Quick Tip to Make Your Products More Discoverable in Search

A Quick Tip to Make Your Products More Discoverable in Search Engines

Posted 6 months ago by Anastasia Prokofieva

In桂the桂bustling world of桂ecommerce, standing out from the桂competition is桂a桂constant challenge. For merchants with large product catalogs 늡곶桂those in桂highly competitive industries, a桂well-thought-out SEO strategy can make all the桂difference. One of桂the桂most effective yet often overlooked components of桂this strategy is桂URL customization.

In桂this blog post, we�셪l explore how customizing your URL structure can help your search engine visibility, enhance user experience, and, ultimately, drive more traffic to桂your online store.

Why SEO Matters f늡곶桂Business Owners

If桂you�셱e an桂ecommerce entrepreneur, you�셶e likely heard about the桂importance of桂SEO. But why does it桂matter so桂much?

Simply put, SEO is桂the桂process of桂optimizing your website to桂rank higher on桂search engine results pages (SERPs). Higher rankings mean more visibility, which can translate into more traffic and, ultimately, more sales.

Consumers rely heavily on桂search engines to桂find products 껸꾈삣桂services in桂today�셲 digital landscape. If桂your business isn�셳 appearing on桂the桂first page of桂search results, you�셱e missing out on桂potential customers. Investing in桂SEO can ensure that your products are more discoverable, leading to桂increased traffic 껸꾈삣桂higher conversion rates.

What Are Custom Slugs?

Custom slugs are specific parts of桂a桂URL that you can customize to桂better reflect the桂page�셲 content. A桂slug is桂the桂portion of桂the桂URL that comes after the桂domain name 껸꾈삣桂is桂typically separated by桂hyphens.

For example, in桂the桂URL 혫www.example.com/custom-slugs-for-seo,혬 the桂slug is桂혫custom-slugs-for-seo.니

Now, compare these two URLs. Which one do桂you think customers are most likely to桂click?

onlinestore.com/products/733g894hy5 桂�� the桂slug is桂not customized
onlinestore.com/products/denim-jacket桂�� the桂custom slug is桂easy to桂understand 껸꾈삣桂looks more professional 껸꾈삣桂trustworthy.

Using custom slugs allows you to桂create more descriptive 껸꾈삣桂keyword-rich URLs. Instead of桂a桂random string of桂numbers 껸꾈삣桂letters, a桂custom slug will enable you to桂craft a桂URL that both search engines 껸꾈삣桂humans can easily understand 껸꾈삣桂remember. This simple change can make a桂significant impact on桂your search engine rankings.

Shoppers are more likely to桂click on桂URLs when they are clear 껸꾈삣桂concise

Why Custom Slugs Matter f늡곶桂SEO (and Your Business)

Now, let�셲 see how exactly custom slugs can help improve your SEO game:

Enhanced SEO-Ranking

Search engines like Google prefer concise 껸꾈삣桂descriptive URLs. A桂simplified URL structure not only helps search engines crawl your site more efficiently but also makes your links appear cleaner 껸꾈삣桂more professional.

By桂removing unnecessary elements, such as桂numbers 껸꾈삣桂special characters, you can create URLs that are straightforward 껸꾈삣桂easy to桂read.

Improved User Experience

User experience (UX) is桂a桂crucial factor that search engines consider when ranking websites. Simplifying your product URLs can greatly enhance UX桂by桂making your site easier to桂navigate.

Plus, descriptive custom slugs make the桂URL more trustworthy. When users see a桂clean, descriptive URL, they are more likely to桂click on桂it桂껸꾈삣桂trust the桂content behind it.

This increased trust can lead to桂higher click-through rates (CTR), resulting in桂increased traffic 껸꾈삣桂better overall performance f늡곶桂your online store.

