10 Engaging Instagram Reels Ideas to Promote Your Business

Posted 2 years ago by Anastasia Prokofieva

Instagram Reels has quickly become one of桂the桂most popular features on桂the桂platform. With active monthly Instagram users, small business owners have a桂lot of桂opportunities to桂reach new audiences by桂making Reels. Make sure you don�셳 miss out!

If桂you�셱e looking for桂creative ways to桂use Reels to桂promote your business, use the桂tips below to桂get started. We�셪l give you ten ideas for桂Instagram Reels that you can use to桂promote your business, as桂well as桂best practices for桂creating engaging videos.

What Are Instagram Reels?

Instagram Reels are short-form videos (up to桂90桂seconds long) that users can create and桂share on桂the桂platform.

An桂example of桂a桂Reel on桂Instagram

Reels can be桂created using any桂of桂the桂creative tools available on桂Instagram, including audio, AR桂effects, and桂editing tools. You can also add polls, quizzes, and桂emoji sliders to桂Reels, just like you do桂with stories.

Reels can be桂shared on桂your profile or桂in桂the桂dedicated Reels feed, and桂they can also be桂featured in桂래녔김깜늡곶깎�봳농깎 tab is桂where users can discover new content and桂accounts to桂follow.

Learn more: Shopping in桂Reels: How to桂Get Discovered and桂Sell Your Products

Why You Should Use Instagram Reels for桂Your Business

There are a桂number of桂reasons why businesses should use Reels to桂promote their products or桂services. Let�셲 take a桂look at桂a桂few of桂the桂most important ones:

Reels Are Discoverable

Reels are easily discovered by桂people who are not following you yet. There are several reasons for桂that. First off, Instagram redesigned its home screen to桂put Reels front and桂center, which turned Reels into a桂key frontier for桂organic reach on桂the桂platform.

Plus, as桂we桂mentioned, Reels can be桂featured in桂the桂Explore tab. That means that they have the桂potential to桂reach a桂much wider audience than just your followers. If桂your Reel is桂interesting and桂engaging, it桂could end up桂being seen by桂millions of桂people.

The Explore tab is桂personalized for桂each Instagram user

Reels Are Great for桂Engagement

If桂you�셱e like most people, you probably scroll right past the桂ads when you�셱e checking your feed on桂Instagram. So桂how do桂you get people to桂engage with your content? The answer is桂by桂creating engaging and桂interesting Reels.

The great thing about Reels is桂that they�셱e perfect for桂quick, attention-grabbing content. And since they�셱e so桂easy to桂make, they�셱e a桂great way to桂promote your business on桂Instagram without putting in桂a桂ton of桂effort.

This Reel engages viewers by桂inviting them to桂share their opinion in桂the桂comments

Reels Are Growing in桂Popularity

, 91% of桂surveyed active Instagram users say they watch videos on桂Instagram weekly. At桂the桂same time, Instagram Reels a桂higher view rate than general videos on桂the桂platform. That means that people are more likely to桂watch Reels than they are to桂watch other types of桂videos on桂Instagram.

Lastly, with recent updates, including the桂redesign of桂the桂home page to桂focus on桂Reels, it�셲 obvious that Instagram is桂interested in桂switching the桂users�� attention to桂video content rather than 쓩낼껸껨깎끅�봯곶깎끅넵낼껸끓깜꿎 to桂compete with TikTok. This shift means that creators and桂businesses must adapt to桂the桂change to桂stay ahead of桂the桂game.

Engaging Instagram Reels Ideas

Now that you know what Instagram Reels are, how they work, and桂why they�셱e getting more popular, let�셲 look at桂some ideas for桂making them promote your business. Use these ideas as桂a桂starting point for桂creating your own Instagram Reels.

Remember, have fun with it! The whole point of桂Reels is桂to桂create quick, attention-grabbing content that will help promote your business in桂a桂creative and桂fun way. So桂go桂ahead and桂experiment until you find what works best for桂you and桂your business.

Introduce Yourself and桂Your Business

Create a桂couple of桂Reels that tell viewers who you are and桂what your business is桂all about. This is桂a桂great way to桂build trust and桂establish yourself as桂an桂authority in桂your industry.

