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The ºÚÁÏÃÅ Blog>Link in Bio on Instagram: How to Add and Does It Work?

Link in Bio on Instagram: How to Add and Does It Work?

Posted by Max Komonov

AÌýbrand’s Instagram bio can beÌýmore than just aÌýbrief description ofÌýaÌýbrand, its mission, andÌýits values. AÌýlink inÌýbio onÌýInstagram can also serve asÌýaÌý³¦³ó²¹²Ô²Ô±ð±ôâ€Äì°ù´Ç³¾ which aÌýbrand’s audience can travel directly toÌýaÌýspecific site orÌýweb page.

While theÌýInstagram Swipe UpÌýoption accomplishes this inÌýspades, there are certain criteria that brands must meet inÌýorder toÌýuse theÌýSwipe UpÌýfeature onÌýInstagram. Although this isÌýunfortunate forÌýbrands that aren’t verified andÌýdon’t have 10,000Ìýfollowers, another option presents itself: theÌýInstagram link inÌýbio!

You’ve probably seen this practice done aÌýmillion times. Your favorite account may post aÌýstory with theÌýcall toÌýaction: “Link inÌýbio!” This drives viewers toÌýtheÌýaccount’s page inÌýorder toÌýclick theÌýlink inÌýtheir bio inÌýorder toÌýsee what’s going on.

IfÌýyou’re aÌýbrand that operates onÌýInstagram andÌýyou don’t qualify forÌýtheÌýSwipe UpÌýfeature, then theÌýlink inÌýbio Instagram approach isÌýyour best bet. This approach isÌýessential forÌýbrands who want toÌýdrive traffic toÌýtheir predetermined web pages/sites.

Until recently, Instagram didn’t give users theÌýoption toÌýbrand their profiles with hashtags andÌýprofile handles. Luckily, Instagram has recently gifted users two new features: hashtags andÌýlinkable profiles right inÌýyour bio! You can now add these alongside aÌýlink toÌýyour website. Here, weÌýwill cover what aÌýlink inÌýbio is, what itÌýmeans, how toÌýadd one, andÌýwhether orÌýnot itÌýworks.

Let’s get started!

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What Does “Link inÌýBio” Mean onÌýInstagram?

AsÌýtheÌýname suggests, “link inÌýbio” refers toÌýaÌýURL pasted inÌýyour Instagram bio onÌýyour account page. Many social media platforms give users theÌýoption toÌýadd aÌýlink inÌýtheir bio toÌýdirect traffic toÌýtheir websites. °¿²ÔÌýsocial media platforms like Twitter andÌýFacebook, adding aÌýlink toÌýyour website, product page, content, etc. isÌýmore than enough because users can share links toÌýanything inÌýtheir posts.

However, things operate aÌýlittle differently onÌýInstagram.

°¿²ÔÌýInstagram, theÌýSwipe UpÌýfeature pretty much operates asÌýtheÌýprimary call toÌýaction option forÌýbrands. However, many brands often don’t meet theÌýcriteria required toÌýuse theÌýSwipe UpÌýfeature. InÌýorder toÌýuse this feature, brands must beÌýverified asÌýaÌýprofessional account, andÌýhave atÌýleast 10,000Ìýfollowers. These two qualifications can take months andÌýeven years toÌýmeet.

Luckily, theÌýlink inÌýbio option has been aÌýsolid choice forÌýmany brands that operate onÌýInstagram. There are noÌýqualifications toÌýbeÌýmet inÌýorder toÌýput aÌýlink inÌýyour bio; all you have toÌýdoÌýisÌýpromote it!

What IsÌýanÌýInstagram Link inÌýBio?

AnÌýInstagram link inÌýbio essentially serves asÌýaÌýcall toÌýaction forÌýaÌýbrand’s target audience/follower base. ItÌýisÌýaÌýstreamlined way toÌýget Instagram followers from theÌýplatform over toÌýaÌýweb page/site andÌýnurture them through theÌýsales funnel. Instagram link inÌýbios work byÌýselecting your desired URL andÌýpasting itÌýinto your bio toÌýallow users toÌýsimply click onÌýtheÌýlink andÌýbeÌýredirected toÌýtheÌýsite/web page ofÌýyour choosing.

