IfÌýyou’re like most small business owners, you’re always onÌýtheÌýlookout f´Ç°ùÌýways toÌýmake your products more discoverable online. And ifÌýyour target audience isÌýactive onÌýFacebook andÌýInstagram, then making shoppable content onÌýthose platforms isÌýaÌýmust.
Facebook andÌýInstagram offer aÌýgreat way toÌýreach new customers andÌýdrive sales. But how doÌýyou make sure your shoppers can find what they’re looking for? Read onÌýf´Ç°ùÌýour tips andÌýeasy steps toÌýstart putting them into practice!
Create Shoppable Content onÌýFacebook andÌýInstagram
Making shoppable content onÌýFacebook andÌýInstagram helps potential customers discover your products while browsing their favorite social media platforms. When done right, shoppable content not only promotes product discovery but also encourages potential customers toÌýconsider aÌýpurchase and, eventually, buy your products.
But how doÌýyou ensure you’re making theÌýmost ofÌýyour shoppable content onÌýInstagram andÌýFacebook? ToÌýanswer that question, let’s see how your potential customers interact with shoppable content onÌýInstagram andÌýFacebook.
Product tags andÌýstickers highlight your products ¾±²ÔÌýfeed posts onÌýFacebook andÌýfeed posts, reels, stories, lives, andÌýIGTV onÌýInstagram. That’s how people discover your products.
AÌýproduct tag ¾±²ÔÌýaÌýfeed post onÌýInstagram
Tags andÌýstickers lead shoppers toÌýaÌýproduct detail page, where they can see more information about theÌýproducts: from pricing, toÌýdescriptions andÌýmore pictures. This information helps customers become knowledgeable about theÌýproducts, empowering them toÌýbecome confident consumers andÌýencouraging them toÌýcomplete their purchase.
AÌýproduct details page ofÌýanÌýitem tagged ¾±²ÔÌýtheÌýInstagram post
From there, customers can click onÌýtheÌý“View onÌýwebsite” button andÌýeasily checkout onÌýyour website.
Customers are directed toÌýtheÌýproduct’s page onÌýtheÌýwebsite f´Ç°ùÌýaÌýpurchase
ToÌýencourage customers interact with your shoppable content andÌýlead toÌýproduct detail page f´Ç°ùÌýeasy purchase, you need to:
- Catch their attention with product tags andÌýstickers
- Provide relevant product details toÌýhelp them decide onÌýaÌýpurchase.
Best Practices f´Ç°ùÌýShoppable Content onÌýInstagram andÌýFacebook
Now let’s dive into theÌýsteps you can take toÌýmake theÌýmost ofÌýproducts tags andÌýstickers onÌýFacebook andÌýInstagram.
Learn theÌýfollowing do’s andÌýdon’ts ofÌýproduct tagging, andÌýyour customers will beÌýmore likely toÌýproceed toÌýuse your social media platforms asÌýshopping portals:
Stick toÌýfrequent andÌýconsistent product tagging. Make aÌýrule ofÌýtagging all available products ¾±²ÔÌýyour content. Create atÌýleast ten shoppable pieces ofÌýcontent aÌýmonth.
IfÌýyou’re planning aÌýnew product launch ´Ç°ùÌýaÌýsale, start posting shoppable content more often toÌýboost product discovery.
Test different formats f´Ç°ùÌýshoppable content. DoÌýyour customers interact more with posts, stories, ´Ç°ùÌýreels? DoÌýthey click onÌýtags ¾±²ÔÌýlives andÌýIGTV? Try all available formats toÌýsee what performs best f´Ç°ùÌýyour audience.
Product tags ¾±²ÔÌýaÌýreel
Add more images toÌýproduct detail pages. There should beÌýatÌýleast four pictures ofÌýyour product showing theÌýitem from different angles. You should also show theÌýproduct being used.
Save shoppable stories andÌýlives. Don’t let shoppable content expire from your page. IfÌýyou tagged products ¾±²ÔÌýyour live, save itÌýtoÌýIGTV. Turn onÌý
Keep images clean. Don’t overcrowd your content with tags ´Ç°ùÌýpeople won’t beÌýable toÌýsee theÌýproducts clearly. Tag noÌýmore than three products per post. IfÌýthere are other products ¾±²ÔÌýtheÌýpicture, use caption copy toÌýhighlight theÌýtagged product. Also, don’t use overlays ´Ç°ùÌýwatermarks onÌýpictures toÌýavoid aÌýcluttered look.
Tag products atÌýdifferent price points. This way you’ll learn what your potential customers engage with andÌýare interested ¾±²ÔÌýlearning more about.
