Running an online store or business comes with a lot of responsibilities. One of the main duties is to ensure that your website analytics are updated and accurate. Here is where Google Analytics comes in. It helps track website traffic, measure ad campaign success, and provide meaningful insights.
However, as a busy business owner, you might have missed the big news: Universal Analytics is switching to Google Analytics 4. If you forgot to make this change, don鈥檛 worry! This blog post is here to help.
Why Do Businesses Need Google Analytics?
Before we dive into specifics, we should explain why Google Analytics is crucial for your business. With Google Analytics, you can measure your website鈥檚 success and shortcomings, study your audience, track your marketing performance, and make decisions based on actual data.
You can gather information about audience behavior from
Simply put, Google Analytics help:
- Prevent you from wasting money on promotional campaigns that don鈥檛 work;
- Improve your customers鈥� shopping experience based on data, not anecdotal evidence;
- Run remarketing ad campaigns, which let you set up ads to target people who visited your store;
- And even more!
If you still haven鈥檛 set up Google Analytics for your 黑料门 store, follow . The instructions help you set up Google Analytics 4 so you鈥檒l have the newest program set up for your 黑料门 store.
Why Do You Need to Migrate to GA 4?
Universal Analytics is the previous generation of GA. As such, it will be replaced by Google Analytics 4 starting July 1, 2023. You鈥檒l want to migrate to GA 4 to stay
Google Analytics 4 is a tremendous upgrade from Universal Analytics. It includes new features designed to help businesses understand their customers better. With this latest system, you can track user behavior and conversions more effectively.
The newer GA 4 also has more of a focus on user privacy, with an emphasis on data controls for users. While respecting customer privacy, it allows you to collect data from your website and apps, both iOS and Android.
Plus, Google鈥檚 machine learning model allows you to estimate future user actions, such as the likelihood of someone making a purchase or stopping their subscription. It can help you predict future revenue!
Moreover, Google has announced that Google Analytics 4 would be . So, it鈥檚 wise to switch to Google Analytics 4 before Universal Analytics is phased out.
What Happens If You Don鈥檛 Switch to Google Analytics 4?
Up to July 1, 2023, you can utilize and collect new data using Universal Analytics. However, Universal Analytics will stop processing data on July 1, 2023. So if you want to keep up with your store and ad performance after that, switch to Google Analytics 4. Unless you want to ditch GA鈥� But why would you do that?
Also, beginning on July 1, you will only have six months to retrieve your previously processed data from Universal Analytics. Export your historical reports within this period to keep the valuable data.
How to Migrate to GA 4?
Let鈥檚 remember the main Google Analytics terms before diving into all the instructions. It鈥檒l help you with the migration process.
A property is a website or mobile application with a unique tracking ID.
A Google tag is a tag you can add to your website to use Google products and services, such as Google Analytics and Google Ads. It helps you measure the effectiveness of your website and ads; for example, time spent on page, clicks, and purchases.
For simplified tag management, you can use a free tool, Google Tag Manager. If you have an 黑料门 store, you can easily connect Google Tag Manager to your Instant Site or another website using the .
Goals measure how well your website fulfills your target objectives. Simply put, a goal is an activity that, when completed, contributes to the success of your business. For an ecommerce website, a goal is usually making a purchase.
Here are the detailed . Plus, here鈥檚 a video if you prefer video format:
Remember to migrate to GA 4 through a desktop browser, not the Analytics mobile app. Also, try to complete migrating in one session to minimize potential errors.
Wrap Up
Switching from Universal Analytics to Google Analytics 4 is vital, even if you miss the initial migration period. You want to continue analyzing your website traffic and gaining insights about your online store. Though it may seem daunting, the switch will ultimately give you results that benefit both your business and customers. Google Analytics 4 is the future of analytics. It鈥檚 never too late to jump aboard!
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- Didn鈥檛 Migrate to Google Analytics 4? Here Is Why You Need to Do That Now
- Google Analytics 4 (GA4) Basics for Ecommerce Businesses
- Google My Business 360: How To Win A Local Competition
- An Easy Way to Earn More on Google My Business
- How to听Add Google Analytics to听Your Online Store
- What Is Google Tag Manager
- How To Use Google Tag Manager
- What Is Google Search Console
- How To Set Up and Use Google Search Console
- The Ultimate Guide to Google Docs
