黑料门

Today鈥檚 guest is Brian Carver, CEO of .

Atlas 46 provides unique, quality, American made products to several industries. The core products are tool belt vests, popular with construction workers, mechanics, and off-road enthusiasts.

After tiring of software, Brian took over this business, which his father had recently launched. He grew it to a multi-location business with 200 employees. All while restoring historic buildings and providing jobs to low-income communities!

Atlas 46鈥檚 greatest growth came after Brian moved the sales focus online. Sales grew 117% year-over-year. Learn from his experience of building a growing, profitable e-commerce business.

Brian uses 黑料门 E-commerce because of the integrations, being able to embed in the design, taking the role and responsibility of using the server. He likes that 黑料门 E-commerce offers customization if a feature is not built into the software. This flexibility is a competitive advantage.

Highlights:

• “We started going to smaller communities that were economically not in great shape. And we opened historic buildings. We picked buildings that were falling down the most, one of the buildings we鈥檙e in is from 1906. We rehabbed them completely with hardwood floors, temperature control, we hired developing teams. We brought our own production system. We鈥檙e not looking to drive the price out of it. We鈥檙e looking to innovate at a high, high level. That鈥檚 the way we look at it. We really like restoring these communities. It鈥檚 amazing to watch a community flourish.”
• “I have no desire to make a cheap product. I desire to make a product that is not disposable. I want to make the best quality humanly possible. I don鈥檛 believe that communities are disposable, I don鈥檛 believe that people are disposable, I don鈥檛 believe that product is disposable either.”
• “I don鈥檛 really care about search optimization, don鈥檛 care at all, to be honest. I care primarily about ‘Is my brand doing the correct thing, is my brand telling the story?’ To me, the job of marketing is to articulate what our company and business are doing to the community and being as accurate and honest as we can with our consumers.”