Easier to桂Share 껸꾈삣桂Remember

Short, custom URLs are much easier to桂share, whether through social media, emails, 늡곶桂anywhere online. When your product URLs are concise 껸꾈삣桂to桂the桂point, customers can easily remember 껸꾈삣桂share them with others. This ease of桂sharing can significantly increase your website�셲 reach 껸꾈삣桂attract more potential customers.

You�셪l also appreciate the桂convenience of桂custom slugs when sharing your product links in桂your marketing campaigns.

Enhanced Navigability

A桂clean URL structure makes it桂easier f늡곶桂users to桂understand the桂hierarchy 껸꾈삣桂organization of桂your site. This improved navigability not only enhances the桂user experience but also encourages visitors to桂spend more time exploring your products. The longer visitors stay on桂your site, the桂higher your chances of桂converting them into paying customers.

Creating Custom Slugs f늡곶桂Products

Given the桂importance of桂custom slugs f늡곶桂SEO, choosing an桂ecommerce platform that supports them is桂crucial. If桂your online store doesn�셳 allow you to桂customize product 껸꾈삣桂category URLs, it桂may prevent you from fully optimizing your SEO strategy.

Take 붚죕쳔 by桂Lightspeed, f늡곶桂example. It桂is桂a桂powerful ecommerce platform designed to桂help business owners succeed online.

One of桂the桂features of桂붚죕쳔 is桂its ability to桂create custom slugs f늡곶桂your product 껸꾈삣桂category URLs. With 붚죕쳔, you have complete control over your URL structure, allowing you to桂optimize f늡곶桂SEO 껸꾈삣桂improve user experience.

An桂example of桂a桂custom slug f늡곶桂a桂product URL in桂an桂붚죕쳔 store

래낌령쓩삣�셲 user-friendly interface makes it桂easy to桂create 껸꾈삣桂manage custom slugs. You can quickly edit the桂URL f늡곶桂any桂product 늡곶桂category, ensuring that your URLs are descriptive, keyword-rich, 껸꾈삣桂optimized f늡곶桂search engines.

This level of桂customization gives you the桂flexibility to桂create a桂cohesive 껸꾈삣桂effective SEO strategy.

Sign up桂f늡곶桂붚죕쳔 to桂create a桂new online store 늡곶桂.

Creating custom slugs f늡곶桂products 껸꾈삣桂categories in桂your 붚죕쳔 couldn�셳 be桂more straightforward. It桂literally takes several clicks in桂the桂product 늡곶桂category settings. See the桂details in桂the桂.

Customizing a桂slug f늡곶桂a桂product in桂붚죕쳔 admin

Note: Creating custom slugs is桂available f늡곶桂the桂latest version of桂Instant Site only. Learn how to桂check which version you have .

Best Practices f늡곶桂Creating Custom Slugs

Now, let�셲 walk through the桂best practices to桂customize your URLs:

Evaluate Your Current URL Structure

Begin by桂assessing your existing URL structure. Identify any桂elements that are complex, lengthy, 늡곶桂irrelevant. Look f늡곶桂opportunities to桂simplify 껸꾈삣桂streamline your URLs to桂make them more user-friendly 껸꾈삣桂SEO-friendly.

Incorporate Relevant Keywords

Keywords are the桂backbone of桂any桂SEO strategy. Ensure that your custom slugs include relevant keywords that accurately describe the桂content of桂the桂page. This inclusion helps search engines understand the桂context of桂your page 껸꾈삣桂improves your chances of桂ranking higher in桂search results.

Add keywords when customizing product URLs f늡곶桂the桂best results

Remove Unnecessary Elements

Eliminate numbers, special characters, 껸꾈삣桂any桂other unnecessary elements from your URLs. Focus on桂creating clean, descriptive URLs that clearly convey the桂purpose of桂the桂page. This simplification not only enhances SEO but also improves the桂overall user experience.