InÌýmost cases, users will post stories, reels, orÌýregular posts with aÌýcall toÌýaction forÌýviewers toÌývisit theÌýlink inÌýtheir bio. °¿²ÔÌýInstagram stories, one can simply add theÌýtext “link inÌýbio” toÌýdirect traffic toÌýtheir account inÌýorder toÌýredirect them toÌýwherever theÌýlink inÌýbio takes them.

°¿²ÔÌýInstagram reels andÌýposts, theÌýcall toÌýaction “link inÌýbio” isÌýtypically included inÌýtheÌýcaption. Whatever theÌýcase andÌýhowever you’re directing traffic, theÌýgoal isÌýtoÌýinfluence your follower base toÌývisit your account toÌýclick theÌýlink inÌýyour bio toÌýbeÌýdirected toÌýtheÌýwebpage ofÌýyour choosing.

How DoÌýIÌýPut aÌýLink inÌýInstagram Bio?

Instagram’s link inÌýbio can sometimes feel limiting toÌýbrands who want toÌýhighlight multiple posts, pages, andÌýproducts. Luckily, there are many link inÌýbio tools that let users put together key link destinations andÌýshare them via one single URL.

This leads toÌýaÌýcustom landing page with all ofÌýtheÌýlinks that brands want toÌýshare. So, let’s dive into how toÌýput aÌýlink inÌýInstagram bio, step-by-step.

  1. Open Instagram.
  2. Visit your profile byÌýtapping theÌýaccount icon onÌýtheÌýbottom right.
  3. Tap “Edit Profile” atÌýtheÌýtop ofÌýtheÌýscreen.
  4. Write aÌýcustom description inÌý150Ìýcharacters orÌýless.
  5. Add aÌýlink toÌýyour website inÌýtheÌýform ofÌýdomain.com.
  6. Add links toÌýother profiles byÌýtapping “@” followed byÌýtheÌýprofile’s username.
  7. Add hashtags byÌýtapping “#” followed byÌýanyÌýkeywords orÌýphrases that you associate with.
  8. Tap “Done” inÌýorder toÌýsave your bio.

That’s it!

You’ve successfully added aÌýlink toÌýyour Insta bio. Easy, right?

Now itÌýall comes down toÌýhow toÌýget users toÌýview theÌýlink inÌýyour bio, andÌýinteract with it. WeÌýwill cover how this works now, andÌýhow whether orÌýnot theÌýlink inÌýbio method isÌýeffective isÌýultimately determined byÌýyour efforts.

Does Instagram Link inÌýBio Work?

Yes!

Instagram link inÌýbio has been used byÌýbrands forÌýyears! Whether orÌýnot theÌýbrand qualifies forÌýtheÌýSwipe UpÌýFeature doesn’t really matter. Even verified accounts with tens ofÌýthousands ofÌýfollowers still refer toÌýtheÌýlinks inÌýtheir bios onÌýtheir stories, reels, andÌýposts. Many successful brands utilize this call toÌýaction method regularly. Whether orÌýnot theÌýprocess isÌýsuccessful ultimately depends onÌýhow compelling andÌýenticing your content andÌýpromotions are.

ByÌýposting original, fresh content regularly, followers will interact more with theÌýbrands that they both remember andÌýrecognize, making them more likely toÌýcheck out theÌýlinks inÌýtheir bios.

Whether orÌýnot theÌýlink inÌýbio isÌýsuccessful boils down toÌýpromoting itÌýtheÌýright way byÌýposting good, relevant content onÌýaÌýregular basis. So, create good content andÌýyou’ll beÌýwell onÌýyour way toÌýconverting users into customers/viewers!

Are You Eager toÌýTry itÌýOut?

Give itÌýaÌýwhirl! Now that you know how toÌýinclude aÌýlink inÌýbio onÌýyour Instagram, goÌýandÌýgive itÌýaÌýtry! But remember, you’ll need your followers/other users toÌýknow that you have aÌýlink there. So, encourage them toÌýcheck itÌýout byÌýposting stories, reels, andÌýposts regularly with theÌýcall toÌýaction: “Link inÌýBio!”

Ìý

About The Author
Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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