ºÚÁÏÃÅ

Imagine you’re aÌýhuge coffee fan. You know theÌýbest ways toÌýbrew aÌýcup, andÌýyou can easily tell aÌýrobusta from anÌýarabica. So, which adÌýare you more likely toÌýclick on? One forÌýcoffee…or one forÌýtea?

Speculating onÌýyour beverage ofÌýchoice aside, one thing isÌýdefinitely true: you’re more likely toÌýengage with anÌýadÌýifÌýit’s personalized toÌýyour interests. AsÌýaÌýbusiness owner, you need toÌýremember that when you’re advertising your products.

Running Facebook Ads lets you doÌýprecisely ³Ù³ó²¹³Ùâ€À¹±ð²¹³¦³ó theÌýpeople who are most likely toÌýbeÌýinterested inÌýwhat you have toÌýoffer. This tool recently became even more precise, allowing you toÌýrun more powerful Facebook campaigns with Conversions API. Read onÌýtoÌýlearn what that means andÌýhow your business can benefit from it.

Ads…Powered byÌýData

Every time weÌýgoÌýtoÌýaÌýnew website, weÌýsee aÌýnotification telling usÌýthat theÌýsite uses cookies, andÌýasks usÌýtoÌýread their cookie policy (which weÌýrarely do) andÌýaccept it. We’re soÌýused toÌýthose notifications that weÌýhardly even notice them anymore.

But what are cookies exactly? And why are they important? Simply put, they are small files that websites send toÌýaÌýuser’s device. Sites use them toÌýremember information about their visitors.

The information collected with cookies allows aÌýbusiness orÌýwebsite owner toÌýshow personalized content andÌýtargeted ads toÌýtheir customers, asÌýwell asÌýanalyze site traffic toÌýbetter understand who aÌýstore’s audience is. So, ifÌýyou browse anÌýonline music shop’s website, later you might find aÌýpersonalized adÌýforÌýtheÌýguitar you were looking at. Sound familiar? IfÌýyou’re aÌýfrequent internet shopper (and let’s face it, these days, who isn’t?) you’ve probably noticed these personalized ads inÌýaction.

Another example: you went onÌýaÌýshopping spree forÌýBlack Friday andÌýadded aÌýbunch ofÌýstuff toÌýaÌýcart inÌýanÌýonline store, but then got distracted andÌýnever completed your transaction. It’s highly likely you’ll soon start toÌýsee ads featuring theÌýexact products you added toÌýyour cart. Chances are these ads will remind you ofÌýyour abandoned cart, andÌýyou’ll end upÌýreturning toÌýtheÌýsite toÌýbuy something you left behind.

This isÌýdata powered advertising inÌýaction. Mechanisms like cookies help with site optimization, adÌýtargeting, andÌýmeasurement. However, there are two aspects toÌýkeep inÌýmind here:

• Data collected via aÌýbrowser with theÌýhelp ofÌýcookies can beÌýlost due toÌýloading errors orÌýconnectivity issues.
• The industry isÌýmoving toÌýbetter protect theÌýprivacy ofÌýits users. That means, eventually, browsers will stop supporting tools like cookies.

Can you prevent losing access toÌývaluable data about your target audience? Yes, ifÌýyou’re using Facebook’s Conversions API.

What IsÌýConversions API?

Conversions API isÌýaÌýFacebook Business Tool that enables businesses toÌýshare their data directly from their servers instead ofÌýrelying onÌýbrowsers. With aÌýmore reliable data connection, you can continue providing customers with personalized adÌýexperiences onÌýFacebook andÌýdrive theÌýoutcomes that matter most toÌýyour business.

Here’s how your business can benefit from using Conversions API:

• More reliable data sharing. Data sharing through Conversions API isÌýmore reliable than browser-based methods because itÌýisÌýless susceptible toÌýbrowser crashes orÌýconnectivity issues.
• More control over data. You decide what data toÌýshare with Facebook andÌýwhen toÌýshare it, asÌýwell asÌýinclude more meaningful data. For example, aÌýcustomer’s actions inÌýaÌýconversion journey onÌýyour website.
• More customer insights. You can use aÌýwider array ofÌýdata toÌýinform your advertising than what isÌýcurrently captured byÌýFacebook Pixel inÌýaÌýbrowser. For example, ifÌýyou’re using aÌýCRM system, you can use its data inÌýyour advertising campaigns.

