Increase Online Store Traffic: Ways to Attract More Shoppers

Increase Online Store Traffic: 10 Ways to Attract More Shoppers

Posted 2 months ago by Anastasia Prokofieva

Traffic, or桂the桂number of桂visitors to桂your online store, is桂the桂lifeblood of桂your business. The more people visit your site, the桂higher your chance of桂making a桂sale.

In桂a桂world teeming with online stores, how do桂you differentiate yours and桂attract more traffic? The digital age offers endless opportunities for桂businesses of桂all sizes to桂넨농곶쓩국깎�봧닥 you know how to桂seize them.

Check out proven strategies to桂drive relevant traffic to桂your website and桂turn visitors into customers.

Search Engine Optimization (SEO)

낍래걀�聆깎껸곶낌농 Engine 걀김넨쓩낼쓩뇌껸넨쓩늡꾈�봳농깎 unsung hero of桂the桂digital realm. It桂refers to桂the桂process of桂optimizing your website so桂that it桂ranks higher in桂search engine results. When someone types a桂keyword related to桂your business, your website will appear at桂the桂top of桂the桂search results.

Search engine optimization is桂a桂must for桂online stores attempting to桂increase traffic. To桂rank higher in桂search results, focus on桂keyword research, on-page SEO, and桂quality 낌늡꾈넨깎꾈넨�뱈늡곶깎 on桂that below.

By桂the桂way, if桂you use 붚죕쳔 by桂Lightspeed for桂your online store, there are many ways to桂, including customizing product page URLs, setting up桂a桂custom domain, and桂more.

Optimize Keywords

To桂drive traffic to桂your online store, you need to桂rank highly for桂terms related to桂your business. You can either handle SEO on桂your own or桂hire a桂skilled analyst to桂assist you.

There are tools that help you find out where your online store ranks on桂specific terms, for桂example, Moz, SemRush, and桂Ahrefs. Do桂thorough keyword research and桂determine which keywords are most relevant to桂your brand and桂products.

Once you have a桂list of桂keywords, incorporate them into your website content, including titles, descriptions, headers, and桂body text. Use meta tags and桂descriptions to桂help search engines understand what your site is桂about.

However, be桂careful not to桂overuse these keywords, which can lead to桂keyword stuffing and桂negatively impact your SEO.

In桂addition to桂on-page optimization, off-page optimization is桂also crucial for桂improving search engine rankings. This includes building backlinks from reputable websites and桂using social media platforms to桂increase visibility and桂drive traffic to桂your website.

Remember that SEO is桂an桂ongoing process and桂requires constant monitoring and桂adjustments.

Enure Your Online Store Is桂Mobile-Friendly

뇟桂website�셲 mobile friendliness is桂one of桂the桂top-ranking factors, as桂more and桂more people are using their phones to桂browse the桂internet.

Make sure your online store is桂optimized for桂mobile devices. Online stores that only work on桂desktops will not have as桂much traffic as桂mobile-friendly ones.

Making your online store mobile-friendly is桂easy when you pick the桂right ecommerce platform. For example, if桂you use 붚죕쳔 by桂Lightspeed, your online store is桂automatically mobile-friendly, so桂you don�셳 have to桂lift a桂finger.

Mobile phones drive most digital commerce site visits and桂online orders globally (Source: )

Use Local SEO

If桂your business has a桂physical location, using local SEO can significantly improve your search engine rankings. This includes optimizing for桂local keywords, creating a桂Google My桂Business listing, and桂getting reviews from customers in桂your area.

Establish a桂Referral System

Customer referrals are key to桂increasing traffic for桂your site. This is桂a桂relatively simple way to桂use your current customers to桂create traffic. Encourage your customers to桂refer their friends and桂family to桂your website by桂offering incentives such as桂discounts, freebies, or桂exclusive content.

You can also create a桂referral system that rewards both the桂referrer and桂the桂person being referred. This not only encourages current customers to桂spread the桂word about your brand but also entices new visitors to桂check out your website.

You could also set up桂rewards for桂customers with a桂certain number of桂referrals.

Make sure to桂track referrals using unique codes or桂links so桂you can accurately attribute traffic and桂conversions.

Promote your referral program to桂ensure all customers are aware of桂it, for桂example, by桂adding a桂banner on桂your website or桂mentioning it桂in桂order confirmation emails.

If桂you run an桂붚죕쳔 store, you can set up桂a桂referral program using the桂Gratisfaction app.

An桂example of桂a桂referral program you can set up桂for桂your store with the桂Gratisfaction app

Social Media Marketing

Social media platforms offer opportunities to桂engage with your target audience, build brand awareness, and桂drive traffic to桂your online store.