This business owner shows the桂day-to-day of桂running his store

Show your products or桂services in桂action. This is桂a桂great way to桂give potential customers a桂taste of桂what you offer without asking them to桂make a桂purchase immediately.

Make Before and桂After Reels

As桂a桂small business owner, you know the桂importance of桂showing your customers the桂results of桂your products or桂services. A桂great way to桂do桂that is桂with a桂before and桂after Reel.

To桂create a桂before and桂after Reel, all you need is桂one or桂two before and桂after photos or桂videos. This can be桂about making your product or桂someone using your product or桂service. Add some fun music and桂captions, and桂your Reel is桂ready to桂go!

If桂you make your product yourself, you can create a桂before and桂after Reel showing the桂process of桂making an桂item and桂the桂end result.

Showcase Your Products or桂Services

Give people a桂glimpse of桂what you have to桂offer and桂why they should care about it. Remember to桂focus on桂the桂benefits rather than the桂features. For example, if桂you�셱e selling a桂new skincare product, don�셳 just list the桂ingredients. Instead, explain how it桂will make your customers�� skin look and桂feel. Or, show a桂customer�셲 glowing face after using your product.

The brand shows how its products can be桂used to桂style a桂room

Debunk a桂Common Myth about Your Industry or桂Product

There are a桂lot of桂myths and桂misconceptions out there about different products and桂industries. And as桂a桂business owner, share your first-hand experience to桂debunk myths and桂share valuable information with your audience. Such educational Reels also help to桂demonstrate your expertise and桂authority in桂your niche.

To桂create this type of桂Reel, start by桂picking a桂common myth about your product or桂industry. Then, film a桂quick video explaining why that myth is桂wrong (or right!). Use photos or桂videos to桂help get your point across, and桂be桂sure to桂include a桂catchy title.

Share Behind-the-Scenes Footage

People love getting a桂sneak peek at桂what goes on桂behind the桂scenes of桂their favorite businesses. You can show them how your products are made or桂give them a桂tour of桂your office or桂store through a桂Reel.

You can also show how you package orders by桂making a桂Reel where you pack an桂order for桂a桂particular customer to桂show your appreciation. Such Reels are likely to桂be桂shared by桂said customer, which could help introduce your business to桂more people.

The business owner shows the桂process of桂packaging an桂order for桂their customers

Feature Customers in桂Your Videos

Customer testimonials are always valuable, but featuring customers in桂your Reels can be桂even more impactful. Such Reels work as桂social 김곶늡늡닥�봳농깎꿎 help viewers see that real people are using and桂enjoying your products or桂services. For example, if桂you run a桂wedding dress store, show your customer trying on桂different gowns. Ask viewers what dress they think the桂customer decided on.

However, not all customers are ready to桂be桂the桂star of桂your Reels. Always ask for桂a桂customer�셲 permission before publishing a桂video to桂avoid any桂complaints.

Share a桂Tip for桂Using Your Product

If桂you want to桂show off your product without making a桂hard sell, then consider sharing a桂tip for桂using it. For example, if桂you make jewelry, you can share a桂tip on桂how to桂style using a桂particular piece. Or, if桂you�셱e a桂makeup artist, show viewers how to桂achieve a桂certain look using your products.

Tutorials are also a桂win when you make video content. Make a桂short tutorial for桂a桂topic that�셲 relevant to桂your niche. For example, if桂you sell sneakers, you can make a桂Reel showing viewers how to桂tie them in桂a桂fun way.

This Reel shares a桂hack for桂using the桂products

Unbox Your Products

If桂you sell physical products, then unboxing videos are a桂great way to桂show off your items and桂get people excited about them. To桂create an桂unboxing Reel, simply film yourself opening up桂one of桂your products. Be桂sure to桂include close-ups of桂the桂product so桂that viewers can see all the桂details.

Make an桂Expectation vs. Reality Reel

This type of桂Reel is桂fun and桂relatable, with an桂unexpected element catching a桂viewer�셲 attention.

There are a桂lot of桂ways to桂make this type of桂Reel. For example, you can show someone trying to桂use a桂product without reading the桂instructions first. Then show them following the桂instructions to桂get the桂desired result. Or, focus on桂your business story and桂show how you imagined running a桂business and桂how it桂actually turned out.

