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IfÌýyou’ve already started selling orÌýadvertising your business onÌýFacebook, you may have heard aÌýthing orÌýtwo about Facebook Business Manager (aka Meta Business Suite). IfÌýnot, don’t ·É´Ç°ù°ù²â—w±ð’r±ð here toÌýgive you theÌýlowdown.

Facebook Business Manager isÌýaÌýtool that allows businesses toÌýmanage their Facebook business all inÌýone place. Using Business Manager can save you time when itÌýcomes toÌýmanaging your Facebook page, creating andÌýrunning ads, andÌýworking with team members orÌýcontractors.

Read onÌýtoÌýfind out everything you need toÌýknow about using Business Manager, including how toÌýset itÌýupÌýandÌýuse itÌýlike aÌýpro.

What IsÌýFacebook Business Manager?

Facebook Business Manager, also known asÌýMeta Business Suite, isÌýaÌýfree platform that businesses can use toÌýmanage their presence onÌýFacebook andÌýInstagram.

But what can you use Facebook Business Manager for? You can:

• Create andÌýmanage multiple Facebook andÌýInstagram pages, audience lists, orÌýproduct ³¦²¹³Ù²¹±ô´Ç²µ²õ—a±ô±ô inÌýone place!
• Track your Facebook andÌýInstagram ads with detailed information onÌýyour marketing spending andÌýimpressions.
• Delegate permissions, roles, andÌýtasks toÌýteam members.
• Work with anÌýagency orÌýsocial media manager toÌýmonitor work quality while tracking what they’re doing forÌýyou.
• Keep your business page more secure andÌýrun your team without sharing your personal Facebook content with others.

DoÌýIÌýNeed Facebook Business Manager?

IfÌýyou’re still not sure you should use Facebook Business Manager, see ifÌýtheÌýfollowing applies toÌýyou. These are theÌýmost common cases forÌýwhen you would need Facebook Business Manager:

• You run multiple Facebook orÌýInstagram pages orÌýadÌýaccounts. This especially applies ifÌýyou have several business locations orÌýsub-brands.
• You have employees who manage your Facebook orÌýInstagram business pages.
• You work with contractors toÌýcreate, run, orÌýmanage your pages orÌýads. You want toÌýkeep your business secure byÌýhaving complete control over access andÌýpermissions when working with contractors.
• You want toÌýrequest access toÌýother Facebook pages andÌýadÌýaccounts orÌýshare your own with other agencies.

Essentially, Facebook Business Manager makes managing your Facebook business page easier.

InÌýthis post, we’ll walk you through theÌýprocess ofÌýusing andÌýsetting upÌýaÌýBusiness Manager. Let’s get started!

Access Levels onÌýFacebook Business Manager

You can give different people permission toÌýdoÌýdifferent things inÌýBusiness Manager. That way, you have more control over your business andÌýits assets.

There are two levels ofÌýpermissions inÌýBusiness Manager:

• Business admins: They can control everything inÌýBusiness Manager, including adding orÌýremoving team members andÌýchanging orÌýdeleting theÌýcompany.
• Business employees: They can access all data inÌýtheÌýcompany’s settings but cannot make anyÌýchanges. They can beÌýassigned roles byÌýbusiness admins.

What You Can Manage with Facebook Business Manager

Here are all theÌýassets you can control via Business Manager:

Facebook andÌýInstagram Pages

Facebook andÌýInstagram pages are public profiles created forÌýyour business. They are controlled byÌýtheÌýbusiness they represent andÌýcan only beÌýclaimed byÌýone Business Manager. However, multiple accounts can control aÌýpage, posting andÌýrunning ads.

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AnÌýadÌýaccount isÌýwhere you pay forÌýyour Facebook orÌýInstagram ads andÌýsee how your ads perform. AnÌýadÌýaccount should have anÌýassociated payment method andÌýanÌýauthorized person who will pay forÌýadÌýcampaigns using that account.

Since you’re paying forÌýads asÌýaÌýbusiness owner, your Facebook Business Manager can run your adÌýaccount. You can also share your adÌýaccount with anÌýagency orÌýcontractor soÌýthat they can run ads onÌýyour behalf.

Learn more: How toÌýAdvertise onÌýFacebook forÌýBeginners

Pixels

The Facebook pixel isÌýaÌýtool that helps you understand theÌýactions people take onÌýyour website. For example, itÌýcan tell you which product pages are visited theÌýmost orÌýhow many visitors abandoned their cart without making aÌýpurchase.

Each Business Manager can create upÌýtoÌýfive pixels, which can beÌýshared with Business Manager partners. IfÌýsomeone else isÌýmanaging your ads forÌýyou, you can let them manage your pixels.

Pixel isÌýessential forÌýadvertising, asÌýitÌýhelps measure theÌýeffectiveness ofÌýyour ads. Learn more about Facebook pixel andÌýhow toÌýuse it.

Audiences

AÌýFacebook audience isÌýtheÌýgroup ofÌýpeople you want toÌýreach with your ads. Basically, itÌýisÌýaÌýset ofÌýparameters that allows you toÌýtarget your potential customers based onÌýdemographics, locations, andÌýinterests. You can specify andÌýsave those parameters, using them toÌýcreate your Facebook orÌýInstagram ads.

InÌýFacebook Business Manager, you can share access with agencies orÌýcontractors soÌýthat they can access theÌýaudiences you’ve created.