How toÌýEnable Conversions API forÌýyour Online Store

IfÌýyou’ve run Facebook Ads before, you probably already know about Facebook Pixel. It’s anÌýanalytics tool that helps you understand theÌýactions customers take onÌýyour website, like how many site visitors saw aÌýcertain product page orÌýadded that product toÌýaÌýcart.

You might beÌýwondering ifÌýyou should use both Facebook Pixel andÌýConversions API forÌýyour advertising campaigns. The answer isÌýyes! Using Conversions API inÌýaddition toÌýPixel provides you with more reliable data sharing andÌýgetting more precise insights about your customers.

Now, here’s some good news forÌýºÚÁÏÃÅ sellers! Your ºÚÁÏÃÅ store automatically tracks theÌýevents through theÌýConversions API if:

• Your store isÌýconnected toÌýFacebook.
• You’ve set upÌýFacebook Pixel.
• Pixel andÌýFacebook Page belong toÌýtheÌýsame Facebook business ofÌýtheÌýAdmin user.

ToÌýlearn more about Facebook Pixel andÌýset itÌýupÌýinÌýyour store, read these instructions inÌýour .

IfÌýyou haven’t connected your store toÌýFacebook yet, these will beÌýhandy.

IfÌýyou don’t use ºÚÁÏÃÅ toÌýsell online, you can manually connect Facebook Pixel andÌýConversions API. However, itÌýrequires some tech knowledge, soÌýforÌýnot soÌýtech-savvy sellers, weÌýrecommended using aÌýpartner integration like ºÚÁÏÃÅ.

ToÌýSum itÌýUp

We’ve just thrown aÌýlot ofÌýinformation atÌýyou, which can take some time toÌýsink in. So, let’s give you aÌýquick summary ofÌýwhat we’ve learned today:

• Data isÌýessential forÌýadvertising. Without it, you can’t personalize your ads andÌýmeasure their performance.
• Cookies are aÌýcommon way toÌýgather data that can beÌýused forÌýadvertising. However, browsers are highly likely toÌýlimit theÌýefficacy ofÌýcookies inÌýtheÌýlong term due toÌýprivacy concerns. Also, data collected via aÌýbrowser can beÌýlost due toÌýloading errors orÌýconnectivity issues.
• Conversions API isÌýaÌýFacebook Business Tool that enables businesses toÌýshare their data directly from their servers instead ofÌýrelying onÌýbrowsers.
• Having aÌýmore reliable data connection allows you toÌýsecure andÌýstrengthen theÌýinsights that power your Facebook campaigns.
• You are encouraged toÌýset upÌýtheÌýConversions API inÌýaddition toÌýFacebook Pixel forÌýmore data visibility andÌýmore reliable data sharing.
• Setting upÌýtheÌýConversions API yourself requires some tech knowledge. You can also connect itÌývia ºÚÁÏÃÅ’s partner integration (aÌýpreferable option forÌýnot tech-savvy sellers.)

Online selling can beÌýtough onÌýits own; that’s why weÌýwant toÌýhelp you soÌýyou don’t have toÌýfigure out soÌýmuch tech stuff onÌýyour own. With your ºÚÁÏÃÅ store connected toÌýFacebook, you can reap theÌýbenefits ofÌýtheÌýlatest Facebook updates without having toÌýdive into technical implementation yourself orÌýhiring developers.

With theÌýConversions API andÌýFacebook Pixel, you can ensure that your ads reach theÌýright customers atÌýtheÌýright time andÌýyour adÌýperformance isÌýtracked precisely. That allows you toÌýadjust your adÌýcampaigns andÌýplan your adÌýbudget more effectively.

Learn more about running Facebook adÌýcampaigns forÌýyour ºÚÁÏÃÅ store inÌýour .

Ìý

• How toÌýAdvertise aÌýBusiness onÌýFacebook forÌýBeginners
• What IsÌýFacebook Pixel andÌýHow toÌýUse It?
• 5ÌýWays ToÌýLower Your Facebook Ads CPC
• AÌýFoolproof Way toÌýMake Your Facebook Ads More Effective
• 7ÌýSteps toÌýtheÌýBest Ads forÌýFacebook andÌýGoogle Campaigns
• How toÌýSecure andÌýHandle User Data Responsibly inÌýFacebook Advertising