To桂drive shoppers to桂your online store, your content should be桂high-quality, valuable, and桂aligned with your brand.

Let�셲 take a桂look at桂some key strategies that work well for桂driving traffic:

Use a桂link-in-bio tool: Use tools like Linkup to桂make it桂easier for桂users to桂access your website or桂product pages from your social media bio.
Include a桂call-to-action in桂your posts: Encourage followers to桂click the桂link in桂your bio or桂swipe up桂on桂Instagram stories to桂visit your product pages.
Make your content shoppable: If桂you sell physical products, consider setting up桂an桂Instagram, Facebook, or桂TikTok Shop. This allows users to桂purchase directly from your posts without leaving the桂app.

뇟桂link-in-bio tool helps direct customers to桂your website or桂specific products

Remember, the桂key to桂driving traffic through social media is桂consistency. Regularly posting quality content and桂engaging with your audience will help build a桂loyal following and桂ultimately lead to桂increased website traffic. Don�셳 be桂afraid to桂experiment with different strategies and桂see what works best for桂your brand.

Set Up桂Notifications for桂Return Visitors

Push notifications are a桂popular way to桂get people to桂return to桂your online store.

Notifications reminding customers of桂products, deals, discounts, and桂more pop up桂on桂mobile and桂desktop devices. Customers can click on桂these notifications to桂go桂directly to桂your website.

This strategy helps keep your brand at桂the桂forefront of桂your customers�� minds and桂makes them want to桂return for桂more.

Notifications for桂return visitors can be桂tailored to桂their browsing and桂purchasing history, providing personalized recommendations or桂discounts based on桂their interests. This way, you are more likely to桂entice them back to桂your store and桂increase sales.

Another tip is桂to桂limit the桂number of桂push notifications sent in桂a桂certain period. Bombarding customers with too many notifications can lead to桂annoyance and桂potential opt-outs. Instead, carefully select the桂most essential updates or桂promotions to桂send out through push notifications.

Email Marketing

Email marketing allows you to桂engage directly with an桂audience already interested in桂your content, products, or桂services, making them more likely to桂take action.

However, this approach works best for桂businesses that already have some visitors to桂their websites. To桂get people to桂sign up桂for桂your email list via popups or桂forms, they first need to桂visit your site.

뇟桂great way to桂collect customer emails is桂with a桂popup offering a桂gift

To桂get started with email marketing:

Create an桂email list: Use a桂lead magnet, such as桂an桂e-book, a桂discount code, a桂free course, or桂an桂exclusive resource, to桂encourage visitors to桂sign up桂for桂your emails.
Segment your list: Tailor your messaging to桂different segments based on桂demographics, past behavior, or桂interests. This helps increase the桂relevancy of桂your emails, boosting engagement and桂traffic.

If桂you�셱e using 붚죕쳔 for桂your online store, you�셱e in桂luck! It桂comes with built-in email marketing tools, such as桂automated emails, and桂a桂handy integration with Mailchimp.

Influencer Partnerships

Influencer marketing allows you to桂reach new audiences and桂build trust with potential customers.

Smaller influencers with highly engaged niche audiences can pack a桂bigger punch than their larger counterparts. Their followers are loyal, connected, and桂more likely to桂껸낌넨�봯곶늡국쓩꾈껨 that sometimes, less is桂more.

Select influencers who align with your brand values, target audience, and桂content style. Consider factors like:

Niche relevance: Choose influencers who operate in桂your industry or桂niche
Audience demographics: Look at桂age, location, interests, and桂purchasing habits
Engagement rate: High engagement (likes, comments, shares) is桂more valuable than a桂large following
Content style: Ensure their style resonates with your brand (e.g., informative, entertaining, or桂educational).

뇟桂survey found 18-29-year-olds bought the桂most products via influencer recommendations (Source: )

Consider offering influencers an桂affiliate partnership where they earn a桂commission for桂each sale or桂action driven by桂their audience. If桂you own an桂붚죕쳔 store, there are several ways to桂 for桂your business.

Measure the桂effectiveness of桂the桂influencer campaign through unique, trackable links or桂promo codes that allow you to桂monitor website traffic coming from their content, conversion rates, and桂critical engagement metrics like clicks and桂shares.

Blogging

뇟桂well-crafted blog not only informs and桂engages readers but also enhances your website�셲 visibility in桂search engines, driving organic traffic.

Blogging is桂considered a桂cornerstone of桂inbound marketing, offering multiple benefits that directly impact your website�셲 traffic:

Each blog post allows you to桂target different keywords
뇟桂blog is桂a桂great way to桂connect with your audience and桂increase engagement.

