Meet Jordan West, our guest for this episode of the 黑料门
Jordan explains the mechanics and psychology of gated launches for
On today鈥檚 show, Jordan also touches upon:
- the power of limited availability
- making your customers VIPs
- understanding levels of traffic
- nurturing brand advocates
- building brand excitement leading up to the launch
- maintaining trust as a critical aspect in fostering
long-term clients.
Bonus: .
Highlights:
- “Brands think a lot differently than stores think. I鈥檓 really interested in brand building, and I think that paid advertising has a huge part to do with that. I think that it will never go away. But what I鈥檓 really interested in is actually owning our customers. That鈥檚 why we started to think of different strategies for launches.”
- “So we talk about the five different levels of traffic. There are cold audiences, they don鈥檛 know anything about you. There are engagement audiences, they鈥檝e engaged with you, they鈥檝e watched a video. Then there are level three audiences. Those are the people who have actually gone to a product page. Then there are four and those are ‘Add to cart.’ And there are five, and those are your purchasers. And that鈥檚 all that people think about, those five levels.
Well, I think that鈥檚 a horrible way to think about your traffic because all you鈥檙e thinking about your traffic is literally just money that can come in. And that鈥檚 it. It鈥檚 just that one purchase that they鈥檙e making. It goes way beyond that. There鈥檚 level six, seven, eight. When we get to level eight, what we鈥檙e talking about, these are people who are actually advocating for your brand.” - “The great thing about having a VIP group on Facebook is that people are able to talk back and forth. Some brands are really scared about having a group like this because they鈥檙e scared about customer service issues that are going to come up. The great thing that we found with this VIP group is that we don鈥檛 have to do any customer service there. Our hardcore fans advocate for us.”