Measure theÌýimpact ofÌýproduct tagging. ±õ²ÔÌý, you can view metrics such asÌýnumber ofÌýviews andÌýpurchases sorted byÌýdifferent content types (posts, stories, IGTV, IGÌýReels, IGÌýLive andÌýFBÌýLive). There are also insights f´Ç°ùÌýproducts that are tagged toÌýCollections andÌýinsights f´Ç°ùÌýtheÌýexact products that customers interact with.
Learn more: How toÌýLeverage Product Tags onÌýInstagram toÌýIncrease Sales
Now that you’ve learned theÌýbest practices f´Ç°ùÌýproduct tagging, let’s find out how you can optimize your product catalog onÌýFacebook andÌýInstagram.
Make Your Product Catalog More Discoverable
Creating shoppable posts isÌýanÌýeffective way toÌýlead your potential customers toÌýaÌýpurchase. However, toÌýmake their shopping experience more streamlined, make sure your catalog provides high quality product information.
What isÌýaÌýproduct catalog onÌýFacebook andÌýInstagram, you may ask? AÌýcatalog isÌýaÌýtool that holds information about theÌýproducts you want toÌýsell onÌýFacebook andÌýInstagram.
Items from theÌýproduct catalog are displayed ¾±²ÔÌýtheÌýShop section
This information isÌýessential f´Ç°ùÌýshoppers, asÌýthey have aÌýlot ofÌýquestions about aÌýproduct they want toÌýbuy. What isÌýthis product made of? Are there other sizes andÌýcolors? What about theÌýshipping andÌýreturn policy? Are there anyÌýreviews?
The catalog also plays aÌýrole ¾±²ÔÌýproduct discovery onÌýFacebook andÌýInstagram, asÌýitÌýenables products toÌýappear ¾±²ÔÌýsearch results andÌýrecommendations. ItÌýalso helps shoppers filter items when they are browsing products ¾±²ÔÌýyour shop onÌýInstagram andÌýFacebook.
AÌýcomplete catalog makes itÌýeasier f´Ç°ùÌýshoppers toÌýfind theÌýexact product they want, while anÌýincomplete ´Ç°ùÌý
Best Practices f´Ç°ùÌýaÌýQuality Product Catalog onÌýFacebook andÌýInstagram
The importance ofÌýaÌý
Keep your product information updated. Prices, availability, sizes, andÌýother product information changes over time, soÌýyour catalog should beÌý
IfÌýyou sell onÌýboth Facebook andÌýInstagram with ºÚÁÏÃÅ, theÌýplatforms automatically sync your catalog toÌýensure that your pricing andÌýinventory are always relevant. IfÌýyou make anyÌýchanges toÌýproduct details ¾±²ÔÌýyour ºÚÁÏÃÅ store (for example, product picture, title, ´Ç°ùÌýprice), these products are immediately updated onÌýyour Facebook andÌýInstagram pages.
AÌýLittle Lacey’s ºÚÁÏÃÅ store isÌýconnected toÌýFacebook, soÌýtheÌýproduct details are always upÌýtoÌýdate
ºÚÁÏÃÅ sellers love theÌýconvenience ofÌýanÌýautomated sync. Take itÌýfrom , artist andÌýºÚÁÏÃÅ merchant, who sells her sculptures onÌýFacebook:
“IÌýupload new products/sculptures toÌýmyÌýshop onÌýaÌývery regular basis, every few days. Each piece isÌýautomatically uploaded toÌýmyÌýFacebook Business Center.”
Pay attention toÌýtitles andÌýdescriptions. They should beÌýdifferent from one another andÌýinclude important information about your product. Add keywords, but don’t overuse them. Don’t add links toÌýtitles andÌýdescriptions. Oh, andÌýdon’t forget toÌýproofread each description before you send itÌýlive. This sounds obvious, but it’s soÌýeasy toÌýforget toÌýdoÌýaÌýquick grammar check andÌýend upÌýlooking unprofessional ¾±²ÔÌýfront ofÌýpotential customers.
Use high quality photos. High resolution images that are atÌýleast 500ÌýxÌý500Ìýpixels are your best friends. There should beÌýatÌýleast four pictures ofÌýyour product showing theÌýitem accurately andÌýbeing used.
Use correct product links. Always beÌýonÌýtheÌýlookout f´Ç°ùÌýbroken links, andÌýmake sure that your product links begin with http:// ´Ç°ùÌýhttps://. Links must direct customers not just toÌýyour website but toÌýtheÌýcorrect product page f´Ç°ùÌýthat exact item onÌýyour site.
Assign categories toÌýproducts. Provide aÌýproduct category f´Ç°ùÌýeach item ¾±²ÔÌýyour catalog andÌýadd more specific information f´Ç°ùÌýeach category. That affects theÌýdiscoverability ofÌýyour products.