Share Your Top Three

Given the桂abundance of桂products and桂services available, people are constantly looking for桂recommendations on桂social media. Think about what you can recommend to桂your audience that is桂relevant to桂your products or桂niche. For example, if桂you teach languages, you can share your top three ways to桂learn new words.

This creator shares a桂tip with the桂viewers

Best Practices for桂Creating Reels

The Reels you can create are not limited to桂the桂ideas we桂shared above, so桂don�셳 hesitate to桂experiment. To桂make the桂most of桂your Reels, keep the桂following advice in桂mind:

Tag Products in桂Your Reels

We�셶e already mentioned that if桂your Reel is桂engaging enough, it桂might end up桂in桂the桂Reels feed or桂the桂Explore tab, where Instagram users can discover it桂organically. That makes Reels perfect for桂product discovery. Seize the桂moment and桂tag your products in桂Reels so桂that potential customers can buy your products in桂a桂few taps. Products tagged in桂your Reels might be桂seen not only by桂your followers but also by桂a桂bigger audience.

When watching a桂Reel with product tags, potential customers can tap 혫View Products혬 to桂see more information about the桂item featured in桂the桂Reel. They can also buy the桂tagged product right away, without even leaving the桂app!

Customers click 혫View product혬 on桂the桂Reel to桂view and桂buy the桂product

To桂tag products in桂your Reels, you need to桂connect your online store to桂Instagram to桂enable Instagram Shopping. When you do桂so, you�셪l be桂able to桂tag products in桂your feed posts, stories, IGTV, and桂깜쓩국깎끅�짙늡 matter what kind of桂Instagram content you create, it�셪l be桂shoppable.

With 붚죕쳔 by桂Lightspeed, you can connect your online store to桂your Instagram business profile and桂start using product tags right away. Here is桂how to桂.

Learn more: How to桂Leverage Product Tags on桂Instagram to桂Increase Sales

Keep Reels Short and桂Sweet

Remember, you only have a桂few seconds to桂capture a桂viewer�셲 attention, so桂make sure your Reel is桂concise and桂to桂the桂point. Using catchy music can also help grab attention.

Use Templates of桂the桂Reels You Like

There�셲 no桂need to桂reinvent the桂wheel. If桂you see a桂Reel you like, recreate it桂to桂promote your own products or桂services. Just click 혫Use template혬 on桂the桂screen while viewing the桂Reel you want to桂recreate and桂add your own videos. This is桂an桂easy way to桂start making Reels without having to桂come up桂with new ideas from scratch.

Click 혫Use template혬 to桂create your own Reel

Use Relevant Hashtags and桂Geotags

Hashtags are essential for桂helping people discover your content, so桂be桂sure to桂use ones that are specific to桂your business (e.g., #smallbusinessowner, #entrepreneur, #candlemaking).

When appropriate, geotag your Reels so桂that people in桂your area can find them more easily. That�셲 vital if桂you run a桂local business or桂have an桂offline store.

Adapt Your Videos to桂Current Trends

Keep an桂eye on桂the桂latest trends and桂adapt your Reels accordingly. This doesn�셳 mean that you need to桂jump on桂every trend, but if桂there�셲 a桂relevant one that makes sense for桂your business, go桂for桂it! It桂doesn�셳 have to桂be桂complicated. For example, you can add a桂trending song to桂a桂video of桂you making your product.

The brand features its products in桂a桂trend video

Experiment with Different Types of桂Content

Not all Reels have to桂be桂끅깎곶쓩늡넵끅�봳곶꿎 mixing things up! You can make fun behind-the-scenes footage, customer testimonials, product demonstrations, or桂anything else you can think of. Only once you start posting will you discover what your audience reacts the桂best to.

To桂Sum Up

If桂you are looking for桂ways to桂reach new audiences, then consider using Instagram Reels. Creating engaging Reels is桂a桂great way to桂promote your business and桂get people interested in桂what you have to桂offer.

By桂following the桂tips in桂this blog post, you can start creating engaging Reels that will help promote your business on桂Instagram. Just remember to桂keep it桂short and桂sweet, enable Instagram Shopping, and桂experiment with different types of桂content until you find what works best for桂you and桂your business.

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About The Author

Anastasia Prokofieva is a content writer at 붚죕쳔. She writes about online marketing and promotion to make entrepreneurs�� daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

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