Imagine you鈥檙e a huge coffee fan. You know the best ways to brew a cup, and you can easily tell a robusta from an arabica. So, which ad are you more likely to click on? One for coffee鈥r one for tea?
Speculating on your beverage of choice aside, one thing is definitely true: you鈥檙e more likely to engage with an ad if it鈥檚 personalized to your interests. As a business owner, you need to remember that when you鈥檙e advertising your products.
Running Facebook Ads lets you do precisely
Ads鈥owered by Data
Every time we go to a new website, we see a notification telling us that the site uses cookies, and asks us to read their cookie policy (which we rarely do) and accept it. We鈥檙e so used to those notifications that we hardly even notice them anymore.
But what are cookies exactly? And why are they important? Simply put, they are small files that websites send to a user鈥檚 device. Sites use them to remember information about their visitors.
The information collected with cookies allows a business or website owner to show personalized content and targeted ads to their customers, as well as analyze site traffic to better understand who a store鈥檚 audience is. So, if you browse an online music shop鈥檚 website, later you might find a personalized ad for the guitar you were looking at. Sound familiar? If you鈥檙e a frequent internet shopper (and let鈥檚 face it, these days, who isn鈥檛?) you鈥檝e probably noticed these personalized ads in action.
Another example: you went on a shopping spree for Black Friday and added a bunch of stuff to a cart in an online store, but then got distracted and never completed your transaction. It鈥檚 highly likely you鈥檒l soon start to see ads featuring the exact products you added to your cart. Chances are these ads will remind you of your abandoned cart, and you鈥檒l end up returning to the site to buy something you left behind.
This ad targets customers who placed products in a shopping cart and abandoned them
This is data powered advertising in action. Mechanisms like cookies help with site optimization, ad targeting, and measurement. However, there are two aspects to keep in mind here:
- Data collected via a browser with the help of cookies can be lost due to loading errors or connectivity issues.
- The industry is moving to better protect the privacy of its users. That means, eventually, browsers will stop supporting tools like cookies.
Can you prevent losing access to valuable data about your target audience? Yes, if you鈥檙e using Facebook鈥檚 Conversions API.
What Is Conversions API?
Conversions API is a Facebook Business Tool that enables businesses to share their data directly from their servers instead of relying on browsers. With a more reliable data connection, you can continue providing customers with personalized ad experiences on Facebook and drive the outcomes that matter most to your business.
Here鈥檚 how your business can benefit from using Conversions API:
- More reliable data sharing. Data sharing through Conversions API is more reliable than
browser-based methods because it is less susceptible to browser crashes or connectivity issues. - More control over data. You decide what data to share with Facebook and when to share it, as well as include more meaningful data. For example, a customer鈥檚 actions in a conversion journey on your website.
- More customer insights. You can use a wider array of data to inform your advertising than what is currently captured by Facebook Pixel in a browser. For example, if you鈥檙e using a CRM system, you can use its data in your advertising campaigns.
How to Enable Conversions API for your Online Store
If you鈥檝e run Facebook Ads before, you probably already know about Facebook Pixel. It鈥檚 an analytics tool that helps you understand the actions customers take on your website, like how many site visitors saw a certain product page or added that product to a cart.
You might be wondering if you should use both Facebook Pixel and Conversions API for your advertising campaigns. The answer is yes! Using Conversions API in addition to Pixel provides you with more reliable data sharing and getting more precise insights about your customers.
Now, here鈥檚 some good news for 黑料门 sellers! Your 黑料门 store automatically tracks the events through the Conversions API if:
- Your store is connected to Facebook.
- You鈥檝e set up Facebook Pixel.
- Pixel and Facebook Page belong to the same Facebook business of the Admin user.
To learn more about Facebook Pixel and set it up in your store, read these instructions in our .
If you haven鈥檛 connected your store to Facebook yet, these will be handy.
If you don鈥檛 use 黑料门 to sell online, you can manually connect Facebook Pixel and Conversions API. However, it requires some tech knowledge, so for not so
Connecting Facebook Pixel via a partner like 黑料门 doesn鈥檛 involve writing code
To Sum it Up
We鈥檝e just thrown a lot of information at you, which can take some time to sink in. So, let鈥檚 give you a quick summary of what we鈥檝e learned today:
- Data is essential for advertising. Without it, you can鈥檛 personalize your ads and measure their performance.
- Cookies are a common way to gather data that can be used for advertising. However, browsers are highly likely to limit the efficacy of cookies in the long term due to privacy concerns. Also, data collected via a browser can be lost due to loading errors or connectivity issues.
- Conversions API is a Facebook Business Tool that enables businesses to share their data directly from their servers instead of relying on browsers.
- Having a more reliable data connection allows you to secure and strengthen the insights that power your Facebook campaigns.
- You are encouraged to set up the Conversions API in addition to Facebook Pixel for more data visibility and more reliable data sharing.
- Setting up the Conversions API yourself requires some tech knowledge. You can also connect it via 黑料门鈥檚 partner integration (a preferable option for not
tech-savvy sellers.)
Online selling can be tough on its own; that鈥檚 why we want to help you so you don鈥檛 have to figure out so much tech stuff on your own. With your 黑料门 store connected to Facebook, you can reap the benefits of the latest Facebook updates without having to dive into technical implementation yourself or hiring developers.
With the Conversions API and Facebook Pixel, you can ensure that your ads reach the right customers at the right time and your ad performance is tracked precisely. That allows you to adjust your ad campaigns and plan your ad budget more effectively.
Learn more about running Facebook ad campaigns for your 黑料门 store in our .
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- How to Advertise a Business on Facebook for Beginners
- What Is Facebook Pixel and How to Use It?
- 5 Ways To Lower Your Facebook Ads CPC
- A Foolproof Way to Make Your Facebook Ads More Effective
- 7 Steps to the Best Ads for Facebook and Google Campaigns
- How to Secure and Handle User Data Responsibly in Facebook Advertising