Check f´Ç°ùÌýrejected products. Items that don’t comply with Facebook’s ´Ç°ùÌý won’t display ¾±²ÔÌýyour shop onÌýFacebook andÌýInstagram. You can either edit rejected products soÌýthey comply ´Ç°ùÌýrequest aÌýreview ifÌýyou believe they were incorrectly rejected.
IfÌýyou sell onÌýFacebook andÌýInstagram with ºÚÁÏÃÅ, here’s how toÌý from your Control Panel.
More Tips from ºÚÁÏÃÅ Sellers
We’ve asked ºÚÁÏÃÅ sellers who sell onÌýFacebook andÌýInstagram toÌýshare their advice f´Ç°ùÌýquality product catalog with other business owners. Take notes ofÌýtheir tips andÌýshare yours ¾±²ÔÌýtheÌýcomments!
Betsy Enzensberger andÌýMichael Martin sell onÌýFacebook andÌýInstagram via ºÚÁÏÃÅ, soÌýtheir online stores are automatically synced with theÌýsocial media platforms. All they have toÌýdoÌýisÌýadd ´Ç°ùÌýedit products ¾±²ÔÌýtheir ºÚÁÏÃÅ control panel, andÌýtheÌýitems are automatically updated ¾±²ÔÌýtheir Facebook andÌýInstagram shops.
sells her original artwork, soÌýshe has aÌýfew tips f´Ç°ùÌý
“My best practices f´Ç°ùÌýwording ofÌýproducts isÌýtheÌýtitle, SEO, description. These are what makes theÌýproducts discoverable. The titles f´Ç°ùÌýall myÌýproducts have aÌývery specific descriptor ‘Melting Popsicle ArtÂ’ after that IÌýuse aÌýshort creative name, then IÌýuse myÌýtrademark ‘Original Melting Pops.Â’ IÌýwant myÌýcustomers toÌýknow what they are looking at, what it’s called, andÌýknow that it’s anÌýoriginal piece ofÌýmine. For example: ‘Melting Popsicle ArtÌý— TeaseÌý— Original Melting Pops.Â’
Then there’s theÌýdescription. IfÌýsomeone clicks onÌýmyÌýproducts unknowingly, they may have noÌýclue what they are looking at. What they will see ¾±²ÔÌýtheÌýdescription isÌýaÌýpassionate statement from meÌýasÌýanÌýartist, aÌýclear description ofÌýwhat theÌýproduct is, size ofÌýproduct, andÌýaÌýsmall paragraph about meÌýasÌýanÌýartist.”
Betsy Enzensberger’s sculpture ¾±²ÔÌýher Facebook shop
Michael Martin, owner ofÌý
“In terms ofÌýour product catalogue, weÌýfocus onÌýgood pictures andÌýgood descriptions which are
IÌýwrite theÌý
It’s also aÌýgood idea toÌýexplain toÌýtheÌýcustomer why they should buy your product i.e. explain your product’s USP (unique selling proposition.)
Provide every detail about theÌýproductÌý— dimensions, weight, colour, material, etc.Ìý— soÌýthat theÌýcustomer doesn’t have toÌýwork toÌýfind this out. You want toÌýmake theÌýprocess asÌýeasy andÌýinformative asÌýpossible f´Ç°ùÌýthem.
IÌýalso leave aÌýlink toÌýour contact page soÌýthat customers can get ¾±²ÔÌýtouch quickly andÌýwithout effort should they need toÌýask anyÌýmore questions. Product titles need toÌýbeÌýaÌýpunchy version ofÌýtheÌýdescription where you can goÌýinto aÌýlot more detail.
ItÌýisÌýdefinitely worthwhile keeping aÌýtrack ofÌýyour inventory too ´Ç°ùÌýall this will beÌýf´Ç°ùÌýnothing ifÌýyou have 0ÌýofÌýtheÌýitems ¾±²ÔÌýstock!”
AÌýdetailed description f´Ç°ùÌýaÌýReclaim Design’s product onÌýFacebook
Start Selling onÌýFacebook andÌýInstagram
Creating shoppable content onÌýFacebook ´Ç°ùÌýInstagram allows potential customers toÌýdiscover your products while browsing their favorite social media platform.
Start experimenting with shoppable content toÌýlet your customers buy your products immediately from within theÌýapp. And toÌýhelp your items show upÌýonÌýFacebook andÌýInstagram, strive f´Ç°ùÌýaÌýhigh quality catalog with relevant,
Still don’t have aÌýstore onÌýFacebook ´Ç°ùÌýInstagram? With ºÚÁÏÃÅ, you can seamlessly connect your online store toÌýthose platforms ¾±²ÔÌýaÌýcouple ofÌýclicks. Your product information will beÌýsynced automatically andÌýyou’ll beÌýable toÌýmanage all your orders from one place, noÌýmatter where your sale came
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