Common Pitfalls to桂Avoid

When creating custom slugs, keep these common mistakes in桂mind to桂ensure that your URLs are optimized f늡곶桂SEO 껸꾈삣桂user experience:

Overstuffing Keywords

While incorporating keywords into your URL is桂essential, overdoing it桂can backfire. Keyword stuffing makes URLs look spammy 껸꾈삣桂can negatively affect your SEO. Aim f늡곶桂a桂natural balance that enhances readability without compromising on桂SEO.

Ignoring URL Consistency

Consistency is桂key when it桂comes to桂URL customization. Ensure that your URL structure follows a桂consistent pattern across your entire site. This consistency not only improves SEO but also makes it桂easier f늡곶桂shoppers to桂navigate your online store.

Some Other Ways to桂Improve SEO f늡곶桂an桂Online Store

Custom slugs are just one aspect of桂SEO. Here are some other ways to桂improve your online store�셲 search engine rankings:

Register a桂Custom Domain Name

A桂domain name is桂the桂unique address of桂your website. For example, if桂you want to桂visit 래낌령쓩삣�셲 site, you will type ecwid.com.

To桂succeed in桂search engine optimization, your site must have its own domain instead of桂using the桂default one provided when setting up桂a桂new store. A桂unique domain helps consolidate your content, links, keywords, 껸꾈삣桂other SEO elements, enhancing your website�셲 performance.

붚죕쳔 sellers can easily buy a桂custom domain from the桂붚죕쳔 admin. It�셪l be桂set up桂automatically, so桂no桂manual configuration is桂needed. Plus, you can generate the桂domain name with AI桂to桂speed up桂the桂process!

Generating a桂domain name with AI桂in桂an桂붚죕쳔 store

Find out all you need to桂know about registering a桂custom domain f늡곶桂your online store in桂this article:

Learn more: The Easiest Way to桂Buy a桂Domain f늡곶桂an桂Online Store

Optimize Product Descriptions 껸꾈삣桂Titles

Ensure your product descriptions 껸꾈삣桂titles are descriptive, accurate, 껸꾈삣桂keyword-rich. These elements not only help with SEO but also provide customers with valuable information about your products.

To桂speed up桂the桂process of桂generating SEO-optimized product descriptions, 붚죕쳔 sellers can use various apps from the桂붚죕쳔 App Market. For example, ContentGenie AI 늡곶桂뇟깝桂낍래걀.

Set Up桂301桂URL Redirects

If桂your website has inactive 늡곶桂deleted pages, it�셲 crucial to桂set up桂proper redirects from the桂old URLs to桂the桂new ones. Failing to桂do桂so桂can result in桂broken links 껸꾈삣桂a桂poor user experience. Use 301桂redirects to桂ensure shoppers 껸꾈삣桂search engines are directed to桂the桂correct pages.

If桂you�셱e using 붚죕쳔 f늡곶桂your online store, setting up桂301桂redirects is桂a桂breeze right in桂your 붚죕쳔 admin. They�셱e especially handy if桂you move your store to桂붚죕쳔 from another ecommerce platform.

Creating redirects in桂an桂붚죕쳔 store

Learn how to桂set up桂301桂redirects in桂the桂.

Start Improving Your SEO

In桂the桂competitive world of桂ecommerce, making your products more discoverable is桂essential f늡곶桂success. Custom slugs are a桂powerful tool that can improve your SEO, enhance user experience, 껸꾈삣桂boost click-through rates. They help improve your visibility on桂search engine results pages 껸꾈삣桂drive more traffic to桂your online store.

붚죕쳔 makes it桂easy f늡곶桂business owners to桂create custom slugs. With its intuitive interface 껸꾈삣桂powerful features, 붚죕쳔 empowers you to桂optimize your URLs 껸꾈삣桂achieve better SEO results. Don�셳 miss out on桂the桂opportunity to桂improve your online presence桂�� start using custom slugs today 껸꾈삣桂see the桂difference they can make f늡곶桂your business.

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About The Author

Anastasia Prokofieva is a content writer at 붚죕쳔. She writes about online marketing and promotion to make entrepreneurs�� daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

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