How toÌýSet upÌýaÌýFacebook Business Manager Account

Setting upÌýanÌýaccount forÌýFacebook Business Manager isÌýquite simple. Let’s break down theÌýprocess:

1. GoÌýtoÌýfacebook.com/business andÌýlog in. You can also create aÌýnew account ifÌýyou don’t have one yet.
2. Enter your name, your business name, andÌýyour business email address.
3. Choose whether you’re setting upÌýBusiness Manager forÌýyourself orÌýsomeone else.
4. Select theÌýpages andÌýadÌýaccounts you want toÌýadd toÌýBusiness Manager.

Now that your Business Manager isÌýcreated, it’s time toÌýadd your assets, like pages, adÌýaccounts, andÌýpixels.

Also, ifÌýyou have team members orÌýcontractors, you need toÌýassign permissions toÌýthem soÌýthat they can start working inÌýyour Business Manager. We’ll explain how toÌýdoÌýthat below, soÌýread on!

How toÌýAdd Assets andÌýAssign Permissions inÌýFacebook Business Manager

Facebook Business Manager isÌýaÌýversatile tool you can use inÌýmany different ways. ToÌýhelp you get started, we’ll goÌýover theÌýsteps needed forÌýtheÌýmost common cases.

The directions below explain how toÌýadd assets inÌýFacebook Business Manager, such asÌýpages andÌýadÌýaccounts. You’ll also learn how toÌýassign permissions toÌýteam members orÌýagencies inÌýBusiness Manager.

How toÌýconnect aÌýFacebook page:

1. GoÌýtoÌýyour Facebook Business Manager andÌýfind theÌý“Accounts” section.
2. Choose “Pages” andÌýclick “Add aÌýPage.”
3. Enter theÌýFacebook page name orÌýURL andÌýclick “Add Page.”

IfÌýyou are aÌýpage admin, your claim will beÌýinstantly approved. IfÌýyou are not, theÌýcurrent page admin will receive aÌýnotification toÌýapprove theÌýclaim request.

How toÌýconnect anÌýInstagram business account:

1. GoÌýtoÌýyour Facebook Business Manager andÌýfind theÌý“Accounts” section.
2. Choose “Instagram Accounts” andÌýclick “Add.”
3. Click “Connect Your Instagram Account” andÌýlog inÌýtoÌýyour Instagram account.
4. Optional: Select theÌýadÌýaccounts andÌýpages that you’d like toÌýassign.
5. Click “Finish.”

How toÌýadd anÌýadÌýaccount:

1. GoÌýtoÌýyour Facebook Business Manager andÌýfind theÌý“Accounts” section.
2. Click “Add anÌýadÌýaccount”.
3. Enter theÌý andÌýclick “Add AdÌýAccount.

How toÌýassign team members:

1. GoÌýtoÌýyour Facebook Business Manager andÌýfind theÌý‘UsersÂ’ section.”
2. GoÌýtoÌý“People” andÌýclick “Add.”
3. Enter theÌýemail address ofÌýtheÌýperson you want toÌýgive permissions to.
4. Assign either employee orÌýadmin access. Once you’re done, click “Next.” Note: It’s recommended toÌýadd atÌýleast two people asÌýBusiness Manager admins andÌýtheÌýrest asÌýemployees.
5. Select accounts andÌýtools you want this person toÌýwork with andÌýhave access to. Then click “Invite.”

How toÌýadd anÌýagency orÌýaÌýconsultant:

1. GoÌýtoÌýyour Facebook Business Manager andÌýfind theÌý“Users” section.
2. GoÌýtoÌý“Partners” andÌýclick “Add” under “Partner toÌýshare assets with.”
3. Enter theÌýpartner business IDÌýandÌýclick “Next.” IfÌýyou don’t know your partner’s business ID, ask them toÌýsend itÌýtoÌýyou using these .
4. Give theÌýpartner access toÌýassets you want them toÌýwork onÌýandÌýassign aÌýrole forÌýthem.
5. Click “Save.”

Learn More About Using Facebook forÌýBusiness

Running aÌýbusiness can beÌývery time-consuming, soÌýit’s aÌýgood idea toÌýbecome familiar with tools that save you time andÌýenergy.

Facebook Business Manager isÌýone ofÌýthose tools. ItÌýhelps streamline your social media marketing efforts byÌýgiving you control over all your Facebook assets inÌýone place. SoÌýdon’t hesitate toÌýtry itÌýout byÌýusing this article asÌýyour guide.

IfÌýyou’d like toÌýlearn more about using Facebook forÌýyour business, check out theÌý“Sell onÌýFacebook” collection inÌýour blog. ItÌýcontains articles andÌýpodcasts that explain theÌýnitty-gritty ofÌýpromoting your business onÌýtheÌýworld’s most popular social media platform.

Ìý

• Sell onÌýFacebook: Blow UpÌýYour Sales With Social Selling
• How Does Facebook Work forÌýSmall Businesses?
• How toÌýReceive Payments onÌýaÌýFacebook Business Page
• How toÌýGrow aÌýFacebook Business Page forÌýFree
• What toÌýPost onÌýFacebook: 20ÌýPost Ideas forÌýYour Business Page
• AÌýStep-By-Step Guide toÌýUsing Facebook Business Manager
• 7ÌýStrategies toÌýBoost Sales With Facebook Marketing
• How toÌýSell Products Using Facebook Live Shopping
• Make your Products More Discoverable onÌýFacebook &ÌýInstagram
• What IsÌýFacebook Pay, andÌýShould Your Company Use It?
• AÌýBeginner’s Guide toÌýSelling onÌýFacebook Marketplace
• Sell onÌýFacebook Messenger
• Sell Products inÌýFacebook Shops