As桂part of桂your blog strategy to桂increase traffic to桂your store:

Offer fresh content: Google loves fresh content. Regularly updated blogs indicate that your website is桂active, which can improve your chances of桂ranking higher in桂search results.
Focus on桂SEO: Use tools like Ahrefs, SEMrush, or桂Google Keyword Planner to桂find keywords related to桂your niche. Incorporate these keywords naturally into your post.

Focus on桂crafting completing headlines along with quality meta descriptions, and桂make use of桂linking to桂other relevant pages on桂your site (internal linking) and桂authoritative external sources to桂help you improve your SEO ranking and桂help readers discover more content on桂your site.

붚죕쳔 allows you to桂seamlessly integrate Buy Buttons into your blogs, enabling readers to桂make purchases

Don�셳 forget to桂post about your new blog on桂all your social media channels, using relevant hashtags to桂increase its reach.

Reach out to桂influencers or桂other bloggers in桂your industry. You can collaborate on桂guest posts, mention each other�셲 work, and桂get backlinks, which can help with SEO.

Digital Ads

You�셶e likely seen them online: ads promoting everything from online courses to桂sunglasses and桂beyond. These are digital or桂banner ads, and桂their primary goal is桂to桂drive traffic to桂a桂website or桂a桂campaign-specific landing page.

Digital ads can drive traffic to桂a桂website quickly by桂targeting specific audiences through platforms like Google Ads, Facebook, Instagram, or桂TikTok. These ads can be桂tailored to桂reach users based on桂their interests, demographics, search behaviors, and桂online activity.

You can do桂this yourself or桂work with a桂more experienced professional to桂help you determine the桂best budget, channels, and桂ad桂duration for桂your needs.

By桂the桂way, 붚죕쳔 stores have built-in tools to桂help you run ads on桂, Meta, TikTok, Pinterest, and桂Snapchat.

Create Targeted Landing Pages for桂Ads

Getting visitors to桂your website with ads is桂one thing, but turning those visitors into customers is桂the桂real goal. That�셲 where targeted pages can help.

Targeted marketing pages, often called landing pages or桂destination pages, are designed to桂focus on桂a桂specific audience segment or桂marketing campaign.

When you direct ad桂viewers to桂a桂specific page, you can tailor the桂content to桂their interests and桂needs, increasing the桂likelihood of桂them purchasing or桂taking an桂action.

For example:

When someone clicks on桂an桂ad桂for桂혫summer running shoes,혬 they�셱e taken straight to桂a桂page featuring precisely what they�셱e looking 닥늡곶�봲넵낼낼깎곶 running shoes. No桂distractions, no桂scrolling through unrelated products.
뇟桂visitor interested in桂혫digital marketing services혬 will land on桂a桂page focused on桂that, with tailored copy, testimonials, and桂case studies.

Podcasts Tailored to桂Your Niche

뇟桂podcast can be桂an桂effective tool for桂driving traffic to桂your website. It桂engages listeners meaningfully and桂leverages audio content�셲 unique strengths.

If桂your podcast provides valuable insights, tips, or桂expert knowledge relevant to桂your products or桂services, listeners will naturally seek out your website or桂store to桂learn more or桂make purchases.

Podcasts are also shareable across social media platforms, helping to桂increase brand visibility. Promoting these episodes via social media and桂linking to桂your website drives direct traffic.

Plus, when you feature guests on桂your podcast, they often share the桂episode with their followers, expanding your reach and桂bringing new visitors to桂your site.

Alternatively, you can guest on桂other podcasts, exposing your brand to桂a桂new audience. This will establish you as桂an桂industry leader and桂attract potential customers interested in桂your expertise.

Promote Your Content on桂Quuu

is桂a桂content promotion platform that helps increase engagement and桂reach. It桂is桂designed to桂help businesses, creators, and桂brands leverage social sharing.

The platform focuses on桂creating a桂network of桂trusted content promoters who share and桂amplify content across their social media channels.

The platform helps ensure that the桂content reaches the桂right audience by桂sharing it桂with a桂network of桂users interested in桂similar topics.

The more engagement your content receives, the桂more likely it桂is桂to桂appear in桂social feeds and桂attract organic traffic.

Promote Your Business and桂Grow Your Traffic

Increasing store traffic is桂an桂ongoing journey that requires creativity, strategy, and桂steady effort. Have fun with 쓩넨�봳농쓩꾈곗 of桂yourself as桂a桂detective! Stay on桂top of桂things, track your progress, and桂keep fine-tuning your approach to桂ensure your store stays the桂go-to spot for桂both new visitors and桂loyal customers.

桂

About The Author

Anastasia Prokofieva is a content writer at 붚죕쳔. She writes about online marketing and promotion to make entrepreneurs�� daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

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