going even further inÌýtheÌýsocial media marketing realm, you can engage inÌýinfluencer marketing. This means partnering orÌýcontracting with influencers who already have aÌýdecent-sized following toÌýpromote your product.

Influencer marketing can beÌýincredibly effective, asÌýitÌýpiggybacks onÌýtheÌýtrust theÌýinfluencer has built with their following. When their followers see them promoting aÌýjewelry product, they will beÌýmore likely toÌýassume that itÌýisÌýaÌýquality andÌýtrustworthy product orÌýbusiness.

Search Engine Ads andÌýSEO

IfÌýyou are running your own website, one ofÌýtheÌýbest advices isÌýtoÌýimprove your search engine optimization (SEO). What this simply means isÌýimproving theÌýkeywords, links, pages, etc across your website toÌýmake itÌýmore likely toÌýshow upÌýonÌýsearch engines.

Moreover, you can run ads across Google toÌýfurther increase your likelihood toÌýshow upÌýnear theÌýtop ofÌýsearch results. This will help more people find your site, which inÌýturn can lead toÌýmore sales.

Trade Shows andÌýLocal Fairs

IfÌýyou want toÌýadd anÌýin-person touch toÌýselling your jewelry, you can also consider getting aÌýbooth atÌýaÌýtrade show orÌýlocal fair. This gives you aÌýchance toÌýreach people who may not have found you online orÌýsaw your product otherwise.

Trade shows andÌýfairs can also beÌýanÌýexcellent way toÌýtest theÌýwaters ofÌýyour product’s performance inÌýtheÌýbrick-and-mortar realm. Even ifÌýyou aren’t looking toÌýsell inÌýaÌýstore, shows andÌýfairs can beÌýanÌýexcellent way toÌýconnect with potential orÌýcurrent customers.

Multi-Channel Marketing isÌýKing

Remember, you don’t need toÌýnarrow yourself down into just one form ofÌýmarketing. InÌýfact, aÌýmulti-channel approach isÌýoften theÌýbest way toÌýget theÌýmost return onÌýyour efforts.

OfÌýcourse, when just starting out, you may not have aÌýhuge budget toÌýinvest inÌýmarketing efforts. This means you may have toÌýstart out with just one paid method andÌýbranch out later.

However, you can couple your paid marketing with self-propelled efforts like creating videos around your product.

Want toÌýStart aÌýJewelry Business?

WeÌýhope theÌýabove helps you understand more about starting your jewelry business. Fortunately, ºÚÁÏÃÅ isÌýhere toÌýhelp with one ofÌýtheÌýsteps inÌýgetting your business off theÌýground: creating aÌýwebsite forÌýyour business.

Your website will serve asÌýtheÌýpublic-facing display ofÌýyour brand, soÌýbeÌýsure itÌýspeaks toÌýyou! BeÌýsure toÌýinclude images ofÌýyour work onÌýyour website, asÌýwell asÌýcontact information andÌýdetails regarding how toÌýpurchase. Luckily, there isÌýaÌýsimplified way toÌýget theÌýball rolling prior toÌýthis step. With ºÚÁÏÃÅ, you can start your own jewelry business forÌýfree with theÌýadded benefits ofÌýhaving your product marketed forÌýyou, 24/7Ìýcustomer service, aÌýtransaction method forÌýpurchases, andÌýmuch more!

You can also check out theÌýºÚÁÏÃÅ Academy toÌýlearn everything you need toÌýknow about running aÌýsuccessful online store.

Get started forÌýfree now!

Ìý

• How toÌýSell Jewelry Online: Tips from Jewelry Store Owners
• How toÌýStart aÌýJewelry Business from Scratch