How to Use TikTok: A Beginner's Guide for Businesses

How to Use TikTok: A Beginner's Guide

10 min read

is an app that has taken over the world by storm. It has gained more than 500 million users in just a year, and it鈥檚 not slowing down anytime soon. The app features short videos of people doing different things, ranging from playing games to eating food to singing songs.

This guide will help you get started with TikTok, so you never miss out on anything!

Here鈥檚 How To Use TikTok

To get started, download TikTok from the Apple AppStore or Google Play Store. The first thing you鈥檒l notice about TikTok is that there鈥檚 no need to create an account to view any content. Of course, all users can watch videos and scroll through posts, but creating an account will unlock many more exciting features within this innovative community.

Open the app and tap on “Start.” You鈥檒l be prompted with a screen that asks you for your age. Enter in whatever you want, unless, of course, it says you can鈥檛 enter if you are younger than 13; click next.

Next Is Adding Friends On TikTok

Find someone who has similar interests as you by looking at their bio or watching some videos they made themselves. After finding someone new, add them as a friend using the button below their username, which looks like two people holding hands together.

This person will receive your message letting them know you would like to be friends, and they will either accept it or decline. If they do not respond within 24 hours, then the request is automatically denied.

Changing Your Username

TikTok allows you to make an account through email, phone number, or third-party services like Facebook. The app automatically assigns a username, and if you sign up for TikTok with your phone number, the app will generate a generic name such as user1234567. Using an email address generates a more personalized ID but may present privacy issues for users.

To change your username, tap on the icon in the bottom right corner that looks like a person鈥檚 upper body, then hit “Edit Profile,” where you can also add a profile and other information that is customizable by yourself.

Changing Your Age Couldn鈥檛 be Simpler

Head over to settings (the wheel at the very top right of the app), then select “Profile” from a dropdown menu with three dots next to each other inside another circle. Scroll down until you see an option saying “Change Age,” which lets you enter any number within reason. That鈥檚 all there is to it; changing age doesn鈥檛 get much easier than this!

Now Let鈥檚 Talk About Videos

TikTok lets you post 15-second clips of whatever it is that interests you. Just be sure not to go overboard because it鈥檚 only limited to 60 seconds per video posted-that includes adding any sort of unique features such as filters, slow motion, etc.

You can also add text and music to your video and put them in reverse mode (which you have to access through the bottom right corner), so they play backward with sound effects, which are pretty cool when recording something like a trick on a skateboard or bike.

How To Duet On Tiktok

Search for a video you like that others have already made. Look at the bottom of your screen and click “Duets,” then scroll through videos watching until one catches your eye. Once you find something perfect, select it to get taken to another page with more details about that duet option.

For example, you are looking to duet with one of your friends. If two people are duetting (aka an even number), someone will be singing backup while the other sings lead vocals which is great practice if you鈥檙e learning how to sing because obviously, no one can hear mistakes when the microphone isn鈥檛 picking up their voice.

If there鈥檚 an odd number of people in a duet (aka one person more than another), then someone will be singing lead vocals while the other sings backup, which is great practice if you鈥檙e learning how to sing as well because the same goes for mistakes, no one can hear them!

Dueting on TikTok isn鈥檛 that complicated and doesn鈥檛 take much effort at all, but you must have fun with whatever you鈥檙e doing. So whether it is playing violin or skateboarding, make sure to enjoy yourself, so viewers who watch your videos not only have something worth watching but also are entertained by what they see & hear!

How To Download Tik Tok Videos

Downloading videos on TikTok is fairly simple.

While viewing the video you want to download, tap the “Share” button on the right side of the screen.
The “Share to” menu will pop up,
Save video will be one of the options here.

It really is as simple as that!

How To Make a Sound on TikTok

There is a vast variety of sounds to choose from, all with their unique purposes. They are easy to find and use because when you go into the editor (by tapping on your profile photo in the bottom right-hand corner), there will be an “effects” button under each video that takes you directly to those sound options!

How To Add Text On TikTok

Tiktok users can add text over videos by simply going into the editor while watching it than scrolling down until they see “Text.” It鈥檚 as simple as just clicking where it says “Text,” which brings up another menu for different colors & styles, so pick whichever fits best and write away!

You鈥檒l also notice at this point that whatever color you choose, the text turns black (or a dark color of your choice), and it鈥檚 fun to play around with what colors look best over specific videos.

How To Reverse A Video On TikTok

You have to access this feature through the bottom right corner by swiping left until you see the reverse video; then, just tap that blue box! Now all of your viewers can enjoy unique takes on content like never before.

How to Get Verified on TikTok

There is no way to request to be verified on TikTok, but there are steps you can take to help you become verified.

Gain Daily Followers — You will need to have new followers to your account every day. Ideally, this should be more than a few hundred.
Increased Watch Time — The number and length of your views need to be consistently rising.
Viral Videos and Media Exposure — If you have videos that tend to go viral or the media starts talking about you regularly, you are more likely to become verified.
Become Verified on other Platforms — While verification is easier on other platforms like Instagram and Facebook, having these certifications can help you become verified on TikTok.
Consistent Quality Content — Make sure you constantly create new and exciting content that provides value to the user. Also, stay up to date with trends and popular hashtags.

Using TikTok to Grow Your Business

TikTok is a fantastic platform to grow your business. It gives people the opportunity to see what you are selling, which will positively affect sales.

When using Tik Tok for marketing purposes, ensure that you create quality content with high-quality videos and engaging captions! If you can make it fun or entertaining while still promoting products, then this strategy can be highly effective (and profitable).

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About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.